Industry's Opportunity

Bv W. G. Binsham, District Director Southern California Federal Housing Administration

Throughout the Southern California area the building industry and related lines are now engaged in a districtwide campaign to promote property modernization and repair.

The campaign has the full cooperation of the Federal Housing Administration, which through its Title I Property Improvement Plan will play an important part in the Program.

During the past few years the building industry and allied groups have found that many modernization jobs can be closed and new prospects developed by featuring these Title I loans for which the dealer receives cash payment on completion of the jobs.

It is a well-recognized principle that the pulling power of a sales story is increased when it tells "How to Pay For" as well as "What to Buy, and Why." The "How to Pay For" need is met by the Title I, Class 1, plan of the National Housing Act.

The theme of the campaign is "Fix Up Your Properties," modernize the structures inside and outside, rvith convenient monthly payments on the FHA plan of installment buying.

Members of the industry rvill take special interest in figures recently released by the Federal Housing Administration, showing that from February 3, 1938 through June 30, 1939 alone, the period since the amendment reviving and revising Title I was rpassed approximately 570,000 Title I loans, covering repair and modernization of structures representing an advance of credit of more than $243,000,000 have been reported throughout the United States. These figures are exclusive of the loans calling for the construction of new buildings, both residential and non-residential under Title I.

Industry, throughout the operation of the National Housing Act has approached the FHA with cooperative suggestions and plans to make the most of the modernization and repair program, and in line with these suggestions the FHA has prepared literature and display material: window displays, specimen newspaper advertisements, special radio programs, etc.; are available to dealers at the Nervspaper Section of the Federal Housing Administration, Washington, D. C.

In addition lending institutions will be happy to cooperate with dealers who refer them modernization projects. They also have FHA literature and printed forms as well as information about the FHA plan.

It is to the interest of every member of the building industry to be thonoughly familiar with the workings of the FHA plan of Property Improvement loans. Briefly, the plan is this:

The applicant for tbe loan must have an adequate income and either own the property or hold it under a satisfactory lease. The charge for these loans cannot exceed a discount of $5.00 per $100 face value of a one-year, monthly-payment note. The feature that appeals most strongly to the modernization prospect is the fact that the loan is repaid in equal monthly installments suited to his income.

The cost of both labor and equipment may be covered by the loan, provided such equipment becomes a permanent part of the structure itself. This may include repairs, remodeling, decorating, landscaping, and the installation of new plumbing, heating or wiring systems.

The maximum amount of insurable loan is $2,500 and the maximum term three years and 32 days.

The building industry profits in two 'ways; more sales can be closed, and the dealer receives cash payment.

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Builders everywhere uee RESI{PREST. Stronger thcrn sleel by weighl Bond is unaffected by wcter, stecm, heat, cold, termites, lungrus or mould. For crll exterior construction, or wherever moisture iE cr fcrctor'--eell RE$IPREST.

The Story o( the Hoo-Hoo Star

At the joint meeting of Central Valley Hoo-Hoo Club No. 62 and East Ray Hoo-Hoo Club No. 39 held September 30 at Big Trees Hotel, Calaveras State Park, California, in connection with the ninth annual re-union at the "Parson" Simpkin Sequoia Memorial, there was presented to Frank W. Trower of Oakland the celebrated nine-pointed diamond star, known as the Emblem of Revelation, he having recently succeeded to the office of Seer of the House of Ancients by virtue of being the ranking Past Snark of the lJniverse. Mr. Trower is the fourth man to hold this office and emblem,

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Bepresentcrtives

Centrcl Ccrlilornic Pyrcrmid Lumber Scrles Co., Ocklcnd

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E. K. Wood Lurnber Co., Los Angeles the others being Bolling Arthur Johnson of Chicago, founder of the FIoo-Hoo Order, Nelson A. Gladding of Indianapolis and John S. B,onner of Houston. Seer Johnson r.r'as custodian of the star for 33 years. It was a source of great pride to him, and his delight in wearing it caused it to be stolen tlice, once in Paris and again in Chicago. The Emblem of Revelation was the contribution of the membership at large to a fund for an insignia for the ranking member of the House of Ancients. The fund was started at the Annual Meeting of September 1893 in Chicago, and presented in the form of a bucket of pennies. The following year, at Kansas City, the insignia was made the official one of the Seer.

The emblem is of solid gold, with a center of white enamel on which appears the official Cat in the conventional pose-back arched and tail curled in the shape of the figure nine. Inscribed at the top on the face is the u'ording "House of Ancients," and at the bottom "Seer." Set in each of the nine points is a diamond. The back bears the following inscription : "Presented to Bolling Arthur Johnson, September 9, 1893, at the Annual Concatenation of the Concatenated Order of Hoo-Hoo, held in Chicago." According to Article 4, Constitution of the l{oo-Hoo Order, this jewel was made the "Emblem of Revelation" at the Kansas City Annual Concatenation September 9, 1894, which article directs that the jewel shall be worn by Mr. Johnson until his death, "after that to pass to the senior member of the House of Ancients."

GBAYDS

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