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ETVERY family in America is reading about the nation, D wide advertised$lsr0O0,slogancontest, and about lu'mber. Neverbefore have the lumber vards had such a publicity opportunity.

Hundreds of thousands of inquirers will soon be asking about lumber ltrd calling for the inspiring ,,Story o-f wood"-a revelation of the supreme merits of lumten

An avalanche of interest in lumber will follow. Have the inquiriesin your town come to us through yott. Make your yard local headquarters for the gt"ri"ri boom of publicity the lumber industry has ever had!

Lumber dealers, fit your own advertising to the national campaign and capitalize for yoursell the"lumber atmos, phere our advertising is creating everywhere.

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Opportunity!

Lumber is telling its story-the first time in the industry's history. It proposes to enlighten the public on all phases of production, distribution and utilization, in order that the affirmative merits of this supreme material may be known and appreciated by the public.

This is the opening gun of a 6ve year campaign to coordinate all branches of the lumber business. You should become a part of this great activity and reap your share of its benefits. Only by whole-hearted cooperation can this undertaking succeed.

Hardwood Water Shipments From South To California Increases Rapidly

One of the most interesting traffic developments of the past two years has been the rapid growth of water hauling of hardwood lumber from the Southern States to California ports. Only a few years ago the hardwood freight moving from the Southern states to California was almost entirely rail shipments. Today lully 4O/o of all the hardwood lumber coming into California comes by water. The ports of Mobile, New Orleans, Houston, and Galveston, are the large shippers. The big steamers that carry so rnuch package Fir from the Pacific Coast to the Gulf ports, have built up that business, securing hardwood freight for their return. The rate from those ports by water is 45 cents per hundred, as compared with an 80 to 90 cent rail rate.

FRANK M. WISE A SAN FRANCISCO VISITOR

Frank M. Wise, secretary of the United States Building & Loan Association, Los Angeles, is a San Francisco visitor where he is attending the Masonic Grand Lodge meeting. He also attended the University of Southern California-Stanford football game at Palo Alto on Saturday, October 15. While in the Bay District, he expects to find some time to visit with his lumbermen friends in that section. Mr. Wise, prior to association with the United St-ates Building & Loan Association, was connected with the retail lumber business in Los Angeles for many years.

Schumacher Doubling Plant Capacity

The Schumacher Wall Board Corporation, of Los Angeles, is one California building concern that is not periritting pessimistic ideas to intrude themselves into this business operation.

For the past several months this big concern has been busily engaged in making improvements and additions to their-big wall board plant on Slauson Avenue, in Los Angeles, rihich, when -completed in the next month, will double their production. Such faith have this concern in their product, and its potential markets. The new -eqliP- ment ls for the making of both plaster board and their new plaster lath, whicfi they have been very rapidly developing a market for, and the demand for which has spread !o rapidly as to necessitate their increased production.

Earl Galbraith, Sales Manager for Schumacher prodticts, reports that this has been one of the best summers in the hiitory of the company, and the volume of business they have secured has been highly satisfactory. They are going into the winter with their production doubled, and their entire organization keyed high for a great year ahead.

JOHN L. REED VISTTS LOS ANGELES

John L. Reed, San Francisco, general manager of the J. R. Hanify Lumber Co., was a recent Los Angeles visitor rvhere he spent a few days attending to company business matters. Accompanied by Wendell Brown, their Southern California representative, they called on the lumber trade.

New Orleans Man Named Lumber Trade Commisoioner to South America

Charles M. Ehninger.

The appointment of Charles M. Ehninger of New Orleans as American Lumber trade cornmissioner to South America has been announced bv Dr. Tulius Klein. Director of the Bureau of Foreign "tri Dotti.rtic Commerce.

The new trade commissioner has been associated with the export business in New Orleans over a long period. Previous to the war, in which he served as a lieutenant of artillery, he was employed by a general exporting house in that citv. In 1919 he entered the service of the New Orleans lumber firm of G. Amsinck & Co. He served in practically all capacities in this organization, finally'being made export manager. Tn 1922 he resigned to go into business for himself as an exDort lumber broker in New Orleans. In 7924 he becoml Superintendent of Latin American Agencies for the American'Pitchpini Export Co. of New Orleans, remaining in this:,ppsition untll joining the staff of the Department of Commerce. Mr. Ehninger is thoroughly familiar with the various markets of Latin America and the problems to be met in these areas by American exporters. During the past several years he has traveled extensively in West Indies, Mexico, Central Amer-. ica and countries of South America.

For the next year it is expected that Trade Commissioner Ehninger will devote his attention almost entirely to the River Plate countries of Argentina and Uruguay.

The River Plate region, it is pointed out, is one of the largest and most important foreign outlets for American woods and by far the most important market for American cooperage products. American exporters furnish only half of the softwood imported into the River Plate countries, one fourth of the hardwood, but 90 per cent of the cooperage. Southern pine, Douglas fir, and oak, constitute-the principle species of American woods marketed in this area, although west coast hemlock is rapidly increasing in favor.

In announcing the appointment of a new lumber trade commissioner for South America, Dr. Klein stated that considerable trouble has been experienced in the River

DRY KILNS AND CURTAILMENT From Circulation

The Northwest Blozaer Kiln Company House Organ

It is well known that there has been a reasonable effort on the part of lumber manufacturers in both the fir and the pine regions of the West to curtail production, beginning early this year.

It is also generally recognized that much of the lumber produced during the early part of the year would not have been sawn, were it not for the fact that mills without kilns wanted to take advantage of the summer drying weather, and that mills which sawed lumber on this kind of a program unavoidably contributed to a soft market by boosting the production sufficiently above orders and shipments to produce a so-called "Buyer's Market."

In addition movement of quantities of this summer dried stock during the early fall, in an effort to get better weight on this stock than will be possible if held into the winter, is further weakening the price of lumber at this time.

Mills with kilns can balance production and shipments with the demand regardless of the season of the year and thus eliminate shipmentq_ of- yard drigd stock during the spring, summer, and early fall, which nearly every year demoralizes the market and mitigates against a fair "Seller's Price."

A study of the operation of mills with kilns shows that they do not have the peaks and valleys in their production and shipments so pronounced in yard seasoning operations, for in the main their production and shipments are regulated by the demand and can be regulated independent of either normal or unusual weather conditions.

In addition a complete kiln drying program does away with any production in advance of an immediate market and sb co-ordi4ates supply wiih'.demand that over-produc- tion may be reduied to a-minimum.

No one can estimate even within reasonable limits what the demand for lumber will be six or eight months hence, yet billions of feet of stock is continuously produced that far ahead of the market and this must be so as long as dried stocks are "months" instead of "days" behind the saw.

Plate region on account of the lack of mutual understanding between importers and exporters. Mr. Ehninger will work with the importer and endeavor to build up a better understanding of American lumber pfoducts. He will report to the Department of Commerce on all developments which might affect the business of American exporters and keep them posted in regard to competition from other countries. One of the most important activities of the new appointee will be to compile a handbook of the lumber trade of the entire River Plate market. With the inauguration of this new service to the American lumber export trade, the Commerce Department believes that the buSiness of lumber exporters to the River Plate will in the course of time be very appreciably increased.

I(now thel-umbq You Bu,y

Thc esme high stan&rd of pro. duction which hes .been a Long- Bell policy for more thrn a hrlf centuD/ govems the making of Long-Bell Doughe Fir lumber and timbers in the mmufacturing plants et Longview, lllly t t t t Dougles Fir Lumber and Tirnl bcrs' Douglas Flr Window Fremes. -llllectem Hemlock LumberSouthem Pine Lumber andTimbsrs-Southem Herdwood Lumbrr end Timberg OekFlooringGelifomie Whitg Pine Lumber, Sesh and DooE, Bor Shooke€reorotcd Lumber, Timbers, Poltr, Poleq Ties, Guerd.Rri! Posts, Piling.

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HE greatest transportation s)rstem in the world operates swiftlS surely, to move America's fafm products and factory ou$ut to country-wide markeb. Crreat terminals . . countless canl... thousands of bridgesand trestles... awide variegof construction intimately testifies to the satisfaction which railroad builders have found in wood. r r r fslglber and timbers bearing this trade-mark have been used the country over by railroad operaton and other industrial users. Most convincing is their continuedsatiSfaction evident in continueduse of these products, year after Ies, in the most exacting construction wofk. t , , Long-Bell workers devote themselves daily to putting maximum corstnrction value into the producb they make, so that the trade-mark on the end of the piece shall have alwa5a a meaning of import to every buyer of lumberl

THE LONG.BELL LUMBER COMPAI.IY

R. A- LONG BLDG. Lumbqmen since t8Z5 KANSAS CITY, MO,