Barr Lumber Company Has Attractive Holiday Display

Wilbur Barr, treasurer of the Barr Lumber Company, Santa Ana, Calif., writes: "We have thought for a long time that something should be done to strengthen the lumber dealers' volume during the Christmas season, and this year we are using. the billboard display shown in the accompanying photograph."

"This Christmas Give Better Living" and "Delight Her With a Modern Kitchen" are splendid thoughts for the holiday season.

Selling comfort and happiness is what appeals to and interests the buying public. They appreciate the convenience, the luxury, thorough satisfaction and attractiveness that comes from a modernized home.

This is a real building service to prospective customers and should create considerable holiday business for this firm.

Two years ago at Christmas time, the Barr Lumber Company distributed 17,00O Redwood seedlings, together with an eight-page folder, which carried on the first page a photograph of a Redwood forest and the following *"rr"g. under the title, "Greetings from the Big Trees:"

"Pinch a leaf of this tiny Redwood tree and whiff the perfume of the big woods. With the tree and the big woods perfume we send you our hearty greetings.

"If you plant this little tree in your garden (just remove the wrapping and moss, shake the roots out straight, form the earth well about it and keep it moist) you can expect it to grow four or five feet by next Christmas. Or, if planted in a large pot, it rvill be big enough for a table ornament at your Christmas festivities next yea{.

"This little tree was grown in the nurseries of a great lumber company interested in refqrestation in order that future generations of Americans may enjoy the beauty and comfort of wood homes."

'This folder carried illustrations and descriptions of many suggestions for Christmas gifts. These included: sketches of modern homes and floor plans; a modern kitchen; recreation rooms for boys and girls; outdor barbecue fireplace; Red Cedar chests ; closet; fireplace ; modernized colonial home and floor plan.

Philippine Mahogany Association Issues Attractive Brochure

The Philippine Mahogany Manufacturers' Import Association, 111 West Seventh Street, Los Angeles, has just issued a new and very attractive booklet on "Philippine Mahogany." It covers the production of Philippine hardwoods, with maps showing where it grows, and pictures showing logging and timber. It is interestingly explained that because these woods grow in thick stands of the same timber like our United States softwoods, the trunks grorv tall, straight, smooth, cylindrical, thus furnishing a huge percentage of straight quality lumber unknown in cabinet woods that grow otherwise. l'he use of Philippine is shown in very attractive fashion through the sixteen pages of the booklet.