DIGITAL
Tourism tips
from MiHi Digital
Mark Holden, MD of Lifton-based online marketing business MiHi Digital, offers some advice and tips on how to stay ahead in these unusual times.
I’m sure you’ll agree that to say it’s been a year like no other could certainly be seen as something of an understatement! However, whilst all has been changing around us, a few of the core principles behind promoting your tourism business online have remained remarkably unchanged; the formula for success still looks a lot like it always has, but as with everything else, just a little different… YOU ARE THE STAR BEHIND YOUR BUSINESS All the clients we work with are passionate about what they do; they want their guests to have a great time and they’ll go that extra mile to make sure they get it. If that sounds like you, then you are the star of your business and that means you should play a large role in promoting it. But how do you go about doing that? You’ll probably already know that video posts on social media gain somewhere between five to fifteen times more engagement, so the first point here is to use more video if you’re not already! To take that one step further, try sharing videos that include yourself and members of your team; the hospitality industry isn’t just about great food or a stunning cottage, it’s also about you and the other people that create the magical moments they enjoy and remember. You should always form a core part of your marketing efforts and if possible, be included in videos to make the messaging more personal.
26
TALKING TOURISM
SUMMER 2021
