How Voltaire Used Direct Mail Advertising to Build Business

How rnany of you who know of Voltaire ar a great French writcr rnd philocopher, knorr alro that he rvas a great man of btrsineg?

lilhcn he rvas livirg et Ferney he had an in' come equal to about $l00r(Xn a year of our money. He war a great poet, but he was alro omcthing etsc.

Ferney war a mirerable litde village wben he went there. Tte few hovelr were wretched and the rnarrhy lende wcre unproductive. Volteire reclaimed land, built netv hourcr, and ectablbhed a weaving and ryatch-making colony.

Ttree yearr after he gave ranctuary to romc watchmaken driven from Geneva, he was exporting their lwares to Spaiil, Algierr, Italy' Runia' Trnken Morocco, Portugal, Americq and China.

In 1773 he rold 4,(X)O watcher rvorth in dl hatr e million ftancs.

At the sa,me time he rvar seling etockingr to the women of Frence.

W. D. DUNNING BACK FROM LOS ANGELES

W. D. Dunning, sales manager-of The Little River Redwood Co., San Francisco, has returned from a business trip to Los Angeles. While in the southern city he made his headquarters at the offices of W. R. Chamberlin & Co, Southern-California sales agents for The Little River Redwood Co.

DO YOU REALIZE THAT OUR LUMBER lS rOOTo FIR AND THAT WE LOAD A BOAT

EVERY MOI\DAY FOR CALIFORNIA?

THIS IS OUR IDEA OF SERVICE!

Not a letter on any rubject left Ferney that he did not mention the goodr manrt'actured there. Whether he rrrote poetry, the drarna" tte cLurch'' politics, it rnattered not what, he drvayr inrertcd a reminde,r thet the Old Invalid of Fettey eold watchel and rtockingr.Hir direct-mail brought busineer from nrlcrr ar well ar common€rt. Catherine II of Rrucia ordered a ttousand roublee worth of watchel.

Letten frm Voltaire went out by the thourandr. Every letter mcntioned hosiery, or watcheq or both. Hir penonality went into the letterr and into bir productr. He made people take an intered in hino' in hii ideerr in hi! viltage, and in the productr rnarufactured by hi" peoph.

Voltaire rent out no ordinary circdar letter* Each of his lctterc had eorething that the reader enioycd. That'r why ro rianv borubt hir goodr.

(The Vasabond.)

Henry Mccleary In Japan

Henry McCleary, president of the Henry McCleary Timber Company, McClea.ry, Washington, sailed from Van' couver on the S. S. Empress of Russia, April lst, for d two months' business arid pleasure trip to Japan.'He was pccompanied by his son, Charles, and a nephew, John Mc. Cleary.