" Pine Homes and Pine Interiors" A Beautiful New Book

Dne of the most beautiful tributes ever paid to wood is a marvelous new book that has just been issued by a great lumber firm that believes in doing things to ennoble its product, the Shevlin, Carpenter & Clarke Company, of Minneapolis, Minnesota. It is called "Pine Homes and Pine Interiors."

Nothing cheap, shoddy, or happinstance about this book. This concern always does things in a big way, and they have published a book under the above title that will warm the heart of every lover of wood. It is probably the most beautiful and valuable volume of photographs of Pine home interiors that has ever been published.

It isn't for the trade, it's for the consllmer, and the prospective consumer. And they aren't giving it away. They are selling it to consumers for one dollar per book, and the dollars are rolling in, demonstrating the splendid impression of the volume. It isn't a profit-making scheme. The dollar doesn't cover the cost of the book-but it helps.

The book r.vould grace any library. The size is nine by twelve inches, the cover is rich, heavy, but pliant paper, sepia in color, and the interior consists of forty pages, heavy enameled paper, each page illustrated. The frontispiece is a picture of the home of the author of "IIome Sweet I{ome." Each page is a beautiful picture done in warm brown colors of a Pine interior. Not only are these marvelous demonstrations of the use of wood, but likewise of architectural perfection, home arrangement, draperies, rugs, furniture, etc. It is a volume of home beautifying.

Pine as used in the early American homes, is the first department. Then Pine l-romes of the eighteenth century. Then Pine interiors in modern homes, clubs, offrces, shops, etc. Very, very unique and lovely, all of them. In the back is a short illustrated storv of their Pine production at four huge mills. rn" youth of today would say, "It's a keen job."

Dixon Lumber Co. Believes in Advertising

-lhere are rnany retail lumbermen who might follow with profit the example of Fred A. Hutton, manager of the Dixon Lumber Company, Dixon, in the rnatter of advertislng.

This live retailer uses a three-column half page space once a week in the Dixon Tribune, in which he gets out a little "newspaper within a newspaper" entitled "The Weekly Optimist". In a recent issue he used two-thirds of this space for news items relating to building improvements made b1. his customers, information regarding the building of a home. and general information on various kinds of lumber and building materials, with a joke here ancl there. The material is well edited, and is attractive and readable. 'Ihe other third of the space is taken up with a display advertisement, which happens to be on paint in this particular issue.

Here is a sample paragraph from "The Weekly Optimist" that speaks for itself: lY.

"Orders sent to the mail order houses for any commodity must be accompanied by cash to secure their best prices. 'fhe same cash tenderecl rvith an order at our counter will obtain the same commodities at those same best prices. Try the experiment and be convinced that trading at home pays."

WHOLESALE LUMBER

FIR and REDWOOD

SOUTHERN CALIFORNIA SALES

AGENTS FOR

THE tITTtE RIVER

REDIY()(}D C().

CRANNELL, HUMBOLDT CO.

OPERATING

STEAMERS:

W. R. Chambenlin, Jr.

Stanwood

Phvllis

Barbera C

Go.

OFFICES:

Hcad OGcc 1025 Matron Bldg. SAN FRANCISCO

LOS ANGELES

2E2 Chamber of Commercc Bldg.