V.gabond Editorials

Bv .Jack Dionne

"What's in a name?" asks the cynic. Well, a whole lot, I'd say ! Take the name "Johnson", for instance ! ***

Stock remark of every man returned from Washington where he has been on business connected with the Recovery Act: "And is that Johnson TOUGH? Boy!"

Truly it was no boy's job to which President Roosevelt called this man Johnson. And truly, also, this "ain't no boy" that he called. ***

Since this old world was young we've heard a lot about codes; the "moral code" the "code of honor" the "code duello," and various other well known and highly advertised codes. But "from now on," as the nigger said, the word "code" in this country is going to mean just one thing, and that is the Recovery Act Code. All others will seem weak, puny, and sterile by comparison.

The Recovery Act -", n."" n* " lot of employees on a, ,{Lhour week, but it has had tens of thousands of employers doing what seems like a 40-hour DAY for the .past several weeks, working out the problems. The average executive all over this country, by the time he gets his code working, is going to need a rest and vacation more than ever before in his life.It has even definitely taken the lives of good men and true, just the work and the worry attendant on the Code. ***

The acceptance by the American people of President Roosevelt's plea for a general volunteer Recovery Act enlistment on the part of employers, is startling in every particular. There has been no counterpart for it in all history. ft was accepted like a call for national defensewhich of course it WAS. There \pas no lagging, no hanging back, and a minimum of criticism and objection. Even the most enthusiastic could hardly have anticipated so whole-souled a gesture. The President said-"I invite you to join,"-and they JOINED. That's all tfiere was to it. Nothing like it has ever happened before. Everyone's thinking it, tdking it, DOING it. It is almost the one topic of discussion before this nation. That so far-reaching, so utterly difficult, so unusual, and so bewildering a plan would be instantaneously and unquestionably acceptedchallenges belief. Yet it was done. It is history.

There were, necessarily, almost innumerable difriculties to be surmounted. To lay down a single measuring stick and make the business and industry of one hundred and twenty millions of people conform to it, will go down into history as the most stupendous economic feat ever tried. But it has been done. And let it be said in honor of the American people that in trying to solve the manifold problems that arose, the question that was always asked was "IIow can I?" rather than "Why should I?" All honor to them.

't**

The Recovery Act and its practical application to business has naturally developed an utterly countless number of difficult problems to be met and solved; but I know of none more difficult than that of the stout-hearted and generous employer who has been carrying 20 people on his payroll when he could at any time have gotten along grandly with twelve or fifteen, paying them what the business would permit and trying by the share-the-work philosophy to keep them all employed. Now comes the Government and imposes upon him shorter hours and higher pay. He doesn't need the people he now has, even at the present hours and wage scale. He has been holding them for their own sake because he knew they could not get jobs, and waiting for business to pick up. Isn't THAT a tough spot? And, there are lots of such cases in every town, ever;rwhere. ***

World's of loyal employers have been saying-"\ilrre're with you, Mr. Roosevelt, in your Recovery Act, and we'll do our best to help, but what are we going to use for money?" And THAT question has got to be answered. ***

Jesse H. Jones, chairman of the R. F. C., made a radio talk the other night to the entire nation. Something tells me that he was simply expressing the opinions of a certain Mr. Roosevelt-of whom you may have heard. Mr. Jones urged the banks of the nation to join in the present tremendous effort at the recovery of prosperity by extending credit in their local territories, where credit was needed and deserved. He offered the help of Governrnent cash for this purpose, where desired. !F:l*

He correctly stated that unless the country has credit, the present unprecedented effort being made under the Secovery Act will come to naught. Right! Without an enormously enlarged credit situation, as compared with (Continued on Page 8)

Standard Hex Setabs in Big Kirchmann Hardwood Co. Moves Demand To Ncw Location

Never before in the history of the Pioneer Paper Company has a new produ,ct met with such a tremendous response from dealers as the new Standard Hexagonal Setab Asphalt Shingle in the new Clover Blend, a deep non-fading green swept with touches of purple and buff, according to offi,cials of' the ,company. Within a rveek after the product was announced, the Pioneer plant, one of the largest roofing factories in the West, was swamped with more orders than ,could be produced. As a result of the unprecedented demand, the company worked double shift on the new product, until it had filled all orders booked by its sales organization throughout the eleven western states.

The Standard Hex Setab is controlled by patents and is manufactured by the Pioneer Paper Company under license agreement. The reason for the universally favorable reaction from both the trade and home owners, the company states, is found in the fact that this new shingle combines the most popular design, the standard hexagonal shape, with the exclusive patented Setab feature, which gives extra weight on the exposed surface of the shingle and at the same time gives extra protection by sealing in the edges with a coating of asphalt. Added to this is the new clover trlend, developed exclusively by Pioneer. It is a new deep shade of green, with a flow of purple and buff swept across the shingles.

EDRIC E. BROWN VISITS LOS ANGELES

Edric E. Brown, The Pacific Lumber Company, San Francisco, was a Los Angeles visitor around the first of the month where he spent several days on company business.

Kirchmann Hardwood Co. of San Francisco, recent victims of a fire, believed by the policb and fire department t<r be of incendiary origin, have moved to 2800 Third Streel, San Francisco, where they have leased part of the site t-rf the Roth-Maier Lumber Co., and will continue here to carry on their hardwood business as before.

H. W. Kanne, manager of the company, states that they have a large stock of the finest bone-dry Japanese Oak that entirely escaped damage by the fire. This has been moved to the new site, and large stocks of foreign and domestic hardwoods have been ordered and are on the way. Some of the new stock has already arrived and Mr. Kanne hopes they will be completely established by September l.

The company has retained its old telephone number, VAlencia 6261.

Balboa Mill& Cabinet Co., formerly of 100 Havelock Street, San Francisco, has also moved to 2800 Third Street, having leased the planing mill from the Roth-Maier Lumber Co. The partners in this concern are Wm. H. Gilson, George Wallace and G. W. Nielsen, and they manufacture a complete line of millwork.

The concentration of these three important businesses at this splendid location on one of the main arteries of traffic rvill undoubtedly be a distinct advantage to each of them, and also a great convenience to the buying public and the trade. The principals of these firms predict that the time saving factors in this new arrangement will be quickly appreciated.

It should be distinctly understood that there is no consolidation of interests, as each of the concerns is operating separately.