SOL DE JANEIRO BRINGS BRAZILIAN SUMMER TO
LONDON WITH IMMERSIVE EXPERIENCE
SOL DE JANEIRO
Sol de Janeiro is set to launch an immersive 360° Brazilian-inspired summer experience in collaboration with Outernet London, continuing its expansion into the UK market. The event, running from 28th September to 4th October, aims to capture the essence of a vibrant Brazilian summer.
Named after the ‘Sun of January’ – when the sun reaches its highest point in Brazil – the activation will seek to bring the warmth and energy of peak summer to London. Visitors will be virtually transported to the iconic beaches of Rio de Janeiro, where the concept of Sol de Janeiro was born, using cutting-edge LED and immersive audio-visual technology.
The brand, known for embracing the Brazilian beauty philosophy, will complement this with live Brazilian music performances, free samples of its popular products, and refreshing summer treats. Laura Simpson, PR & Communications Manager at Sol de Janeiro UK&I, commented: “At Sol de Janeiro, our mission is to ignite joy and self-celebration through the power and warmth of the Brazilian spirit. We aim to own summer, encouraging people to express their authentic selves –regardless of size, shape, gender, or skin colour.
Brings Brazilian Summer to London with Immersive Experience
Everyone is welcome at Sol de Janeiro, and we want our products to make people feel great, as if they are living their best summer life.”
Founded in 2015 by Heela Yang, Camila Pierotti, and Marc Capra, Sol de Janeiro has experienced significant growth, driven by best selling products like the Brazilian Bum Bum Cream and Perfume Mists. The brand, owned by the L’Occitane Group, has built a loyal following, with its
products flying off the shelves. This latest collaboration with Outernet London highlights the brand’s commitment to the UK market, following two successful popup events in the capital earlier this year. In a recent partnership with Lookfantastic at Battersea Power Station, Sol de Janeiro celebrated the launch of its Cheirosa 48 Perfume Mist with an exclusive popup featuring a custom-made ice cream truck inspired by the scent. Earlier, the brand also teamed up with Sephora for
a first-time collaboration, hosting a popup where customers could engage with product demos, workshops, and trials to discover new body care rituals and scents.
Sol de Janeiro’s continued investment in experiential marketing underscores its focus on spreading the joy and vibrancy of the Brazilian summer far beyond its home country.
www.soldejaneiro.com
