BusinessDay 24 May 2019

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news you can trust I **friDAY 24 may 2019 I vol. 15, no 317 I N300

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MTN Nigeria gains 2.87% to cross N3trn market cap OLUWASEGUN OLAKOYENIKAN

M

TN Nigeria Communications plc, the largest telecommunication company in Nigeria by subscriber base, sustained its bullish trend Thursday on the Nigerian Stock Exchange (NSE) to join the country’s most capitalised firm, Dangote Cement plc, as the only two companies trading above N3 trillion market capitalisation. MTN Nigeria rose 2.87 perContinues on page 34

Download e-copy of Women’s Hub from www.businessday.ng A.B.C. Orjiako (l), chairman, Seplat Petroleum Development Company plc, and Uyi Akpata, PwC regional senior partner, West Market Area, at the PwC’s Family Business Survey Report launch in Lagos, yesterday.

Harsh economy, sluggish growth shut down 18 reality TV shows N DANIEL OBI & MICHAEL ANI

igerian companies are overburdened by the difficult operating environment occasioned by poor infrastructure and unfriendly government policies that have eroded consumer

demand as well as their margins. This has forced the companies to rejig their marketing strategies by cutting down on social spending and other marketing platforms, including reality TV shows. No fewer than 18 reality and talent hunt shows have been suspended since 2015 as many

companies, including those who put up these shows, battle with huge operating expenses arising from the high cost of doing business in Africa’s largest economy, BusinessDay checks show. Some of the TV reality shows, largely sponsored by multinational organisations, that have been laid to rest include MTN

Project Fame, Who Wants to be a Millionaire, Star Trek, Nigerian Idol, Maltina Dance All, Gulder Ultimate Search, Malta Guinness Street Jams, X Factor, Amstel Malta Street Jams, Nigeria Got Talent, Star Quest, The Voice, African Diva, Next Movie Star, Knorr Taste Quest, Nigeria’s Top Continues on page 34

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