Cement Business is Grand

It's a pleasure to drop in on a California cement manufacturer and have him tell you how business is.

He will tell you that the cement industry in California is enjoying its biggest year, and that the volume of business is getting bigger all the time.

He will tell you that he is getting the price he asks for his product, that it is a fair price based on cost and a fair margin of profit, and that he does not allow anyone to cut that price.

And he will tell you that he has no collection troubles. If you buy cement you must pay cash for it within fifteen days, and when you do you get a generous discount. If you DON'T take your discount, you can't buy cement. ' How does that sound to you, Mr. California lumberman?

And it is interesting to note that on June 27th the Board of Supervisors of the Los Angeles Flood Control District opened bids on the biggest single order of cement ever written in the history of the world, bigger than the Panama Canal order. It is for the San Gabriel Dam, and calls for 2,600,000 barrels of cement. Think of it, nearly 11,000,000 sacks. The bids had to be accompanied by checks for $200,000.

Think what this order will do to'the already good cement business in California !

It is no longer nece$ary to put up with the inconvenience of buying lumber as it was sold in the

Our direct-mill-to-dealer Service offers you so much in the way of modern merchandising,