SANTA FE LUI,|BER Ct|.

lncorporeted Feb. 14, 1908

A. J. "Gus" Russellts Outfit

Exclurive Rail Repreeentativec in California and Arizona for Central Coal & Coke Co.

Oregon-American Lumber Co., Vernonia, Ore.

So. Calif. Officc

LOS ANGELES

397 Pacific Electric BIdg.

Bruce L. Burlingame

Phonc TUcker 5771

General Officc SAN FRANCISCO

St. Clair Bldg.

16 California St.

John M. Gibbs Addresses Special Meeting of San Francisco Hoo Hoo Club

Iohn M. Gibbs

John M. Gibbs, manager of the trade extension department of the National Lumber Manufacturers' Association, addressed a meeting of the San Francisco Hoo Hoo Club, specially called for the purpose of hearing Mr. Gibbs, on pril 5, at the Palace Hotel, San Francisco.

President Bert Johnson presided, and George M. Cornwall introduced the speaker.

Mr. Gibbs sketched briefly the history of the trade extension movement of the National Lumber Manufacturers' Association, telling of the difficulties experienced in getting enough manufacturers signed up to guarantee the $1.000'000 a year for five years, which was the objective, and then of the progress up to date when they have a field force of 38 men. He asked for the cooperation of wholesale and retail distributors with these men, and also for their assistance in the association's campaign for trade-marking and gradernarking of lumber. The speaker in referring to the future of the lumber industry declared that he was optimistic, that he felt sure they had reached the bottom, and that the pendulum is now swinging back. When they all get together and attack their problems in the right way, they will recover lost markets and increase existing markets for lumber, he said.

Fred Roth, J. H. McCallum Lumber Co., in commending the association's proposal to grade-mark and trade-mark lumber, said that the greatest curse of the retail business today is the substitution of grades by unscrupulous dealers.

Guests at the luncheon included Mrs. J. E. Fraser, secretary of the California Retail Lumbermen's Association; Professor R. R. Fenska, of the West Coast Lumber Bureau, Longview, Wash., andGain Robinson, sales manager, Owen-Oregon Lumber Co., Medford, Oregon.

Redwood Association Installs Test Seats In Californiamemorial Stadium

The California Redwood Association recently completed the installation of test seats in the California MemorriaJ Stadium at Berkeley.

W. R. CHAMBERLIN & CO. ARE NORTHERN CALIFORNIA AGENTS FOR OREGON DOOR CO.'S PRODUCTS

W. R. Chamberlin & Co., San Francisco, are now Northern California agents for the Oregon Door Company, Portland, Oregon, manufacturers of Fir finish.

_ Speaking of the produets of this company recently, J. E. 9.99., of W. R. Chamberlin & Co. said that the Oregon Door Company h.as the reputation over a period of a gieat rnany years for shipping ornly the highest quality of Soft Old Growth Yellow Fir Finish, manufacturered with pre- cision. They are also in position to get out cut-to-lengttr trim, and so equipped that they can give immediate shipmgnt, and are able as well to get out mixed cars of flooring, cgiling, etc.

I / WHITE BROTHERS HAVE FINE DOWNTOWN I sxHrBrr rN sAN FRANcrsco

6 Wnit. Brothers, "Ilardwood Headquarters." have.an attractive exhibit in the Machinery Exchange, 533 Market St., San Francisco. in connection with Better Homes Week. The exhibit occupies one of the large display windows of the Machinery Exchange, and it consists of "'Wybro" veneered panels in Aromatic Red Cedar, Quartered Figured Gum, Quartered Oak, Plain Oak, Jenisero, Birch, Walnut and Oregon Pine. Also Veneers of Quartered Gum, Quartered Oak, Mahogany, WhiteHolly, Koa, Brazilian Ro-sewood, Jenisero and Walnut. There is also a display of Maple and Oak flooring, and Ceda' Line; and sections of logs of African Ebony, Mexican Rosewood, Central American Lignum Vitae and Balsa.

The feature of the exhibit is a "Wybro" Koa panel taken from regular stock, with only a simple varnish finish, which is described as, "natural picture of the crater of the volcano of Kiluea, Hawaii. Note the flame at the bottom and the sparks and iridescent vapors as the fire rushes towards the heavens."

A. E. ADELSPERGER VISITS SAN FRANCISCO

A. E. Adelsperger, president of the'Western White Cedar Co., Marshfield, Oregon, large producers of Port Orford Cedar, spent about a week in San Francisco at the end of I\[arch, during which time he conferred with the Dimmick Lumber Company.

J. E. COOL VTSTTS CALTFORNTA

J. E. Cool, Western Sales Manager, Central Coal & Coke Co., returned to Portland recently from a week's visit to California.Mr. Cool made his hiadquarters while in San Francisco at the offices of the Santa Fe Lumber Co.. exclusive rail representatives in California and Arizona for 4C Brand, Kiln Dried Old Growth Yellow Fir.