"Man-Power-Our Ne$lected Resource"

An Address by H. R. Isherwood At Annual Meeting, Florida Lumber & Millwork Assn., Orlando, Fla.

Addressing the National Lumber Manufacturers' Association in Chicago last week, a prominent New York banker and economist said that the salvation of the Lumber Industry lies in such old-fashioned remedies as brains and work.

I do not think that there is a scarcity of gray matter in the Lumber Industry, and most lumbermen are working hard today from grim necessity.

But what this speaker referred to was not individual brains, or individual work-but Industry brains and Industry work.

He meant by this that we must think together and work together, irrespective of species or branch.

The Lumber Industry has four basic assets-man-power, brain-power, product and capital. The Almighty gave us a superlative product that will stand head and shoulders over all its rivals if we give it the chance. Capital is a problem for the individual rather than the whole Industry. Our other assets-man-power and brain-power-are our 'uncertain quantities, and it is upon their wise and extensive use that we must depend for success.

For many years the Lumber Industry had a virtual monopoly in the construction materials field. Our man-power and brain-power in those days were tested only within the limits of the Industry itself, for the lumberman's competition was with his fellow-lumberman. The function of the trade association was principally to iron out difficulties among the lumbermen themselves.

But we have a different competition to meet today. The old individual competition is a thing of the past. Our real competitors today are other industries-so-called substitute industries whose products directly compete with lumber, and other industries which compete with us indirectly by their bids for a share of the consumer's dollar.

This is organized competition-waged by industries as a whole, the Lumber Industry must meet it with a united front.

This fact seems to be quite generally recognized among lumbermen, but for some reason not clear to me, the Industry seems to find it hard to forego its internal competition in favor of organized effort.

Isn't it logical that the first step in the organization of the Industry should be the coordination of its man-power? Yet it appears that the Industry is to leave this until last, despite the fact that the human element is our greatest resource.

We already have the organizations through which to effect the coordination of the Industry, Your solendid association, doing a great work in this ierritory, the influential associations in other states, the national, regional and local associations, and, finally, Hoo-Hoo, all are available and all are preaching the same thing-a united Industry.

Hoo-Hoo ws not primarily an Order of service. but the changing times have wroug6t a change in the Great Black Cat and today the Order offers a logical and powerful means of effecting the final coordination of the Industry.

The object of Hoo-Hoo is not to intrude on Jhe premises of any of the associations of the Industry, but to support your activities at every opportunity.

- We want to create-opportunities for lumbermen of the individual branches to meet and cooperate, and to coordinate the good work of these individual groups in the common interests of all.

Our purpose is not to dictate your policies or initiate your activities, but to support them.

We deal with the human side of the Lumber Industry, and with its service to society. I know of no other Industry in which the human element.is so markedly pronounced.

bur product is a living thing. Its mission to society is to shelier the hurnan family. In such an Industry there is indeed room for'a great iraternal spirit, auxiliary to its practical side yet in itself distinctive.

We leave to the associations of the Industry the brainpower, the product and the capital. What Hoo-Hoo is concerned with is the man-power.

Lumbermen may be said to be divided into three groups on the organization question: l.-Tho1e loyal fellows who have enough pride in their Industry to support it and contribute financially and actively to its betterment and advancement.

2.-Those who pay their dues for what they consider a necessary "evil" but who seldom attend meetings or join in the constructive activities of their association.

3.-Those who think they are sufficient unto themselves and remain aloof from organized activities-leaving the burden on the shoulders of those less selfish.

The latt'er two groups represent our unused man-power, and in their conversion to the association idea lies the principal remedy for the major problems of the Industry. For man-power represents brain-power and a capacity for work-and when this brain power and work are coordinated in their fullness, we'll have a united Industry. Not until then.

Hoo-Hoo iS strictly a lumbermen's order. It stands unalterably for wood where its services are equal or better. The Order has recognized, in the Trade Extension Campaign of the National Lumber Manufacturers' Association, a splendid move in the interests of the Industry and you will find Hoo-Hoo supporting it to the fullest possible extent. I am hopeful that by the time this campaign has begun to make itself felt, the Lumber Industry will get behind it to a man and make it count with telling effect.

Hoo-Hoo has at heart the welfare of every one of youwhether you are members of the Order or not. Our efforts are direited toward attaining for your products Health, Happiness and Long Life. You will profit from the achievement of these things whether or not you ever belong to Hoo-Hoo or any lumber association, but you will assure and hasten their attainment by dedicating your efforts to a united Lumber Industry.

Hayward Lumber Cohas New Manager Planing Mill In Oakland Incorporates At Hollister

The Hildebrand Planing Mill of Oakland has just been Frank G Sparling has been named to succeed Glen H. incorporated for $150,000. The directors are D. A. HildeBronson in charge-of the Hayrvard Lumber Company's brand, A. L. Hildebrand and H. V. Hildebrand, all of yard at Hollister. Oakland.

Los Angeles Hoo Hoo Club Have Ladies Day Meeting

CIif Estes Chatmalr t of thc Dag

The ladies were guests of the Los Angeles Hoo-Hoo Club at their luncheon, h-eld at the Elite Cafe on Thursday June 2' President B. \M. Bvrne called the meeting to order and introduced Cliff Estei as chairman of the day. Mr. Estes called on Herman Rosenberg rvho made an excellent address of welcome, and Mrs. W. Cooper responded for the ladies. All the ladies present were the recipients of very pretty bouquets.

During the luncheon hour, there was-an enjoyable musical progiam given by the boys' band of the- John Burro.ws school. Miss Florine Dixon gave several pleasing danctng numbers. Mrs. Perry, who directed the musical numbers, was presented with a beautiful bouquet.

One of the features of the program was the Chinese act in which Curtis Williams, Frank Campbell, Ed. Houghton and Gus Hoover took part. Curtis Williarns, impersonating the Chinaman, Lee Chang, was a huge success and fooled everybody with his excellent make-up. With the assistance of Frank Campbell as interpreter, Ed. Houghton asone of Chang's customers, and Gus Hoover, as master of Ceremonies, they put on a great act.

Of the members who showed up without ladies, Harry Hanson presented the best excuse and didn't have to pay any fine.

The ladies' prize, which rvas donated by Meyer-Siegel, was won by Mrs. Berne Barker.

The meeting was largely attended and Cliff Estes was extended a vote of thanks for providing such an excellent program.

Trucking Service To The Lumber Trade

"With our fleet of 23 trucks and 14 trailers and ten years experience in handling lumber and lumber products, we are in an excellent position to render trucking service to the retail and wholesale lumber trade," states R. G. Payne, of the Taylor Trucking Co., of Los Angeles.

This concern has their private spur track at their plant at 814 East 29th street which enables them to handle deliveries very economically. They have been operating in Los Angeles for over ten years, and specialize exclusively in lumber shipments. With their large and diversified equipment, they are able to handle'any kind of a lumber delivery. Their plant being centrally located, they are able to handle deliveries to Vernon, Hollywood, Pasadena, the Beaches and the city proper with quick dispatch.

F. R. Taylor, president of the company, looks after the equipment end of the business, while R. G. Payne handles the administrative affairs of the company. Mr. Payne calls on the lumber trade and is well known to the lumbermen in the Los Angeles district.

Valley Lumbermen Spend Holiday At Calaveras Big Trees

Mr. and Mrs. O. L. Russum, Delta Lumber Co., Isleton; Mr. and Mrs. S. H. Rothermel, Central Lumber Co., Stockton; E. W. Doe, Stockton Lumber Co., Stockton; and Mr. and Mrs. Walter Baker, Friend & Terry, Sacramento, motored to the Calaveras Big Trees on Memorial Day. They visited the giant redwood grove and reported an enjoyable trip.

McKINNON & McNAIRREMODEL BUILDINGS

McKinnon & McNair Lumber Company, St. Heleha, are remodeling their shed and office building, and when completed will have an attractive retail lumber plant. They are also adding a display room to their office.

W. B. WICKERSHAM RETURNS FROM IMPERIAL VALLEY TRIP

W. B. Wickersham, Chas. R. McCormick Lumber Co., Los Angeles, has returned from a short business trip to the Imperial Valley rvhere he was calling on the trade and making a survey of lumber conditions in the Valley territory. He reports that they have a nice melon crop and that conditions there are very satisfactory. Mrs. Wickersham accompanied him on the trip.