Little Ones Make Big Ones

One thing that ic gradually crecping into thc retail lumber businerc and doing a whole lot of goo4 ir a rense of appreciation of the smsll order.

It used to be ro tfiat the dealer couldn't ree where there was any money to be made in selling two portc for the clothes line, a few picketr for the fence, a twelve inch board for a clocet ahelf, etc. The profitdidn't iustify handling such businestr sy nothing of going after them.

But that notion har changed to a considerable extent. Th"y have discovered that just as certain as ttpennier make dollarttt accord' ing to the old fime adage, ro do a lot of litde oneg soon amount to ac much as reveral big one& And the rate they get on the litde onet generally makec it very good bueqess when ih"t" ir enough of them in the bunch.

'Frank W. Woolworth made $65,fi)0'000 aelling articler at 5 and l0 centr 9rch, an! that facthar been educational to all merchants. Other merchantg who made it their bucin$3 to glorifythermall itern and the cmall orden f,ave made tremendour tuocettet of their buri' nert. In fact, if you ask the average man to ntrne the merchantr he has knownn read, or heardof, who have made outstanding suasesses and great fortunes in relling merchandire, most of the names he would reall would be thoce of the Woo'lworth sort of ctores.

The fact that the houre and barn bill ueuelly comer arking for pricer, while the small ordc,r ir PASSIVE and har to be CREATED rvar aIways the fence that the average deahr heritated to climb to get thir rort of busineca. But he har Iearned that while houre and barn billr may be Ecrrse, there irntta home in hig entire teritory whene tta bobrnd and a nail and a can of painttt couldntt be uscd to good advarrtage, now and every other reas)n of the year.

And, while the big bill generally has to be "6ggered" againrt competiton, the cmall, created bill, neyer doca. It,dcvelopc because a need has been diecovered or pointed out, and the supplying of that need is not of ruficient importance for the litde onder to be hockd around.

In the gpring time, when the warm cunlight pointc out dull spotr and vacanciec that might be frtled by that same ttond and nail and can of painttt, there ia always a fine chance for creating small ordcrr.

Fence poete, pickete, ehelves, boxcl, f,ower troughr, rwinge, ceats, boxes, play houeee, a great variety of ottrer litde thingr, dl NEEDED.

When the NEED becomer a DESIRFthings pick up.

And, if you heaitate, and wonder if it ir worth while-REMEMBER MR. WOOL WORTH.

JO. SHEPARD HAS ACCTDENT ON GOLF LrNKS

Jo. Shepard, prominent Sacramento lumberman and manager of Friend & Terry, was carrying a bandage on his head the early part of the month. He was hit on the head with a golf ball while oh the links' His many friends were glad to hear that the injury was not serious.

G. vt/. CHENEY LOOKS OVER CALIFORNIA MARKET

Glen W. Cheney, the well-known lumberman who is connected with Dant & Russell, Portland is a visitor in San Francisco. Mr. Cheney has been visiting Los Angeles and other points in Southern California and is returning to Portland. He left here March 31st.

Western Lumber Manufacturing Company Takes Over Plywood Plant At Martinez

Announcement comes from the San Francisco omces of Western Lumber Manufacturing Co. that it has acquired control of the plant of the Plywood Products Company at Martinez, Califbrnia. In taking over the Martinez plant a new concern, Western Plywoods Company, was organized with an authorized capitalization of $500,000.0O. Plans for the immediate future are to complete the present plant and get into operation as quickly as possible making Redwood "Plyco" for panels, etc.

lMestern Lumber Manufacturing Company was organized in 1916 with a paid in capital of $25,000.00 by the 13t..9. A. Smith, pioneer Lumberman of Minnesota and the Pacific Coast, and his two sons, Vernon A. and Carroll W. Smith' The growth and expansion in operation of the company has

George Miesse Returns To Los Angeles Office

George Miesse, eastern representative for CadwalladerGibson Co., Inc., with headquarters in Chicago, has returned to Los Angeles and will make his headquarters at the company's Los Angeles office. He will cover the Coast teiritory as far north as Seattle, and also plans to make an occasional trip through the eastern territory.

New Lumber Yard Is Open For Business

Having speeded up the work of its attractive plant, the Wilson Lumber Co., the community yard, owned and operated by La Jolla people, is now making its bow to- the public r"a tinittg ,tp toirr" good business.- Mana^ger C. R. Wilson and Mr. W. S. Low, bookkeeper and offrce man, are now at home in a sunny office room and ready to give service on all business that comes their rvay.

been increasingly rapid. It now operates a mill at Fort Bragg, Californi-a, and a veneer plant and_lpgSing camps at Mirshfield, Oregon. It rnain[ains a selling office and warehouse in Chicago.

The executive offic"es of Western Plywoods Company will be in conjunction with those of the parent -c-ompany, incomPanY, in n Francisco. The officers of the the Balfour Building, San Francisco. !he. 9ffi99Js oJ th.e new co.mpany are Piesident, Carrol W. Smith; Vice-President, Fred W. Payne, for trventy years identified with the Smith interests; Secretary Norman M. Baker, forme-rly 3-s-sociated with other Smiih companies; Directors, M. W' T)ohrzenskv- Attornev. and M. T. Vanderslice.

Four reasonE why you should ctock Brown's Supercedar Closet Lining.

| -Demand-greater every day because architects are specifying it.

2{ost-about the same as lath and plaster.

3-Easily Handledpacked in fibre-board, dampproof boxes. No depreciation. No broken tongues and grooves.

4-Profit-lt speaks for itself.

PROTECT YOUR CUSTOMERS WITH MOTH INSURANCE.

Let us senil you lurther infotmation and quole gou prices,

Northern California Dirtributorr

Dobrzensky, Attorney, and lTaving oioneered Port Veneer Having pioneered people aie- now undertaking the pioneering of Re-dwood V.ti..t. The Martinez enierprise- will be given the full benefit of the knowledge and energy of this progressive organization.

Orford Cedar Veneer, the Smith

Lumber Company Loses Tax Suit

The Benson Lumber Company may not recover from the city of San Diego $3501.18 paid as city taxes in 1925, such was the rulirig recently handed down in Superior Court. The company had paid'the taxes under protest after the board of equalization had refused to lower the assessment fixed by the assessor. Suit was brought to compel refund of the amount, but the court's decision favored the city.

Pacific