Tradc or Exchahge---ldeas for ldeas or \(hat Have )e1;---

Bv Dick Ustick, Stanislaus Lumber Co., Modesto, Calif.

We have found results by "corning out from behind."

Lumbermen usually hide their lights beneath bushels and their merchandise beneath or behind anything that will conceal its presence from a customer who might be needing just that particular item.

Our Manager, Jim Gartin, while pencil drumming on his desk recently, conceived the idea of having a building material display. He doped out materials complete for a back and these were given a place just to attract attention. Ad cards for nailing on outgoing loads were suspended from the sides of the fence and garnished with fluttery strips of red gauze. l2x|6 garage, an 18x20 chicken house and a small chicken house. These were loaded on trucks and captioned in large letters, "This 18x20 Chicken House $35.00" or whatever the price might be. Our yard sides to the State Highway through torvn and the intake road for twenty-five or thirty side roads. This side made an excellent place to "show off." We drew the trucks out-signed our fence with a twenty-foot notice, "A New Deal In lum$s1"-ran six half dollar line ads in the classified columns of our daily and the display was on. We had a batch of trellises stored in our attic since the launching of "Old Ironsides." These were tabbed Q!4 fior the large and 666 for the balance and stood out rvith the display. Lau'n furniture was painted up and set on our lawn. Charles Sloan, who runs our branch at Salida, made several model houses a few 1's315

While the idea emanated from the fountain head, he wasn't just too sure that old man buying public wouldn't stifle a grin and drive on. Not so-We were most pleased with the results. Faces appeared that never appeared before. Ninety or more odd sash, counted and recounted each stocktaking for four years, were tagged "50d while they last" (the price we have been quotigg right along) and cleaned out in two days. We sold lawn furniture from Porterville to Oakland. Our garages and chicken houses went over good also, and we're still having inquiries and expect more from those who see our displays. We are still showing paint, stucco wire, roofings, and doors-changing often enough to keep passing eyes interested.

Prices on displayed materials were regular, but we believe that from the picture we tried to paint, people (who are little acquainted with our business as a rule) were better able to visualize the cost picture of their requirements.

One item of our display failed to be displayed. We erected a champion two-passenger Chic Sale, crescents on the sides and everything, but we still have it tucked from sight behind one of our buildings and I'll tell you why-bur bookkeeper felt that the more astute might be offended. And the Specialist who built her said, disappointed like, "Just like you lumbermen-hidin' the things you have to sell. She's a dandy and tuckin' that edifice back of this shed is just like robbin' a queen of her maiestv."

Takes Charge of Forest Camp

Donald H. Clark, well known stained shingle manufacturer of Seattle, has joined the Civilian Conservation Corps and has been appointed superintendent of Camp Hemlock, Vancouver, Wash.

George Davidson will manage Mr. Clark's shingle business during his absence.

People Will Talk

You may get through the world, but t'will be very slow, If you listen to all that is said as you go; You'll be worried and fretted and kept in a stew, For meddlesome tongues must have something to do, And people will talk.

If quiet and modest, you'll have it presumed That your humble position is only assrunedYou're a wolf in sheep's clothing, or else you're a fool; But don't get excited, keep perfectly cool. For people will talk.

And then, if you show the least boldness of heart, Or a slight inclination to take your own part, They will call you an upstart, conceited and vain, But keep straight ahead-don't stop to explainFor people will talk.

If threadbare your clothes and old fashioned your hat, Someone will surely take notice of that, And hint rather strongly you can't pay your way; But don't get excited, whatever they sayFor people will talk.

If your dress is in fashion, don't think to escape, For they criticise then in a different shape; You're ahead of your means, or your tailor's unpaid; But mind your own business-there's naught to be made-

For people will talk.

Now the best way to do is to do as you please; For your mind, if you have one, will then be at ease; Of course you will meet with all kinds of abuse But don't think to stop them-it ain't any useFor people will talk.

-Author Unknown.

The Retort Courteous

Officer: (Stopping fair girl for speeding) "Say, where's the fire?"

Fair Girl: "In your eyes, you great big gorgeous policeman.tt

Two Prtncipal Objecttves

Buying a home and taking out life insurance for his family should constitute the prlncipal objectives of a man. In this manner he can overcome all obligations in the event of serious adverse developments.

A Real Man

A real man never talks about what the world owes him, the happiness he deserves, and the chances he ought by right to have, and all that.

A real man is just as honest in the dark in his own room as he is in public.

A real man does not want pulls and favors. He wants work and honest wages.

A real man does not want something-for-nothing, so the get-rich-quick people cannot use him.

A real man does a little more than he promises.

A real man is loyal to his friends and guards their reputation as their own.

A real man rninds his own business. He does not judge other persons beyond sure knowledge, not presuming to ttsearch hearts."

A real man has excuses for others-never for himself. He is patient and charitable to others; to himself he is strict.

A real man does not hunt danger, but never dodges it when he ought to meet it.

A real man is glad to die and not afraid to live.

THE CRITIC SAYS_

That the only improvernent the railroads have made in fifty years is the slot for used razor blades.

LINCOLN, THE LAWYER

Lincoln discouraged litigation and as counsel always advised a compromise. Lincoln was not a lawyer. He was a man who understood law, and then practiced largely in the courthouse of common sense.

Habit

The police reporters never state things as facts until they are proven so. The society editor of a newspaper was ill and they asked the police reporter to do some of the work. And he urrote a social note as follows: "Mr. and Mrs. John Doe announce the marriage of their alleged daughter, Mary Ann to Richard Roe."