Cooperative Effort May Influence Style in Home Building

, T\"t there are great possibilities along the line of popu- ta-rrzlng a modern, up-to-date, good looking rvooden type of home for California, was thJconclusion-rea,ched at ihe last conference of the Retailers-Manufacturers Relationshio Committee.

It was felt that excellent results can be obtaineri fiom a well thought out campaign in which both manufacturer-s and retailers will cooperate, a campaign that rvill help to establish the idea "that in a real uD-to-?ate horne the tienrl is back to woocl". It u'as recognized that styles are con- tinually changing, but that they revert again to a modification of rvhat has gone before, and thJ-efore a wooden type of home can be rnodified to be moclern, goocl looking and in style.

The campaign will be unrler the direction of Ralph p. Duncan, general nlanager of the Merced Lurtrlrer Co., who is chairman of the Retailers' RelationshiD Cornrnittee. Rer-rben W. Smith, field man of the Californii Reclwoocl Association, has been loar-red by the association to assist in the rvork, and is at the disposal of the retailers cornmittee.

It was decidecl that the first step to lte taken is to clis-