Traffix brochure – March 2019

DIGITAL TRANSFORMATION POWERED

BY PARTNERS

02

A DIGITAL TRANSFORMATION WITH KEY PARTNERS AT THE CORE MARCH 2019

TECHNOLOGY

03

WRIT TEN BY

DA LE BENTON PRODUCED BY

JA MES BERRY

w w w.busi w wne w.t ssc rahief. f f ix. com

TRAFFIX

CARLOS TRIVINO, DIRECTOR OF IT, EXPLORES HOW PARTNERS AND PEOPLE PROVE KEY AMIDST TRAFFIX’S DIGITAL TRANSFORMATION

F

or more than 40 years, Traffix has provided comprehensive third-party logistics and transportation solutions to

customers across North America and established itself as a true market leader. Key to the company’s continued success had been a strong vision that 04

places its customers, carriers and internal teams at the forefront of everything it does. The company describes itself as ‘the transportation people’ and this in particular continues to be a true competitive advantage at a time where technology has completely redefined the industry over the last decade.

Carlos Trivino joined Traffix back in 2014 as Director of IT for the company, bringing with him an extensive history of experience in transportation, logistics and technology implementation. He joined the company with a simple mission of looking at how Traffix could increasingly utilize technology to better serve its customer base and he admits that joining Traffix was almost a no-brainer. “I had done some consulting with Traffix and after a while I just felt that it was a great company,” he says. “It’s a privately held company and has some key partners MARCH 2019

TECHNOLOGY

05

E XE CU T I VE PRO FI LE

Carlos Trivino With 28 years’ experience in various disciplines in the transportation industry, Carlos’ career has encompassed a number of roles from dock floor right through to management. With a passion for systems and technology, he took on the role of System Operator and his career path changed. As Information Technology Manager, Trivino was tasked with supporting the growth, design and development of new functionality within an in-house FMS (Freight Management System).

w w w.busi w wne w.t ssc rahief. f f ix. com

Driving Digital Transformation Digital Transformation Starts Here Now, more than ever, technology plays a critical role in an organization’s ability to evolve and continue to increase business value. Transformation is imperative for all businesses, from small to enterprise, in order to survive and advance in a digital economy. By leveraging modern technology in all areas of your business, you can improve customer experience, workforce enablement, and operational agility, keeping your business competitive, profitable and relevant. Gibraltar Solutions offers a wide selection of products and services to assist companies in their digital transformation journey.

REQUEST A CONSULTATION TODAY

ABOUT GIBRALTAR SOLUTIONS Gibraltar Solutions is a leading Canadian technology provider with over 20 years of experience in the IT industry. We help customers streamline and manage their IT processes to improve productivity, performance and profitability.

VISIT OUR SITE TO LEARN MORE

TECHNOLOGY

“ IT’S A PRIVATELY HELD COMPANY AND HAS SOME KEY PARTNERS WITHIN THE COMPANY THAT KNOW THE BUSINESS VERY WELL AND HAVE BEEN EXTREMELY SUCCESSFUL” — Carlos Trivino, Director of IT, Traffix

extreme pressure on the company as its existing technology architecture was only capable of handling the original number of users. This prompted the company to invest and embark on a digital transformation which would see Traffix respond to this growth spurt and be ready to experience further growth in the future. “We had to make a quick decision as to what type of technology we wanted and needed and what we were going to leverage to achieve our goal, which is to be one of the top logistics companies in Canada,” says Trivino.

Key to this growth plan, and to Trivino’s own remit, was striking strategic partnerships with technology vendors

within the company that know the busi-

which could accelerate Traffix’s growth

ness very well and have been extreme-

–this is where the company turned to

ly successful. Over time, as Traffix has

Gibraltar Solutions and Trimble Transpor-

grown and evolved, my role now looks at

tation and Logistics (TMW). As a leading

the technology partnerships, ensuring

Canadian technology provider, Gibraltar

that software and hardware partners

Solutions recommended Nutanix

are vetted and align to what we want

hyperconverged cloud infrastructure.

to achieve as a company.”

Nutanix will allow Traffix to leverage

In 2018, Traffix experienced signifi-

cloud-based technology to effectively

cant growth as its existing user base

monitor and manage a 24/7 operation

of 60-70 users skyrocketed to close to

across its entire footprint. It also allows

300 users at any given time. This placed

Trivino and his IT team to “focus more on w w w.busi w wne w.t ssc rahief. f f ix. com

07

TRAFFIX

Trimble Transportation Trimble Transportation provides solutions to create a fully integrated supply chain.

With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics—trucks, drivers, back office, freight and assets. Through the combined legacy of PeopleNet, TMW Systems and 10-4 Systems, Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety. ► Analytics

► Transportation

► Driver Apps

and Efficiency

► Navigation, Routing ► Regulatory

and Final Mile

Compliance

Management

Systems ► Vehicle ► Video

Health and Maintenence

and Safety Solutions

Get moving and find out more at: trimble.com

transforms TECHNOLOGY THAT

TRANSFORMING THE WAY THE WORLD WORKS

TECHNOLOGY

09 the user experience and performance,

information and visibility and accurate

rather than worrying about the technol-

data within their systems. “They want

ogy and troubleshooting X or Y”, notes

to be able to do more analytics on their

Trivino. “We focus on the things that

side so that they can realize greater

really matter and that allows us to drive

cost savings and performance,” he says.

true value across the organization.”

“The information would historically be

Traffix also leverages Citrix’s digital

accessed by a server or a PC but now

workspace to deliver applications, which

it’s about remote desktops and hyper

allows the company to have greater

converged technology, which is where

access to and understanding of data

Citrix comes into play. The technology

flow. Trivino recognizes this as a key

through Citrix makes the data flow faster

trend across the industry. He notes that

and more efficient than ever before, not

companies and users were satisfied

only for end users to be able to access

with “minimal” information, but in recent

but for us to be able to produce that

years customers are demanding more

information.” In addition to Citrix Workw w w.busi w wne w.t ssc rahief. f f ix. com

TRAFFIX

“ WE FOCUS ON THE THINGS THAT REALLY MATTER AND THAT ALLOWS US TO DRIVE TRUE VALUE ACROSS THE ORGANIZATION” 10

— Carlos Trivino, Director of IT, Traffix

This is where TMW, through its TruckMate solution, has been instrumental.

“Trimble Transportation is pleased to be a critical part of the technology and application backbone helping to fuel Traffix’s explosive growth,” says Harald Fritz, Vice President, TruckMate.

“Traffix’s collaboration and partnership drive continuous improvement within the TruckMate TMS including Command Center, CRM, Agent Mobile Solution and several complimentary, 3rd party software solutions. Embedded business intelligence (BI) capabilities and KPIs provide critical data into the entire decision continuum, from Sales through

space, Traffix, with Gibraltar’s assistance,

execution to billing and the company’s

also deployed Citrix SD-WAN, a next

accounting and financials. Traffix is one

generation WAN edge platform that

of the most innovative brokerage and

provides high performance and consist-

logistics providers always challenging

ent application delivery to its branch

themselves and us to capitalize on

offices. Within the branch, Citrix SD-WAN

new opportunities.”

also consolidated expensive routing and

When it comes to scalability, the

security hardware, simplifying network

Nutanix platform holds the key to Traffix’s

management and reducing costs.

technology transformation, as it enables

In order to monitor and understand this

the company to stack and grow without

information flow it requires a comprehen-

“ripping everything out and buying a new

sive and proven multi-modal dispatch,

Storage Area Network (SAN)”. Through

operations and accounting system that

Nutanix, Citrix, Gibraltar Solutions and

truly enables efficiency and scalability.

of course TMW, Traffix can invest and

MARCH 2019

TECHNOLOGY

11

put more resources into its infrastruc-

is investing heavily in cloud solutions and

ture as the business continues its rapid

automated technology, but how does

growth with a significantly lower up-front

it ensure that this data is being stored

cost. For Trivino, it represents the value

securely and that customers can trust

both he and the company place in the

the company with sensitive information?

relationships Traffix looks to strike on

Traffix has a wide number of monitoring

its continuous growth journey. “We look

systems that look closely at system

to partner with people that want to

behavior. Should the system behavior

grow together with us. If we succeed,

seem out of turn or erratic, then it creates

the partner succeeds and so over time

an email response to the personal and

they become strategy partners with us.�

alerts them to it. Citrix also plays a key

With vast amounts of data and great-

role in the security of data, securing

er access to that data, the conversation

laptops and servers when out of use

inevitably turns towards security. Traffix

to mitigate the risk of data leaks. Trivino w w w.busi w wne w.t ssc rahief. f f ix. com

TRAFFIX

12

MARCH 2019

TECHNOLOGY

“WE ALWAYS LIKE TO LEVERAGE THE PEOPLE THAT HAVE BEEN WITH THE BUSINESS A LONG TIME. SOME HAVE BEEN HERE MANY YEARS, OTHERS ARE NEW. EACH AND EVERY PERSON BRINGS A LOT OF VALUE TO THE COMPANY” — Carlos Trivino, Director of IT, Traffix

w w w.busi w wne w.t ssc rahief. f f ix. com

13

TRAFFIX

notes that restructuring the technology

1979

Year founded

300

Approximate number of employees

architecture of the company provided him with an opportunity to look a little closer at how Traffix could better monitor the security of its data and effectively build in a new level of threat protection.

As the company continues to explore the possibilities of technology, the very core of the business remains the same. Part of the very reason Trivino joined the company was the way it invests in its people, and while Traffix introduces more new technology, such as automation, to its operations,

14

MARCH 2019

TECHNOLOGY

these people will always remain key.

“We can strategically place them some-

“We always like to leverage the people

where where we can use their years of

that have been with the business a long

experience in another area, and they

time. Some have been here many years;

can focus more on the company itself.”

others are new. Each and every person

Trivino points to an example where the

brings a lot of value to the company,” he

business would place an employee

says. “In the artificial intelligence (AI)

in a Team Lead role and support new

space, we are looking at the repetitive

people coming in, helping them get to

nature of capturing information and

grips with the technology and overall

removing the person from that and

Traffix operations. “They are teaching

moving them into a role that will bring

the new employees and helping them

a different but more important value

understand that this is how we operate,

to the business.”

this is how we do things, and basically 15

w w w.busi w wne w.t ssc rahief. f f ix. com

TRAFFIX

16

“EACH PARTNER HAS DIFFERENT TYPES OF SOFTWARE THAT WE CAN LEVERAGE FROM AND SO WE WILL LOOK MORE AT GETTING THAT DATA INTO OUR SYSTEM, AND VICE VERSA, TO BE ABLE TO GIVE OUR END CUSTOMER THE INFORMATION THAT THEY NEED A LOT QUICKER” — Carlos Trivino, Director of IT, Traffix MARCH 2019

TECHNOLOGY

overseeing that department and letting go of that repetitive task that is very mundane,” he adds.

Traffix’s digital transformation journey shows no signs of slowing down. In line with the company’s growth ambitions, Traffix will continue to invest and adopt innovative technologies in order to continue to achieve rapid growth and process information. 2018 proved a pivotal year for achieving this as the company focused on investing in its network infrastructure, laying down the foundation for the company’s digital future. “What we’re focusing on now is the user facing and customer facing technology, so more software development and more integration between key partners,” says Trivino. “Each partner has different types of software that we can leverage from and so we will look more at getting that data into our system, and vice versa, to be able to give our end customer the information that they need a lot quicker.”

w w w.busi w wne w.t ssc rahief. f f ix. com

17

Traffix 375 Wheelabrator Way (Unit 1), Milton, Ontario, Canada.

Postcode – L9T 3C1, CA

T +905.875.0708 | www.traffix.com