Wt[APA TUMBER CO.

may have to flourish the whip of Legree-BUT STAGE ,EM ALL.

Your bookkeeper can handle the information files and the displays; your stenographer can talk pleasantly and convincingly of kitchens and closets and porches and color schemes; you, yourself, can be lumber dealer and architect and estimator.

"Each man in his tife plays manv parts." PLAY 'EM. Keep away from the "rough stufi" on the Big Time. Throwing a pile of boards on a contractor's truck is all right in the 10-20-30 houses, but it doesn't go here.

You are now playing to people who are paying Big Time prices to see your act-and it pays to please them.

Make your act so complete-so attractive-so thoroughly GOOD-that your first-nighters will pass the word. And keep on refining it and improving it so that some of those first-nighters will come again to see you.

PUT IT OVER,to the best of your ability and the Box Office will hang your picture over the cash register.

Bruce Lemon Opens Oakland Hardwood Yard

Btuce Lemon has opened a retail and wholesale hardwood yard in Oakland. Before opening his Oakland yard, he spent eight years with Forsythe & Co., San Francisco hardwood dealers. While with Forsythe & Co., he represented this concern in the Bay District.

ALEXANDPN PPPNS OTES At MAYFIELD

Alexander Peers, pioneer lumber man of San Mateo county and said to have been the old,est member. of the Masonic or{er in California, died in Mayfield, March 2.

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Old Growth Douglac Fir Spruc*Hemlock

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Iv\/. W. WILKINSON SUCCEEDS MAXWELL & WILKINSON

With the announcement of the retirement of Mr. Geo. B. Maxwell, of Maxwell & Wilkinson, Los Angeles wholesalers, comes the news that this concern will now be known as W. W. Wilkinson. Mr. Wilkinson will continue the business under the new name. at the same location.

..WOODY'' MOVES HARDWOOD DEPARTMENT

The hardwood floor department of the Woodhead Lumber Company, Los Angeles, has been moved from their main offices at 914 South Main Street. to their hardwood warehouse at 572f] South Main Street.