Frank Shellenback Tests His Speed tVith The Red Seal Op"ner

The Red Seal Opener, Pioneer Paper Company's nerv innoVation for removing the wrappers of their roll roofing, was an instantaneous hit with Frank Shellenback. famous speed and "spit" ball pitcher, of the Hollywood baseball team of the Pacific Coast league. A few weeks ago. Frank on his way to Wrigley Field, home of .the Hollyrvood ball to General Manager Jack Plunkett, and Art Carlsonr purchasing agent, and J. E. Martin of The California Lumber Mer,chant, retired to the warehouse for the exhibition. In the Pioneer advertisement of this issue of The California Lumber Merchant, Frank Shellenback is seen in action n'ith Harry Graham operating the Red Seal Opener. team, dropped into the Pioneer general offices at 5500 South Alameda Street, Los Angeles, for a visit with his old friend, Harry Graham, the company's sales manager. He found Harry discussing the advantages of the Red Seal Opener with Jim Owens, Owens Roofing Company, Los .Angeles, W. J. Kelly, Kelly Roofing Company, Santa Ana, and John Ross, representative of the Owens Roofing Com.pany, at Santa Ana.

Recent tests by the company showecl that the roll roof'ing wrapper can be opened in five se,conds with the Red :Seal Opener. To make a further test on the speed of the new opener Frank, who had his baseball togs in his grip, was receptive to testing the speed of his ,,spit', ball rvith the Red Seal Opener. So he donned his baseball uniform and the above with other Pioneer officials, including W. D. Craig of the engineering department, Walter Cady, assistant

Credit for the development of the Red Seal Opener goes to Jack Plunkett, the general manager of the company, who conceived the idea of creating a newer and better package for their roll roofing. The Red Seal Opener has 'taught on" with the building trade, and the fact that the wrapper can be opened instantly and eliminates damage to the roofing paper has made a big hit. Company officials say that the new opener is a selling point that the dealers have been quick to take advantage of.

The Red Seal Opener, whi,ch is just another Pioneer service for which there is no extra charge, are markers at either end of the roll in the shape of.red seals, each red seal securing the end of a cord running lengthwise through the wrappers that covers the roll. By pulling the cord at either end of the roll, the r.vrapper is neatly removed from the roll, and the roofing paper is ready for use. .Just a simple operation; "ZIP-and, it's open."