CELTIC & CO BUYS FRUGI

Celtic & Co parent company, Refined Brands, has bought Helston-based ethical childrenswear brand Frugi.

The business, which was founded in 2004 by Kurt and Lucy Jewson and later sold to a private equity company in 2018, went into administration at the end of November.

Refined Brands acquired the intellectual property and assets of the Frugi brand via a pre-pack administration deal, for an undisclosed sum.

Frugi’s operations and head office team of around 100 will relocate to Celtic & Co’s base at Indian Queens.

James Williams, group managing director of Refined Brands, said: “I’m delighted to be able to secure the future of this pioneering ethical childrenswear brand and save a significant number of local jobs in Cornwall.

“We are delighted that Frugi are joining our brand family. We have long been fans of the Frugi brand and find their strong ethical and sustainable brand values resonate strongly with our own.”