Thc Vital lmportance of Selling

By Jack Dionne

The conscieniious qnd successlul salegncm hcrs q proper right to stick out his chest

For undoubtedly the crll importcrnt end ol every business is the merchclndising end. Find tt mqn who can sell, crad you cqn find ihousands who ccrn mcrnulqcture the goods.

Therelore this salesmcn is c most vcrlucble spoke in the busitress wheel. It is likewise vitcrl thct he be well versed in every depcntnent ol selling lore. It is important that the sale$nan is ccqucrinted with the lollowing lqllccies:

1. It is <r lcllcrcy thcrt the public will <rutomqtic<rlly seek the BEST. It wiil NOT. It hcs to be EDUCATED and DIRECTED.

2. It is <r lcrllccy thct the public will know the difference between PBICE crnd VALUE. It hqs to be shown.

3. It is cr tcllcrcy thct the public will demcrnd over crny grect length oI time THAT WHICH IT HAS NOT BEEN REMINDED OF.

The keen scrlesmcn wilt keep those lallacies in mind, to the end that he will not trip over them.

For, regcrdless of mcrxims and crxioms, QUALITY will NOT crecte business ol itseU.

The world wi[ NOT mcrke <r becrten pcth to your door iust bec<ruse you mqke cr product better than the other lellow. I used to believe thcrt it would, but experience chcurged my mind. Thcrt wcrs good stuff in olden times whe-n men crnd institutions were lew crnd competition wcs nil. The grcveycrrds cne lilled with men whose good points were never discovered.

LOW qucrlity things cre being successlully sold every dcry everywhere in direct competition with higher qualitY things.

The live, crctive, on-the-iob SAJESMAN is the lellow who strcightens out lhe tcngle, by lorowing the truth, cnrd telling it olten enough crnd in the proper plcrces.

Rotarians Honor Frank and A. J. \Varc

The Corona Rotarians departed from their usual custom on July 8 when they met in the new addition to the Corona Lumber Company's yard to commemorate the birthdays of Frank and A. J. Ware of the Corona Lumber Company. The office was attractively decorated for the occasion, and the members of the Philogeon Class of the First Methodist Church furnished an excellent meal.

George Snidecor, president of the Rotary Club, presided and paid the Wares a fine tribute. He then turned the meeting over to Rotarian Frank Ware who gave a short historical sketch of the Corona Lumber Company which was founded by A. J. Ware some 37 years ago when it was incorporated. He introduced many of the guests, and also gave some interesting and amusing incidents in connection with his company. He stated that his uncle, A. J. Ware, arrived in Corona in May, 1893, and went to work for the lumber company then owned by McFadden and Cruickshank. Later Elwood Lilly purchased the yard, which was sold to the Corona Lumber ComDany with A. I. Ware as manager,

When Howard and Frank were youngsters they assisted around the yard and later became connected with the company. For a good many years, they have carried on the business.

A. J. Ware moved to Sierra Madre about eight years ago; however, he makes daily trips to Corona, often driving as much as 150 miles in a dav. He will celebrate his 79th birthday on July 26.

Frank Ware was presented with a large number of presents, and as he opened each one, George Snidecor read a short twoline poem descriptive of each of his 47 bftthdays, entitled "His Life Story." After the meeting the guests inspected the new office buildings.

Launches Sales Drive for New Product

Riding the crest of public interest in sunshine, exercise and fresh air as cures for many human ills, The Celotex Corporation of Chicago has launched a vigorous sales drive for a new product, Promenade Traffic Top, with which flat roofs may be converted into open air playgrounds, roof gardens and recreational areas for sun bathers.

Sales efforts are being concentrated in cities where congestion places limits on recreational space, and utilize the appeal of adding usable areas to buildings at little cost.

The new product is applied over the roof, and protects the roofing from damage by traffic and rays of the sun. It is made of cane fiber impregnated with asphalt and provides a resilient, non-slippery wearing surface. It is supplied in three colors-black, green and red.

When used on apartment buildings, hotels, hospitals, factories and homes it gives occupants additional space for sun bathing and various forms of recreation and utility. Additional play areas may be provided for schools and children's homes above the danger of city traffic. Hospitals and sanitariums may provide open air space for convalescents without securing additional ground area.