PARIS SAINTGERMAIN OPENS
ITS NEW FLAGSHIP STORE IN SEOUL
PARIS SAINT-GERMAIN OPENS ITS NEW FLAGSHIP STORE IN SEOUL
Paris Saint-Germain inaugurates a new iconic boutique in Seoul, following the opening of its first outlet in the country in 2019. Propelled by its surging popularity in South Korea, the club strengthens its ties with an increasingly large fan community by offering them unique experiences.
A new store and an exclusive local collaboration with Soundshop Balansa
The Paris Saint-Germain’s new flagship store spans three levels, including a café space where visitors can dine while exploring exclusive collections and items showcasing the club in pure, culturally inspired South Korean-themed spaces. Tshirts, bandanas, keychains, pins, caps, and beanies from the collaboration with the South Korean brand Soundshop Balansa will be exclusively available, and in limited edition, at Paris Saint-Germain stores in the country. The three-level boutique is located in the Apgujeong district at 12 Seolleung-ro 157-gil, Gangnam-gu, Seoul. The top floor of the building houses a VIP space.
A private inauguration event for local influencers will take place on March 8th, providing a unique moment between the club and several personalities, including one of the most iconic legends of the club, Jay-Jay Okocha.
Jay-Jay Okocha, Paris Saint-Germain legend and former player: “It’s a pleasure to be in Seoul with Paris Saint Germain to meet and experience great moments with Korean fans. The club continues to grow in the hearts of international fans, and the
The legend Jay-Jay Okocha accompanies the club to Seoul to meet Korean fans.
inauguration of this new store will further ignite the passion for PSG in Korea.”
A dedicated pop-up store for exclusive collections will open its doors on March 9th at the Starfield Hanam shopping center, located at 750 Misa-daero, Hanamsi, Gyeonggi-do in Seoul.
Subsequently, on March 10th, the brandnew Paris Saint-Germain store in the Apgujeo neighborhood will officially open to the public and host the broadcast of the match between Paris Saint-Germain and Reims. On this occasion, the club will pay tribute to its Korean community by offering a special Korean-language jersey with a floral motif. This exclusive jersey will be available for purchase on store.psg.fr and in Paris Saint-Germain stores starting from March 8, 2024.
The growing enthusiasm among Korean supporters for Paris Saint-Germain
The opening of these spaces, including a large-scale store, responds to the increasing enthusiasm of South Korean supporters for Paris Saint-Germain. With the arrival of Kang-In Lee, Paris SaintGermain has witnessed a rising interest from fans in South Korea, positioning the club as the 2nd most followed football club in the country with over 24,000 subscribers on X. After France, South Korea is the second-highest country following Paris Saint-Germain’s activities on
YouTube this season. This momentum is also reflected in the increasing attendance at Parc des Princes: a +20% increase in South Korean fans during the first team matches and a +300% rise in visits to the Stadium Tour.
Sébastien Wasels, Managing Director of Paris Saint-Germain Asia-Pacific says: “Paris Saint-Germain is generating exponential enthusiasm in South Korea. The club has quickly established very strong connections with its supporters there. South Korea represents a strategic market for Paris Saint-Germain, and the opening of this new boutique is a crucial step to continue growing the club in Asia and beyond.”
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