OONCPATIJTATIONS

To the California Lumber Merchant and its eminent publisher, Jack Dionne,. on the completion of another year of brilliant achievement for the welfare of the Southwest lumber industry.

Nothing is nearer the heart of E. J. Stanton & Son and our president, Roy Stanton, than the continued prosperity and well being of the retail lumber dealers. To this h.ppy condition we believe the California Lumber Merchant is contributing in a big way.

Therefore we offer our sincerest wishes for a long and prosperous life to this journal of Progress.

We have always felt that the name, California Lumber Merchant, was very well chosen. The lumber industry needs merchandising methods.

The use of hardwood trim and paneling in the home gives a feeling of warmth and hospitality which cannot be gained by any other treatment. Hardwood as interior decoration has the endorsement of centuries of use.

Aggressive merchandising effort by the retail lumber dealer along the lines advocated by the California Lumber Merchant will result in increased business in hardwood 6nish and fooring. The profit is attractive.

Have you seen our display of unique and beautiful finishes on all kinds of hardwoods)