ATBION TUMBER CO. REDlTOOD

R'LL STOCKS GREEN LUMBER COMMON AND UPPERS AT MILIS.

AIR DRY UPPERS AT SAN PEDRO

Main Selcr Offico

Hobert Blds. SAN FRANCISCO

Lor Angclcr OGcc

397 Paciic Elcetric Bld3. PLonc TUcLolt t'fll

Memberc Calilornia Reduood, Ascoci,ctfon

SAN DIEGO tED SprccLclr Bldg.

Mein 2015

These are the men who sell Long'8e11 Trade,Marked Lumber Products

Thcre are the mcn who have thc reeponeibility of plling the eatirc output of Long.Bell tradc. marked lumber productr. Thcy are on the job every day year ln and ycar out dieporing of a ateadily incrcaeing production. Tlvt |rnorlu thcit iob. Theyarepracticallumbermen....thcycameupthroughtheranl,eofexpcricnce....inmill and teteillvard. Thev are on the iob todav to givc vou thc bert that ir in them for a con. lnny that ieker pride-in ite long amociatioi wiih the retail tradc. Wrltc ttem. Vtrit with thcm. Know them pcreonally. They'll serve you wellt

Anrtlllo'Tc

A. F. Amold, 2O5 Penhendlc Bldg. Box 309.

Bceunont, Tx

Jno. C Edwer&, 178? Megrtolb Avc.

Bloonlnlton, lll.

Huatd H. Stay, P. O. Box 221.

Bo*on,MaI.

Gco. L. Bcdfotd

Chrlqgo' IIL

V. C. Butler, 166? Fascll Avc.

H. B. Dcnnis, 1413 Conway Bldg..

111 W. Warh. St.

C.'W. Lawrancc, 1{13 Conway Bldg,,

111 V. !Uash. St.

G. C. Montgomery, l4l3 Conwsy t. F. Ltddlc' 31? Flcmlng Blde.

Bldc.. lll W. Wach. St.

A. G.-Iieschke, l4l3 Conway Bldg., 111 W. Waeh. Sc.

F. C. Van Brunt, 1413 Conway Bldg.' 111W. Wash. St.

Clwelaad. O.

C. D. Crane, 934 B. F. Kcith Bldg.

Overton R. HalL 934 B. F. Keith Btdg.

Columbur, O.

H. D. Jones, 16 E. Broad St.

Dallae, Tcx.

C. H. Dodd, lll8 Dallas Athlctic Club Bld*.

John M. Viscr, 1118 Dallas Athlctic Club Bldg.

Danville' Ill.

M. W. West. Box 259. 1018 W. Fgtr. child.

Dcr Moiner,Ia.

E. L. Kirlbridgc' 317 Flcming Blde.

C. C. Lav. Box 539,6?? 16th St.

Dctrclt, Mlch.

W. H. Jobe, 1151 BooL Blde. Fond du Lac, Wtr.

W. S. Philltpr, Hotcl Rctlew

Ft. Dodgc, Ie.

V. A, Lyons, Box 181, 432 Vstdcn Apta.

Fort Wayne, Iad.

M. M. Farber,5 Warhlogton Aptr Gnnd Raptdr, Mlch.

Frcd Bcrger, 701 Roscwood Avc.

Hartlngr, Ncb.

M. M. McKeulc, 1208 W. 3rd St.

I{ouston, Tex.

R. J, Butler, Box 292, 1504 2nd Nat'l Bank Bldg.

R. L. Moore, Box 292, 1504 Znd Nat'l Bank Bldg.

Indianapolir, Ind.

Frank Benson. 1608 Metchants BanL Bldc.

Jno. A. Lowery, 1608 Merchants Bank Bldg.

R. W, Pope, 1608 Metchants Bank Blde.

Jackronville, Fla.

Geo, W. Perklng

Kannr City, Mo.

'W. C. Eggcrg, 903 R. A, Long Bldg. Gilbe* Hilla,913 R, A, Lone Blde.

C, L. Knowlcc. 913 R. A, Long Bldg' br Angcler, Cellf.

H. C. Phetteplace. 913 R. A. Long Bldc.

L. R. Schofeld, 913 R. A. Long Bldg.

C.IU.Thornton.9 l3 R, A. Long Bldg.

R. E. Wooderd' 913 R. A. Long Bldg.

IrLc Cteds, b.

L E. Rurhton, Bor 869, Lonlvlo, Warh.

C. E. Hadlcy, c/o Long-Bcll Lumbcr Co.

Eetl H. Hourton, c/o Long-Bcll Lumbcr Co.

H. F. Bowlcs. 578 Chambcr of Com. mcrcc Bldg.

Ioufuvllle, I(n lvillis Holme!,600 W. 19th St.

Vyatt B€ll, Box 664.

V. M. Fteeman. Box 66{.

Mqidlan, Mirc. Will C. Dix, c/o Long-Bcll Lubcr Co.

W. L. Macc Tobin, c/o Long-Bcll Lumber Co.

Mionapolir, Minn.

J. E. Moses,920 Sixth Ave., S. E. New Yotk, N. Y.

J. A. Jamo, Room 1712,347 Madion Avc.

H. Virgil Richards, Rmm 1?12, 347 Madircn Ave.

Oklahoma City, Okla.

L. J. Pearson, 1140 W. 34th St. Omeha, Ncb.

C. C. McKce, 527 Grain Exchangc Blde.

Porla' Ill.

W. S. Llrnbaugh' 211 N. Moac.

Phtladclphte' Pr.

Jno. S. Mcpbachcr, 1413 Pcanryle nie Bldg.

Vm. H, Brycn, 1413 Penntylmlr Bldg.

Plnc Blu6 Ark.

Julo T. Borrercn, Bor 5i3. Rockford, Ill.

O. D. Smith, Heslcll PrtL Aptr Srllna, Krnl

E. H. Stccle, 501 S. 8th St. Saa Antonlo. Tex.

A. B. Connor, 516 Gibbr Bldg. Sm.Fnnchco, Callf.

C. J. Laughltn, 1205 Ftrrt Nrt. BUL Bldg.

Smnton,Pa.

H. J. Potts, 335 Clay St. Shrcvcport, La.

M. A. Hoorer, Box 460. Sprtngfeld, O.

C. J. Harrioon, Box ?34. Spdngfield, Macr.

Rex H. Browne,56 Hieh St., Ap't. a St. Iouir, Mo.

C. I. Lane. 1134 Arcadc Bldg.

C. C. Mullen, 1134 Atcade Bldg. Syncure, N. Y.

W. G. Slagle' 1853 Bellevue Avc. Tampa' Fla.

L. E. Mitchell' 306 East Pelm Ave. Wichite, Kenr.

V, R. Davls,803 Bcacon Bldg

These are the products they sell

Douslas Ftr Lumber and Timbetri W'ertem Hemloclc Lumber; Southenr Pine-Lumber and Timberr; Creoeoted Lumbcr, Timbcrs, Poete, Poler, Tiea, Guard,Rail Poats, Pilingi Southern Hardwood Lumber and Timbelq; Oak Ftoorlng; Califoinia Wlitte Pine Lumber; Sarh and Doors; Box Shookr.

THE LONG,BELL LUMBER COMPANY

R-A-LONG BLDG. LmbmSire 1875 KANSAS CITY,MO.

(Continued from Page 20) delivered it within half a milc of five other southern pine producing pLants, at a price of E3 highcr than the average price in cftect on the qoast at that time, but still $23 per thousand feet less than our own price on southern pine of the sam€ dimensions, not only indicates bad selling, but also is a favorable sign of unlimited distribution possibilities. However the possibilities for distribution are limited to a certain extent by preparation of the product. There is no .r_ther wood that grows in the American forests that has cqual possibilities with fir.

"Fir lumber, properly prepared and manufactured for the market, is second to none, from the point of quality, and is equal to any. This is the result of my considered judgment. The fir tree, from a general utility point of view, is actually the most valuable tree that grows in the American forests. It probably can displace rnore different woods in consumption than any other wood. As compared with yellow pine, it is eq'lal to yellow pine, according to government reports, in tensile strength; it is better than yellow pine from the point of view of life, because of the immense amount of heartwood included therein, and according to government reports, it is equal to white pine in durability; having less resinous content than southbrn pine, it will take and hold paint better than such southern pine; being softer, it is easier to work, and being lighter, it is easier to handle than yellow pine. All of these reasons are very much to its advantage in competition with other woods. The difficulty largely lies in the fact that it is improperly preparcd and manuJactured for use. Because of the advantage which fir has in the fact that. it does not stain as pine stains, the industry has been able to ship it green and not carry it in storage for th6 trad-e, as we have had to do in the south. Conse- quently, thc fir lumber industry of the northwest i8 organized vcry much on the basis of the coal industry of thc United States, e.g., it seeks to sell cach day that which is manufactured that day, irrcspective of thc consumptive ability of the country at the time to consum€ it, meaning thereby scasonal consumption. During thc time of slow transportation, ordinarily the time elapsing between the shipment and delivery of green lumber to the Mississippi River valley was more than forty days. The dealer carried larger stocks in anticipation of such transit time. As a rcsult of this condition, when the lumber went into consumption it was eithct dry or partially dry; but under present conditions, with improved transportation, the lumber goes into consumption fewer days from the saws and consequently green. In addition to that, because of this unseasoned condition, it shrinks after being used as the moisture content dries out. This means an altogether unsatisfactory product to the trade, with the result that the natural advantages of fir lumber are not realized upon because of its preparation,

"Why do we not season our product? What are the benefits to be derived from kilndried fir lumber? Who are the bencficiaries?

"Ultimately the gleatest beneficiary is the consumer. The building in which he invests his money is subject to no defects which will result from the use of unseisoned lumber. As fir lumber shrinks 3ft petcent in drying, it naturally follows that such shrinkage, if green lumber is used in construction, results in the development of defects. The effect on walls, ceilings, foors and all joints of this amount of shrinkage materially dcpreciate the value and increase the cost of maintenance of such building. Moisture is one of the principal elements in the propagation of decay, and if green lumber is used in the construction of buildings, and is not left so the air can reach it, decay may set up, the results of which may not occur for somc timc, but in tfic end may bc quitc disastrous. A very interesting point to mc is the fact that kilndrying of lumber destroys the propagation of decay-producing germs. In other words, the kilndrying of lumber com-letely sterilizcs the product, so that when it comes from thc kilns no dccay-producing material is present. It is sterilized lumber. The Forest Products Laboratory at Madison, says, 'Since wood rapidly increases in strength with the loss of moisture, hieher strength values may bc obtained from kilndried than from airdried wood,'and consequently also than from green wood, and therefore better for the consumer. In the case of the use of dry lumber, wc have a satisfied consumer. but if he uses green lumber, as a rule, we have a dissatisfied one. Every satisfied consumer that the industry develops, by the reason of properly prepa.red product, is a potential salesman, and every dissatisfied one is a potential knocker.

"The dealer is a beneficiarv because t.he product is bright and dry and is more readily merchandisedl because the stock can be bulk-piled without degradation or deterioration Handling costs are reduced through the raving in cost incident to sticking when piling the lumber. It broadens his markets, reduces his sales resistance, creates saving through the carrying of smaller stocks, as dry lumber is available for the job when it arrives in his yard, and there is a further saving irr insurance, space rental, and handling charges. It is less costly because it does not shrink or degrade, and the dealer is able to market as per gradeS purchased. It satisfies the customer and crcates new busincss for him. The dealer can afford to pay at least as much more for the product as he can save in the expense of handling and in the cost of degrading.

"The manufacturer is a greater beneficiary, as kilndrying costs less than airdrying. The (Continued on Page 24)