A Service Creed

To give a little more than the law requires; a smile to every customer; a'helpful suggestion with every purchase; unfailing courtesy toward every complaint. To believe that business means something more than dollars and cents, and that something more than dollars and cents must be gotten out of it if we would be successes.

To believe that the Golden Rule can be applied in business and that its application means a square deal.

To believe that the men and wornen we meet in business have hearts and souls, as well as bodies, and that in our dealings with them we must inject something of ourselvesour charactersour ambitions-our consciences.

To make money to live-not to live to make money.

To try always to share with our coworkers what their brains and hearts have helped to make us.