Department Store Advertises Wood Interiors

Boston, Nov. 30.-In the daily papers here, one of the leading department stores is conducting a series of advertisements that .are based on wood interiors and .cabinets. E,ach day an "ad" appears telling of glass, china, pewter, or other articles on sale and the illustrations show them in beautifully appointed corners of the store, dsually set in a wood cupboard or on a wood table. A china sale carried in display type the legend "Mahdgany Shelves for China"; one on glass similarly showed a built-in wood cabinet in which the glass was displayed and said "Those who appreciate things of rare beauty and distinctive charm will thrill to the Colonial simplicity of these niches." An advertisement offering Colonial pewter read: "If you are browsing around our new store, you can't miss this fascinating corner. It forms such a striking background to the street floor, and the Colonial woodwork of knotted pine holds a direct invitation to stop and look at the shelves of gleaming pewter. Carved cornices and decorations make it unusual and doubly Colonial."

George Good Visits San Francisco

George Good, Tracy Lumber Co., Tracy, was a business visitor to San Francisco last rveek, and with his son Bill attended the Big Game at Palo Alto.

Buildings & Building Management, California Architect & Engineer, American Lumberman and California Lumber Merchant, the wood using public of America will be given an opportunity to learn of its unusual qualities.

Tlie advertising and merchan'dising work will be in charge of Ben Ostlind, vice-president of the company. Botsford-Constantine Company, advertising agents with offices in Los Angeles, San Francisco, and the Pacific Northwest, are handling the campaign.

In California, the Port Orford Cedar Products Company will be represented by the H. B. Maris Panel Company,735 Third Stieet, San Francisco, and the California Panel & Veneer Cornpany, 955 South Alameda Street, Los Angeles, while in Oregon, Dant & Russell, Portland, are the exclusive sales representatives.

G. W. Cheney, of Dant & Russell, is now making an extensive trip throughout the United States, with the object of bringing the wood to the attention of wood using industries in America. Mr. Cheney's representation in conjunction with the nation-wide advertising campaign, will undoubtedly widen the sales outlets of this fine specialty wood.

Hudson Lumber Co. Move I lnto New Office Building

Vtn" Hudson Lumber Co., Lynwood, Calif., has moved into its new office building which is just south of their former location. The building is of brick, 25x75 feet, with a very attractive front having two large show windows and a recessed front entrance. The interior of the office is finished very attractively. Olaf Olson is manager of the yard, with S. D. Lynn as his assistant.

What Would S%Extra Profit Mean on Your Volume Every Year?

We know a man in California who has been connected with the lumber business all his life' He has been very Successful with other organizations with which he has been associated. He would like to hear from some retail lumber concern who believes that the most profitable business is created and sold from a service itandpoint instead of a price basis. 'If you want a good man communicate with our office.

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Trry MILLWORK INSTL TUTE OF CALIFORNIA HAS PLACED ITS ENDORSE. MENT UPON THE QUALI. TY OF OUR PRODUCTS AFTER COMPLETE INVES. TIGATION, AND AUTHOR. IZED THE USE OF THIS MARK ON OUR PRODUCTS.

There IS you a difference know-