Record Sales Prove Demand Jor Attractive Roof Colors, Says J. H. Plunkett

The record sales of Pioneer Forestry Blend Shingles since their introduction recently, proves the demand for ittractive roof colors, according to J. H. Plunkett, General Manager of the Pioneer Paper Company, manufacturers of the Ensemble Roof of Forestry Blend Shingles.

Mr. Plunkett said: "This is an age of color, and the home owner, particularly in the West, is conscious of the color ensemble which his home presents. The natural surroundings of trees and flowers are exceptionally vivid in the western states, and unless the house is in keeping with the col,orful setting, it appears drab and uninteresting.

"The public has long since accepted the asphalt shingle as-a- standard of -quality for roofing, fully appreciating its ability to resist fire and the most severe elemints. But, it is only within the past few years, that the importance of the asphalt shingle's contribution to the coloi scheme of the house has been realized.

"Pioneer has kept pace with this growing demand for color. We first developed our Yosemite quarries. where brighter colored rock was produced than had previously been used on asphalt shingles. The crowning achievement in the evolution of color on the roof has be& the Pioneer Ensemble Roof, made from the Pioneer Forestry Blend Shingles, in which several colors are spread across the surface of the shingle by patented mixers.

"Even under present general conditions, we have been shipping carloads of Forestry Blend Shingles to all parts of the eleven western states with increasing regularity. It is color, texture and the other factors that make up appearance on a roof, that build sales in this age of color. - The public is well sold on the dependability and durability of most materials that have been on the market for a period of years. What the public wants, is efiective .ppeir"ttce and co10r."

Sell Interests in Retail Yard Joins Fir-Tex Sales Force

J. G. Kinney, president of the Yost-Linn Lumber Co.,674 North Rotrertson Blvd., West Hollywood, Calif., has purchased the interests of F. H. Yost and W. H. Linn and will continue to operate the yard under the same name. Mr. Yost will leave the latter part of the month for Milford, Neb., where he is interested in a retail lumber vard at that point.

New Redwood Price List

A new Redwood price list was issued August 10. The changes in this list represent a readjustment in prices, and the new list eliminates a set of complicated schedules recently in effect. It is a two-page list printed on letter size paper to fit the binders used by the retailers for price information.

Stanley Moore, of Walla Walla, Wash., has joined the Fir-Tex of Southern California sales force and will represent the company in the Southern California territory. The company has offices in the Petroleum Securities Bldg., Los Angeles.

Fire Destroys Several Buildings

Prompt rvork on the part of the local fire department under the direction of Fire Chief George Gibbs, manager of the Strathmore branch of the W. R. Spaulding Lumbei Co., and fire apparatus sent from Porterville and Lindsay prevented the spread of flames which for a time threatened the whole of the south side of the city of Strathmore, Calif., on July 30. The fire swept away Strathmore's oldest building, wiped out a grocery store and two residences and caused damage to two other stores