COWANS'w,tr.e AHNITS Selling an ldea

Because of an idea, put to practical use by H. V. Cowan, fncotporatedr many lumber dealers are reaping profits from a new source of business which they never touched before.

The giit of the idea is trhis: By employing modern methods of quantity production, built-in cabinets in standatdized, interchangeable units, can be produced at a lowet cost than that for building them on the job; yet be attractively designed, fitted with more complete conveniences, and made to higher standards of quality.

This is the vital idea back of the production and marketing of Cowan Standarfized Built-in Cabinets. ft is a powerful point in selling the builder because you are olfering him something besides raw matedals. You offer him modern, faster construction, higher quality work, and mote profit than he can make by building his cabinets on the job.

You increase your own business and lift it out of t{re raw material class because you aae selling finished merchandise with a definite selling idea t{rat appeals to your customers.

Get the facts about Cowan Cabinets, about our Plan Service Department, and a,bout the help we give you in selling. Vrite for the full storyno obligation.