Business Cornwall March 25

SECTOR

To mark this year’s IWD, we highlight the success stories of six local businesswomen

Purpose-driven businesses are making waves across Cornwall and the Isles of Scilly

on Cornwall’s commercial property and housing market

Weathering the storm of rising costs and recruitment issues

Truro & Penwith College’s annual celebration from the Eden Project

Regulars

What’s most important – price, quality, or customer service?

column from Chamber CEO John Brown

WELCOME

By editor Nick Eyriey

In celebration of IWD 2025

Doing a little bit of research, I was amazed to discover that International Women’s Day has been around for more than 100 years.

Indeed, the first International Women’s Day (IWD) was held in 1911 – which was seven years before women could be elected to Parliament and 17 years before women could event vote on the same terms as men.

Clearly much has changed since then, but the basic goals remain the same - celebrating women’s achievements, raising awareness about discrimination and taking action to forge gender parity.

And in Cornwall, where the economy is diverse, from tourism to agriculture and fisheries, IWD can be a tool for driving change, acknowledging the contributions of women in all sectors, and working towards a more inclusive future.

In this issue, we pay our own respects to International Women’s Day (March 8) and shine the spotlight on six successful businesswomen and entrepreneurs across a range of sectors from accountancy to technology to food and drink.

They share their own personal stories on how they got to be where they are today. And while being a woman in business in 2025 is probably easier than it was in 1911, we shouldn’t take anything for granted.

ON THE COVER

Kate Attlee – Women in Business feature – see page 10. (photo by James Ram)

EDITORIAL DIRECTOR

Nick Eyriey nick@businesscornwall.co.uk

PUBLISHER

Toni Eyriey toni@businesscornwall.co.uk

ACCOUNT MANAGER

Caroline Carter caroline@businesscornwall.co.uk

DESIGN

Ade Taylor design@businesscornwall.co.uk

PRINT

Printed by Stephens and George

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THE BIG QUESTION

What do customers care most about – price, quality of product or customer service? Which do you think is the most important?

WHAT MAKES A GOOD CONTENT MANAGEMENT SYSTEM?

Not every CMS is built the same – that’s why choosing the right CMS for your business matters.

SAM OATEY

Oatey

Media

It depends on the customer, but for me, quality comes first. Price matters, of course, but if something isn’t up to scratch, people won’t come back. Great service is important too—it builds trust and keeps people loyal. But at the end of the day, if what you’re offering is genuinely good, people will see the value, and everything else just supports that.

GUY COOPER

NJ Akers

Why choose when you can have all three? As a legal service provider, price is of course an important consideration for many of our clients, particularly individuals and small, local businesses.

However, it is our belief that delivering an affordable service should never compromise quality. In this respect, Cornwall-based legal firms, such as ourselves, are well placed to maintain an excellent level of service without passing on to clients the higher overheads incurred by inner-city law firms.

In our experience, it is the quality of our service and personal touch that turns even the most costconscious of new clients into repeat customers.

CRAIG HARRISON

Boosters

I guess it’s a mixture of all of the above but personally, for me, it will always be about service.

It’s something that was instilled in me from my very first job. Anyone can offer the same products, and anyone can be the cheapest—but only you can be you. At Boosters, our key values are trust, connection, and dependability—because great service isn’t just about what you sell, it’s about how you make people feel. Customer service isn’t about what works for you; it’s about what works for them.

For us here at Buzz, there are some non-negotiable features a CMS needs; essentially, simplicity is key.

Take, for example, businesses that need to regularly update content or data. For staff to focus on content, the CMS should maintain a consistent look and feel, using a ready-made theme. This helps the team keep pages ‘on brand’, without having to wrestle pages out of multiple inconsistent plugins.

A good CMS will also minimise complex background processes, to ensure quick page load speeds (which customers love and search engines reward).

DONNA MORCOM

Sekoya

Clients are becoming more cost conscious but in my opinion this isn’t the reason they decide/ don’t decide to buy from us or others we work with. Businesses buy on quality of the product. Getting out your message about the quality of your product is so important. The quality of your website, the paper you use for advertising and even how you dress. It all makes a difference. Providing good aftercare is also important but I would argue that is part of providing a good quality product.

ANNA ELLIOT

The Forge Digital

In my experience working with businesses in Cornwall, it’s clear that price is often the dominant factor in initial conversations. However, if a product or service delivers a solid return on investment, I believe that price should not be the primary concern. After all, businesses are looking for value and if the benefits outweigh the cost, it should be seen as an investment rather than an expense.

Price can attract attention, but without quality and excellent customer service, the relationship won’t last.

In terms of what customers care about most, it seems to be a balancing act between price, quality, and customer service. Price can attract attention, but without quality and excellent customer service, the relationship won’t last.

In my opinion, the most important factor is quality, because without a strong product or service to back it up, all the great customer service in the world won’t be enough to keep customers coming back. Customer service plays a big role in ensuring satisfaction and repeat business, but ultimately, a good product is what keeps customers loyal.

With a simple block-based system – like the one we’ve built on Orchard Core –businesses can share content or data in a professional, clean, and easy way.

Plus, Microsoft’s established technology offers some of the best security ‘out of the box’ and provides a super flexible platform for customisation.

Need something more unique? A bespoke, or customised CMS, over an off-theshelf solution, gives the opportunity to build tailored modules that can provide any feature you can imagine (try us!) or integrate with third-party systems for world domination.

So, before signing up to a one-sizefits-all platform, focus on what your website actually needs to do first – and keep things simple.

Interactive: 01637 817410 www.buzzinteractive.co.uk

Nick Jackson is a Development Manager at Buzz

A SLOW-BURN TO GROWTH

Cornwall Chamber CEO, John Brown, explains why investing in the ‘non-sexy stuff’ matters for Cornwall.

With the applications in for Cornwall’s Year 4 allocation of the Shared Prosperity Fund (SPF) and decisions hovering on the horizon, there’s a lot of buzz about where to pour this fresh injection of support.

Let’s be honest: it’s always tempting to throw money at the “sexy” stuff—those eye-catching, headline-grabbing projects that promise the next big thing. But as CEO of the Cornwall Chamber of Commerce, I’d argue that what we really need is a steady commitment to all the “non-sexy stuff” that underpins our economy and communities. So, what do I mean by the “non-sexy stuff”? Think transport, broadband infrastructure, affordable workspaces and funding that lifts the floor not just raises the ceiling.

want local businesses to trade competitively, attract tech-savvy start-ups, or encourage remote workers to settle here, we need stable, superfast internet in every nook and cranny of Cornwall. It might not be the stuff of Hollywood blockbusters, but it’s crucial if we’re going to keep pace with the rest of the UK and the rest of the world.

Affordable workspaces are just as important. New entrepreneurs, small and medium-sized enterprises, and community-led initiatives often struggle to find suitable, budget-friendly premises that they can grow and expand into.

Real progress often comes from quietly bolstering the “non-sexy stuff.”

Not the sort of thing that makes for a glitzy press release, but precisely the bedrock that ensures Cornwall can stand on its own two feet in the long run. Take transport. I’m talking about reliable bus routes, trains that turn up on time, and well-maintained roads. It might not be flashy, but there’s no point in creating fancy job opportunities if people can’t actually get to them. By investing in day-to-day transport links, we’re giving our young people and jobseekers across Cornwall the chance to grab hold of new roles, apprenticeships, and training opportunities with both hands.

Then there’s broadband another distinctly “nonsexy” area, until you’re stuck trying to load an email attachment. In this digital era, a region without decent connectivity is basically hobbling itself. If we

WHY JOIN? Cornwall Chamber of Commerce is

When you create hubs that allow these businesses to collaborate and innovate together, you spark the kind of energy that can’t be bought with a quick cash injection. And it’s that slow-burn, communal growth that genuinely transforms local economies.

Finally, we can’t forget our FE colleges and HE universities. We have some incredible educational institutions here, but we must ensure they’re backed up by decent housing, vibrant cultural scenes, and quality healthcare so that students can build a life—and a career—right here in Cornwall after they graduate.

So, as we approach that SPF decision deadline, let’s remember that real progress often comes from quietly bolstering the “non-sexy stuff.” Sure, unicorns and big-ticket ventures are exciting, but if we don’t invest in the foundations—transport, broadband, affordable spaces, and holistic community support— those high-flying projects will never truly get off the ground. Let’s use this opportunity to make sure Cornwall’s future is built on rock-solid ground, not just shiny rooftops.

Email:

PIRATES UNDER NEW OWNERSHIP

A consortium of four local businessmen has taken over at the Cornish Pirates rugby club.

The quartet includes long-term investor and board member Martin Hudson, Central

CBI CHIEF IN CORNWALL

CBI chief executive Rain Newton-Smith was in Cornwall last month for a tour of Imerys’ lithium pilot plant near Roche.

During her visit, she also took part in a round table discussion with a wide range of influencers from Camborne School of Mines, University of Exeter, the Great Southwest, Cornwall Chamber of Commerce and the Critical Minerals Association among others.

“We have had a really useful discussion,” she said, “focusing on the importance of critical minerals in delivering the UK’s new industrial strategy.

“Thanks to its rich geology, mining expertise and infrastructure, Cornwall has the potential to benefit massively from the UK’s growing need for a domestic supply of critical minerals.

“At the CBI, we are very keen to support Cornwall along its path of industrial growth, and I personally look forward to being part of that journey.”

Medial Supplies founder Philip Champ, ARW Scaffold Contracting director Anthony Whyte and Roseworthy Farms owner, Lee Miles.

To maintain the club’s momentum, Paul Durkin will remain as chairman and Sally Pettipher will stay on as CEO.

“It’s nice to be able to say we’ve found a group of fans who are really passionate, who want this club to continue to thrive,” said Durkin.

“Rugby is in a difficult situation. We know we were in a difficult situation. We needed to find a future, and luckily these guys have stepped up to the plate and that’s what’s important.”

MAKING A NAME NATIONALLY

A Cornish company was crowned SME Manufacturer of the Year at the Make UK national manufacturing awards. Sellectronics is one of Cornwall most advanced manufacturers, supplying the aerospace, space, defence and medical sectors.

Sellectronics MD, Jon Hurrell, said: “We are extremely proud of this award, it is such a privilege to represent Cornwall and the south west of England at such a prestigious event. To come away with the award shows how manufacturing is developing outside of the natural stomping ground of the north and Midlands.”

STEAMSHIP GROUP LOOKS LOCALLY

The Isles of Scilly Steamship Group (ISSG) has announced two Cornish companies to supply some of the hydraulic and steering systems for its new vessels.

Armada Engineering Ltd and Wills Ridley Ltd both have long histories of working with the Steamship Group, providing maintenance support on the company’s current vessels for more than 30 years.

The hydraulic power units for Scillonian IV and the freight vessel Menawethan will be designed, built and tested at Armada’s workshop in Falmouth before being

shipped to Vietnam for installation.

The components for the steering gears will be manufactured at Wills Ridley’s factory in Penryn.

Stuart Reid, chief executive of the Isles of Scilly Steamship Group, said: “I am delighted that our trusted and valued relationships with Armada and Wills Ridley will continue, with the companies not only supplying the new hydraulic and steering systems, but providing ongoing technical support for the new vessels.”

Scillonian IV and Menawethan are being built by Piriou and are on schedule to be delivered in 2026.

CORNWALL BECOMES LIVING WAGE PLACE

Cornwall has officially been launched as a Living Wage Place, marking a significant step in the county’s commitment to fair pay and tackling in-work poverty.

Cornwall joins 17 other Living Wage Places – primarily cities and metropolitan boroughs, including Newcastle, Cardiff, Bristol, Greater Manchester and London.

A Living Wage Place is one where employers of all sizes and sectors are encouraged to pay their employees and regular contractors a fair and reliable income - over and above the National Minimum Wage - which meets everyday needs.

Research in 2023 estimated that 60,000 workers in Cornwall were paid less than the Real Living Wage, including 20% of male part-time workers and 40% of female part-time workers.

A launch event took place at Bedruthan Hotel, in Mawgan Porth, where Emma Stratton and the Red Hotels Group have long been accredited Real Living Wage employers.

Simon Fann, manager of Truro Foodbank, who has

NEW OFFICES FOR COODES

Coodes Solicitors has opened a new office on Liskeard’s historic Cattle Market redevelopment.

The new offices feature fully accessible facilities, including level access, lifts and car parking.

Chair and partner Peter Lamble said: “Our move to The Workshed is an important milestone for Coodes and is part of our wider commitment to maintaining our network of offices serving the communities of Cornwall and Devon.

“It is an investment which demonstrates our support for the people and businesses of Liskeard and we look forward to continuing to play our part in the success of the town as a thriving hub for the community in south east Cornwall.”

helped lead the campaign, said: “The invitation driving this campaign is for all employers, no matter what size or sector, to consider the benefits of being a real living wage employer.”

INHERITANCE TAX IN THE SPOTLIGHT

Changes to inheritance tax makes succession planning more important than ever, says PKF Francis Clark tax director Steve York

Since the early 1990s, no inheritance tax has been applied to the vast majority of family businesses. That is set to change following the Budget last October, when Rachel Reeves signalled a return to something similar to the rules that existed in the 1980s.

MUSEUM REOPENS

One of Cornwall’s major museums reopens this month, when it will incorporate a spectacular new art gallery showcasing a nationally significant art collection.

Formerly Royal Cornwall Museum, the landmark building in the centre of Truro will throw open its doors under a new nameCornwall Museum and Art Gallery - ushering in a fresh era in the history of this 200-yearold institution.

The organisation is part-way through a major transformation which began with the Mineral Gallery last year and will continue with improvements to the upper galleries and facilities in 2026/27.

The new visual identity and website reflects an aspiration to become one of the UK’s most exciting regional museums.

Artistic director, Bryony Robins, said: “At times during our history we have been known as an

WHAT’S CHANGING?

For deaths after April 2026, there will still be 100% relief for business interests (including farms) up to a value of £1 million per individual and trust. Above £1 million, the maximum rate of business and agricultural relief will be 50%. Full details are still awaited.

Older business owners will recall strategies from the 1980s to protect businesses from inheritance tax. However, much has changed in the world of tax, business and valuation since then, and the lack of policy detail is a challenge.

SUCCESSION PLANNING

Succession planning will become even

art gallery as well as a museum because of the notable collection of paintings, sculptures, and drawings. When we took a step back and looked at our holdings and exhibitions, it was clear that we could and should be a museum and an art gallery once again.”

Alongside the large number of works from the permanent collection going on display in March there will be a busy programme of art exhibitions, beginning with Kurt Jackson’s Biodiversity and continuing with Exploring Time: A Painter’s Perspective by artist and environmentalist, Tony Foster.

However, with over 500 artworks in the permanent collection dating from the 1300s to the present day, art lovers will be able to soak up works from the German, Italian and Dutch renaissances, English history and landscape paintings, the Pre-Raphaelite and Newlyn schools, and St Ives modernism.

more crucial. Inheritance tax liabilities, though personal, will probably need to be funded by the business, leading to other tax implications.

To minimise tax on business succession, areas to consider include:

• Depressing business values

Using transfer restrictions in company articles and partnership agreements to lower the value of interests in the business

Earlier handover of business interests to avoid inheritance tax by surviving seven years

• Drafting effective wills, possibly using trust arrangements

NEWS IN BRIEF

Cornwall had its highest-ever recorded number of registered companies last year – 27,621 which was up from 26,998 at the end of 2023.

More than 2,300 Cornwall companies are now classed as being in “significant” economic distress, according to the latest figures from Begbies Traynor’s ‘Red Flag Alert’, which monitors the financial health of UK companies.

The British Business Bank has published its ten-year impact report, highlighting its effect on the UK economy. Since it was established in 2014, it has backed 19,000 businesses in the south west, supporting 193,000 jobs, expected to create 16,000 new ones and expected to generate £7 billion of additional business turnover.

There was double success for Cornwall at The Wedding Industry Awards. Cornish wedding venue Treseren won the Wedding Venue of the Year Historic Building category for a second successive year, while live event artist, Cassie Kemp, won the Best Special Touch category with her business Cornwall Cornwall Caricatures.

Following a year’s worth of fundraising, Coastline Housing presented a cheque for £16,806 to StreetVet, a charity which provides essential care to the pets of people experiencing homelessness.

• Reviewing insurance arrangements to ensure funds are available to the business on the death of an owner

Business owners should prioritise these points and seek advice from specialists in family business taxation.

Steve York is a tax director at PKF Francis Clark’s Truro office: 01872 276477 steve.york@pkf-francisclark.co.uk pkf-francisclark.co.uk

In celebration of this year’s International Women’s Day (Mar 8), six local business women share their stories with us.

PHOTO BY JAMES RAM

KATE ATTLEE

“I feel passionate about empowering women to help me lead my business”, says Sabzi Deli founder and owner, Kate Attlee.

I founded Sabzi in 2019 - I felt there was a big gap in the market for healthy, nourishing and sustainable cuisine that was accessible and truly, utterly delicious.

My previous experience in hospitality taught me that a customer’s experience is based not only on the quality of the meal, but also on the quality of the service. I am obsessed with service, and believe it is an enormously valuable skill, often not recognised in our culture. I believe my Iranian heritage hugely spills over into the way I teach our team about service and giving our customers what I hope are genuinely special experiences at Sabzi; both on a food front, and in the way we welcome and treat our guests.

When I was in the process of making the decision to expand, my most critical hire was undoubtedly Jade, our general manager - my amazing right hand woman. Having someone who is utterly aligned with me in my vision for Sabzi with the talent and experience to help build a team of like-minded people, feels like an enormous privilege.

DEBORAH EDWARDS

“Give yourself time to think about your direction of travel and to recognise the importance of your support network, says Deborah Edwards, practice director at Harland Accountants, entrepreneur and business mentor.

From an early age, it was clear that I was going to be driven and ambitious. I come from a background of hard working parents, neither of whom had a higher education. They always wanted more for me than what they had, if anything so that I didn’t have to struggle financially and be self sufficient.

I remember going out with my dad so that he could chop down trees for a rich old lady. She needed the job done and we needed the logs for firewood to warm a very cold Dartmoor house that was without central heating. I don’t think life was easy when I was growing up. While sometimes I was tempted by a simpler life - do a job, get paid, go home type arrangement, the truth is, I wouldn’t have been satisfied. Looking back, I view my career with a deep sense of pride and achievement and I love to continually learn and challenge myself. I hope that I lead by example and can encourage other women to do the same.

I don’t believe in the traditional notion of work/life balance because I view work as an integral part of life that should be as fulfilling as any other aspect. If anything, I’d call it “Life Design.” By creating a work environment that reflects our values and passions, we make those eight hours a day enriching, enhancing and aligned with our overall happiness and wellbeing. That to me is a good day.

We have fantastic staff retention at Sabzi, which I believe is due to a combination of a shared passion and vision, secure year-round employment and (I hope) our team feeling valued and cared for.

Lots of the women within the business have caring responsibilities and I am committed to always supporting them to continue to work if they want to, even if this demands more flexibility as an employer. I feel passionate about empowering women to help me lead my business.

My family are enormously supportive and encouraging of my work.

My family are enormously supportive and encouraging of my work and commitment to Sabzi. Having two young children alongside growing my business has been extremely challenging and I’d never say otherwise, but I am passionate about showing my daughters that there is absolutely no reason why you shouldn’t go after exactly the career you want, regardless of whether you’d like to have a family too.

The importance of surrounding ourselves with the right people cannot be overstated. My success is the result of collective effort and brilliant people who have supported me through tough times as well as the good. Outside of my immediate circle, seeking mentors and building relationships with other business leaders have provided fresh perspectives and crucial guidance for my growth and resilience.

And my advice to other women? Give yourself time to think about your direction of travel and to recognise the importance of your support network, without hesitating to lean on others when needed. Give as well as receive and embrace opportunities to learn from diverse experiences. Success often comes from collaboration and the shared efforts of people who champion each other’s growth.

LINDSEY AXTEN

“Take all the support you can get because every little helps,” says Buzz Interactive MD Lindsey Axten.

It’s been almost 20 years since I started Buzz Interactive and I’ve learnt a lot along the way as a woman co-leading a successful business.

My background is in design and having started in creative agencies, I was initially inspired to use my skills, alongside co-director Paul, to build something totally different – a technology-focused studio that put clients at the heart of the business (with Paul leading the tech and myself focused on the client management). We’d worked with both blue chip and smaller clients in previous roles, and knew there was a wealth of business to tap into across the UK and beyond, all from our home town here in Cornwall.

With my previous roles as a client services director and studio manager, aligning client management with our key goals became invaluable for building relationships that last. When paired with Paul’s ability to deliver carefully-built, tested and proven software, we could cover exactly what clients needed.

We were brave in saying yes to things we didn’t always know how to do yet.

When I look back over the years with Buzz Interactive, it was this belief we could do big things that got us where we are now. We never started with a small mindset – we started with the processes that we knew big businesses would expect from more established partners, and this gave us the edge. No matter how big our team was, we were brave in saying yes to things we didn’t always know how to do yet, but took on the exciting challenge and learnt along the way.

For me, making sure we had a sustainable and robust business, where our team members knew they could stay as long as they like and build their career, was the key. Some people might say we’ve been a little too cautious and risk-averse with a team of just 15 to date, but it’s resulted in a strong staff culture with some members that have been with us for more than a decade.

The support we’ve received over the years has been invaluable, too. Thanks to organisations like Oxford Innovation, Unlocking Potential and Tech Cornwall, we’ve learnt small things along the way that have eventually added up to make a bigger impact. My advice? Take all the support you can get because every little helps – and give back when you can.

EMMA STRATTON

“Listen. Your teams will have great ideas,” advises hotel owner, Emma Stratton.

First, think really carefully about who you are and what motivates you. Over your working life, if you can choose to work doing something that you believe in, or can find a company that has values that align with your own, work will be more joyous.

Don’t sell out your ethics - instead be determined to make ethical decision-making work in the commercial world. In most business markets, there are enough ethical customers who will choose you over your competitors to allow you to be successful.

Value your team before your customers - as your team care for your customers, so it is really important the team feel well looked after and part of a community. This includes paying people a wage they can live on - one of the many reasons why we support being a Living Wage Foundation employer.

Learn from your mistakes and embrace failure - over a lifetime, I have learned far more valuable lessons from stuff that has not worked.

The culture of life long learning creates great businesses and wonderful working communities. Encourage colleagues to keep learning beyond the scope of their existing work. We can all learn so many skills over our lives and, if you can influence your company training, consider training people in skills beyond their day to day work to enrich learning for all.

Listen. Your teams will have great ideas. Your teams can give you really useful feedback. The best managers I know are great at taking challenges on board and harnessing them to create change.

Learn from your mistakes and embrace failure.

Get involved in your community or local charities. Support whatever your team or business cares about. At Bedruthan and Scarlet, we care about our natural environment and climate change and work to support Cornwall Wildlife Trust and other environmental causes. We are currently working to support Homes for Cornwall - an organisation trying to unlock housing for local people across the Duchy. Using the power of business to do good is brilliant.

LAURA WHYTE

“Back yourself,” says Whyfield Accountants MD, Laura Whyte. “Confidence is a game changer.”

International Women’s Day is valuable chance to celebrate the incredible achievements of our friends, family, and our peers while acknowledging the challenges that still exist. As a businesswoman, I’m privileged to have seen firsthand the resilience, ambition, and dedication it takes to succeed in a competitive space – something that shouldn’t be underestimated.

The journey of women in business has evolved significantly, yet unfortunately, barriers remain. Many

female entrepreneurs and leaders still face gender biases, unequal access to funding, and challenges with balancing day-to-day work, career aspirations, and personal responsibilities. Despite this, women continue to break boundaries, proving that success is not limited by gender, but driven by talent, hard work, and perseverance.

I’m so proud that, at Whyfield, we’ve built a team that thrives on collaboration, innovation, and inclusivity. Our experience has shown that diverse leadership brings fresh perspectives, better decision-making, and a more dynamic workplace culture. The women I work with, and those I admire in the wider business community, have shown time and again that determination and adaptability are key to success.

To aspiring businesswomen, my advice is simple:

• Back yourself. Confidence is a game-changer. It’s sometimes easier said than done, but once you start trusting and believing in yourself more, everything shifts.

• Surround yourself with mentors and networks that uplift you and never shy away from seeking opportunities.

• Don’t forget, challenges will arise, but don’t think of them as barriers. Think of them as opportunities to reflect and review how you do things. You never know, they could lead you to somewhere you didn’t expect!

Let’s keep pushing forwards, lifting each other up, and creating spaces for women in business to continue to thrive.

UNLOCKING MOTIVATION...

Empower Coaching’s Heather Forster explains the key to a thriving workplace.

Imagine a workplace where every individual is deeply motivated, teams communicate seamlessly, and leaders truly understand what drives their people. Sounds ideal, right? But motivation isn’t one-size-fits-all.

JESS RATTY

“If you’re facing a ‘challenge’ right now, don’t just push through it—own it,” says Jess Ratty, founder of Halo Marketing PR & Communications.

Too often, companies rely on blanket financial bonuses, only to find that half their employees aren’t inspired by them. That’s because motivation is personal— what excites one person may not matter to another.

This is where Motivational Maps come in. An ISO-accredited, self-perception tool, Motivational Maps provide invaluable insights into what truly drives individuals, teams, and organizations.

By identifying nine key motivators, the tool helps leaders and employees understand their personal drivers and how to sustain high energy levels over time. With clear,

Who gets to decide what a “challenge” really is?

Running a business? Growing a team? Winning clients? They’re all part of it. But honestly, I don’t see challenges as hurdles—I see them as part of the journey. And I love it. Every tough moment, every curveball, every late-night (or 5am) “what the hell do we do now?” conversation—it makes us stronger.

When I think about the hardest times, they’re not “business challenges” in the way we usually talk about them. Losing two of my best friends within two months, both of cancer in 2023, hit me harder than anything work related ever could. It changed the way I lead—more empathy, more honesty, more real conversations, and yeah ok, it probably made me a better business person, maybe even a bit harder, less of a people pleaser. More of a “if not now, then when?” person.

If we are stronger, we can be stronger for others.

Scaling Halo into an international company during Covid was intense, but we made it work. Not just by adapting, but by embracing the chaos and turning it into momentum. I don’t want an easy ride. I love the battle scars, the lessons, the “never doing that again” moments. They make us all sharper, more resilient, and—most importantly—better at helping others dodge the same pitfalls.

So if you’re facing a “challenge” right now, don’t just push through it—own it. Learn from it. Use it. Because that’s where the real growth happens - flip the script.

But, being a woman in business isn’t just about surviving challenges—it’s about thriving because of them - lifting others up, every single day, not just on International Women’s Day - and not just women either. It’s about sharing the hot mess and the magic of the journey so more people feel like they belong at the table - women, all types of people - being allies together. And as for IWD - love it or hate it, if we are stronger, we can be stronger for others.

actionable strategies, organizations can boost engagement, improve communication, and create a culture where people feel valued and empowered.

When individuals recognize their motivators, they unlock their own potential. When leaders tap into these insights, they foster meaningful growth, better performance, and stronger career development. Tracking motivation over time also enhances recruitment, performance reviews, and reward strategies—ultimately leading to a more engaged and highperforming workforce.

Motivation isn’t a mystery—it’s measurable.

And with the right tools, organizations can turn insight into action, creating a workplace where people don’t just work, but thrive.

Heather Forster is the founder of Empower Coaching International: heatherforster.com

BUSINESS WITH PURPOSE

Purpose-driven businesses are making waves across Cornwall and the Isles of Scilly, using innovation and entrepreneurship to create positive change.

From tackling social challenges to developing lifeenhancing technology, these startups are proving that business success and making a difference can go hand in hand.

But turning a great idea into a thriving, financially sustainable venture comes with its own set of challenges - and that’s where the Cornwall Growth Hub steps in.

This month, we’re shining a light on three inspiring founders who have built businesses with purpose at their core. With support from the Growth Hub, they’ve navigated funding hurdles, business growth, and the ever-present challenge of balancing impact with sustainability.

These businesses show how innovation and purpose can go hand in hand.

Kirsty Miles-Musgrave, investment operations manager at the Growth Hub, said: “These businesses show how innovation and purpose can go hand in hand.

“We know that starting and growing a business is both challenging and rewarding and with the right support, founders can overcome barriers. By sharing these stories, we hope to inspire more people to take the leap and turn their ideas into something truly impactful.”

JAM UP!

Rachael Malthouse is the founder of Jam Up! - a groundbreaking app that empowers autistic children to complete everyday tasks, like brushing their teeth, through digital play. The business is inspired by her son James, aged 11.

She says: “Mornings were tough for all of us - it affected everyone in our home, every single day. I wanted to find an app to help him with these daily tasks, but there was nothing out there. I realised that if I could harness his love of gaming, it could make a real difference in our lives.”

Jam Up! has received both grant funding and support from the Growth Hub, introducing Rachael to Plymouth University’s Stride programme and Unlocking Potential for sales training and free legal advice.

• Highlights of 2024: “We had such a great year! We won several awards, including the University of Birmingham Neurological Technologies Pitching Competition and received £10k. James has been really involved in developing the app. It’s made a big difference to our lives, and it’s been heartwarming to see how it’s helped other families during testing.”

• Challenges: “Managing cash flow: It was frustrating when we couldn’t push forward as quickly as we wanted, but it forced us to come up with creative solutions and spend our money more efficiently. We’ve learned a lot from those challenges.”

• Wishlist for 2025: “We’re hoping to secure more funding, ideally a big Innovate UK grant. We’ve applied a few times, scored highly, but just missed out - it’s become a personal challenge! We’re also exploring Angel and VC investment but hoping sales will help sustain us.”

RACHAEL MALTHOUSE (JAM UP!)

TIME4GOOD

Time4Good is on a mission to help people bring more kindness into the world, one small act at a time. They launched last October with a simple idea: small gestures that make a big impact, especially through micro volunteering.

Geoff Muskett, the CEO and co-founder, says: “During Covid, we saw people helping each other. Getting shopping for their neighbours or collecting their medicine - there were lots of acts of kindness happening and we wanted to bring that back.”

• Highlights of 2024: “Pitching at Slush’D Cornwall was such an exciting moment for us. It was just before our official launch, and the warm reception we received gave us so much confidence. We made some great connections there. We’ve been so lucky to partner with wonderful organisations like Citizens Advice Plymouth and the Dean Trail volunteers. These collaborations have helped us make a real difference in Plymouth and Cornwall.”

• Challenges: “It’s been challenging at times, trying to find the right fit between the different needs of organisations and what we can offer. Balancing social impact with financial sustainability has been key, but we’re getting there.”

• Wishlist for 2025: “I’d love for Time4Good to help charities recruit, retain, and reward more volunteers while fostering a stronger sense of community spirit. We want to help people feel more connected to each other and their communities. We’re just tapping into the kindness that’s there, just waiting to be unleashed.”

DATA DRIVEN HOUSING

After navigating the post-Covid housing crisis, Melissa Mercer recognised the critical need for better data transparency and founded Data Driven Housing to bridge this information gap.

Melissa’s journey has been supported by partnerships with organisations like Exeter University, the Institute of Cornish Studies, and Cornwall’s Growth Hub.

She says: “I realised there was no mechanism to tell us how houses were being utilised in our area. I have nothing against second homes or holiday lets, in fact, I think holiday lets are a valuable part of our economy. But there was no information available to anyone about how our housing stock was being used so it was impossible to get a clear picture.”

• Highlights of 2024: “I really like the academics we’ve worked with at Exeter University and the Institute of Cornish Studies. Our goals are so aligned around data driven housing. It’s so nice to be in a room with likeminded people who are as excited and passionate about the same things as you.”

• Challenges: “Working with different data suppliers can be quite challenging. Cutting through red tape and bureaucracy can be hard at times.”

• Wishlist for 2025: “To connect the final data source we’re working on right now. Then, secure more funding so we can release the first publicly available platform as an MVP.”

Do you run a purpose-driven business in Cornwall and Isles of Scilly? The Growth Hub offers free business reviews to support your 2025 business journey.

Call 01209 708660 or go to ciosgrowthhub.com to book your review.

Hub is

MELISSA MERCER (DATA DRIVEN HOUSING)

Spotlight on Cornwall’s commercial property and housing market.

Alder King’s Market Monitor report says the office market across the south west continued to be impacted by macro-economic and political factors during 2024, but there are early signs that 2025 will see greater activity. Take-up across the region during 2024 was slightly down in most centres.

Across the region, it says the widely held view is that an overall shortage of supply of industrial warehouse space is curtailing take-up. While yearon-year supply has increased slightly, this has done little to redress the demand supply imbalance.

Specifically in Cornwall, the report says the office market experienced “fluctuations in supply” throughout 2024, with an overall increase in supply over the period.

“Supply continues to include several older, poorspecification premises which may be repurposed for alternative uses or redeveloped.”

It says that while office take-up has steadily increased, people continue to struggle to find suitable premises. The majority of take-up is

concentrated on smaller units, with leasehold transactions around 1,000 sq ft.

Headline rents have remained reasonably stable in the office marker; however, the market is expected to diverge further, with demand favouring higher quality stock in Truro and along the A30 corridor.

Moving on to industrial space, the Alder King Market Monitor says that while there has been a continued modest increase in supply over the last 12 months, there continues to be a lack of supply of good quality units meeting occupier needs along the A30 corridor.

While investment activity in 2024 across the south west remained relatively subdued, the outlook for 2025 is more optimistic, according to Oliver Stretton, head of investment at Alder King.

“Commercial property values are now showing signs of recovery, driven largely by positive rental growth which is evident across most occupier markets. A cyclical buying opportunity now exists, where the strongest returns are typically achieved on investments transacted in the early stages of recovery. We expect this to stimulate increased transactional volumes in 2025.”

Commercial property values are now showing signs of recovery. TRURO OFFICES

& LOGISTICS

Data supplied courtesy of Alder King’s Market Monitor 2025.

JUBILEE WHARF

Jubilee Wharf and Warehouse in Penryn has gone on the market for the first time since it was built some 20 years ago. Owner and developer, Andrew Martson, reflects back on its history and his reasons for putting it up for sale.

Penryn has gone from strength to strength as an attractive place to live and work - how have the developments here played a part in that?

Penryn is a historic centre of learning and trade, so it is great to see it flourish in recent years. European money sparked the resurgence - both Jubilee Wharf and Jubilee Warehouse were part funded - we couldn’t have built to the quality we did without EU intervention.

I hope the next owner can take Jubilee Wharf and Warehouse on to the next level.

But investing in infrastructure definitely works! A derelict workshop, opposite Jubilee Wharf, was made into a fantastic fish shop by Dave Seaborne, who said he wouldn’t be there without us - places of employment become nodes, and attract other enterprise - and Mike, who runs a fire services business at the other end of the road, said he redecorated his business because Dave had done his: you can generate a positive spiral that feeds itself.

What was the inspiration behind the design of Jubilee Wharf?

The design takes inspiration from an upturned ship’s hull, particularly evident in the glulam beams that span the interior of the ZedShed, our multi-use hall space. The orientation of the buildings is dictated by the site and for maximising solar gain.

What is it like having a boat for an office?

One of my enduring pleasures is welcoming someone new onto our floating office - every time they look around, at the light and the view, and say, ‘What a fantastic place to work!’ - I cannot help but agree! My hypothesise is that, since your working day is the majority of your waking hours, you will be happier if you do it in an interesting and pleasing environment.

What gives you most satisfaction about Jubilee Wharf and Warehouse?

The thing I most underestimated was the creation of community. I hope the next owner can take Jubilee Wharf and Warehouse on to the next level - by superimposing their own vision onto it. I have taken it from a demolished coal yard to what it is today, the next owner can interpret it again.

There are big plans afoot to redevelop Commercial Road – how do you see this impacting local businesses and residents?

I am so enthused about the potential for Commercial Road and welcome the forthcoming enhancements: already there are eateries and coffee houses, specialist nautical outlets and services, jostling with the traditional commercial activities.

Continued on page 22

Unlocking deals across the market in Cornwall.

If you have investment property or vacant commercial premises we have buyers and tenants wai�ng.

Contact our highly experienced team today and have your business, commercial property or investment asset added to the recent successes below!

Milestone House, Threemilestone, Truro

6,�00 s� � of high �uality o�ces LET to Government agency November 2024

Quo�ng rent £�5,000 pa

Valleybrook Holidays, Looe �oliday co�age leisure business with �.2 acres of land. SOLD in August 2024. Quo�ng price £1,500,000

Hu�on Heights, Highertown, Truro Freehold block of 16 apartments SOLD November 2024 Marketed at £1,500,000

23-24 Market Street, Falmouth

25 Victoria Square, Truro 3,2�0 s� � fully refurbished retail unit in Central Truro LET to Skechers in September 2024 Quoted rent £65,000 pa

1,400 s� � prominent high street premises LET to Crew Clothing in March 2024 Quoted rent £29,950 pa Tolvaddon Business Park, Camborne 2�,000

It will continue to change, and evolve, for sure, but the changes give an importance to pedestrian activity alongside the car access, so it will be interesting to see how the area transforms again, over the coming decades. What a fantastic place to work!

Why are you selling?

I was 32 when I bought the site and I am now 55! I have really enjoyed getting the two buildings this far – they have exceeded my expectations massively!

But now I am involved with other ecological and nautical projects. I need to focus on these things and find someone with the vision for Jubilee Wharf and Warehouse’s next two decades.

WIDE VARIETY OF OPPORTUNITIES CONSIDERED INCLUDING:

• Greenfield and brownfield sites

• Coastal, urban or rural locations

• Sites with or without planning permission

• Commercial premises/hotels suitable for redevelopment

• Mixed-use residential/commercial developments

• Medium and long-term strategic land opportunities

• Regeneration of existing and listed buildings

• Joint ventures

Visit www.acornpropertygroup.org or contact us: land@acornpg.org

o

South

The Dunes, Perranporth

Market Quay, Falmouth

Cross Farm, Wedmore

SAFE AS HOUSES?

The UK housing market is a tale of two realities, says Worldwide Financial Planning CEO, Peter McGahan

I hope each time a new Government comes in that it will be better. Long sigh. On an already struggling economy employers have been battered. That leads to job cuts and wage inflation which leads to higher prices which leads to more inflation. It’s an ugly spiral.

On one page of this UK property market menu, interest rate cuts promise better affordability. Flip over, high inflation and weak economic growth making that affordability a little less certain. Buyers, sellers, and investors are left wondering: is this a recovery or just a well-timed illusion?

The Bank of England’s latest move - cutting interest rates to 4.5 per cent with more reductions likelyshould, in theory, make mortgages cheaper. Savills is betting on this, forecasting a 4 per cent rise in house prices, expecting lower borrowing costs to tempt buyers back. But not everyone is convinced. Morningstar warns of stagnation, arguing that sluggish GDP growth (now forecast at just 0.75 per cent for 2025) could keep demand in check.

The challenge? Lenders aren’t reading from the same script as the Bank of England. Even with rate cuts, banks still price mortgages cautiously, knowing that inflation is expected to rise to 3.7 per cent in Q3 2025 before eventually cooling. Firsttime buyers, who were hoping for relief, may still struggle as banks weigh the risks of lending in an economy teetering between recovery and recession.

And then there’s the rental market, where landlords are rubbing their hands while tenants tighten their belts. Rents are set to climb another 4 per cent in 2025, thanks to a chronic lack of supply. Others paint a bleaker picture, warning that housing affordability is so stretched that more people will be forced to rent, further driving up prices. For those stuck in the rental cycle, the dream of homeownership may drift even further out of reach.

There’s one wildcard in the mix: foreign investment. The pound’s recent slide against the dollar makes UK property cheaper for overseas buyers, especially in London’s prime market.

If Trump’s words mean anything (another long sigh) he should have ended the war in the Ukraine by now. That move has huge inflationary benefits if it occurs which takes massive pressure off interest rate rises given much of the inflationary issues stem from energy in the first part of the year. My lack of love and trust in him and his owners hasn’t changed from the last time, so no breath holding.

The menu of 2025’s housing market isn’t written yet, but it’s clear it will be driven by rate cuts, affordability struggles, and global uncertainty. Buyers and investors alike will need to decide: is this the ‘starter’ of a recovery, or just another twist in the tale?

If you have a question on mortgages, please contact Worldwide Financial Planning’s mortgage director, Pat Greene on 01872 222422 or email pgreene@wwfp.net

Peter McGahan is the chief executive officer of independent financial adviser Worldwide Financial Planning. Worldwide Financial Planning is authorised and regulated by the Financial Conduct Authority.

PETER MCGAHAN AND PAT GREENE

TAX SAVINGS THROUGH CAPITAL ALLOWANCES

WHAT ARE THEY?

Capital Allowance Tax Reliefs are available on fixtures & fittings in your commercial property which you’ve purchased or installed as part of refurbishment or fit out project.

This can include elements such as air conditioning, wiring, water

sanitary ware and security systems.

WHAT’S THE BENEFIT?

Claiming Capital Allowances allows tax payers to reduce their tax liability, and can often result in significant rebates of overpaid tax.

Typically, allowances will be written down year after year, reducing the tax liability annually. However, when claiming on items incurred in the current tax year, the full value of the eligible items can be deducted from your profits before tax, benefitting from 100% relief straight away.

Unlike other forms of tax relief, Capital Allowances can be retrospectively applied to expenditure from years before – meaning you could be entitled to a significant rebate of overpaid tax!

If you’re a commercial property owner or renter, a UK taxpayer, and have incurred over £200k for all combined works on fixtures & fittings purchased or installed as part of refurbishment or fit out project, our dedicated Property team can help you.

If you’re interested in exploring more, let’s look into your eligibility to claim with a free, no-obligation consultation. Our personable, professional accounting and business advisory team in Truro & Falmouth will walk you through your options and the process to maximise value from your commercial property. You’ll also benefit from the experience and knowledge of the TC Group’s wider network as a ‘Top 20’ firm in Accountancy Age, with offices across the UK.

https://www.tc-group.com/capital-allowances

CASE STUDY: INDUSTRIAL

We completed a claim on a portfolio of industrial units across the UK. The value of the portfolio was around £7.5m, our specialist team identified unclaimed Capital Allowances of just over £1m, generating tax savings of almost £250k.

Cornwall Innovation Centres

• Fantastic easily accessible locations –Penryn, Pool & Truro

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• Dedicated centre team

• On-site meeting and conference facilities –discounted for centre -based customers

• Café on site

• Virtual - Affiliate Membership

• Shared office spaces - Formation Zone

• Private office spaces For more information: enquiries@cornwallinnovation.co.uk www.cornwallinnovation.co.uk 08000 129 500

EXPERTS IN PROPERTY...

Shore Partnership

Shore Partnership were formed in 2019 when Ben Davies and Tim May decided it was the right time in their careers to create an independent, high quality and personal estate agency drawing on their combined 40 years’ experience.

Tim and Ben are known for their straightforward, candid and direct methods of communicating, their care and dexterity when it comes to navigating the complexities of property deals, and their

unwavering commitment to exemplary client service. With Shore Partnership, every enquiry, valuation, viewing, follow up and negotiation, in fact every element of their business, is handled by a highly experienced and well-respected director, each of whom live in the area they cover.

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DM Hall

EXPERT ADVICE THROUGH A PROPERTY’S LIFE CYCLE

Buying a house is often the largest personal investment you will make. We recognise this, spending as much time as possible prior to the survey understanding your needs and desires for the property.

Following our inspection, we’ll spend as much time as you wish to cement your interest in the property, discussing any matters arising from our inspection, right

up until you complete on your purchase.

We can also arrange and advise upon any proposed upgrading and provide full project management support in addition to quantity surveying, cost planning and party wall advice.

With our assistance, you can navigate with confidence and reassurance.

07765 235 343 | cornwall@dmhall.co.uk

Poynton Bradbury Architects

Poynton Bradbury Architects (PBA) is an award-winning architectural practice with over 50 years of experience, delivering innovative and sustainable designs across various sectors with specialist expertise in conservation, education, later living and residential.

poyntonbradbury.co.uk

Laurence Associates

Laurence Associates is an award-winning, planning-led architectural practice with over 30 years of experience.

Our expert team of chartered town planners, architects, and landscape architects deliver high-quality, bespoke solutions for residential, commercial, and renewable energy projects across the UK.

We specialise in navigating the complexities of the planning system,

Highlights Include:

Start-to-finish service – Managing projects from concept to completion.

• Passivhaus experts – Leaders in ultraenergy-efficient building design.

• Environmental design & sustainability.

• Maximising value for key sites –Ensuring the best design solutions for Cornwall’s most important developments.

• Early stage viability - Support for project. Planning to access funding opportunities.

Residential – Designing high-quality, sustainable housing to modern living.

Laskowski & Co

At Laskowski & Co, we offer truly personal, commercial property advice.

We advise on the sale, acquisition, valuation, letting and development of commercial property across all sectors in Cornwall and the wider south west.

Our professional services incorporate formal valuations, lease advisory (acting for tenants and landlords for rent reviews, lease re-gears and lease restructures), equity placement, and development analysis.

Laskowski & Co uniquely benefits from an established residential agency department, meaning we can provide genuine insight and access to stakeholders within this sector of the market for conversions and development projects etc. Often in Cornwall, the residential value of your asset will exceed that of any other use.

We manage a select portfolio of commercial property related projects at one time, ensuring we are genuinely invested in our clients, helping secure the lucrative outcomes we have so far achieved.

securing approvals for even the most challenging sites.

From concept to completion, our holistic approach ensures innovative, sustainable, and commercially viable outcomes tailored to your needs.

01872 225 259

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Our access to an international network of investors and operators allows us to elevate your property to the best possible audience.

Meet James Laskowski

James is a chartered surveyor who has gained notable experience advising on the sale and valuation of commercial property across a variety of sectors and geographies.

Having worked for Savills (global head office), Christie & Co (global head office) and BNP Paribas Real Estate (UK head office) respectively, he has acted on large freehold portfolio transactions to small independently owned leasehold business sales across the UK.

01326 318813

laskowskiandcompany.co.uk

HOSPITALITY IN CORNWALL

Weathering the storm of rising costs and recruitment issues

By Benjamin Eyriey

PHOTO BY: JAMES RAM

Cornwall’s hospitality sector has faced a particularly challenging year, with economic pressures and operational difficulties continuing to disrupt tourism.

Visitor numbers in 2024 were 15% to 20% below projections, primarily due to rising costs and persistent labour shortages.

Despite the UK ranking as the seventh most visited country in the world in 2023, tourism levels have remained flat over the past year. This decline is further compounded by the cost-of-living crisis, which has forced many households to reduce discretionary spending, including travel. Overall, 18% of visitors in 2023/24 were on a tight budget throughout their trip, with families and individuals under 55 without children most likely to have felt the financial strain.

The financial strain from these challenges has reverberated throughout Cornwall’s hospitality industry. In the wake of the post-Covid tourism boom, some businesses raised prices significantly to capitalise on increased demand. However, as Jude Kereama (pictured left and top right), founder and chef of Kota and Kota Kai in Porthleven, explains, this strategy ultimately backfired—alienating customers and contributing to a downturn in visitor numbers.

“I thought it was quite disgusting,” Jude says. “And I foresaw that this was going to really bite Cornwall on the bum because people were being absolutely ripped off and overcharged. A lot of people profiteered, and that had a huge knock-on effect.”

Jude also highlights the wider consequences of aggressive pricing, particularly its impact on the local housing market.

“Landlords evicted tenants to convert properties into holiday lets, worsening the housing crisis,” he says. “This has made it increasingly difficult for businesses to accommodate seasonal staff.”

The impact of these issues became evident last summer. “People felt ripped off by Cornwall, and combined with the terrible weather, they chose to holiday elsewhere,” Jude notes. “That hit hospitality businesses hard, especially restaurants.”

Meanwhile, recruitment remains a pressing challenge, particularly during peak seasons. Many businesses continue to struggle with both seasonal and permanent staffing, exacerbating operational difficulties.

Jude advocates for local recruitment as a long-term solution. “We’ve been lucky. I’ve been here 20 years with a strong base of long-term staff. Our strategy is to recruit younger people, train them, and bring in fresh talent as our older team members move on.”

He emphasises the importance of hiring locally, not just to build a strong team but also to foster a sense of community. “Staying local supports the area, strengthens customer relationships, and helps ease the housing crisis that would worsen if businesses relied on outside hires.”

He prefers direct hiring methods over agencies. “A good chef should know which restaurants are worth working for and be willing to knock on doors and hand in their CVs.”

Giles Eustace (pictured below), owner of Travaskis Farm, a family-run farm and restaurant near Hayle, also underscores the importance of staff retention. Unlike many businesses, he chose not to furlough staff during the pandemic, a decision he believes has paid off.

We won’t compromise. We won’t cut service levels, and we certainly won’t downgrade ingredients.

“We kept working through Covid. We didn’t furlough anyone,” Giles shares. This commitment to retaining a resilient team helped his business weather a tightening labour market.

“Even when hiring was tough, we had a strong core team,” he says. “As we grew, that stability attracted the best people, who stayed and contributed to our success.”

Despite inflation and rising energy costs, Giles remains firm on preserving service quality.

“We won’t compromise. We won’t cut service levels, and we certainly won’t downgrade ingredients. Sure, we could save tens of thousands by switching to cheaper meat, but we refuse. Instead, we focus on energy savings, supply chain efficiencies, and smart staffing adjustments to balance costs.”

This commitment to quality, he believes, is key to navigating the challenges ahead.

“By sharing the burden of rising costs while maintaining affordability, we’re positioning ourselves for a strong 2025.”

Mike Anderson, MD of the Expowest hospitality trade show, highlights the growing importance of innovation and efficiency in the industry.

Though the sector faces significant obstacles, there is optimism for recovery.

“Rising employment and operational costs make it critical to optimise staffing and negotiate the best deals with suppliers,” he explains.

He also emphasises the increasing role of technology in improving operational efficiency:

“Automation is helping businesses cut costs. We’re seeing robots that collect plates and AI-driven efficiency tools becoming more common. Trade shows are invaluable, too—companies often offer exclusive promotions, which can significantly improve margins.”

Mike says that for Cornwall’s hospitality sector, resilience will depend on running efficient operations, negotiating favourable supplier deals, and leveraging technological tools like automation to reduce costs. By managing rising expenses effectively and staying competitive through smart financial management, businesses can ensure long-term success.

He also points to a bright future for Cornwall’s hospitality sector. He states: “There’s still a fantastic opportunity to invest in Cornwall and attract great business through 2025. The key will be offering value with a unique proposition and being creative in how you market it—particularly through social media and local networks.”

As Cornwall’s hospitality businesses navigate these challenging times, the emphasis on innovation, local recruitment, and maintaining high-quality services provides a strong foundation for the future.

Though the sector faces significant obstacles, there is optimism for recovery. With strategic investments, a commitment to adapting to an evolving market, and a focus on community-driven growth, Cornwall is well-positioned to thrive well into 2025 and beyond.

As a successful drinks business, the family-run cider producer, Thatchers, invests time and money in developing new products. In 2018, it developed its Cloudy Lemon cider, which south west law firm Stephens Scown registered as a trade mark to protect the product.

Aldi, which has been selling cider under its ownbrand name since 2013, introduced a cloudy lemon cider as a seasonal variant in May 2022.

Following the introduction of this new product, Thatchers brought trade mark infringement proceedings against Aldi. Initially, the case was unsuccessful, but the Court of Appeal has overturned this decision and held that Aldi has taken unfair advantage of Thatchers’ trade mark.

The Court decided that Aldi had deliberately designed their product to send the message that the Aldi cider was like Thatchers cider, but cheaper. It enabled Aldi to profit from Thatchers’ investment in developing its cider, rather than competing purely on quality and/or price.

The ruling is not only a win for Thatchers, but a landmark decision in the ongoing battle of brands against lookalike products. It underlines the importance of safeguarding intellectual property rights.

BRAND PROTECTION

Following the widely publicised trade mark infringement case win for Thatchers Cider, represented by Stephens Scown LLP, Thomas Chartres-Moore discusses what the recent Court of Appeal ruling means for brands.

While not a solution to preventing all copying, it should be a warning to retailers attempting to adopt packaging that blatantly copies products that have been invested in and gained consumer confidence.

Contact our specialist team to discuss how we can support your brand with strategies for protection, enforcement and commercialisation.

stephens-scown.co.uk

REGENERATIVE TOURISM

A community-centered approach for Cornwall.

For those working in Cornwall’s tourism industry, the phrase ‘sustainability’ has long been a guiding principle. But increasingly, a new term is entering the conversation—regenerative tourism.

While sustainability aims to reduce harm and conserve the use of our resources, regenerative tourism goes further. It is an approach that focusses on people and place, the importance of their connection with the environment, and how communities can share who they are with tourists.

Tourism has the power to create incredible change—it’s up to us to unlock that potential.”

The ultimate goal is to enable a place and its communities to thrive and grow, by ensuring tourism actively benefits local communities rather than mitigating its environmental footprint.

Natalie Semley, a senior lecturer and researcher in tourism at Falmouth University, is working to raise awareness of regenerative tourism in the county and help destinations integrate regenerative principles into their wider strategies. She helped established the regenerative tourism category at this year’s Cornwall Tourism Awards, an initiative she sees as crucial to recognising businesses making tangible positive impacts.

“Regenerative tourism is an evolution of sustainability rather than a competing concept,” Semley explains. “We want to focus on the environmental AND the social elements — explore how tourism can uplift communities, create inclusive employment, and showcase the identity of a place and its people.”

For Semley, this isn’t just professional—it’s personal. Having grown up in Newquay, she has witnessed firsthand the effects of tourism on her hometown. While it has provided economic opportunities, it has also brought challenges, from seasonal employment fluctuations to affordability issues for residents.

That’s why she has been involved in several local projects, including the ‘Newquay Arts, Culture, Events and Creative and Industries Strategy’ and the ‘Empowering Newquay’s Future’ initiative, which aims to open more career pathways for young people in Newquay.

One project that has now concluded involved collaboration with Blystra Arts and local people to look at the role of digital storytelling in Newquay. This led to the creation of an immersive online audio tour that was accessible to all centred on the people, heritage and history of Newquay.

“My goal is to ensure that tourism contributes positively to places like Newquay, rather than being something that happens to the town,” she explains. “By engaging local communities in decision-making and fostering co-ownership of tourism initiatives, we can create a more inclusive and sustainable industry.”

One business already embodying these values is Lovat Parks, the recent Regenerative Tourism winner at the Cornwall Tourism Awards. The park has incorporated regenerative principles into its operations at Cornish parks, ensuring that the economic and social benefits of tourism remain within the local community. This includes beach toy libraries, toiletries recycling schemes, water refill stations, crisp packet recycling stations, free belly board hires and beach adventurer sets, which they hope will replace crabbing sets throughout the county one day!

Lian Locke, positive impact manager at Lovat Parks outlined some of the work they do. “We work in a truly collaborative values led way at Lovat Parks, and that is something that extends beyond how we work as a team. We partner with a variety of local groups and bodies, deliver workshops at local schools, champion local suppliers and educate our guests on how they can help us deliver an excellent visitor experience in line with our and the wider community’s values.”

Semley believes they serve as a model for others considering this approach.

“To see the work Lian and the team at Lovat Parks have been doing is really transformative” Semley says. “They respect the environment. They value their community. They create a culture of warmth and welcome, where everybody has a voice. They understand the importance of their connection with the environment, and they clearly articulate who they

NATALIE SEMLEY AND NEWQUAY YOUTH BLYSTRA

are to their team members, guests and owners. They believe in business being a force for good and are the first B-Corp holiday park group.”

Over the past few years Natalie, and other colleagues at Cornwall Business School, have made their expertise and knowledge in sustainability available to local businesses through the university’s Launch Pad programme. It is hoped that in the coming year they’ll be able to include activity linked to regenerative tourism.

Conversations about regenerative tourism are happening at both local and national levels, with Visit England offering comprehensive advice to business through their PLANT framework— Prepare, Learn, Act, Nurture, and Transform. This step-by-step methodology helps businesses and destinations navigate the transition from traditional tourism models to regenerative ones. By following these stages, businesses can develop a deeper understanding of their impact, take meaningful action, and ultimately create long-term positive change.

The question now is how businesses across Cornwall will embrace this opportunity to not just sustain, but to regenerate, the communities and landscapes they rely on.

“It’s about moving beyond a ‘do no harm’ philosophy to one that asks, ‘How can we create a positive impact?’” she says. “Businesses don’t have to choose between sustainability and regeneration—they can do both. It’s about embracing a more holistic approach to destination management.”

It’s about embracing a more holistic approach to destination management.

As Semley puts it: “Tourism has the power to create incredible change—it’s up to us to unlock that potential.”

HALLIE CHEUNGMOTOR VEHICLE WINNER

OLIVER ELWELL-DEIGHTON - APPRENTICE OF THE YEAR

RUBY SALMONENGINEERING WINNER

PIERS SMITH - ACHIEVER OF THE YEAR FOR WEB

ALL WINNERS AND NOMINEES

MEMBERS OF PARLIAMENT

ACHIEVER OF THE YEAR

The awards showcased the achievements of 49 shortlisted employer, mentor and apprentice nominees after a record-breaking year, with well over 140 nominations received across 18 categories.

The ever-popular public vote to help determine Cornwall’s Achiever of the Year also attracted well over a record-breaking 700 online votes from members of the public.

Neil and Saffy from the Hits Radio Cornwall Breakfast Show took centre stage to present the awards, held in partnership with headline sponsor Hertzian, award partners Duchy Hospital, Wildanet, Watson-Marlow, media partner Business Cornwall, reception sponsor CORMAC and with the support of a host of local and national sponsors, to recognise and reward exceptional achievement.

The ninth annual awards were attended by special guests Perran Moon MP, Noah Law MP and Jayne Kirkham MP, taking place at the Eden Project for the second occasion having outgrown its traditional Truro College venue in 2024, with a huge audience of well over 200.

The stars of the night were Piers Smith, who collected the popular Apprentice Achiever of the Year Award and Oliver Elwell-Deighton who was presented the coveted title of Cornwall’s Apprentice of the Year 2025 after also picking up Digital & IT Apprentice of the Year award.

Piers has overcome a hearing impediment and some learning needs that give him a unique outlook. He was the victim of bullying throughout school and his first day at college marked the first time he had left Fowey on his own. He is now running a restaurant dessert section, increasing profits and has raised over £1k for charity.

Oliver Elwell-Deighton, has played a leading role in the development of software features for his face recognition technology focused employer TouchByte, Oliver went on to travel the globe, pitching products at international trade shows to audiences of up to 400 in the Netherlands, USA, Dubai and beyond.

THE AWARD WINNERS AND SPONSORS

EMPLOYER AWARDS

Large Employer of the Year –Sponsored by GetMyFirstJob – Seasalt Cornwall

• SME Employer of the Year –

Sponsored by Eden Project – RG Kellow

MENTOR AWARDS

• Academic Mentor of the Year –

Sponsored by Coastline Housing – Karen Rowling (Truro and Penwith College)

• Workplace Mentor of the Year –

Sponsored by Cornwall Glass – James Wilson (Cornwall Council)

APPRENTICE AWARDS

Hospitality Apprentice of the Year –

Sponsored by St Austell Brewery – Alice Norris (St Austell Brewery)

STARS ON THE NIGHT!

Apprentices, their families and colleagues came together last month to celebrate in style and witness an historic Cornwall Apprenticeship Awards, as Truro and Penwith College hosted its ninth annual event at the Eden Project.

The Large Apprentice Employer of the Year award was won by Seasalt Cornwall with 82% of its apprentices securing permanent roles and a 100% pass rate.

SME Employer of the Year winner RG Kellow has seen its apprenticeships improve efficiency, customer satisfaction, deliver cost savings and increase revenue by 25%.

Speaking after the event, Martin Tucker, principal of Truro and Penwith College, commented: “We are delighted to host the ninth annual Cornwall Apprenticeship Awards and to celebrate exceptional achievement and outcomes in apprenticeship training across Cornwall.

“For apprenticeships to deliver economically they need to be of the highest quality. The Cornwall Apprenticeship Awards presents a perfect opportunity to recognise that quality.

“A huge congratulations to all of tonight’s nominees, we can’t wait to see where their careers take them next”.

• Accountancy Apprentice of the Year –Sponsored by Truro and Penwith College – Grace Gordon (Harland Accountants)

Construction and Trade Apprentice of the Year –Sponsored by Dales Cornwall Van Centre – Tinka Dos Santos (CORMAC)

• Health, Care and Public Services Apprentice of the Year – Sponsored by Cornwall Opportunities –Tom Heap (Royal Cornwall Hospital’s NHS Trust)

• Nursing and Clinical Apprentice of the Year –Sponsored by Duchy Hospital (Part of Ramsay Health Care UK) – Sarah Collett (Royal Cornwall Hospital’s NHS Trust)

Digital and IT Apprentice of the Year –Sponsored by Cornwall Council – Oliver ElwellDeighton (TouchByte)

Business and Management Apprentice of the Year – Sponsored by Imerys –Charlie Williams-Burford (Go Cornwall Bus)

Marketing Apprentice of the Year – Sponsored by Premier Foods – Cheryl Wright (Cornwall Council)

Hair and Beauty Apprentice of the Year –Sponsored by Truro and Penwith College – Hannah Pyatt (Fuzion Hair and Beauty)

• Motor Vehicle Apprentice of the Year – Sponsored by Go Cornwall Bus – Hallie Cheung (Steve Toyer)

Engineering and Manufacturing Apprentice of the Year – Sponsored by Cornwall Manufacturers Group – Ruby Salmon (Cornwall Glass)

• Land-based Apprentice of the Year – Sponsored by Truro and Penwith College – Georgia Pollard (Falmouth Town Council)

CROSS-SECTOR AWARDS

Apprentice Achiever of the Year – Sponsored by Wildanet – Piers Smith (St Austell Brewery) Cornwall’s Apprentice of the Year 2024 –Sponsored by Hertzian – Oliver Elwell-Deighton (TouchByte)

NEW TECH HEAD

Headforwards has appointed Jon Dodkins as head of technical solutions to define and drive the company’s next phase of growth.

Dodkins will expand Headforwards’ consultancy and solutions capabilities, applying his extensive expertise to enhance the company’s product and technical strategy.

A senior technology leader with over two decades of experience in platform strategy, cloud, developer experience and DevOps, Dodkins has a track record of scaling software, teams, and organisations.

MD and co-founder, Craig Girvan, said: “As Jon joins us with such immense expertise in cloud, technology operations and engineering at an enterprise level, I’m looking forward to working alongside him to continually challenge what’s possible at Headforwards.”

NEW ROLE FOR BUCKLEY

Marwick Marketing has appointed Darren Buckley as its new business development manager in the UK.

Buckley joins the Google Partner Agency following six years as commercial director of the Cornwall Chamber of Commerce.

“We are thrilled to have Darren on board,” said CEO Christian Thomson. “His experience in business development and his passion for

HINKLES TAKES TO THE SKY

The Isles of Scilly Steamship Group has appointed an MD of Skybus, its own airline which celebrated its 40th anniversary in 2024. Jonathan Hinkles, a highly-experienced

PROMOTION FOR KATE

A GOOD RELATIONSHIP

Launceston-based peer-to-peer lending platform, Folk2Folk, has appointed Aaron Hamshire as relationship manager. Hamshire joins Folk2Folk’s established business development team, focusing on nurturing and expanding broker relationships across the UK.

Prior to joining Folk2Folk, Hamshire spent five years as a relationship manager at Lloyds Bank. He also served as business manager

supporting brands align perfectly with our mission. With Darren’s leadership, we look forward to expanding our reach and continuing to help businesses thrive.”

airline executive with over 30 years in the industry, takes up the newly-created role and will be responsible for all aspects of the airline’s operations.

His appointment is part of the Isles of Scilly Steamship Group’s commitment to return Skybus to sustainable profitability.

Hinkles brings over 30 years of aviation experience to Skybus, having started his career with Gatwick-based regional airline CityFlyer Express in 1993. He has held senior roles with charter airline Astraeus and with Virgin Atlantic, and most recently was chief executive of UK regional airline Loganair for eight years.

Coodes Solicitors has appointed Kate Bayley as the new head of its residential property team.

She succeeds Sarah Cowley, who has successfully led the team for several years. Cowley will remain with Coodes, continuing to contribute her expertise and support to the team and its clients.

Peter Lamble, chair and partner at Coodes Solicitors, said: “We are delighted to see Kate take on this important leadership role. Having trained with us and developed her career here at Coodes, Kate exemplifies the values and expertise we pride ourselves on.”

at SWIG Finance, focusing on providing tailored funding solutions for SMEs, and spent nearly a decade at Barclays.

NEW HARBOUR COMMISSIONERS

Falmouth Harbour has appointed two new non-executive directors to its board of commissioners to help shape current strategy and future prosperity for one of the UK’s premier Harbours.

Global HR director Kay Penney, and local government expert and former local authority leader Andy Wright bring a comprehensive set of skills to the business.

The new appointments join the board as Falmouth Harbour bids farewell to two long-serving commissioners - Carrie Gilmore and Adrian Davis.

Harbour CEO, Miles Carden, said: “As we say a huge thank you to Carrie and Adrian for their tireless dedication over the last 12 and six years respectively, we look forward to welcoming Kay, and Andy and working alongside them in these exciting times for Falmouth.”

DARREN BUCKLEY AND CHRISTIAN THOMSON

COLLABORATION AT THE HEART OF CORNWALL’S TOURISM FUTURE

The Visit Cornwall Tourism Summit returned with resounding success in January, bringing together 400 professionals at The Alverton Hotel, Truro. Over two days, industry leaders, tourism businesses, and professionals came together to explore opportunities, challenges, and future trends shaping Cornwall’s visitor economy.

A stellar lineup of speakers, including Patricia Yates (VisitBritain/VisitEngland), Kate Nicholls OBE (UKHospitality), and Simon Calder (travel journalist and broadcaster), led discussions on key industry topics. These ranged from achieving net zero tourism, understanding visitor trends, leveraging AI technology, and enhancing Cornwall’s travel trade.

A major theme of the summit was the importance of collaboration to ensure a sustainable and successful future for tourism in Cornwall.

We were also pleased to welcome students from Truro High School and Truro College to demonstrate the vast career potential within the tourism sector.

The event was made possible through the support of Isles of Scilly Steamship Group, CIoS Growth Hub, PKF Francis Clark, Cornwall Airport Newquay, National Trust, HiYield, Land’s End Landmark, St Austell Printing Company, and Healeys Cyder Farm, with part-funding also provided by the UK Government through the UK Shared Prosperity Fund. Additional thanks went to Clockwork Audio Systems, Arianna Fenton Photography, and Daphne Skinnard.

MAXIMISE YOUR BUSINESS POTENTIAL WITH VISIT CORNWALL MEMBERSHIP

Joining Visit Cornwall offers businesses invaluable opportunities to grow, connect, and stay ahead in an evolving industry. As a member, you gain access to a range of exclusive benefits designed to enhance your visibility to potential visitors to Cornwall:

• Feature your business on visitcornwall.com, which attracts over 4 million annual visitors searching for top experiences and accommodation in Cornwall.

This project has been part-funded by the UK Government through the UK Shared Prosperity Fund.

VISIT CORNWALL

The latest news and developments that contribute to its mission of making Cornwall a leading destination and supporting its year-round visitor economy.

• Enjoy free or discounted access to our workshops, webinars, and the Tourism Summit, helping you stay informed and competitive.

• Access vital industry research and benchmarking tools to make informed business decisions.

• Get involved in our PR and travel trade opportunities, including hosting media and familiarisation visits, enhancing your brand’s reach nationally and internationally.

• Receive the latest updates via our industry newsletter, keeping you informed about key developments and opportunities.

• Promote your business through our high-performing digital channels, including:

· E-Newsletter (180,000+ subscribers) Social media (437,000+ combined following)

○· High-traffic pages on visitcornwall.com

To find out more about membership, please contact Nicola Hearn, Membership Liaison, on nicola@visitcornwall.com

THE RISE OF SCREEN TOURISM IN CORNWALL

Cornwall has seen a surge in interest from visitors inspired by film and television productions, with six of the top 20 performing pages on the Visit Cornwall website this year relating to film & TV. This aligns with VisitBritain’s recently launched Starring GREAT Britain campaign, which highlights how screen tourism influences travel decisions.

Our favourite past productions continue to captivate audiences internationally, with classics like Poldark still airing weekly on Italian TV. Domestically, excitement is building for the UK release of The Salt Path, set to debut on 30th May 2025, which is expected to further drive interest in walking and wellness holidays to Cornwall. This creates exciting opportunities for Cornish businesses to connect with new audiences and capitalise on the growing screen tourism trend.

www.visitcornwall.com industry@ visitcornwall.com 01872 276529

ON THE WORLD’S PODIUM

Falmouth-based branding agency Kingdom and Sparrow has again been ranked among the world’s best in the World Brand Design Society (WBDS) Global Rankings.

The agency was ranked #3, maintaining its title as the leading UK agency for the fourth consecutive year.

This achievement follows its performance at the 2024-25 WBDS Awards, where the agency

GENDALL CRACKING ON

Gendall Design has unveiled a new brand-led website for St Ewe Free Range Eggs.

The newly-launched steweeggs.com reflects St Ewe’s heritage and values through a fresh, engaging design. Gendall collaborated with the St Ewe team to showcase their commitment to quality, sustainability, and innovation.

“We’re so proud of what we achieved with St Ewe on this project,” said Ben Allsop, business director at Gendall. “The team personify the brand’s values and their eggs are out of this world!”

ranked second worldwide and collected 20 awards for its design projects.

Creative director and agency founder Johnny Paton, an Illustration graduate from Falmouth University, said: “Our ongoing agency ranking, as well as winning 20 awards across such a wide range of projects and categories in this globally recognised competition, is a monumental achievement for our team. It’s a reflection of our creativity, dedication, and the passion we bring to every brief.”

AI ECO THREAT?

A new report by Truro-based digital product studio Hiyield reveals growing concerns about the environmental impact of artificial intelligence, despite its immense benefits to business and personal life.

Hiyield’s AI and Sustainability Report combines insights from a survey of business decision-makers, commentary from experts in sustainability and tech, and desk research from the University of Exeter, highlighting the growing energy demands of AI.

62% of surveyed business leaders cited AI’s carbon footprint as their top sustainability concern. And despite its potential, just 19% of business leaders said they always trust AI’s output, indicating a need for greater transparency and accountability in AI deployment.

Hiyield founder and CTO, Matt Ville, says the increasing adoption of AI is driving soaring energy

NEW DIGITAL AGENCY OPENS

A new digital marketing agency has opened in Bude.

The Forge Digital, founded by experienced marketer Anna Elliot, specialises in the food, drink, wellbeing, technology and hospitality sectors.

With over 14 years of experience in the food sector and a career spanning global brands, start-ups and ecommerce, Elliot has worked on a number of high-profile retail and digital marketing projects.

She said: “From listening to my father’s marketing conversations in the car at the age of six—absorbing early discussions about Dairylea Dunkers on those long four-hour journeys between my parents’ homes in Devon and Surrey—to where I am today, it has been quite the journey.

“From working as marketing and sales director for our family business to now running my digital marketing consultancy, I’ve embraced every challenge, every campaign and every shift in the industry. So, I thought it was only fitting to take it all the way.”

consumption, as models require vast computing resources to function. He fears as businesses integrate AI into their workflows, without intervention, its environmental impact will continue to grow exponentially.

“AI is an incredible tool for innovation, but we must approach its use responsibly,” he said. “This report shines a light on the environmental costs of AI while offering practical steps for businesses to mitigate its impact.”

NEW POOL OPENING

Tregoad Holiday Park, owned by the Waterside Group, will be opening its new indoor swimming pool this Easter.

The park, just outside Looe, says this latest £2.4 million development is part its continued commitment to offering premium experiences to holidaymakers, lodge owners and the local community.

Over the last four years, the Waterside Group which owns Tregoad Holiday Park, has invested significantly in enhancing the park’s offerings.

“This is a great investment for the park and local community,” said general manager Matt Way. “Not only does it elevate the experience for our guests and holiday home owners, but it also creates more opportunities for the local community.”

SKYBUS EXPANSION

Skybus has announced a major expansion of its services at Cornwall Airport Newquay for the upcoming summer season.

Flights between Cornwall Airport Newquay and St Mary’s Airport in the Isles of Scilly resume for the 32nd season after a winter break on Monday March 31.

The route will gear up from last year’s three weekly flights to two flights every day (Monday to Saturday) from May 12, with a choice of morning and afternoon departures in each direction. A further increase will see a third flight added each day at lunchtimes (Monday to Saturday) from July 1.

In all, Skybus expects to fly over seven times more passengers via Newquay this summer thanks to its expanded schedule and the connectivity it brings for the Isles of Scilly.

SAPPHIRE HOLIDAY EXPANSION

Sapphire Holidays has expanded its growing portfolio across the UK with the acquisition of Grandeur Property Management Limited in Dorset.

The deal, for an undisclosed sum, will see Sapphire Holidays diversify into the more urban accommodation market managing 80 luxury properties across the south coast from Christchurch, Bournemouth and Poole to the New Forest and Southampton.

Grandeur Property, which is based in Poole, will retain its name and brand, becoming part of Sapphire Holidays’ stable of distinctive holiday letting businesses which includes

Aspects Holidays, Boutique Retreats, Classic Cottages and Unique Hideaways.

With this latest acquisition, Sapphire will collectively manage around 2,700 holiday letting properties across the UK, selling £60 million of holidays a year, catering for around 165,000 guests.

Meanwhile, the company has become the latest Cornish business to secure B Corp certification.

Simon Tregoning, owner and chairman of Sapphire Holidays, said: “Our B Corporation certification means a great deal to us as a family-run business and acknowledges the thought, values and efforts of the entire team in the way we operate.”

Newly-appointed Skybus MD Jonathan Hinkles, said: “Our expansion at Cornwall Airport Newquay is great news for customers, bringing new connectivity, more seats and more travel options for those flying to and from the Isles of Scilly.”

OUTSTANDING TOURISM AWARDS

The team running the region’s tourism awards have again achieved the highest ‘Outstanding’ accreditation from the Awards Trust Mark, following feedback from a selection of entrants and judges.

Karen Sutton, Awards Trust Mark assessor and founder of Global Good Awards, said the tourism awards run by Sevices4Tourism “exemplify” how awards should be managed.

Awards organiser Robin Barker said: “The Trust Mark accreditation is an important part of our own quality control and we’re delighted to achieve the top Outstanding level again. It helps set us apart from other schemes and gives Sponsors the confidence that they are supporting a scheme that has credibility and is professionally run.”

Along with Services4Tourism’s other programmes across the south west, the 2025/26 Cornwall Tourism Awards will open for entry in April.

ROBIN BARKER

TRURO COLLEGE OFSTED RATING

Truro and Penwith College has received a glowing Ofsted report.

While awarding the college an overall effectiveness rating of ‘Good’, Ofsted rated the college Outstanding for its Education Programmes for Young People (16-19) and Apprenticeships, ensuring students leave well-prepared for higher education and employment.

Inspectors praised the college for helping students “make exceptional progress and rapidly develop significant new knowledge and skills” benefitting from “ambitious, wellsequenced curriculums that equip them very well with the skills, knowledge and resilience needed for their next steps”.

College principal, Martin Tucker, said: “This achievement is a testament to the dedication, passion, and expertise of our staff, as well as the invaluable support from our students, employers, and wider community.”

FIRST BOOTCAMP GRADUATES

Headforwards Digital Academy has delivered its first high-performance Full Stack Software Development Skills Bootcamp, with several graduates already stepping into their first developer role.

Delivered in partnership with the Code Institute, the learners started their journey with little to no coding knowledge. They were introduced to tools of the trade and common programming languages such as Bootstrap, Django and JavaScript, as well as principles of Agile development.

The graduates have moved into software development from diverse backgrounds –from careers in hospitality and nursing, to

COUNSELLING INSTITUTE OPENS

The Cornwall Counselling Institute (CCI) has officially opened its new home at Tamar Tower, Cornwall College Camborne.

This milestone marks a significant advancement in accessible mental health support and professional counselling training in Cornwall, offering an additional option for those facing long NHS waiting lists.

Deborah Williams, head of Cornwall Counselling Institute, said: “This is a landmark moment for Cornwall College and the wider community. The demand

returning to work following redundancy.

Headforwards CEO, Toby Parkins, said: “We developed the Digital Academy to support the south west tech industry to build its future workforce. For many years, there’s been a recruitment challenge for tech and software development businesses to find the right skills.

“We know the type of candidate that makes a great software developer, so we decided to create our own programme to provide the core skills we need for them hit the ground running in a development role.

“They are now ready to make their mark on future employers – not just at Headforwards but at tech organisations across the south west and beyond.”

for mental health support has never been higher, and our new state-ofthe-art facilities will allow us to train the next generation of counsellors whilst providing affordable, high-quality therapeutic support.”

The launch event saw broadcaster and mental health advocate Laurence Reed cut the ceremonial ribbon to officially open the new facilities.

Williams added: “We are deeply grateful to Laurence Reed for helping us celebrate this occasion and for his ongoing commitment to promoting mental health awareness.”

GREEN SKILLS

Cornwall College St Austell has officially launched its new Green Construction Skills and Roofing Apprenticeship Academies.

With advanced facilities and tailored programmes, the academies are set to prepare future construction professionals, and the existing workforce, with essential skills in ecofriendly and energy-efficient building technologies, working alongside top employers in the region.

During the official launch, attendees toured the college’s state-of-the-art facilities, including the Skills Centre’s advanced engineering workshops and EV labs, and explored spaces dedicated to training in ground source heat pumps, air source heat pumps, solar thermal systems, solar electrical systems and the roofing apprenticeship academy.

Head of Cornwall College St Austell, David Atkinson-Beaumont, said: “These initiatives are a key step in ensuring our workforce is equipped with the knowledge and skills needed to tackle the demands of a low-carbon future.”

WE’LL DRINK TO THAT!

The 23rd annual Celtic Beer Festival raised £12k for the St Austell Brewery Charitable Trust. The event, held last November, attracted 1,300 people through the doors at St Austell Brewery’s historic Victorian cellars.

Since its launch in 2003, the Charitable Trust has raised over £1 million, aiding organisations and individuals in need. In 2024 alone, the trust donated more than £95k to various causes, including youth mental health services, the air ambulance, and local families requiring support or equipment.

BREWERY ACQUIRES GODOLPHIN LEASE

St Austell Brewery has acquired the lease of one of Cornwall’s most iconic pubs. The Godolphin in Marazion joins the company’s 46-strong managed pub estate.

As part of the deal between St Austell Brewery and owner St Aubyn Estates, staff working at the much-loved pub situated in one of the most picturesque locations in the county will remain working at The Godolphin.

“We are delighted to welcome The Godolphin and all the team into our managed pub estate,” said Brewery COO Andrew Turner.

“This acquisition builds on the strong

momentum we have in our managed pubs and follows the recent announcement about the transformative investment at the Pedn Olva in St Ives. This level of investment further demonstrates our commitment to west Cornwall and the Cornish hospitality economy more broadly.”

FOOD AWARDS FIRST

A food village which is home to some of the country’s top artisan producers was the big winner at the first-ever Great Cornish Food Awards.

In a ceremony held at Nancarrow Farm near Truro, more than 60 leading names in the Cornwall and Isles of Scilly food, drink, farming and fishing sectors were contenders for the all-new range of awards.

Top prize on the night, Winner of Winners, went to Norton Barton Artisan Food Village, based outside Bude, in recognition of its stand-out qualities as a beacon of success.

Norton Barton also won the In It Together Award, which championed an organisation that demonstrated the benefits generated by a collaborative approach to business.

Island Fish Ltd, based on Bryher, Isles of Scilly, won the Fishing for the Future Award, while Treway Farm from near St Austell, took the Farming for the Future Award

The Food for the Future Award was won by Origin Coffee Roasters, based in Porthleven, which has eight coffee shops across the UK with an ever-evolving product range.

Tregothnan, near Truro, won the Raising the Bar Award, while Newquay Orchard was

the winner of the Growing People Award.

The Making A Mark Award celebrated an organisation that has helped put the food and drink of Cornwall and/or the Isles of Scilly firmly on the map and was won by Lyhner Dairies

Ruth Huxley, MD of the Great Cornish Food Store and founder of industry body Cornwall Food & Drink, said: “We designed the awards to shine the spotlight on food and drink champions from the Tamar to the Isles of Scilly and the brilliant response, ranging from small businesses of one or two people to major companies employing hundreds, was massively heartening.”

KEVIN GEORGEL (ST AUSTELL BREWERY CEO), OLIVER ADDERLEY (ST AUBYN ESTATES) AND ANDREW TURNER

Understanding your geography and being as authentic as possible is key.

I have spent my entire career in hospitality, running several four-star hotels in Cornwall over the past 30 years, serving as both general manager and MD.

I am now general manager at Budock Vean Hotel in Falmouth, hotel and holiday homes set in a secluded 65-acre Cornish estate along the Helford River. The highlight of my career was leading the team at The Headland in Newquay to achieve five-star status, a five-bubble-rated Elemis Spa, and playing an integral role from concept to pre-delivery of the Aqua Club—a £10 million state-of-the-art array of pools and water features, complemented by a Mediterranean eatery that utilises extremely high-spec materials and components.

Hospitality is all-encompassing, varied, and operates 24/7. Whether physically at Budock Vean Hotel or reflecting elsewhere on how to improve the experience for guests and staff alike, the job never stops. There is always a next priority. The rapid development and application of industry technology must be embraced to ensure best practices, efficiency in managing costs, and maximizing business opportunities. However, a word of caution: take your eye off the guests’ needs and expectations at your peril.

Many managers believe they can run an effective hospitality business from their desk, and some highly corporate, centralised head offices demand strict deadlines and constant forecasting. However, excessive focus on numbers can leave one dwelling too much on what went wrong rather than looking ahead. I believe in a philosophy of one-third looking back and two-thirds looking forward at all times.

Recruitment and retention have become increasingly challenging, directly correlating with uncertain trading conditions both locally and beyond. After the incredible highs of post-Covid tourism, Cornwall has had to reassess its natural charm, appeal, and diverse holiday accommodation offerings. It is not a period for complacency, as numerous businesses are vying for the same markets.

Understanding your geography and being as authentic as possible is key. The phrase “think like a local” has been widely used for years, and it remains relevant. What would you want to experience when visiting a new region? How can you ensure guests enjoy their stay as seamlessly and positively as possible? Considering transport infrastructure, seasonality of attractions, and the best times to visit landmarks all contribute to the guest experience. A concierge service, at some level, is a must. If a full-time concierge is not feasible, then at the very least, staff should be well-versed in answering the most common guest queries and making informed recommendations.

The past couple of years have seen more named storms and unpredictable weather patterns than ever before. While I would like to believe that visitors will mainly remember the best aspects of their holiday

A 24/7 JOB

Darryl Reburn, the newly appointed general manager of the Budock Vean Hotel, explains what the hospitality industry means to him.

and that any unwelcome surprises will fade with time, unfortunately, that is not always the case. The key takeaway here is to pay close attention to guest and customer reviews—these are the voices that matter most, whether they are singing your praises or highlighting areas for improvement. Reviews are your real-life marketers and PR communicators. After all, who books a stay anywhere without checking the reviews first?

I don’t place too much emphasis on concerns about fake or unjust reviews. If you truly know your business, you will recognise recurring themes that require attention. Never undersell or devalue your product but always be mindful of striking the fine balance between being reassuringly priced and offering value for money. Additionally, be cautious about adding what guests may perceive as hidden costs—such perceived disingenuity can come across as pennypinching and damage long-term trust.

Looking ahead to the 2025 season, staffing in hotels and restaurants will continue to be a major challenge. The best employers will always win hands down when it comes to retaining talent. The key is creating an environment where employees value their employer just as much as guests value their stay. You cannot expect staff to take care of guests if you do not take care of them first.

I believe in a philosophy of one-third looking back and two-thirds looking forward at all times.

At Budock Vean Hotel, we do not simply go to “work”— we enter our second home, where we interact with our employees and paying guests alike. Imagine if guests felt they were merely staying at someone’s workplace—it just wouldn’t work! Hospitality is about creating an immersive, welcoming experience for all, and that begins with how we treat our teams.

The road ahead will not be without its challenges, but I remain optimistic. The industry is built on resilience, adaptability, and, above all, a commitment to exceptional service.

CONNECTED

Gallery from recent events.

GREAT CORNISH FOOD AWARDS

More than 60 leading names and rising stars from the Cornwall and Isles of Scilly food and drink industry attended the inaugural Great Cornish Food Awards at Nancarrow Farm

WINNER OF WINNERS: NORTON BARTON ARTISAN FOOD VILLAGE

RUTH HUXLEY (CORNWALL FOOD AND DRINK) AND MATTHEW THOMSON (DEVELOPMENT CONSULTANT)

DAPHNE SKINNARD (BBC CORNWALL) AND JILL STEIN OBE

ALLY ALLINGTON (BISHOP FLEMING) AND KIRSTIE NEWTON (FREELANCE JOURNALIST)

THE BUTTERMARKET

The Lord Lieutenant of Cornwall, Colonel Sir Edward Bolitho, officially launched The Buttermarket in Redruth: an innovative transformation of Grade II listed buildings into the West Country’s first European-style food court, work and retail space.

AMECA

There was an opportunity last month at Truro College to meet Ameca – the ‘world’s most advanced’ humanoid robot that was made here in Cornwall, by Engineered Arts. Photos: Stephen Pennells

JUDY DAVIDSON CHAIR OF REDRUTH REVIVAL BOARD AND EDWARD BOLITHO LORD LIEUTENANT OF CORNWALL CUTTING RIBBON

THE REDRUTH REVIVAL BOARD

GUESTS ENJOYED AN EVENING OF FOOD AND CELEBRATION

CAITLIN GOULD (TECWOMEN) AND BETSY HARPUR

NIKI DAVIES (TECH CORNWALL)

AMECA

BUSINESS CORNWALL LIVE!

Business Cornwall hosted its first networking event of the year, with presentations covering everything from AI through to funding.

CORNWALL TOURISM SUMMIT

Visit Cornwall’s highly anticipated Tourism Summit made a successful return earlier, bringing together 400 attendees at the Alverton Hotel in Truro.

CHRISTIAN THOMSON (MARWICK MARKETING)

SIMON VINCENT (KAIAKO AI)

LOUISE ELLIS (CORNWALL GATEWAY) AND JON HART (SAPC)

PATRICIA YATES, CEO VISITBRITAIN/VISITENGLAND

STUART REID, CEO OF THE ISLES OF SCILLY STEAMSHIP GROUP, LEAD SPONSORS OF THE SUMMIT

DAPHNE SKINNARD HOSTED SIMON CALDER FOR A QUESTION AND ANSWER SESSION

ATTENDEES ON DAY ONE OF THE TOURISM SUMMIT

Q&A WITH THE AUDIENCE

4 EXPOWEST CORNWALL

Royal Cornwall Events Centre

Expowest Cornwall is a crucial event on the county’s business and social calendar. If you want to get straight to the heart of the Cornish food, hospitality and catering community then this is the one trade show you cannot afford to miss. expowestcornwall.co.uk

10 CHAMPIONING WOMEN IN CONSTRUCTION

Scorrier House, Redruth

Join the Construction Skill Hub to inspire and share experiences, hear from others who have started their journey to attract more female workers into the industry. eventbrite.co.uk

12 WOMEN IN BUSINESS BREAKFAST

Truro Golf Club

A power-packed morning of networking and inspiration!. eventbrite.co.uk

12 SPRING BRUNCH AT THE COVE

Cove Café, Phillack

You’re guaranteed the best food with Chef extraordinaire Rupert Cooper, owner of The Cove Café and Philleigh Way Cookery School on the Roseland. cornwallchamber.co.uk

12 CORNWALL ANGEL NETWORK

University of Falmouth, Penryn Campus

Are you ready to craft a pitch that captivates investors and sets your business apart? eventbrite.co.uk

12 B CORP IN THE WILD

University of Exeter, Penryn Campus

An in-depth exploration into the B Corp Accreditation for businesses, by GreenFutures Solutions from the University of Exeter. eventbrite.co.uk

13 WOMEN IN BUSINESS LUNCH

Penventon Hotel, Redruth

All are welcome to Your Partnerships’ Women in Business lunch on the second Thursday of each month. yourparnerships.co.uk

20 YOUR PARTNERSHIPS OPEN HOUSE

Victoria Inn, Roche

This is the original home of Your Partnerships and this is always a great meeting.

For further details of these and more events visit businesscornwall.co.uk

To publicise your event for free, email news@businesscornwall.co.uk

EVENTS

March 2025

If you have never experienced an Open House with Your Partnerships at the birth home of Your Partnerships you are missing out. yourpartnerships.co.uk

21 CORNISH PIRATES V LONDON SCOTTISH

The Mennaye, Penzance

After a break for the cup, Championship rugby action returns to the Mennaye. Full hospitality packages available. cornish-pirates.com

26 CORNWALL CHAMBER BIG BREAKFAST

Cornwall Hotel, St Austell

Cornwall Chamber of Commerce would like to invite you to The Cornwall Hotel Estate for its March BIG breakfast, buffet event! cornwallchamber.co.uk

26 ANTHROPY

The Eden Project, St Austell Anthropy brings together responsible leaders and organisations to look at how to make the UK a better place. 200+ sessions, led by 600+ speakers. anthropy.uk

27 NETWORK HFC

Hall for Cornwall, Truro

Network HfC gathers a free-range collective of individuals from business, creative, tech and media, for an informal monthly get-together. hallforcornwall.co.uk

CRAIG SLATER

BDM at One Stop Business Finance.

WHAT DID YOU WANT TO BE WHEN YOU WERE YOUNG?

I wanted to be a sports psychologist. I’ve always loved sport, but wasn’t quite at the level to play cricket professionally, and still wanted to be involved in sport. However, thanks to doing badly in science, I changed direction and studied finance.

WHAT WAS YOUR FIRST FULL-TIME JOB?

I worked for Old Mutual in South Africa, as a quotes clerk. It wasn’t the most challenging role, but it did introduce me to the finance sector, and I learnt how to deal with a lot of different personalities early in my career.

WHAT’S IN YOUR POCKETS?

Two mobile phones (a work one and a personal one) and wallet.

HOW DO YOU LIKE TO RELAX?

When I want to do as little as possible, I love watching a good movie or TV show. Otherwise, watching live sport, or a live gig hits the spot.

IF YOU COULD BUILD A HOUSE ANYWHERE IN THE WORLD, WHERE WOULD IT BE?

London. I love the buzz of the city, the sport, music, and theatre, and it’s easy to travel from, whether overseas or out into the country for a breather.

WHAT HAS BEEN THE BEST MOMENT IN YOUR CAREER?

Being promoted to area manager when I was working for a South African bank. It taught me a lot in dealing with colleagues at different levels, as well as how to manage the politics a lot better.

WHAT HAS BEEN THE WORST MOMENT IN YOUR CAREER?

Realising that with all the banks reducing their footprint and therefore reducing the number of staff and available positions, the career that I’d worked on for so long was come to an end.

WHAT’S THE BEST THING ABOUT CORNWALL?

I love the coastline, especially the north coast with its waves. I love watching surfing, and the north coast is the best place to relax and watch the waves and surfers.

IF YOU COULD INVITE ANY TWO PEOPLE FOR DINNER, WHO WOULD THEY BE AND WHY WOULD YOU INVITE THEM?

First, Colin Kaepernick, who played quarterback for the San Franciso 49ers (American football), and became a civil rights activist. Second, I’d invite Bruce Springsteen, so that we could discuss music and baseball (he’s a New York Yankees fan) for hours.

WHAT’S YOUR FAVOURITE HOLIDAY DESTINATION?

Italy. I love history, and Italy has incredible history whichever city or town that you visit. In addition to the history, the food in incredible, and I love the people.

I love watching surfing, and the north coast is the best place to relax.

IF YOU COULD BE GOD FOR A DAY, WHAT MIRACLE WOULD YOU PERFORM? I’d make chocolate healthy!

WHAT WOULD YOU LIKE TO BE DOING IN FIVE YEARS’ TIME?

Still working for One Stop Business Finance, and traveling more, making more incredible memories with my wife.

PAPER REVOLUTION

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