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PAINTING THE UNI RED Falmouth University’s Academy of Music and Theatre Arts (AMATA) was illuminated red in support of the live events industry that has been devastated by Covid-19. The Red Alert Day of Action for the #WeMakeEvents campaign called for the Government to introduce additional measures now to save the one million people employed in the industry, worth more than £100 billion. James Randell, front of house manager for AMATA, commented: “The events industry is facing an unprecedented challenge due to the Coronavirus pandemic after the whole summer season was cancelled. The impact of this cancellation is felt across the whole performing arts and events industry from top to bottom, including the supply chain. “The campaign calls for additional Government support to avoid a triple winter season, which will see many businesses and self-employed in the whole sector go out of business completely.”
DESIGN STUDENTS ON POINT
FOR SHE’S A JOLLY GOOD FELLOW
Sixteen students past and present from Falmouth University’s Graphic Design, Advertising and Illustration course were named as ones to watch at the annual Design and Advertising Awards (D&AD) New Blood Awards 2020.
Tracy Pritchard, director of Falmouth University’s Fashion and Textile Institute, has been named principal fellow of the Higher Education Academy (HEA); a first for the university. Pritchard joins an elite group of 1,000 HEA Principal Fellows worldwide, recognised for their long-term commitment to professional development and best practice in teaching, learning and the student experience. She said: “I am personally delighted to receive the recognition for my achievements of over 20 years in higher education and my contribution to learning and teaching along with the acknowledgement of my management and leadership.”
Awards in the competition are graded by type of pencil from a wood pencil to a black pencil. Each winner proudly receives a Pencil shaped coloured trophy. This year, Falmouth students were also awarded three Yellow Pencils, three Graphite Pencils and two Wood pencils. Prior to becoming director of the Fashion and Textile Institute at Falmouth University, Tracy Pritchard was an award-winning designer for high street outlets including Marks and Spencer, Next and House of Fraser. She also worked as a fashion consultant and writer for newspapers, magazines and TV.
Head of graphic design, Bryan Clark, said: “The D&AD Awards play a huge part in helping graduates navigate their way into the world’s top creative jobs and their role in championing the very best in this challenging year has been even more important. We’re delighted with our student’s achievements this year, which set them up brilliantly for an exciting future in a creative career.” BUSINESS CORNWALL | 35
