The Lean Marketing 20-minute Plan Develop Current State
Do a SWOT Analysis Strength, Weakness, Opportunities, Threats
Internal
External
Strength
Opportunities
Things we do better
Things to capitalize on
Key Leverage Points Opportunities we can leverage our strengths against
Weakness
Threats
Things we do worse
Things to worry about
Business Implications Threats our weaknesses make us vulnerable
Key Leverage Points — Business Implications = Sustainable Competitive Advantages Key leverage points that can be sustained
Develop Future State
Painting the Vision with SOAR (Strength, Opportunities, Aspirations, Results)
Tactical
Strategic
Strength
Opportunities
What is our Core
What might be
Key Leverage Points: Opportunities we can leverage our strengths against
Aspirations
Results
What should be
What will be
Business KPIs Key Performance Indicators that we can measure
Key Leverage Points + Business KPIs = Sustainable Competitive Advantages Positive Core of Organization
Complete Calendar June 04 S 6
M 7
July 04
T
W
T
F
S
1
2
3
4
5
8
9
10 11 12
Corporate Event Calendar Contoso Pharmaceuticals, Inc.
13 14 15 16 17 18 19
S
M
T
W
4
5
6
7
T
F
1
2
3
8
9
10
S
11 12 13 14 15 16 17
20 21 22 23 24 25 26
18 19 20 21 22 23 24
27 28 29 30
25 26 27 28 29 30 31
6/17/2004 - 7/1/2004 Sunday
Monday June 13
Tuesday 14
Wednesday 15
Thursday 16
Friday 17
Saturday 18
19
24
25
26
July 1
2
3
7:00 AM - 9:00 AM Press Conference Start Project 20
21
27
28
22
23
Executive Retreat
7:30 AM
Status Report
Milestone 1 29
Milestone 2 30
Company Meeting
Complete Project
Party
The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, email address, logo, person, places, or events is intended or should be inferred.
Return to top and repeat cycle Soar Analysis derived from The Thin Book of SOAR; Building Strengths-Based Strategy