OOREDOO ALGÉRIE
DIGITAL REPORT 2020
Powering Algeria’s digital transformation
IN ASSOCIATION WITH
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Powering Algeria’s digital transformation
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www.o o red oo. d z
OOREDOO ALGÉRIE
Timos Tsokanis, CTO at Ooredoo Algérie, discusses the company’s role in enabling a societal digital transformation — and its response to COVID-19
O
oredoo Algérie is a leader of digital transformation in Algeria, as its CTO Timos Tsokanis explains: “We contrib-
ute to the economic development of the country through an ambitious growth strategy. Customer 04
satisfaction is at the heart of our interactions, and we’re a responsible, caring company both for our employees and society at large. Algeria is the largest country in Africa with a surface area of over 2.3 million square kilometres. It has a young population and a strong demand for internet access supported by very rapid penetration of smartphones. Therefore, national mobile coverage requires massive investment to be able to offer quality voice and data services to more customers across the country.” Ooredoo is intimately involved with Algeria’s own national digital transformation, having made significant investments in the development and modernisation of its network in the country. “We have invested, in total, hundreds of billions of dinars, since we started in 2004,” says Tsokanis.
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OOREDOO ALGÉRIE
“ There’s a saying I like that goes: ‘trends are our friends’” — Timos Tsokanis, CTO, Ooredoo Algérie
“We continue to invest tens of billions of dinars in every investment cycle that we go through. We’re expanding, we’re modernising our network with the focus, of course, being on newer and more efficient technologies such as 4G. I believe that the sheer volume of investment proves beyond any doubt our solid commitment to this country.” The opportunities for partnerships and digital ecosystems creation in Algeria are extensive. “Belonging
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to the most dynamic telecoms
Ooredoo CLICK TO WATCH
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1:30
07 group in the EMEA region, Ooredoo
aggregator for the two major pay-
Algérie taps into the know-how
ment channels of the country. We
and ecosystem jointly developed
collect and distribute content, and in
by our Alliance,” Tsokanis explains.
general we are at the heart of digital
“We have strategic alliances with
services, bringing together the ser-
global digital players, global and
vice provider with the end customer.”
local content creators, distributors,
That level of integration is to the
social media platforms, merchants,
benefit of the Algerian economy
payment channels and banks. By
at large. “One of our objectives is
nature, we are in the pole position
to contribute to the burgeoning
for seeding such ecosystems.” The
Algerian digital ecosystem. This, in
critical role it plays as a telecommu-
turn, will contribute to the diversi-
nications provider allows Ooredoo
fication of the national economy.
to unite customers with services
We’re ready to work with our stake-
across Algeria. “We’re already an
holders to support Algeria in its www.o o red oo. d z
Enabling connectivity and trust everywhere Learn more
ZTE Boosts African Operators’ Digital Transformation What is ZTE digital transformation progress and suggestions for operator digital transformation? In recent years, ZTE has made in-depth innovations in related fields through digital transformation. During the fight against Covid-19 pandemic, ZTE has expanded our IT equipment resources flexibly to promote efficient collaboration among customers and partners. Ensure Work Resumption and Production Resumption is carried out in an orderly, efficient, and safe manner, trying to reduce the impact of pandemic on the R&D and production effectively . Our digital transformation results include: Digital office: Build a mobile, online, self-service, and intelligent office cloud platform. Digital operation: Empower the agile combat team to lead business changes; enable flexible orchestration of business activities; implement risk visualization and intelligent decision-making through real-time presentation of operation analysis/forecast and data&AI empowering business.Digital R&D: R&D operations are carried out in the cloud, cross-regional online collaboration is implemented, and the R&D period is shortened by 50%. Digital Commerce: By building a perfect digital collaboration platform for customers, partners, and suppliers, the digital commerce drives the process optimization and transformation of both parties to achieve a win-win situation of reducing costs and increasing efficiency. Facing the challenges of Covid-19 Pandemic and global economic uncertainties, MEA operators are under the pressure of both business growth and revenue growth slowing down. Digital transformation can promote services and business model innovation, bring new grow th, and empower operators to cope with risks. Therefore, digital transformation is an imperative for operator transformation. ZTE’s recommendations for digital transformation are focusing on two capabilities and promote three major transformations, namely, front-end product innovation capabilities and network agility rooted in the back-end. Based on the construction of two major capabilities, ZTE can promote operation transformation, network transformation, and talent and organization transformation, and achieve ecological transition from pipeline connection providers to digital service providers ultimately. How does ZTE help operators cope with the challenges brought by traffic growth? How to view the development prospect of 5G in Africa? In Africa, 4G networks will still take an irreplaceable leading position in the coming 2-3 years, with operators’ investment in 4G networks taking a leading position. 4G and 5G networks will coexist and develop for a long time. To cope with the challenges brought by user growth and traffic pressure, and to fully consider network evolution, it is suggested that the operators upgrade and reconstruct the existing 4G network while embedding 5G capabilities, which would make it more convenient for
Wu Jianjun Vice President, ZTE Corporation future evolution towards 5G network and facilitate the coordinated development of 4G&5G. It is recommended to take 5G as an effective supplement, while focusing on mobile broadband customer experience improvement and new service development. ZTE is a provider of endto-end 5G solutions. Its highly integrated virtualized Core network platform of ZTE Common Core can support 2/3/4G/5G/Fix at the same time, and the base station and RF platform series support multi-mode multi-frequency band and 4G/5G coordination at the same time. ZTE has successfully delivered 5G in South Africa and Uganda, and will work closely with operators and partners to make 5G and innovative communication technologies become the driving force for enabling African industrial development to generate more economic growth. How does ZTE assist Ooredoo in digital transformation? Ooredoo is one of the world’s leading telecom operators. ZTE has a long history of cooperation with Ooredoo in wireless, wired and terminal fields. We have provided wireless networks for the core region of the capital of Ooredoo Algeria, achieved full deployment of 4G services, and built leading data network in Algiers, facilitating the digitalization process of Ooredoo Algeria. Facing the challenges brought by Covid-19, ZTE has used smart tool to perform network management and analysis, realize remote deployment and ensure network delivery. In addition, ZTE has provided network-wide O&M for the OML(Ooredoo Myanmar) network, deployed UniSeer intelligent O&M system and provided full lifecycle management service solution. The joint deployment of the VMAX system based on in-depth insight network and the Cloudstudio GA system featuring real-time management fully integrates the processes, organizations and tools in OML, and brings brand-new O&M management concepts, measures and modes to Ooredoo. In the future, through the precision cloud concept, we will tailor differentiated cloud-network collaboration solutions for Ooredoo, fully assisting Ooredoo in digital transformation to achieve stable and sustainable business growth. zte.com.cn/global
OOREDOO ALGÉRIE
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digital transformation for several
The character of Ooredoo’s
years.” Ooredoo has duly started a
transformation incorporates both
number of initiatives to support the
external and internal developments.
country’s digital ecosystem. “We
The former has seen introductions
have adopted strategies such as
such as a touchless customer acqui-
I-start, T-start and Oobarmijoo.
sition and sales process, as well as
These programmes aim to help cre-
a new generation of plans which
ate a knowledge-based economy
allows customers to control spend-
derived from local competence and
ing using an app. Internally, Ooredoo
talent, as well as content creation.
has been just as busy. “We have
Since 2013, Ooredoo has supported
digitised the interaction between
more than 20 startups in our own
employees and the company
incubator — a large part of which are
through a new HR application. We
initiated by young students.”
have also introduced new tools to
“ You overcome obstacles and reluctance to change with communication” — Timos Tsokanis, CTO, Ooredoo Algérie
improve network planning and make sure we optimise our every investment and measure our cost for every unit of revenue.” Tsokanis is clear, however, that before automation, it’s important to first simplify. “Otherwise one can spend tons of money and achieve nothing,” he says. “You overcome obstacles and reluctance to change by communication. First decide where you want to end up and by 11
E X E C U T I V E P R O FILE :
Timos Tsokanis Title: CTO Company: Ooredoo Algérie Industry: Telecommunications Location: Algeria During his broad career in Telecommunications, Timos has been a Board member, leading the areas of Technology & Operations, including customer-facing functions. He has held positions of increasing responsibility in the largest telecommunication groups in the world, including Ooredoo, Verizon, Deutsche Telekom and WIND, across five countries and three continents. He has an exciting track record of accomplishments and successful transformations, using digitalisation to surpass customer expectations and ensuring overachievement of stakeholders’ mandates. www.o o red oo. d z
OOREDOO ALGÉRIE
ERI CSSO N
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In Algeria, Ericsson is committed with his partner Ooredoo in a longstanding partnership that led to many successes along the digitalization journey. While supporting Ooredoo Algeria in building a powerful and flexible BSS environment, the joint technological efforts are allowing an improved time to market and a better customers experience, through a Convergent Charging & Billing Solution.� Explains Lyes Bensebti Key Account Manager Ericsson Algeria.
The Ericsson Business support system (BSS) strategy is designed to support a low-risk but effective step-by-step evolution to the Digital world that is being built with 5G and IoT. The solutions are catalog-driven and preintegrated with other Ericsson solutions such as self-care, analytics, OSS and Core, and also support available standards for multivendor integration. More information about Ericsson BSS solutions are available on the dedicated group website here.
ZT E
Ooredoo Algeria and ZTE started their cooperation in 2016. ZTE provides wireless networking for the Ooredoo Algeria’ capital region, achieving full deployment of 4G services with leading data performance. Over the past few
years they have built up their strategic partnership, and hope to expand cooperation in more domains to enhance the relationship in the future with more win-win achievements.
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Looking for the flexibility to charge for anything? Equip your BSS to lead you into the future. Ericsson Digital BSS is the complete solution you need to continue your evolution to digital. Ericsson. The quest for easy. ericsson.com /digital-bss
If you want to monetize 5G, start here
“ One of our objectives is to contribute to the burgeoning Algerian digital ecosystem” — Timos Tsokanis, CTO, Ooredoo Algérie
with Algerian law, we use that data to analyse the behaviours and needs of our customers, improve their experience, enhance our business offerings and direct our investments. No decisions are taken in the company without being supported by the proper analysis. It is the only way to make sure we make the most impactful changes as efficiently as possible.” Analysing the quantity of data
when. Then you design how to get
produced increasingly requires the
there with more steps and quick wins
deployment of emerging technolo-
at every step of the process. Keep
gies such as AI. With the exponential
customers and employees informed
increase in available data, AI solu-
and motivated, admit mistakes, do
tions are overtaking more bespoke
not be afraid to undo things that
models. “It is with these new technol-
didn’t work and experiment con-
ogies that the vast amounts of data
tinuously. Every mistake is a great
in our networks and systems can
lesson learned for how to do better
be assessed, combined and used to
on the next step.”
reveal trends and opportunities that
One of the technologies crucial
are invisible to the naked eye. We’re
to enabling the transformation was
currently working on a number of ini-
the proper use of data. “There’s a
tiatives in collecting, processing and
saying I like that goes: ‘trends are
understanding data to improve the
our friends’,” says Tsokanis. “There’s
customer experience and maximise
an incredible amount of trends and
every dinar we invest in Algeria.”
information in the huge quantities
Like all other companies, Ooredoo
of data that are daily processed by
has had to weather the storm
a telecom operator. In accordance
caused by the ongoing COVID-19 www.o o red oo. d z
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OOREDOO ALGÉRIE
“ We contribute to the economic development of the country through an ambitious growth strategy” — Timos Tsokanis, CTO, Ooredoo Algérie
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pandemic, playing a crucial role in Algeria’s response. “We helped Algeria deal with COVID-19 through a wide network for teleworking and also facilitating remote education in cooperation with the authorities and the ministries,” says Tsokanis. “We were already working on digitising customer experience through contactless sales processes and digital offers, so we’re very well positioned for the New Normal. Our ambition is not to just facilitate the new way of doing things, but also excite our customers in the process.” That ambition leads Tsokanis to tie Ooredoo Algérie’s future with that of the country itself. “It’s going to be bright and exciting, just like the future of this country and its people — some of the most young, energetic, resourceful and smart people I have ever met in my career.”
www.o o red oo. d z
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OOREDOO ALGÉRIE 66 ROUTE DE OULED FAYET CHERAGA ALGIERS ALGERIA 16001 www.ooredoo.dz
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