V.gabond Editorials

Bv Jack Dionne

History abundantly proves-and continues toprove- strain upon the honesty of an entirely new strata of sothat even the best of men "T Y"" a louse for a son. ciety-an additional group of people.

What a public relations department that guy Mussolini He says that innumerable experiences and a flood of tesmust have. The world has almost forgotten that Italy has timony indicate that many men who pay a 2 cent per gala King. Victor Emanuel ought to get in touch with sorne lon gasoline tax willingly and honestly, begin evading the good advertising agency. * * * aax when it gets to 3; that others will pay a 3 cent tax, but when it gets to 4 they cannot stand the strain on Mussolini knows his publicity onions. He's worse than their honesty, and they begin stealing the tax; and .many, Amy Semple McPherson, only he gets a better line of pub- many more seem honest even with a 4 cent tax, who go licity than "Sister" does. Ask John D. Rockefeller, Sr., into the evasion business whenever it gets above that whether or not a publicity man pays. He can give you point. Is honesty just a matter of altitude? the greatest testimonial in history. Think of the things * + * you used to read about him; and the picture the public has A Northern publisher was recently haled into court by of him today. A good public relations man performed that his wife for maintaining another lady as well as herself. rniracle. All I've got to say is that the publishing business in the South isn't that good.

The other day Al Jolson smacked Walter Winchell down. You know those comedians have their practical uses, after all.

Speaking of business getters, one of the big tire manufacturers is advertising a rubber tire for wheel barrows. And a "spare" of course?* * *

"Church bells," says a news story, "are being replaced by loud speakers." That IS new. In the old days the first were used to get people*to hear the second.

"The Number One Tee," remarked a veteran golfer, "is a small plot of grass about fifteen feet wide and fifty feet long that seems to make a blamed liar out of every rnan that steps on it."

All reports agree that the most popular places at the Century of Progress Exposition (World's Fair to you) in Chicago, are the places where people may sit down and rest. And they could do*that at home-free.

Of the last ten moving pictures I have seen, nine had ladies of "easy virtue" for heroines. "The parade of the prostitutes" would be a swell title for the series. Hollywood ! Hollywood ! You are a beautiful and bewitching city. But some day they will have to put a trainload of dynamite under you and blow you up, just in the name of decencY' :r :r< ,f

Don't turn up your nose at the non-taxpayer. He pays most of our taxes; indirectly, but pays them just the same. Let the non-taxpayer move out, and all property values disappear. Don't forget that less than one-half of one per cent of our city populations own half of all our property values. :r :r {<

Human nature is a funny thing. (There's a brand new and original remark for you). But here is new proof of the statement that may appeal to you as an interesting thought. We are accustomed to believing that honesty and integrity are things of the spirit-things that have to do with the moral fiber of the individual. But are they? An authority on gasoline taxation throws some doubt on that belief. He says that experience proves that every penny per gallon you add to the gasoline tax puts an additional

The new home ro"r, u"lr.iig lystem is an effort on the part of the Federal Government to help relax the grip of the mortgage upon hundreds of thousands of American homes. For our people are learning of late. that the word "mortgage" is derived from two Latin words meaning "death" and "grip"; that a mortgage is a "death grip" in plain terms. Uncle Sam seeks to loosen the deathlineis of the grip by removing the*imrnediate financial pressure.

"Futile competition, overpaid executives, excess trackage, and terminal duplication," says George Creel in "Collier's", are some of the things the railroads will have to cut out to get back to health again. Might I be permitted to mention one more? One that gripes me and most other men of modest means almost to the point of hysterics whenever they ride trains. Might I be allowed to suggest that the fact that practically all the people in this country who are financially able to buy railroad ticketshave passes? Almost without exception the well-financed men with whom I frequently ride trains-pull out passes. I have long ago made up my mind that the chief trouble with the railroads is that the only people left who have enough money to buy railroad transportation-don't have to. I see men traveling on railroad passes, who, so far as I can discover, have no more business with railroad passes than they have to _be Pope of Rome. It makes the average man mad every time he gets on a train and watches tfie boys with the bankrolls haul out their passes, while he has to haul out his hard-earned ticket. f suggest that the railroads change this thing right-about-face, issue passes only to people who couldn't possibly buy railroad tickets, and let the folks with money buy tickets for a change. I frequently ask my pass-traveling friends where they get the passes, and the answers are invariably phoney-or sound so to me'

I know a retail lumberman who surprised himself beyond words recently when he tried a simple, old-time method of digging up some business. He just went out and asked for it, in the highways and by-ways of his selling district. He decided to expose himself to some orders and see what would happen, since there was no business coming in, and he had lots of time for experimentation. So he made a list of the home owners in hii district, and started out calling on them, systematically and by list.

He decided to make six calls a day of that character, and offer people building and repairing service. His first day convinced him that the idea was a good one. To begin with, he found that people appreciated his call, and the interest he showed in their building needs. He found the housewives entirely willing to look over their homes and yards to see what he might be able to do for them in his particular line. And he sold them stuff right from the start.

* :{< *<

There was not a single day during this canvass that he did not make some sales. And they were L00/o sales that would never have been made had he stayed in his office and waited for business. He carried the suggestions and the service to them, and they liked it. He is engaged in that canvass right neqT-fiss been for many weeks. He is selling everything from fence pickets to shelves, sheds, and porches. And he is selling every dime's worth at decent and non-competitive prices to people who were NOT in the market for building materials. fs there any reason to suppose that HIS is the only town in the country where this could be done?

*>k>k

Speaking of credits (or were we speaking of them?) if reasonable, low-rate, long-time credit could be immediately discovered for financing the building, remodeling, and repairing of HOMES in this country, there would -be a huge home-building campaign in full swing all over this land before the fall was over. No earthly doubt about it ! And how terribly we need such a campaign. With six years of no-building and little-repairing behind us this homeloving nation would undoubtedly break all building record! if they got a chance. When millions of men get Sobs and buying p_olver- spreads, and the nation begins emerging from the huddle it has been in for several years, wJare t_"q4q4y going to discover an unprecedented shortage of DESIRABLE homes. And likewise we are going to discover, when we take off our spectacles of depresiion and really begln to see things right, that we have millions upon millions of human domiciles that are old, delapidated, rundown, unsightly-passe. Yes, sir, a line of building credit would put millions of men to work, just building and renovating HOMES.

The other night at """"", "*ir they pointed out to me a young lady who is trying to establish a record for snobbishness. And as I looked at the poor little silly thing, I wondered if she knew: That this earth on which- we live is just one of a group of planetary atoms that revolve around a very, very insignificant star that we call our sun. That, viewed from the rest of the heavens, our sun is a very, very small star, and these planets do not even exist. In the Milky Way alone, there are thirty thousand million stars that average in size much larger than our sun. It is reasonable to assume that there are countless atoms like our Earth, accompanying those thirty thousand million suns. But that isn't even a starter. In the universe there are nrrmberless other galaxies of stars like the Milky Way, with their countless billions of suns like ours and greatir than otrrs. and that there are no possible figures to eslimate the nur,nber of existing atoms at least as important as our Earth. And there is no possible reason to doubt that countless billions of such atoms hold and nourish life. Think oJ. the jrerfectly incalculable number of living things in this universe; then contemplate the snobbistr young-Iaay and wonder what she would do had she the intellect t-o estimate what she really amounts to in the great scheme of things.

Pure Rock-Wool INSULATI ON

l. fncombustible

2. Vermin proof

3. Permanent

4. Vall-thick insulation

5. Saws or cuts easily

6. 2/2 lbs. per Batt

7. l5"xl8"x wall thickness

8. Pacled in lo-Batt cartons

Ash your Celoter tepresentative about this nep Celotet.product