Week 11
VR Technology
BURAK ÇELİK
ADA412 Contemporary Problems in Urban Sustainability Bilkent University Department of Architecture 15.04.2018
What is virtual reality? Virtual reality – like books, television, radio, film, and the arts – is a medium for transmitting an idea or concept. The difference between virtual reality and other information outlets is that it allows individuals to be participants in their experience, not merely spectators. This unique relationship can provide for an experience that is not possible with other mediums. Reading about a subject is one thing; experiencing it firsthand is something altogether different.
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Combining sight, sound, and movement (and occasionally touch and smell) into a single user experience, virtual reality can transport a person into wholly unique and new environments.
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Thanks to companies like Samsung, Oculus, Google, and Sony, affordable virtual reality experiences are starting to become the norm rather than the exception. The commercial uses of virtual reality are many – perhaps most obviously, virtual reality is a perfect platform for gaming.
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By providing virtual experiences via virtual reality, organizations can help build these emotions in skeptics and the uniformed alike. Children and adults can come to understand climate change and its impact by experiencing it in their own way – rather than by merely hearing or reading about it.
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VR in education
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Understanding and accepting that climate change is man-made is vital to reversing the phenomenon – and education is the first step to achieving this goal, which VR applications can help make possible.
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Virtual reality as a tool for changing the world Ultimately, virtual reality is a content medium that can inform and influence the public at large by immersing people in unique experiences. Just like literature, theater, film, television, and the arts, the topics and concepts that virtual reality tackle over the coming decades will be as diverse as the people who create this new type of content. But where virtual reality stands alone is that it provides an experience – it creates a relationship where the viewer is more than a spectator; he or she is a participant, and this makes all the difference in the impact that VR content can and will have.
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It’s not that humans are terrible at empathy. Rather, we lack a way to make empathy more accessible. We lack the direct and immediate sensory experiences needed to make lasting impressions on important issues otherwise distant to our touch.
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Imagine opening your eyes and seeing a reef of bright, healthy coral. Suddenly, the colours begin to fade and the coral body disintegrates under increasingly acidic conditions. Algae consumes the remains, leaving a barren sea bottom.
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Rather than relying solely on environmental knowledge, feelings and emotional involvement are needed to drive eco-conscious behaviour.
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Your senses are fed a computer-generated simulation, transporting you to another place and time. Can these virtual experiences create the kind of empathy that drives viewers to action?
My answer is
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References: https://www.triplepundit.com/2016/07/how-virtual-reality-can-help-theenvironment/ https://sustainabilityx.co/can-virtual-reality-save-the-environment-1129f76eae88 http://www.brandquarterly.com/augmented-virtual-reality-will-shape-brandsfuture http://visualise.com/work https://www.omnivirt.com/360-video-case-study/ https://www.vrroom.buzz/vr-news/business/virtual-reality-marketing-10-casestudies