MARKETING OVERSEAS
All set for G7 All being well, in June (11-13) of this year we will see the world leaders come together in Cornwall to discuss the key issues facing the world, especially after the pandemic. As this publication is prepared, Visit Cornwall is working with the HMG Cabinet Office G7 Team and G7 delegations to secure the accommodation needed to host such a prestigious event. While there may only be seven world leaders at the G7, together with three invited countries, namely South Korea, Australia and India, the event involves around 10,000 people, many of whom are obviously security, but there are large support teams to ensure a successful event. Visit Cornwall will seize this opportunity to take Cornwall as a tourist destination to the world to increase overseas tourism and to play a part in ensuring that the world views Cornwall as not only the UK’s leading holiday destination, but also the wider economy - the new Maximise the emerging green industries, digital, creative and opportunities to grow cultural and an amazing food and drink sector export earnings from to name just a few.
overseas visitors.
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TALKING TOURISM
Visit Cornwall was at this year’s virtual Visit Britain’s
Explore GB event and spoke to over 60 overseas tour operators, the vast majority of which had heard that the G7 was coming to Cornwall. They represented countries as far apart as Australia, Japan, USA, Canada and many European countries. There was considerable interest from these operators that the media and especially TV coverage during the event would help them to boost interest and business from both short and long haul to Cornwall in 2022 and beyond. Visit Cornwall will be completing the development of a brand-new travel trade and travel media portal in May ahead of the G7 to ensure we maximise the opportunities to grow export earnings from overseas visitors in the coming few years. Visit Cornwall will continue to support the Cabinet Office, Cornwall Council and the Local Enterprise Partnership in maximising the legacy for Cornwall and we will be present during the event at the media centre in Falmouth to fly the flag high for Cornwall.
G7@visitcornwall.com
SPRING 2021
