We're Saying "Howdy" Again

By Jack Dionne

For the Fifth time we are making our Birthday borv, and saying "ffowdy," and likewise "Thank You," to our good lumbe; friends in California.

This Birthday Issue we submit to our readers strictly on its merits. We have striven to make it practical, comprehensive, attractive, and in every way to refect the great lumber industry of California. In this effort we have received the'assistance of many of the best thinkers and doers ameng the lumbermen and lumber ladies, not only of California but of other Coast territories, and to say that we are grateful for all the interest that has been taken, the friendliness that has been manifested, and the good will that has been demonstrated, is stating the case but mildly. It is this continued cooperation from these fine lumber people that keeps us on our toes and going strong, regardless of conditions, markets, or business tides.

We have tried for five years to be a continual benefit to the lumber industry and the lumber people of California, a mouthpiece for the industry, an assembler and distributor of information and ideas-a signboard along the lumber roadway, pointing toward better things.

Our hope and our ambition is simply to make the lumber industry of California a better and more useful industry, to the end that both the lumbermen and the public may benefit by such improved prosperity and service.

We have seen better times in the lumber industry of California than we are seeing now, and we have seen the lumber people of California happier and more optimistic than they are at present. But the lumber business has ever been an industry of ups and downs. and the downs only serve to prove the mettle of men and institutions alike. Anyone can be up and doing when business is good, and things come easy. But we havi found always that when times get hard, an:l business gets tough, that men, and institutions that have merit, always show their true colors, and come out with heads erect, and colors flytng.

Better days are coming to the lumber industry of California. The Lord has blessed this territory as he has no other. That the lumber industry should be long in the dumps is unthinkable. We can all do som:thing to help bring better times along.

Let's just understand that the working days have come again to the lumber industty. We need courage and cooperation in this industry, and we need it badly. There is nothing the matter with building. The trouble is all with lumber. The cement busiqess in Califoria is in wonderful shape. So is the brick business, and the tile business, and the stucco business, and the roofing business. Everything is all right except lumber.

Let's think it over. We're selling plenty of lumber. Let's get something for it in the year to come !

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