V.gabond Editorials

By Jack Dionne

A New York trade publication announces a policy of issuing their magazine hereafter without advertising. That ain't nuthin'! We been mighty near doing that for some time ! But it isn't our policy, friends-it isn't our policy.

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The Advertising Federation of America, in its annual conclave a few days ago in New York, took "Advertisinga Way Out," for its slogan. I don't blame'em. If I knew a way out I'd advertise it, myself. :f*+ otd Ananias has ,."; ;J been gathered to his fathers. But from now until the elections are over an. army of his sons will be doing their stuff in a big way. How the old boy would have enjoyed one of these modern day American election seasons. * * q'I{ello, John,, how * O*t"."r" asked one. And thc other answered, "Fine-the last I had."

"Advertising expert tells why low price has lost its lure" was the heading of a magazine article I saw the other day. I know what he means: lost its lure for the seller.

No, there's no change of consequence in the lumber situation. But there's one great big consolation; any change from now on must necessarily be for the better.

**!t

"The depression," writes an excitable friend of mine, "was caused by GREED, perpetuated by FEAR, and prolonged by COWARDICE." Fine! Then let's get together a lot of un-greedy, fear-less, and brave men, and pull her out t

"This heah depre"ntt,'1."L I "oto."a friend of mine in Texas, grinningly, "is jes' a white folks' depreshun. Us nigguhs allus bin dataway." Then he grinned again as he remarked, "'at's why you don' nevah heah of none of us nigguhs jumpin' outa no high windows, lak white folks." So you see. the Law of Compensation IS a good law.

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Billy Van was once the most famous black face minstrel man in A,merica. In late years he has made.a success of business up in the New England states. Most important of all is the fact that he is the author of the "five dollar club" idea, which, by the way, is a smarter idea than any financial magnate has advanced since the depression began,. You form the club locally. Each week some member makes out a check for five dollars and spends it with another member of the club. It cannot be cashed, just used to buy from other rnembers. The member who gets it, spends it with still another member; and so on until cach week that check has been in the possession of and irrdorsed by, every member of the club. The last man to get it is the man who originally made it out. And when he gets it back he tears it up. It has never been cashed, but it has bccn the basis of a lot of sales, and it has demonstratcd the power of money in circulation. ***

"Fighting dqlrcssion is like fighting s rytri"-says Herbert Hoover. Worse t In war you meet a known, tangible, physical enerry. In depression you meet a smoke scraen that blinds; a gas attack that stifles. In war, the enemy must approach from the front, and your alertness views his approach. In depression he comes from North, East, South, and West; from above; from below; and he is upon you before you are aw:rre. In war we have minds trained to the business of offense and defenBe. In depression we grope about. We have no officers trained in the business; no experienced leadership. All are trying to do their best; but at the best they are groping fearfully in the dark.

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We hear and read the chant-"We have never had times like these before, so we don't limow what the future may hold for us." All wrong. We've had the same sort of tirnes iq the sanrre sort of ways, over and over again. I have just been reading some of the words of an editor during the panic of 1893. He says, for instance: "We are told that half the world is hungry because there is too, mugh hog and hominy, butter and beef ; it is naked because we grow too much wool and cotton and weave too much cloth; it is inhabiting unhealthy huts because we have too much lumber, building-stone, and brick." Sounds just like today, doesn't it ?

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There are those who would have us believe that our boasted civilizatio'n is breaking down beneath its own ponderous weight-the rolling props and pillars unable to sustain the gilded roof; that the prophecies of Scripture are about to be fulfilled-the world rushing headlong to its final catastrophe. Inanc gabble that must distress the very gccse is being distributed-and the FOOL KILLERwhere is he? ***

The privilege of defending my own opinions obligates me to sacredly respect the rights of others. And if a man

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Calif. \Tholesale Lumber Ass'n. Opens Los Angeles Office

Frank J. O'Connor, president and general manager of the California Wholesale Lumber Association, announces that the Association will open a Los Angeles office on July I with M. S. Lopes, Jr., in charge. Mr. Lopes has been acting as secretary-manager of the Los Angeles Wholesale Lumber Association.

Natural Features Named for Sarnples

Forest Service \Var Hero

The U. S. Geographic Board has approved the name of Lewis Lakes for a group of lakes in the Stanisiaus National Forest, Calif., in honor of Bert Lewis, a former assistant supervisor. This action is part of an effort on the part of the U. S. Forest Service to have mountains and other natural features named for members of the Forest Service who lost their lives in the World War.

Lewis enlisted in the Twentieth Engineers and later transferred to the Thirtieth Engineers, the "gas and flame" regiment. He was gassed during an attack while brigaded with the British troops in Flanders and died as a result. An uncle, Paderson Y. Lewis, an old time forest ranger, retired. survives him.

A total of 11 features in national forests of the United States have now been named by the Geographic Board for Forest Service officers who lost their lives in the World War.

Los Angeles Wholesale Lumber Ass'n Dissolves

At a special meeting of the members of the Los Angeles Wholesale Lumber Association which was held on June 22, a resolution was unanimously adopted to dissolve the Association on July l, owing to withdrawals in membership reducing the prospective value of the Association's reports. The resolution also stated that in order to preserve a ,continuity in the records of the association, SecretaryManager M. S. Lopes, Jr., was authorized to confer with the officers and executive committee of the California Wholesale Lumber Association in an endeavor to make an arrangement whereby they will take over the office of the association in Los Angeles as a credit and statistical bureau and branch office for the members of the California Wholesale Lumber Association.

Henry Hink Visits Southland

Henry M. Hink, sales manager of Dolbeer & Lumber Co., San Francisco, returned June 20 from a visit to Los Angeles and San Diego.

tSisalhraf t for the uses' they illustrate,

SisalkraJt Jor ,'na,ny other uses-some of tnhi"h you m,ay not eaen ltnow about.

Stock iterns of rnany other types ushich you nau) hoae in your yard. o

What else do you carry in stock of whichyou can send a selfdernonstrating selling sarnple right through the mail? Ask for the 6 tested and tried ways to use Sisalkraft samples.

Carson week's

(Continued from Page 6) wants to believe th,e worst, to count the end as near, to imagine all rnanner of disagreeable things-that is his right and privilege. But there should be some nice way of muzzling him, to prevent the too gteat spread of his doctrine of fear. For the masses are reached through the emotions-not through the mind. At frequenl intervals a mob of people follows some prophet who reads the signs, and they gather somewhere to witness the end of the world; only to have to slide back down the hill and take up their every day lives again, when the worst fails to come to the worst.

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It used to be said that five per cent of humanity THINKS; ten per cent get by by watching and aping the five; and the other eighty-five per cent believe what they hear and read- But times like these teach you that the FM per cent was a great over-estimate; for in these times you can discover how few people really THINK. I'd say two per cent was a high estimate-and would hate to have to take a contract to discover and prove that many. Men who know less about more things than any other men -utter loud-mouthed opinions, and get a sympathetic audience. Persuasive sensationalism is the order of the day. Fear is much easier to spread than hope.

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The West Coast Lumbermen's Association decided, wisely in all probability, not to terminate its activities but to materidly curtail them and go forward on reduced dues and lowered costs. But I couldn't help wishing, when their affairs were ballooning, that they might entirely quit business for a while, just to show the many mills that never joined, assisted, or cooperated, how well they could get along without the organization. Let them go back to making their own individual grading rules, their ow4 independent specifications, etc., for a while, and with no one to establish and preserve trade rules and practices, fight their freight rate troubles for them, and do the hundred and one physical things without which the lumber industry of the Northwest could not even exist. That would be a swell way-and probably the only way-to show tlre "Minnie the Moocher's" of the sawmill business in the Northwest just how selfish and silly a lot of them have been.

Strange, isn't it, how so.me people think? Without various physical activities of the Association there positively could be no lumber industry in the Northwest. Think of it ! Yet' there are a large number of manufacturers who deliberately and co'ntinually operate their business by the aid and means of, under the protection of, and with the every-hour assistance of this organization and its loyal mernbers, and give not a dime nor lift a hand to help !

They seek safety behind the strong arm of the Association; herd themselves without shame beneath the umbrella of the organization.; and eat freely from, the table of benefits without which they could not live and which are paid for 100 per cent by the Association ,rnembers-and pay nothing-do nothing. In all justice there ought to be some way to cut thern off from these benefits, and make them pay their way. If they could be cut off from the use of Association grades, sizes, and specifications alone, they would be blowed up suckers before they knew it.

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The other day a great and good man died, and they brought from some distance an eloquent preacher to give the funeral oration- He climaxed his remarks by saying that "if everyone for whom this dear one did a service would drop a blossorn on his grave he would sleep tonight beneath a wilderness of flowers." The preacher didn't say he was quoting from the world's most eloquent agnostic-Robert G. Ingersoll. Most attempts at eloquent death ngtices contain those beautiful words-but none of them ever use quotation marks, so far as I've noticed.

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The quotation is from Ingersoll's oration at the grave of his brother-the most beautiful and eloquent funeral oration ever uttered in the English tongue. It ranks with Lincoln's Gettysburg Address, and Patrick Henry's "Give Me Liberty Or Give Me Death," as the most eloquent trio of orations ever spoken on American soil.

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These three were really ORATIONS. An oration springs from the heart. Many of the most eloquent utterances of man were NOT truly orations, because they were too apparently the result of .magnificent cleverness, choice of words, phrase construction-flights of rhetoric. Webster's salute to the flag is a magnificent example. Marvelously eloquent, but carefully prepared.

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Which reminds me that the last earthly remains of Robert Ingersoll were recently removed to,that American sanctuary of great souls-Arlington Cemetery in Washington. That act of justice pleases my Christian soul. He did much to make men freespiritually, mentally, and physically. Believing as I do that LIBERTY is the most sacred word in any land or any language, I believe that Ingersoll belongs in Arlington.

But, speaking of steali* ,"**r"l's words and using no quotation marks, I must admit that purloining the beautiful words and thoughts of other meq is too cornmon a crime to merit conviction-or even deserve reproach, perhaps. One of my greatest heroes-Ben Franklin-was guilty of that. Remernber his wonderful, self:prepared

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