Plan Books of Worth Real Value For Your Money

TO THE CALIFORNIA RETAIL LUMBER RETAIL TRADEJREETINGS:-

While we have sold plan books to some California dealers through advertisements in The Gulf Coast Lumberman, this is our first direct offer of our products to the California trade direct. We are producers of plan books of beautiful homes, with blue prints to fit. We sell no other service. 'We have produced a series of twent5r handsome plan books of homes, each plan a home that has actually been built either in California or in Texas, and photographed by us. We furnish more plan service thagr any other several plan companieg combined. We furnish the plans for the wonderful dealer service of THESOUTHERN PINEASSOCIATION, of THE LONG-BELL LUMBER COMPANY, and of some of thebiggest line yard plan users in the country, including WM. CAMERON & COMPANY OF WACO, WITH THEIR SIXTY BUILDING STORLS

We rell our pLan rervice in complete rctr. A SET b compored of thc followbg:

1 HANDSOME STIFF BACKED ALBIJM WNT| DEA,LER'S NAME IN GOLD ON COVER.

25 PAGES IN ALBUM, EACH PAGE AN ACTUAL PHOTO OF A BEAUTIR'L HOME WITH FLOOR PLAN, MOUNTED ON LINEN -

25 COMPLETE SETS OF BLUE PRTNTS, ONE FOR EACH PICTURE IN THE ALBUM, BLUE PRINTS MADE BY FINEST ARCHITECTS AND GUARAT{IEED PERFECT.

EACH SET COSTS $37.50 TOTAL, OR $r.5O FOR EACH PICTURE, P[.4N, AND BLUE PRINT SET.

We have twenty of these sets complete, every home modern and attractivc and the laet word in home congtruction. Noe. | 9 and 20 are just out.

EIYERY HOME IN THE TWENTY BOOI$ Is EXCELLENT FOR CALIFORNI.A CLIMATE.

Order these last two sets, 2 albums, 50 photos and foor plans, 50 complete sets of blue prints, all for $75.00. They will make you want the others.

NEW PLAN BOOKS ADD VALUE TO YOUR OLD OilAS SEND US YOUR ORDERS

Post Office Box 586 Dallas, Texas

THE CALIFORNIA LUMBER MERCHANT

..CLOSE UP'' VIEWS OF INTERIOR IN CAMERON'S WONDER, STORE

THE CALIFORNIA LUMBER MERCHANT

SOME MORE VIEWS OF "THE WORLD'S GREATEST BUILDING STORE''

(Continued from page 35) windo\\'s o1r tho riglrt, each lel)rtser).ts a furrrished and firrished roorn itt tL houtt', r'ith ever:)'liuilt-in featttrc, a ya.riet.v of stains antl vtrnrislrcs, l'hich arc nost attracirve to vierv. A varictl'of flooling and firrish arc also sholvrr iu thesc l'inclox's, irr actual use.

This is the lriggest lrrmlrcl store orr ealtli, ancl is rrot only a success but a I10\YITING suecess froru cver]- corlcicvirble uls11,poirrt.

'lhe rlrrestiorr oftcrr al'ises, tlocs rtrotlcrn rnr-'rcharrtlising pa;t bcst in thc big torvn or tlie srrrall brrrg? lh'. Hurrtcl sal's it pays so directl;r in both that he call't tell the clifftrrerrce. The entire prol)ositiolr is bt'st iilrrstratctl iL thc remark of Mr. Carncron to lfr. Ilunter \\'hen lie first irrspccted tlrc finished plarrt. I{e lookecl it all ovcr, the trcmenilous sizc ancl expensc of tho thing, ancl therr said: "Hturtcr, if I didrr't knorv holy nruch rnonel' tliis thing l-as making I'd say J0u werc a cl-rl fool." lVhich, aftcr all, is the ansu'er to all business propositiorrs.

The home builder is the town builder--gou safelg judge a lown or citg bg its homes. c0n