Respect the Small Order, Mr. Dealer

Every man who aspires to have a PERMANENT BUSI' NESS must give heed unto the morrow.

Today we are prosperous-today we have more business in sight than we dreametl existed. only a few years agotoday we are moving under the impetus of nation-wide campaigns-but tomorrow is coming.

Today we are having the "fat years"-bu1 there may be "lean years" to follow-and the wise man is storing his warehouses now against the time of famine.

He is laying up stores of CONFIDENCE-ancI TRUSTand KNOWLEDGtrFancI all those other "emotional trade builders" that will proye so immensely valuable to him when the "big rush" is over.

He is not neglecting the "little fellow"-the "small order"-in the rush of fiIling the big bills-for he knows that the little **An of today will be the big man of tomorrow.

The man who buys a board for a shelf today will be in the narket for a HOME tomorrow-and he will buy that IIOME from the man who took pains to fit him out satisfactorily with a single board.

Prosperity is the true test of a man's soul. Adversity may show his GOODNESS-buI prosperity will bring out his BADNESS.

"I haven't time to bother with small stufi"-is the confession of POOR BUSINESS QUAITIflCATIONS. It show narrow and limited trade vision. It proves a small mind.

There is more to the builtting material business than the dealer's side of itl there is more than swapping MATERIAI-r for MONEY

There is also the PROVIDING OF' SEEITTER-the securing of comfort and happiness and. cleanliness and convenience. There is the BIIILDING OF'A COMMUNITY-there is the MAKTNG OF HOMES.

AncI he who neglects to foster the SMAI-II"r ORDER, is killing at its source the DESIRE FOR, BUILDING-for IMPROVEMENT-on which rests the very foundations of the builtling material industry.

TAT{E HEED UNTO THE MORROW AND FOSTER THE SMAIJIJ ORDER.

There ir a man in our town, And he ir window-wire, Hc made a n€w dirplay each week That caught the pcople" eyet. They stopped-they lookcdThey bought hir goodrHir.raler began te 6tisatAnd that b how hir window helped him Build hir bank accormt.

One single treeOne solid train oftwelve carsSixteen-foot logs-

Toal log scale 37,000 feet-

HIS noteworthy and interesting incident recendy occurred at our Standard, California, operation. It depicts our maximum size Sugar Pine from which we produce the world's finest in stock size and wide, thick, super-soft finish.