o'Certified by Centuries of Service"

First Prize of $5,000 in National Lumber Slogan Contest

Goes to James E. Noble of Little Mississippi Village

National Lumber Slogans are Announced

Second Prize of $2,000 Won by New York City Professor, Dora Davis Farrington-Third Prize of $1,0fi) to Mrs. Maud Burt, Marshalltown, fowa.

Washington, April 6.-Coincident with the publication of thrs dispatch, fifty-seven persons in as many places of the United States, Canal Zone and Canada are opening momentous telegrams from the National Lumber Manufacturers Association informing them that they have been adjudged the successful participants in the $15,00O national Sloganfor-Wood Contest.

To James E. Noble, Jr., of Sanatorium, Miss., a hamlet of less than 100 persons, goes the first prize'of $5,000 for the slogan-"Certified by Centuries of Service." This phrase was selected from a list of about 40O,000 as best expressing a quality of lumber and a claim for lumber that will reach and impress the public mind.

To Dora Davis Farrington, in colossal New York City, for "Wood: Use It; Nature Renews It," goes $2,000. The other capital prize winners are:

Mrs. Maud Burt, Marshalltown, Iowa; "Use It-Nature Renews It"-$1,000.

Lawrence O. Nichols, Boise, Idaho-"Build Better with Better Lumber"-$500.

C. Stanley Garrison, Indianapolis, Ind., "\Mood Answers the Material Question," $500.

Matthew Taplinger, Philadelphix, Pa.,-"\4;ood Answers the Material Question," $50O.

Lawrdnce J. Fuka, Madison, Wis., "There's a Wood for Every Material Problem," $50O.

Data regarding Mr. Noble and most of the other successful contestants have not yet been received. The biographical sketches at present available follow:

Dora Davis Farrington (Mrs. Harry Webb Farrington) the winner of the second prize, is a professor of English at Hunter College, New York City, the largest women's college in the world. She is the wife of a clergyman, lecturer and poet and is herself an author and frequent contributor to magazines. Mrs. Farrington writes:

"I am interested in slogans as an advertising medium, and would welcome access to the best slogans you have received as a basis of a talk on slogans.

Lives in Home of Wood

"I am happy if a slogan of mine has won. My husband and I became enthusiastic about the beauty of ttre difierent varieties of wood when building, a few years ago, what is considered one of the most beautiful small houses on the

Jersey Coast. Our wonderful birch doors in natural finish, our white oak floors, our old chestnut half-timbered ceiling, our cypress windou' frames and comb-grain pine, each was a joy to us over which we grew eloquent. We feel wood is the most beautiful of Nature's gifts."

C. Stanley Garrison, of Indianapolis, one of the $50O prize winners, is assistant editor of the United Mine Workers Journal and a newspaper man of long standing in that city. He was born a Hoosier and earned his first real "folding money wheeling sawdust, at six-bits a day, at a hardwood lumber mill of the portable kind." In his early manhood he hauled logs and lumber, taught school, took up the study of law and finally drifted into newspaper work.

"I have always loved the forests of Indiana," rvrites Mr. Garrison, "and spent much of my earlier youth almost within a stone's throw of them. To my mind lumber is the most fascinating product in the commercial world because of the rau' material from rvhich it is fashioned."

Lawrence O. Nichols, of Boise, Idaho, another of the $500 prize winners, is a printer. His hobbies are verse writing and sloganizing. Mr. Nichols used his craft to advantage in filing his slogans, submitting them in printed form-I400 in all-and demonstrating the efficacy of perseverance.

In reaching their decision the committee found the same difficulty experienced by many of the contestants; that it was hard to find a phrase or sentence that combined and condensed the several most important things that should be said about lumber. The slogans selected were thought best to convey the greatest part of the message lumbermen have to tell the public.

The great volume .of slogans submitted had to be examined three times before they could be reduced to a group from which the winner could be picked. The committee felt every slogan submitted was entitled to consideration. At the final committee meeting the better part of three days was given to discussing the merits of each slogan in the selected list.

It is estimated that at least two million people took an interest in the slogan-for-wood contest. It tvas advertised in 50,000,000 pages of periodicals reaching national circulation, including lumber, agricultural, religious, fraternal, manufacturing, home, architectural, scientific, construction, irrdustrial, commercial and general magazines. Slogans were submitted by mail, by special delivery and air mail, by telegraph and even by cable and came from every state in the Union, each of the Canadian provinces, outlying American possessions and from at least eight European countries.

The slogan contest inaugurated the 1927 advertising of the National Lumber Trade Extension Campaign. As the outcotne of the contest is being announced, the Trade Extension Committee is firing its second advertising salvo. The current issue of The Country Gentleman carries a reminder that has taken the advertising offensive in the flight of materials in the building field. Trade extension is appearing now in 23 iarm journals and,25 professional, technical and business magazines.

Simultaneous with the appearance of this copy, the association is distributing a booklet-('IJse of Lumber on the p416"-qTlich describes methods and practices in construction and remodeling of buildings on the farm.

An especially valuable by-product of the slogan-forwood was the distribution, largely through the trade, of more than half a million copies of "The Story of Wood," the speciaily prepared booklet telling wood's own story. The slogan publicity made it known to the public that those booklets could be obtained through lumber manufacturers, wholesalers and retailers, and it is apparent many new friends were attracted to offices and yards through this medium. Requests from the trade for this booklet are still being received in great numbers.

The fifty regional prize winners, one in each state, one in Canada and one for the outlying possessions, were also awarded.

ALABAMA-Growing Trees for Growing Needs-Miss Lila Kille- ' brew, Newton, Alabama.

ARIZONA-A Growing Supply for a Growing Demand-Clarence A. Crosby, Phoenix, Arizona.

ARKANSAS-Always Growing-Mrs. C. W. Thomas, Walnut Ridge, Ark.

CALIFORNIA-Trees Without Number-Make it With LumberMilton C. Armstrong, Los Angeles, Cal.

COLORADO-Once Used from Necessity, Now Used from Choice -Mrs. Edward Fair, Romeo, Colo.

CONNECTICUT-Every Age is the Wood Age-W. Stewart Gocher, Fairfield, Conn.

DELAWARE-The Growing Material-Richard S. Moore, Laurel, Delaware.

FLORIDA-Forever Growing, Forever Serving-Eugene M. Kelcy, Fort Lauderdale, Fla.

GEORGIA-Us'e Wood. More's Growing-Roswell H. Akin, Georgia.

IDAHO-Your Judgment is Good-When You Build With WoodEdward Smith, Boise, Idaho.

ILLINOIS-The More You Use It, The Better You Like itCharles Kreidt, Chicago, Ill.

INDIANA-The Only Building Material That Grows-Bernard Nix, Huntington, Ind.

IOWA-It Grows as it Serves-Alma Koepke, Waterloo, Iowa.

KANSAS-Why Not Make It With Wood-Leslie F. Ciark, Sedg- wick, Kansas.

KENTUCKY-Wood Will Solve Your Building Problems-Edgar B. Stephens, Pikeville, Ky.

LOUISIANA-If It's As Good As Wood, It's Wood-Clarence W. Gray, New Orleans, La.

MAINE-II Serves IJs Right-Mrs. W. V. Larrabee, Phillips, Maine.

MARYLAND AND DISTRICT OF COLUMBIA-Material Satisfaction-Miss Janet W. Meetze, Washington, D. C.

MASSACHUSETTS-Wood Solves the Material Question-W. F. Foley, Worchester, Mass.

MICHIGAN-Always in Demand-Always at Hand-Wm. Crosby, East Jordan, Mich.

MINNESOTA-Wood-A Growing Necessity of Material Import. ans6-tril1s. C. W. Buhse, Min-neapolis, Minn.

MISSISSIPPI-Ever Growing in Forest and in Favor-Mrs. Alma Logan Burkett, Columbia, Miss.

MISSOURl-Growing Forever-It's Uses and Source-Harry Woodhead, St. Louis, Mo.

MONTANA-Wood-Growing in Usefulness-Gordon Vallandig- ham, Glasgow, Mont.

NEBRASKA-Wood Ways Are Wise Ways-Mrs. O. F. Vinzant, Grand Island, Neb.

NEW HAMPSHIRE-The Stuft True Homes Are Made Of-Miss N. M. Johnson, Keene, N. H.

NEW JERSEY-Wood Makes a House a Home-Cajetan Morsack, West Orange, N. J.

NEW MEXICO-Wood Grows for our Growing Needs-Vernon A. Wilson, Albuquerque, N. M.

NEW YORK-For Building Needs, Lumber Leads-Mrs. D. V. Nash, New York, N. Y.

NEVADA-It's Better, Built of Wood-Lorena Green, Reno, Nevada.

NORTH CAROLINA-For Building Needs, Lumber Leads-Mrs. W. L. Peace, Laurinburg, N. C.

NORTH DAKOTA-Materially Speaking, You'll Choose WoodH. O. Holm, Ryder, N. D.

OHIO-Wood-When You're Materially Concerned-Paul E. Russell, Fremont, Ohio.

OKLAHOMA-Use Wood, More Will Grow-Miss Agnes Russell, Vinita, Okla.

OREGON-Use Wood-It Grows-Ruth M. Currie, Portland, Oregon.

FENNSYLVANIA-Wood and Its Uses Blair, Eddystone, Pa.

RHODE ISLAND-Wood is so Good

Keep Growing-Robert They Imitate It-Anita Bryant Chase, Newport, R. I.

SOUTH CAROLINA-There's Individuality in Wood-C. M. Lane, Parris Island, S. C.

SOUTH DAKOTA-Materialize Your Ideas in Wood-Harold At2. Rutland, S. D.

TENNESSEE-A Growing Necessity-Mrs. Betty Prince, Knox. ville, Tenn.

TEXAS-Wood for Satisfaction-Beatrice Alderson, Bonham, Tex.

UTAH-Every Age an Age of Wood-Gustive O. Larson, Cedar City, Utah.

VERMONT-Imagine A World Without Wood-LaVerne Thayer, Brattleboro, Vt.

ViRGINIA-Make it of Wood-You'll Like it Better-Mrs. C. C. Bly, Leesburg, Va.'

WASHINGTON-AIways at Hand for Every Demand-L. H. Hough, Tacoma, W'ash.

WEST VIRGINIA*Wood, Ever Ready, Always Growing-Mrs. Zenada Wellman, Huntington, W. Va.

WISCONSIN-Wood Serves, Survives and Satisfies-H. P. Siswalt, Milwaukee, Wis.

WYOMING-Wood of Ages, Still Ages of Wood-James R. Brown Sheridan, Wyo.

Outlying Possessions

CANAL ZONE-Use Wood for Material Economy-Kathleen McGuigan, Balboa Heights, Canal Zone.

CANADA-There's Nothing so Good as Durable Wood-W. A. Gordon, Port Dover, Canada.