GRAIDE MARKEID REIDtlroOD

"Merchandise that is unidentifiable or unrecognizable, except bg experts, never brings a price commensurate with its values"

This maxim is certainly proven with a venge:rnce in retail lumber competition.

Unidentified merchandise leaves the door wide open for the hardest of dl retail competition-that is, making cheap prices by fooling the public on grades.

The advantages of grade marking particularly apply to Redwood.

' Each of the eight grades of Redwood have more or less distinct qudifications which excel for certain usage. Ffowever, using.the wrong grade is like harnessing a horse backwards and then expecting to get good results.

Getting your trade educated as to proper grades is very important itt "tty specidty wood of unusual properties. For example, if durability is wanted under d.-p conditions, the Sap lumber of all woods may last four to six yearsi yet Heart Redwood has a good chance of resiiting deay for two thousand years. (A Redwood fallen tree recently discovered is still sound after being exposed to the weather 2r5OO years.)

A booklet describing each grade mark is a message you can send out to your trade undet your own name. Retailers akeady have sent this educational message to over 151000 customers in California. 5'OOO more booklets are now being reprinted. They help you cash in on this new lumber merchandising.

For three yeers we have specialized in giving grade marking service on a high uniform qudity of Redwood. This extra serwice is without any extra charge to customers that want it.