Business Connected Suffolk June / July by Business Connected

BUSINESS

Issue 8 June / July 2015

CONNECTED SUFFOLK

In this issue: Review of the Anglia Business Exhibition A Guide to the Top Business Networking Groups Business Coaching, HR and H&S Tips Suffolk’s Latest Job Board • Local Business News Our Premier Partners & Much More

businessconnected.co.uk

Suffolk’s Leading Business Magazine

Ipswich Town Football Club Portman Road Suffolkâ&#x20AC;&#x2122;s Number One Venue

Meet At The Number One Venue! Are you planning an event, conference or meeting? If so, then why not hold it at ITFC? Ipswich Town Football Club is a unique venue, with excellent facilities and an award winning hospitality and catering team. The venue provides an inspirational backdrop for any meeting or occasion With easy access and on-site parking facilities, our venue is in a prime location for your next meeting, evening event or exhibition.

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BUSINESS

Issue 8 June / July 2015

CONNECTED SUFFOLK

businessconnected.co.uk

Suffolk’s Leading Business Magazine

Get In Touch Tel: 01702 513113

Email: info@businessconnected.co.uk

Or Visit:

Welcome... Welcome to the latest edition of the Business Connected Magazine, the number one business publication in the county. In this edition we review and look at some of the great pictures and stories from the Anglian Business Exhibition, which took place last month at Trinity Park, Ipswich. We have a number of brilliant features including an informative HR article from Park City on Employee Engagement, some exciting local business news and bring you details on the Suffolk Job board from polkadotfrog. Our ever popular networking pages are back in the centre pages and these give you a great insight to the fantastic events brought to you by our networking partners across the county of Suffolk. Don’t forget if you do business with companies in Essex we have our sister publication Business Connected Essex available on request. If you are looking for up to date business news from around both counties then don’t forget to check out our website which is updated daily at www.businessconnected.co.uk. If you have some business news that you wish to share then you can always send this through to us for submission at pressreleases@businessconnected.co.uk. Thank you for taking the time to read our publication and we look forward to meeting you at one of events soon.

Richard Pond Managing Director

Contents

www.businessconnected.co.uk

About Us Bringing Local Businesses Together

Our Networking Events Every Week Across Four Different Venues

06 Premier Partner Scheme 07 The Strategic Marketing Solution For Your Business 08

All rights reserved. No part of this publication may be reproduced in whole or in part in any way without prior written permission of Business Connected Ltd. Whilst every effort is made to ensure accuracy, no liability can be accepted for any errors or omissions. Printed in the UK by Printwize www.printwize.co.uk

12 16 17

HR Update Employee Engagement

Business Coach The World’s #1 Business Coaching Franchise

Suffolk Networking Events Recommended by Business Connected

20 Suffolk Round Up 21 News From Around The County 24

Social Media Is Your Company’s Social Media In The Right Hands?

www.businessconnected.co.uk

BUSINESS

CONNECTED SUFFOLK

About Us Business Connected is proud to be operating the county’s

v e r y time consuming and we know your time is valuable.

premier b2b magazine, networking events and online portal

Business Connected can set up your accounts as

that focus on the business community of Essex. We bring

well as run them for you, promote your company

local businesses together via the many platforms that we operate. Our magazine is distributed across the whole county in print and online. The business connected website which

from our own account or simply come over and give you regular training to all your staff. With our help in just 90 days we aim to increase your twitter

receives over half a million hits

followers by at least 1000,

a month is dedicated to

Facebook likes by 200 and

up to date business news,

LinkedIn followers by 200.

a business directory and Business Connected specialise

the number one place to

in providing first class social

find out what’s going on in Essex. You may have heard about the Business Connected Premier

Partner

scheme

which

helps businesses be seen not just in

media training to businesses across

the

South

East.

are

introducing a new training course which will take place every Friday afternoon.

print but also online and through our fantastic social media offering, please see full details opposite.

Do you feel you’re not using Social Media to it’s full effect and would like some fantastic training? Then our courses will be perfect for

Do you use social media and are you aware

you. We offer training for LinkedIn, Twitter,

how it can help your company’s marketing

Mailchimp and Hootsuite. Each course is two

and brand awareness? Business

hours long and fully interactive,

Connected help companies on

we suggest you bring a laptop

many different platforms such as

so we can set up or work on

Twitter/ LinkedIn/ Facebook.

your accounts throughout the training course. For a breakdown

Over 75% of UK businesses now

have a Twitter account, there are

course please email us today on

also over 500 million registered

info@businessconnected.co.uk or

accounts worldwide. Over 100,000

give us a call on 01702 513113.

what’s

covered

each

businesses have a Facebook page and now LinkedIn have reached over 15 million connections. Are you one of them? If not Business Connected are here to

To advertise in any of our forthcoming publications or

give you a helping hand. Yes, you may have Twitter/ LinkedIn/

for any information on anything Business Connected

Facebook but how about taking it to the next level. Business

related please call us today on 01702 513113 or email

Connected understand running your own social media can be

info@businessconnected.co.uk.

www.businessconnected.co.uk

THE LEADING COUNTYWIDE B2B MAGAZINE

Our Networking Events Business Connected operates four premium b2b networking

is a real focus on networking. We have some great videos

events. We have an event every week across four different

of our events and have a dedicated YouTube channel. So

venues

and

typically

attract

between

just search for Business

Connected and have a

delegates

look for yourself. All of

per meeting. The first

our venues offer free

Friday of the month

parking and excellent

we are at Essex Cricket

networking

Club, second Friday at

We also have dedicated

Southend Airport, third

Friday

Town

each venue, which is

FC and Fourth Friday

just for delegates who

sees us at Colchester

have

United.

group. This allows you

and

1 00

Ipswich

There

membership

required

facilities.

groups

attended

for

each

network

before

just come along when

the

event

you can.

delegate list, on the

with

the

day at the meeting and At all events we follow the

same

formula.

proven send

delegate lists out in advance, have plenty of

afterwards on LinkedIn.

To book tickets for any Business Connected event please visit: www.businessconnected.co.uk/our-events or call 01702 513113.

For more information or to book on to one of our events please have a

time to network, listen to one or two short but informative

look at www.businessconnected.co.uk/business-networking/

talks and have a great breakfast. We always make sure there

or give us a call today on 01702 513113.

Business Connected

@Ipswich Town FC

@Essex Cricket Club

@Southend Airport

@Colchester United

3rd Friday

1st Friday

2nd Friday

4th Friday

of the month

www.businessconnected.co.uk

The Business Connected

Premier Partner Scheme The Business Connected Premier Partner scheme is designed to support companies who need to introduce a co-hesive and coordinated marketing strategy or a company who wishes to enhance an existing offering. We provide companies with an effective, structured solution at an affordable price. How often do you promise yourself that youâ&#x20AC;&#x2122;ll invest more in social media, run regular email and print campaigns but simply donâ&#x20AC;&#x2122;t have the time or expertise to do it? Our Premier Partner scheme could be the answer.

To view our video testimonial have a look at our Premier Partner page on our website www.businessconnected.co.uk/ premier-partners/

To find out how to become a Premier Partner and to see if your business category is still available then give us a call today and we can pop in for a chat and run you through the many features of becoming a Business Connected Premier Partner. 01702 513113.

Here is a list of exactly what our Premier Partner scheme offers: EXCLUSIVITY – We only work with one company of any type within the county. BUSINESS CONNECTED MAGAZINE - A full page in every edition of our magazine. We print and distribute 6000 copies, email 50,000 copies as well as uploading to the Business Connected website and social media sites. SOCIAL MEDIA - Yes you may have a Twitter/Linkedin/Facebook account but how about a helping hand, we can set up and run your account, interact as a ”raving fan” or simply come over and give you regular training to all your staff. EMAIL CAMPAIGNS - Need to get the message out to the masses? We have a number of options which we can tailor to suit the needs of your business. From monthly newsletters, your logos and links on our email campaigns or simply a help with data. NETWORKING EVENTS - Many people know Business Connected from our countywide events and we want you to be part of them. Fancy being a speaker or displaying your banner at all our events? Being a Premier Partner of Business Connected gives you tickets and access to all of our events from Ipswich to Southend and everywhere in between. WEBSITE - Our Business Connected website gets thousands of visitors a day, being a countywide news based website we are the number one place to find business news. We are offering our Premier Partners prime advertising space throughout the site. ACCOUNT MANAGER - Probably the most important feature of the Partnership scheme. Our account managers are working around the clock to find our partners leads, from the many networking events we attend and run to the list of leads. Our staff are introducing and passing referrals on a daily basis.

HR Update

Employee Engagement

mployees are your most important resource as, without them, there’s no one to get your product or service to market. Building a healthy and positive working environment can have a huge impact on the success of your business. It’s what we call “Employee Engagement”. The term was first formally defined in 1990 by William Khan as “the harnessing of organisation members’ selves to their work roles; in engagement, people employ and express themselves physically, cognitively, and emotionally during role performances.” Until this point there was much talk of employee motivation, but the idea of employee engagement goes a step further and is very much part of the HR vocabulary these days. So what’s all the fuss about? Well, studies have shown a distinct correlation between engagement and performance: increased productivity, increased profit, employee retention, customer satisfaction and less sickness and absenteeism are all some of the noted benefits. People work better when they are committed towards the cause. Creating a high performance workplace can be a complex issue, but there are a few simple rules to follow to set you on the right path. You need to communicate your organisation’s values and ensure managers and team leaders are fully versed in these values. What you say in these is reflected should be reflected in your attitude and your day to day activity. Research by the CIPD shows that less than a fifth of managers are aware of their organisation’s values and only a third of employers give adequate training to new managers. Not addressing this issue can lead to a lack of trust between employees and management. Your employees need to feel there is a common purpose which can be achieved through open and transparent communication. Listen to their thoughts and ideas, respect your staff and treat them as individuals. Let your actions and attitudes show that you understand that your people can, and do, contribute to the development of your business. You need to ensure not only effective internal communications for your organisation as a whole, but also for clarification of expectations of individual employees. It’s important to have a structure in place to allow for two-way feedback, either

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through regular appraisals or through specific channels. An employee feedback survey will help you understand the issues that are most important to your staff and can give you a good idea of how employees feel they are being treated and how relationships between managers and staff are conducted. The idea is to ask employees questions about how they feel about their job, their line manager, internal communication and if there are any issues that the employee feels needs resolving. There are a few things you can do to help forge a committed workforce that are prepared to go the extra mile for your business. Acknowledge their hard work and successes, either with financial or non-financial rewards. For example, reward or career progression, and hold regular team meetings to ensure that everyone is aware of what is happening at all levels of the business. Activities outside of the office can also help give staff an extra sense of purpose, such as team building events or charity or community work. Not striving for at least some engagement from your employees can have serious consequences; if your staff can’t engage in your business, there’s a good chance they’ll go and find one in which they can. With demographic pressures escalating the war for talent and freedom of choice eroding traditional employee loyalty, it’s as important as ever to “sell” your business to your existing employees as well as those you are looking to bring in. It’s an ongoing process that needs continuous tweaking and improving to have the desired effect. It may be an obvious statement, but at the end of the day, by definition if your employees aren’t engaged they must be disengaged – and ask yourself, what impact will that have on your business?

Tel: 01206 752100 Email: juliet.price@parkcity.co.uk Juliet Price, Park City

Navigating your business through the HR landscape

Talk to the experts Call us on 01206 752100 or visit us online at www.parkcity.co.uk Real people, real experts, real time Park City Consulting Limited Tel: 01206 752100 Fax: 01206 752400 Email: consulting@parkcity.co.uk 894 The Crescent, Colchester Business Park, Colchester, Essex CO4 9YQ

Print. Managed. printwize.co.uk

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Business Coach

The World’s #1 Business Coaching Franchise

y name is Kent Rhodes ActionCOACH Business Coach part of the world’s largest business coaching company The World’s #1 Business Coaching Franchise.

Kent’s experience I have been responsible for growing and developing businesses both in South Africa and the UK. I have partnered up in 3 restaurants in South Africa where my last restaurant became a training store for new Franchisees. This led to the opportunity to partner the franchisor and come over to the UK where I built and successfully developed a new Spur Steak and Grill on the Boardwalk at Lakeside shopping Centre. I worked with over 200 Franchisees to assist and coach them in all aspects of Development, Product, Service, Finance, Negotiations, Team, Marketing, Sales & Training.

Kent as a coach What makes me effective and unique is that I’m a South African in a UK marketplace with an ‘I CAN ‘attitude which I bring to my clients to challenge them to focus and push them and their business to achieve greater results. “Winning isn’t everything it’s the only thing” is the culture I was raised in. My passion is helping others get better results for their lives through getting better results from their business. From my own business experience and with the ActionCOACH system I provide clarity of direction and focus with education and tools where needed and then hold my clients ACCOUNTABLE to getting what needs to be done DONE! I Recently returned from the business excellence awards in Portugal having been awarded the ActionMAN Award for increase in business more than 60% in the 1st quarter of the year.

Natalie’s experience I am responsible for holding business owners accountable and been Accountability coach alongside Kent Rhodes for 4 years. I have great results with all types of businesses from printers to travel agents, hairdressers to electricians and recruitment consultants. My focus is on the smaller businesses that participate in the group coaching program ActionCLUB. This involves education on a fortnightly basis on topics i.e. Time, team and financials. I have accountability calls with all members helping to ensure they get things done and help with any questions or challenges they may have regarding implementation.

Natalie’s background Having owned and run several small businesses I have first-hand experience of the challenges and wins presented to a business owner. I have owned a franchise, Practical car & van rental, which I built up to double the budgeted turn-over in the first 2 years winning their marketing award as well as an industry wide achievement award. I was a founder member and first chapter director of BNI Thurrock & Lakeside which I help to grow to 35 members creating referrals amounting to £1.5m in the first 18 months, I also worked as an area director for BNI. I have now moved on to Nexus Networking Group where I am helping build the group and facilitate the member training program.

www.businessconnected.co.uk

Who are ActionCOACH? • We are the world’s number one business coaching firm. • Established in 1993. • We have over 1000 offices in 39 countries. •W e coach approximately 20,000 business owners every single week.

What is ActionCLUB? •F ortnightly rolling group training programme for business owners. • A networking opportunity to meet new business owners. •E ach interactive and activity based session will require you to put the relevant training into practice then share your results with your peers and your coach - that’s ACCOUNTABILITY. olding you accountable in this way will ensure you stay •H focussed and achieve your goals, getting better results.

ActionCLUB’s mission Our mission is to help local businesses grow to create jobs for the young people of Essex. Through our ActionCLUB Program we aim to have created 100 new positions by the end of 2015. With the right systems in place and the backup team to hold you accountable you could take your business from good to great too! Whether you’re a small or family-run business, a mature business needing a boost, start-up or sole trader, it’s up to YOU to take control of your business. Make the best investment in your future by joining our Business Growth Group Education programme ActionCLUB and master all the elements to get your business from good to GREAT! Each interactive and activity based session will require you to put the relevant training into practise then share your results with your peers and your coach—that’s ACCOUNTABILITY.

Accountability = Results Holding you accountable in this way will ensure you stay focussed and achieve your goals, getting better results. Gain the KNOWLEDGE and MOTIVATION to create a commercial, profitable enterprise that can work without you. For a complimentary coaching session or a chance to attend complimentary to one of our ActionCLUB session contact us nataliewilliams@actioncoach.com ActionCOACH The Wentworth Suite, Langdon Hills Golf Club Lower Dunton Road, Bulphan, Essex, RM14 3TY.

Tel: 01268 411230 Email: kentrhodes@actioncoach.com Web: www.actioncoach.com/kentrhodes Kent Rhodes, Business Coach

R & D Consulting T: 01245 905 145 | info@randdconsulting.co.uk www.randdconsulting.co.uk

Are you missing out on Research & Development Tax Credits?

R & D Consulting was formed with the simple aim of helping all eligible companies in the UK claim R & D tax relief.

We are a specialist firm who employ industry experts and only offer advice regarding R & D Tax Relief, so there is no need to change your current accountant to use our services. In fact a lot of our clients come from a referral network we have in place with accountancy firms who do not offer R & D tax advice themselves.

RMJB Marketing Providing you with the best opportunities available. Bringing you the service that your company needs.

Here at RMJB Group we concentrate on putting private investors in contact with reputable investment companies. And bringing exciting opportunities to them!

LEAD GENERATION FOR OUR BUSINESS PARTNERS

EXCITING OPPORTUNITIES FOR OUR CUSTOMERS

To win new business, to successfully grow your revenue and market-share you need to feed your Sales force with a continual flow of well-qualified Sales Leads. Our experienced Telemarketers take an intelligent, relationshipbased approach to Lead Generation.

We work closely with a number of different investment companies who offer exciting opportunities! If you are an investor looking to boost your portfolio then we are the company you want to contact! We will take a description of your criteria as an investor and the needs you have, we will then look to put you in contact with the best company that suits you!

We understand that each of our clients is different. So we start by building a detailed knowledge of your business, your target market, your sales proposition and what qualifies as a lead for you. We will then allocate the campaign to a team of Telemarketers that have the right skills and experience specifically and exclusively for your business. Contact one of our business relations on: 01702 410 070.

To talk to one of our experienced team about broadening your portfolio call: 01702 410 081. To talk to one of our experienced team about becoming a trader and attending our forex seminar then call: 01702 401 080.

Suffolk Networking Events Recommended by Business Connected

June

02, 16 & 30

09 & 23

4N Ipswich

Expert Circles

Ipswich Business

4N Bury St Edmunds

Felixstowe

The Oyster Reach,

Ipswich

Over Breakfast

Bury St Edmunds

Business Lunch

Ipswich, IP2 8ND

The Cameo Hotel,

Bear’s Boutique

Golf Club, IP33 3PH

The Brook Hotel,

8.00am to 10.00am

Copdock, IP8 3JD

Bowling Bar & Grill,

8.00am to 10.00am

Felixstowe, IP11 7PF

6.45am to 9.00am

Ipswich, IP4 1JN

Cost: £12.00

1.00pm to 2.00pm

Cost: £17.00

7.15am to 9.00am

Cost: £12.00

Cost: £10.00

Cost: £12.00

For more

June

10 & 24

information on any of these events please call Richard on 01702 513113

Expert Circles

Ipswich

CoastalNet

Business Connected

Sudbury

Entrepreneurs’ Lunch

Ufford Park,

@Ipswich Town FC

Newton Green

The Cameo Hotel,

Melton, IP12 1QW

Ipswich, IP1 2DA

Golf Club,

Copdock, IP8 3JD

9.30am to 11.30am

7.30am to 9.30am

Sudbury, CO10 0QN

12.00 to 2.00pm

Cost: £5.00

Cost: £20.00

6.45am to 9.00am

Cost: £20.00

Cost: £17.00

ebn is relaxed and informal, but business focused. If you are se

people who you know and can trust, without any of the pressures th ebn Suffolk group launching soon, please call Glenys for 16

www.businessconnected.co.uk

Sponsored by

July

07 & 21

08 & 22

Expert Circles

Ipswich Business

4N Bury St Edmunds

Felixstowe

Ipswich

Expert Circles

Over Breakfast

Bury St Edmunds

Business Lunch

Sudbury

The Cameo Hotel,

Bear’s Boutique

Golf Club, IP33 3PH

The Brook Hotel,

Newton Green

Copdock, IP8 3JD

Bowling Bar & Grill,

8.00am to 10.00am

Felixstowe, IP11 7PF

Golf Club,

6.45am to 9.00am

Ipswich, IP4 1JN

Cost: £12.00

1.00pm to 2.00pm

Sudbury, CO10 0QN

Cost: £17.00

7.15am to 9.00am

Cost: £10.00

6.45am to 9.00am

Cost: £12.00

July

14 & 28

Cost: £17.00

July

17 20 28

4N Ipswich

CoastalNet

Business Connected

Ipswich

The Oyster Reach,

Ufford Park,

@Ipswich Town FC

Entrepreneurs’ Lunch

Professionals Lunch

Ipswich, IP2 8ND

Melton, IP12 1QW

Ipswich, IP1 2DA

The Cameo Hotel,

K Bar & Grill,

8.00am to 10.00am

9.30am to 11.30am

7.30am to 9.30am

Copdock, IP8 3JD

Ipswich, IP1 1TW

Cost: £12.00

Cost: £5.00

Cost: £20.00

12.00 to 2.00pm

12.30pm to 2.30pm

Cost: £20.00

Cost: Free

erious about networking and wish to develop relationships with hat are associated with some groups, come along and give us a try. details on 01245 494087 or email enquiries@ebn.uk.com www.businessconnected.co.uk

Where it all began After working together in the recruitment sector and seeing firsthand the good, bad and ugly side of the industry, polkadotfrog was established in 2003 by founders Lucy Tufts and Jane Harris from a single office in Cambridge. Lucy and Jane wanted to put their knowledge and experience into building a recruitment agency based on transparency, trust and delivering results and chose the name polkadotfrog to stand out from the crowd. In 2010 a second office was launched in Ipswich, headed-up by polkadotfrog Director Emma Cotton, and in January 2011 a third office in Norwich was opened.

In an average year we make over 350 permanent placements

85% of our business comes from client/candidate recommendations and referrals

On average, 87% of candidates, once placed by us, remain in their positions for longer than five years

Working with You Our team of talented frogs have the skills, experience and passion to deliver a professional, personal and quality service to clients and candidates alike. We pride ourselves on the relationships we build and on being a trusted member of our clientsâ&#x20AC;&#x2122; team. We treat each candidate as an individual and get to know them on both a professional and personal level to ensure that they are motivated individuals with the skill sets, attitudes and personality needed to succeed on their chosen career path. We offer fresh, forward-thinking and flexible solutions for both temporary, permanent and contract positions, tailored to our clientsâ&#x20AC;&#x2122; specific needs. Each member of our team is specialised in their own sector of expertise. This ensures a smooth and seamless process and a positive and successful, cost-effective match.

Your career and future is extremely important so why settle for second best?

Our vision is to be seen as a reputable and reliable recruitment service across East Anglia.

A friend recommended I approached polkadotfrog to help me with my job search. I was very impressed with my initial contact, and found the informal chat very useful, as the questions asked helped me to understand better what I was looking for in a job. I felt encouraged and valued, and am now excited about taking up my new post. Louise, Candidate

The recruitment process can be a stressful and time consuming task.

Cambridge 01954 213 400

Ipswich 01473 213 136

Norwich 01603 337 000

www.polkadotfrog.co.uk

Are firms too quick to reject over-qualified candidates? A recruitment firm in East Anglia is advising companies not to be too quick to reject over-qualified candidates particularly in a buoyant economy with less candidates available to fit the precise requirements of a role. polkadotfrog recruitment specialists, with offices in Cambridge, Ipswich and Norwich suggests that firms should not be concerned about people getting bored in roles that are more junior than those they’ve held before. Lucy Tufts, Director at polkadotfrog comments: “There is often a good reason why someone wants to ‘trade down’ to a role with less responsibility and as with all our candidates we will conduct a comprehensive face-to-face interview to understand the reasons why they want to do it. “There may be significant changes in their life such as children, separation, a partner’s retirement or just a change in outlook which makes them want to reduce their work load. It’s not a sign of laziness or of a lack of ability but a desire to make a change in their career.

“Firms often reject overqualified candidates even before the interview stage because they are concerned about them getting bored. This hardly ever happens” says Lucy “We find they fit into their new roles extremely happily because they have found the work/life balance they’re looking for. With the economy now more buoyant, there are less candidates and more roles available and firms need to think carefully about who they reject. People who have held more senior roles or had more responsibility will have a mature outlook and huge amount to offer because of their experience.” polkadotfrog specialises in Office, Sales & Marketing, Customer Service, Finance, HR, IT, Legal and Shipping & Transport sectors across all levels for permanent, temporary and contract positions. It has offices in Norfolk, Suffolk and Cambridge and celebrated its 10th birthday in 2013. Nearly 90% of candidates recruited by polkadotfrog stay in their roles for over five years.

www.polkadotfrog.co.uk VACANCIES Technical Publications Administrator

2nd Line Support Analyst

Business Consultant

Trainee Sales Executive

Colchester, £20,000, Fixed Term Contract A busy and varied role has arisen to join our client in their expanding technical team. The company is a successful, internationally known manufacturer of single computer components. Ipswich outskirts, £23,000 - £35,000 Our client, a highly reputable financial software sales and project management consultancy based in Ipswich require a Business Consultant to join their growing team.

Ipswich, £ very competitive, excellent benefits + overtime Our client based near the town centre is seeking an experienced 2nd Line Support Analyst. You will be based in their main Ipswich office and also offer support to other offices around the UK. Felixstowe, £13,000 - £18,000 depending on experience An excellent full time permanent role has arisen within a busy freight forwarding company based in Felixstowe. Our client is looking for a motivated self-starter to join there busy team.

Suffolk Round Up

News From Around The County Former Red Bull boss Harry Drnec hails Anglia Business Exhibition initiative Businesses from across Suffolk and beyond have showcased their products and services at one of East Anglia’s largest annual trade fairs. The Anglia Business Exhibition, staged by the Ipswich & Suffolk Small Business Association (ISSBA) in partnership with Suffolk Chamber of Commerce, attracted around 200 exhibitors while a further 30 took stands at a Property, Home & Investment Show held for the first time this year in parallel with the main event. The new show was held in the main events hall at Trinity Park, with the business exhibition relocating to the marquee which will be used for ringside hospitality at the Suffolk Show later this month, so allowing more firms than ever before to exhibit. ISSBA chairman James Davey said the exhibition represented the culmination of 12 months’ hard work by many people and he thanked all those involved, a view echoed by Sarah Howard, president of Suffolk Chamber. The exhibition was officially opened by Harry Drnec, a former chief executive of Red Bull UK under whose leadership its drink sales grew from 3million to 300m cans a year.

Golden touch brings hat-trick of accolades for Midas Productions Suffolk-based Midas Productions, a specialist supplier of generators to the construction industry, is celebrating a hat-trick of accolades for its environmental stewardship initiatives. The company, which is based at Clopton, near Woodbridge, has received an innovation award for a knowledge transfer programme with De Montfort University, a “Great and Green” award for the development of biodiesel generators and a “Gold” rating under Suffolk’s Carbon Charter initiative. Midas won the innovation award for its investigation into minute-byminute electricity demand data analysis and control systems to ensure efficient operation of the company’s generator fleet, as well as its research into the potential for energy storage. The Great and Green award was in recognition of the company’s development work on its first biodiesel generator, which runs on 100% biodiesel solely derived from used cooking oil.

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CONNECTED SUFFOLK

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For more from around the county and to find the sources to all of these and many more Suffolk news stories please visit www.businessconnected.co.uk Business news stories are updated every day.

Bury St Edmunds-based Treatt reports first half growth in sales and profits Flavour and fragrance ingredients group Treatt today posted increased first half sales and profits as it continued to trade in line with expectations. Revenues at Bury St Edmunds-based Treatt for the six months to March 31 were 11.6% up on the same period a year earlier, at £41.408million against £37.106m. Operating profit was 5% higher, at £3.305m compared with £3.147m, with profit before tax and exceptional items up by a similar margin at £2.937 against £2.796m a year earlier. At the bottom line, pre-tax profits were 10.9% higher, at £2.839m against £2.560, helped by lower one-off legal and professional fees compared with the previous year. Adjusted basic earnings per share grew by 9%, to 4.21p from 3.87p, and the interim dividend will rise by 3% to 1.28p per share, against 1.24p last time.

Tower Ramparts conversion to Sailmakers work gets under way in Ipswich Work has finally started on the £4 million project to transform Ipswich’s Tower Ramparts Shopping Centre – and should be finished by the start of the Christmas shopping season. Barnes Construction has won the contract to carry out the work on the mall which will be renamed Sailmakers to celebrate the town’s maritime heritage. The work is expected to take six months and already attracted top jeweller Pandora has been persuaded to sign up to come to the new-look centre later this year. It has also prompted a complete refit of one of the centre’s most popular stores, Topshop, which was recently completed. Gavin Ingram, Associate Director, LaSalle Investment Management which markets the Centre, said: “We are delighted to have awarded the contract to Barnes Construction who are a ma jor local construction company with an excellent track record.”

Suffolk firm listed in new Sunday Times BT Business SME Export Track 100 ranking A Suffolk-based firm which has supplied material to many leading sports venues has been named in a listing of Britain’s fastest-growing small and medium-sized exporters. Murfitts Industries from Lakenheath recycles more than 11 million tyres a year, which it turns into rubber granules for applications including sports surfaces, playgrounds, roads, decking and carpet underlay. The company, which employs around 20 people, has been ranked in 39th place in the inaugural Sunday Times BT Business SME Export Track 100 league table, which identifies the country’s private small and medium-sized enterprises (SMEs) with the fastest-growing international sales over the last two years. Murfitts achieved overseas sales of £2.1million in the year to December 2013, out of total revenue of £8.8m. This represented two-year growth in exports of 66%, with the company’s markets including Europe, Asia, South America and Australasia.

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Is your company’s social media in the right hands? Social media done right is a major asset to your business. Social media done wrong can be a major waste of time. Having used social media in business for over a decade, we see it as an integral part of our sales and marketing plan but only if done in the right way.

Answer these 10 questions to see if you’re on the right track:

1 2 3

Why? – It’s a really simple question but probably the most important. If you are only using social media because you

“think you should” then you need to rethink. Really look in to

asked all the time. Establish a policy early and make sure all

positioning in your market then your potential followers and

staff follow and sign up to these policies, it will save a lot of

connections won’t. This a very common mistake in business

we encounter is that sometimes social media is forced on an individual or individuals within an organisation who are

headaches in the future.

marketing campaign without a plan so why would you ignore one for a social media campaign?

don’t, this could be a big disadvantage from the start. Most

or want to outsource parts of your social media. In your

your budget from the start you won’t have any nasty shocks

Facebook than on LinkedIn. An insolvency practitioner who

marketing, this includes social media. You may need training

YouTube you may need a professional to help. If you know

who mainly sells b2c is going to have a far better return on

Have we got the right skill set? – If you haven’t or your staff

What is our budget? – A budget is critical in all forms of

Twitter ads. If it’s video content you are promoting through

4 then this should have been answered. A hairdresser

much more success on LinkedIn rather than Facebook.

point. Influencers are very important especially when starting

plan you may have decided to use Facebook, LinkedIn or

What platform? – If you have a good strategy as per question

is looking for referrals from accountants is going to have

influencers within your industry you have a good starting

influencer but one step at a time.

won’t engage well with your connections and followers. Do we have a strategy? – You wouldn’t set a sales and

Who are the influencers? – If you know who are the major

out on a social media journey. Eventually you want to be the

the wrong person or persons for the job. Unengaged people

Who owns the rights to individual’s LinkedIn profiles. Are the company? These are just two of the questions we get

What do we do? – If you are not 100% clear of your

Whose responsibility is it? – Another common problem

of your company it’s essential to have a social media policy. the comments and posts the opinions of the individuals or

the reasons why you should before you invest any more time.

and one that gets magnified on social media.

Do we have a social media policy? – Whatever the size

on the way.

How are we going to execute our plan? – There are many tools you can use to help execute your plan. This should

have been covered when creating a strategy but don’t worry

business owners have to wear a few hats when running a

it’s not too late. Hootsuite, Tweet Deck, Klout and many more

small business. Get yourself on a course before you start.

can help you.

So you have answered the questions above, now you’re ready to get cracking. Don’t forget in your plan to make sure you have a way of measuring ROI, some people say you can’t measure return on investment on social media. These people simply just don’t know how to measure it. 85% of British businesses wouldn’t be using social media for business if there wasn’t a return but it’s your job to measure. Make sure you engage, it’s called social media so be social! Don’t just post sales messages - remember you are looking to build yourself up as an influencer. If you’re struggling with answering any of the above questions then please do get in contact as we can help. You may just need a few hours training or have decided that you simply don’t have time to give your campaigns the time and respect that’s needed. Business Connected offers a full social media management programme starting at just £25 per week. We also have a great team that can come to you for some bespoke training. Give us a call today on 01702 513113 or have a look at our social media page on our website www.businessconnected.co.uk.

How VORTEX paid for Sponsorship with Spare Capacity VORTEX EXHAUST TECHNOLOGY are experts in improving efficiency of vehicle engines and wanted to expand their brand awareness by creating a marketing budget they currently didnâ&#x20AC;&#x2122;t have.

1. Vortex opened a

account. 2. BBX sold Vortexâ&#x20AC;&#x2122;s Spare Capacity (Exhaust Systems) within the BBX Community.

3. Vortex received BBX pounds. 4. BBX sourced a sponsorship opportunity (Legends Cars) for Vortex. 5. Vortex paid for the sponsorship with their BBX pounds leaving their cash flow intact.

Result = Vortex have paid for Sponsorship with Exhaust Systems. (picture below)

Turn your spare capacity into something you want. Call BBX on 0333 400 2014

Win a hotel It’s a funny kind of charity but there is a genuine element of helping someone who hasn’t got much in www.winahotel.co.uk It has a definite positive side. It will do someone somewhere a lot of good. Of course you’re likely to lose but there will be a winner. It could be a millionaire but it could be someone who’s done a whip-round to raise £1000 for the ticket. It’s a straight up business. A big lump of property. Fourteen letting en-suite rooms, a bar and a restaurant. A freehold freehouse. There is no con. This is not a scam. It’s real. I’m not a sharp salesman. As I say you will likely lose but wow, if you win what a prize! You’re welcome to come and have a look at it anytime. Just turn up.

winahotel.co.uk

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