Burson-Marsteller EMEA - Energy, Environment & Climate Change

Energy, Environment & Climate Change European Practice

Practice Overview 

The health of Planet Earth is a major concern for governments, businesses and communities.  

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According to the UNEP’s Global Environmental Outlook-4, human society is using the world’s resources unsustainably, degrading farmland and fisheries, rivers and forests – and risks a significant weakening of the global economy if this is not addressed.

Climate change could reduce economic growth by 5%-20% by 2100 if left unchecked.

During this century, we need a fundamental change in the relationship between resource use (especially energy), economic activity and society.

The business world will face new challenges and increasingly be required to operate in a binding framework that limits environmental impacts.

The transition to sustainable commerce will take decades – yet NGOs, many consumers and a growing band of politicians are impatient for action (and believe change can be achieved quickly and without additional cost).

Effective communication to stakeholders and especially governments is critical to ensure a policy environment that continues to encourage innovation and profitable commercial growth.

Burson-Marsteller’s Energy, Environment & Climate Change practice works across Europe and the Middle East with clients large and small who are seeking to navigate difficult issues or bring new technologies to market.

Our integrated offer includes research, advertising, public affairs, investor relations, issues and crisis management, corporate communications, digital outreach, advertising, social investment/CSR and stakeholder engagement.

Our Approach SPECIFIC EXPERTISE  Climate and environmental issues counsel and integrated communication programme  Energy & environmental NGO monitoring, engagement and connections  Public policy specialists (at both country and EU levels and at both Ministerial and official/ departmental levels)  Specialist knowledge to deal with:  NIMBY resistance to locations of new or expanded operations  Changing consumer behaviours to help reduce energy consumption  Ambassador training to make your managers effective local communicators  Web 2.0 and beyond – how to engage the Facebook generation  Advocacy training

ADDITIONAL EXPERTISE  Government Relations  Advocacy Advertising  Digital Campaigning  Media Relations  Attitudinal Research  Coalition building  Media Relations  Speechwriting  Executive media training  Financial/investor relations  Crisis and issue manegement  Content production (editorial services, design, video)  Online reputation tracking  Media monitoring

Current or recent clients

[please contact us for case studies]

Latest Perspectives

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NGO overview:

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EU Timetable:

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UNFCCC workplan:

Our People in Europe

Roman Geiser, Switzerland, Co-Chair, Nuclear

Eddy Naim, Middle East

Izaskun Martinez, Spain, Solar

Aase Lidbeck, Sweden, Water and Fisheries

Desiree Collier, Europe, Digital Strategist

Martin Kratky, Austria, Chemicals

Clemente Senni, Italy, Grid/ Pipelines

Esa Laurilo, Finland, Hydrogen

Said Aissaoui, France, Utilities

Bill Royce, London, Co-Chair, Oil/Gaz

Andre Wigger, Frankfurt, Forestry

David Page, London, Biofuels

Anna Reid, London, Road Transport

Kim Larsen, Denmark

Peter Linton, Brussels, Senior Council

Jim Currie, Brussels, Emissions Trading

Niina Hepojoki, London, Biodiversity

Volker Wendt, Brussels, Transmission

George Hutchinson, London, Coal

Marcel Kamm, Switzerland, Nuclear

Nigel Heneghan, Ireland

Faika Yalvac, Turkey

Adam Lewis, London, Wind, Waste Management

Catelijne Wessels, Netherlands, CSR

Sigurd Grytten, Norway, Hyropower

Roman Diukarev, Russia and Ukraine

Michal Donath, Czech Republic

Maria Lazarimou, Greece

Contact information PRACTICE LEADERS Bill Royce, Co-Chair London + 44 20 7300 6310 Bill.Royce@bm.com Roman Geiser, Co-Chair Zurich +41 44 455 8432 Roman.Geiser@bm.com Peter Linton, EU Counsel Brussels + 32 2 743 6653 Peter.Linton@bm.com

MARKET FOCAL POINTS AUSTRIA

Martin Kratky

+43 (1) 505 47 01 - 33

m.kratky@hochegger.com

BELGIUM

Volker Wendt

+32 (0)2 743 66 29

Volker.wendt@bm.com

CZECH REPUBLIC

Michal Donath

+420 2 2421 1220

michal_donath@cz.bm.com

DENMARK

Kim Larsen

+4533327878

Kim.larsen@bm.com

FINLAND

Esa Laurila

+358 (9) 856 5521

esa.laurila@pohjoisranta.fi

FRANCE

Said Aissaoui

+33141867628

said.aissaoui@bm.com

GERMANY

Andre Wigger

+49 (0)69 2 38 09-49

Andre.wigger@bm.com

GREECE

Maria Lazarimou

+30 (210) 693 1000

Maria_Lazarimou@gr.yr.com

IRELAND

Nigel Heneghan

+353 (1) 660 7395

nigel@hpr.ie

ITALY

Clemente Senni

+39 06 6889631

clemente.senni@bm.com

MIDDLE EAST

Eddy Naim

+358 (9) 856 5521

esa.laurila@pohjoisranta.fi

NETHERLANDS

Catelijne Wessels

+31 20 5795955

catelijne.wessels@bm.com

NORWAY

Sigurd Grytten

+4792240790

Sigurd.grytten@bm.com

RUSSIA/UKRAINE

Roman Diukarev

+7 495 775 4795

diukarev@willardgroup.ru

SPAIN

Isaskun Martinez

+34932011028

Isaskup.martinez@bm.com

SWEDEN

Ase Lidbeck

46 8 440 1253

Ase.lidbeck@bm.com

SWITZERLAND

Marcel Kamm

+41 (0)44 455 84 58

Marcel.kamm@bm.com

UNITED KINGDOM

Adam Lewis

+44(0)20 7300 6334

Adam.lewis@bm.com