PRePRodUction model shown. aPPeaRance sUBJect to chanGe.
availaBle now at Reynolds lincoln of edmond
Reynolds lincoln of edmond
600 w. memoRial Rd oklahoma city, ok 73114
405-475-9000 www.Reynoldslincolnofedmond.net
ED M O N D, O K L AH O MA
FEBRUARY 2016
VOL. 8 | NO. 2
INSIDE
2016
PUBLISHER
DR. SUBRATO J. DEB
SALES TEAM Terri Bohanan Allison Burger Nancy Sade CONTRIBUTING Mike Crandall WRITERS AND Jim Denton PHOTOGRAPHERS Cyndy Hoenig Nick Massey Patty Miller Van Mitchell Tim Priebe Terri Schlichenmeyer Drew Harmon
6
JIM THORPE OUTPATIENT REHABILITATION
8
INTEGRIS Health Edmond underwent a few changes last year that included the moving of the Jim Thorpe Outpatient Rehabilitation department to a new medical office building located near the main entrance off the I-35 service road.
MERCY FITNESS CENTER
Karen Moore
10
When the Mercy I-35 campus opened, it offered something a little different to the community in terms of a state-of-the-art fitness center. The Mercy Fitness Center, located at 2017 W. I-35 Frontage Road, offers the latest in exercise equipment, fitness programs, clinics and modern amenities.
OU MEDICAL CENTER EDMOND PHYSICAL THERAPY
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Robotic technology has been a part of OU Medical Center Edmond for about the past five years, and it has allowed surgeons to perform less invasive surgeries on patients who in turn have a quicker turnaround in their recovery process.
12
OU Medical Center Edmond Physical Therapy, located at 305 S. Bryant Ave., provides outpatient physical therapy services designed to get people healthy as quickly as possible. In addition the clinic provides the athletic trainers for all three Edmond high schools and all the sports those schools offer.
February 2016 | The Business Times
3
GROWING EDMOND
PHOTOS PROVIDED | EDMOND AREA CHAMBER OF COMMERCE
Ribbon Cuttings
DIGITAL DOC CELEBRATES GRAND OPENING Digital Doc recently held a ribbon cutting to celebrate its grand opening at 17900 N. Western Avenue in Edmond. Digital Doc specializes in same-day, in-store repair of smart phones, tablets, iPods, computers, TVs and many other electronic devices. Digital Doc is committed to complete satisfaction for its individual, commercial, school and government clients. That commitment begins by ensuring that each and every technician completes a detailed, standardized training course before ever touching a client’s electronics. They pride themselves on their technical knowledge and abilities across all brands and all types of devices, and they keep current with the latest trends in the personal electronics industry. Add in their focus on providing the very best service available, and it’s clear why Digital Doc is your preferred choice for electronics repair and service.
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February 2016 | The Business Times
INSURE IT FORWARD CELEBRATES ADDING TWO NEW AGENTS Insure It Forward recently held a ribbon cutting to celebrate adding two new agents, Teresa Marshall and Judith Zanipatin, to its office at 3200 E. Memorial. Insure It Forward is made up of health insurance agents who are dedicated to helping people navigate the Affordable Care Act (ObamaCare). Insure It Forward also donates 50 percent of its profit to charity. Their services are free, and they provide local representation when dealing with the government and health care providers. For more information, call 585-0648 or visit www. InsureItForward.com.
Dr. Subrato J. Deb
R
obotic technology has been a part of OU Medical Center Edmond for about the past five years, and it has allowed surgeons to perform less invasive surgeries on patients who in turn have a quicker recovery process. Dr. Subrato J. Deb is a thoracic surgeon at OU Medical Center Edmond who has been performing thoracic surgeries for the past 15 years. Thoracic surgery refers to any type of surgery performed on organs and tissues in the chest cavity, such as lungs, esophagus and chest wall. When medication or other treatments are not effective, a doctor may recommend a patient have surgery. Or if a patient has cancer of the lungs, esophagus or elsewhere in the chest cavity, a thoracic surgeon would remove the cancer. It can be performed using open (traditional) surgery which requires large incisions with more tissue injury and longer recovery or with minimally invasive surgery using small “keyhole” incisions and optics to visualize inside the body cavity. “My approach is always less invasive first,” Deb said. “Minimally invasive technology is available now where we can do traditional operations applying less invasive techniques to decrease the physiological impact to the patient in terms of pain and improving their outcomes. Robotic technology is one of those minimally invasive technologies that are being applied in the thoracic surgical arena.” 6
February 2016 | The Business Times
By Van Mitchell | Special to The Business Times
“Minimally invasive technology is available now where we can do traditional operations applying less invasive techniques to decrease the physiological impact to the patient in terms of pain and improving their outcomes.”
“We find that the patients recover much faster. Instead of taking three months to recover with two to four weeks they are asking when they can go back to work.” Deb and his partner, Dr. James Reinersman, perform traditional thoracic surgery using a robot. Deb does a multitude of surgical procedures within the chest cavity, excluding the heart. He performs surgery at OU Edmond, OU’s Medical Center main campus in downtown Oklahoma City and at the Oklahoma City VA hospital, where he is chief of thoracic surgery. With thoracoscopy (also called video-assisted thoracic surgery or VATS), doctors insert a tiny camera (thoracoscope) and surgical instruments into your chest through small incisions. The camera takes images inside your body and sends them to a video monitor in the operating room to guide surgeons as they operate. “Robotic technology is another technique applied to do an operation that traditionally would have required a much larger incision,” Deb said. “A lot of the robotic surgery done here in Edmond removes thoracic tumors. It is a technique that allows us to decrease pain and improve patient satisfaction.” Deb said he has done hundreds of operations over the past few years in Oklahoma with few complications for patients and high patient satisfaction rates. “We have operated on hundreds of patients using minimally invasive technology in the last two years that I have been here with
some of the lowest complication rates in the nation and certainly in the state,” he said. “We find that the patients recover much faster. Instead of taking three months to recover, with two to four weeks, they are asking when they can go back to work.” Deb said most of his surgical experience has been doing minimally invasive surgeries. “With Dr. Reinersman and myself, we probably have the largest surgical experience in the state and probably the region, in minimally invasive lung and esophageal surgery,” Deb said. “We perform more such operations in a week than most places hospitals do in a year in the metro area and region.” Deb said referrals come to him from across the region. He said they do about 15 surgeries a week. “We have patients that come from Oklahoma, Kansas, Arkansas, Texas,” he said. “We have gotten so busy that we actually have a second thoracic oncology surgeon (Reinersman) here. We are the only thoracic oncology surgeons in the state of Oklahoma.”
February 2016 | The Business Times
7
JIM THORPE
OUTPATIENT REHABILITATION
By Van Mitchell | Special to The Business Times
I
NTEGRIS Health Edmond underwent a few changes last year that included the moving of the Jim Thorpe Outpatient Rehabilitation department to a new medical office building located near the main entrance off the Interstate 35 service road. The new facility located at 4509 INTEGRIS Parkway, Suite 100 opened in October 2015. “We are very pleased that Edmond and the surrounding communities have embraced INTEGRIS Health Edmond as their provider of choice allowing us to expand our services so quickly after opening the hospital in 2011,” said Scott Anthony, administrative director Jim Thorpe Outpatient and Community Rehab. “This allowed us to build a new medical building on the front of the property. We have an expanded Jim Thorpe Rehabilitation doubling our size to about 7,000 square feet from the prior clinic.” Anthony said they were able to make the move to the new three-story facility from its prior location in just one day. The goal at INTEGRIS Jim Thorpe Outpatient Rehabilitation is to provide patients with a continuum of care so they may regain 8
February 2016 | The Business Times
independence and the skills needed to obtain an optimal level of function, Anthony said. Jim Thorpe Outpatient Rehabilitation at INTEGRIS Health Edmond has six main programs: • Aquatic rehabilitation • Orthopedic outpatient rehabilitation • Neurological outpatient rehabilitation • Hand rehabilitation — certified hand therapist • Cancer rehabilitation • Pre/postnatal rehabilitation Anthony said the clinic sees patients from all over the metro area as well as far away as Stillwater and beyond. “It runs the gamut of what we do here,” Anthony said. “The facility wants to meet the needs of the community.” Kirsten Wallace, rehab manager at INTEGRIS Jim Thorpe Outpatient Rehabilitation, said the facility is a full-service outpatient clinic offering physical therapy, occupational therapy and speech services. She said the clinic specializes in the treatment of orthopedic
and musculoskeletal problems, neurological problems, dysphagia/ swallowing problems, speech and language disorders and specialized treatments for Parkinson’s disease. The clinic also offers specialty programs for lymphedema, cancer rehab, hand therapy, vestibular disorders, women’s services and wound care and a pool for aquatic therapy. Anthony said the clinic also has therapy specialization and certification for hand therapy and for lymphedema management and specialized training in spine mobilization, neuromuscular reeducation, prosthetic training and balance disorder therapy. The multidisciplinary team of specialists includes: physical therapists, occupational therapists and speech/language pathologists. “We had pretty much doubled our size of staff we needed the space to be able to expand and be able treat our patients in enough of an area where we could do the higher level activities that we wanted to do,” Wallace said. “The hospital itself continues to grow and expand their services as well.” Anthony said the three-story 45,000-square-foot structure joins
the full-service hospital facility and first medical office building on the same campus. Services include physician offices, the expanded INTEGRIS Jim Thorpe Outpatient Therapy clinic, a primary care clinic, outpatient lab, outpatient diagnostic imaging and additional specialists. “We have an outpatient imaging center that is going to go in,” Anthony said. “We have family practice physicians (that) have already moved in and started practicing on the second floor. We will have other medical and surgical sub-specialists that will be here as well.” Wallace said the new location allows easier access for patients as well as more exposure to traffic along the I-35 corridor. Anthony said it has been a smooth transition moving into the new facility. “We are proud of what we have,” Anthony said. “We want to keep growing.” For more information about INTEGRIS Jim Thorpe Outpatient Rehabilitation call 945-4500 or visit www.integrisjimthorpe.com February 2016 | The Business Times
9
Fitness Center
By Van Mitchell | Special to The Business Times
W
hen the Mercy Interstate35 campus opened, it offered something a little different to the community in terms of a state-of-the-art fitness center. The Mercy Fitness Center located at 2017 W. I-35 Frontage Road offers the latest in exercise equipment, fitness programs, and modern amenities. “You can come in and be a one-stop shop,” said Keith Edic, center director Mercy I-35 Fitness Center. “It’s not your average gym or fitness center.” Opened in 2014, the Center features full service men’s and women’s locker rooms as well as a handicap-accessible locker room plus showers and steam rooms. Child care is also available. Edic said the center amenities include four pools, three of which are open to general membership, including a 25-meter lap pool. One pool is designated for aquatic therapy only. A variety of group exercise classes are also offered including yoga, cycling, Pilates and boot camp. Center staff include degreed fitness specialists, and certified personal trainers. “We are always here,” Edic said. “There will always be somebody available on the exercise floor to help you and answer any questions you may have.” The Center also offers fitness assessments, so that each member receives a customized approach to achieving their fitness goals.
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February 2016 | The Business Times
“You can come in and be a one-stop shop. It’s not your average gym or fitness center.”
“Our team of highly skilled and experienced exercise specialists and personal trainers will conduct your health and fitness assessment and review your results and work with you to create a personalized exercise plan,” he said. “We will also provide you with a complete orientation to the center that includes showing you how to properly use machines, free weights and equipment.” Edic said members can have that assessment done every six months at no cost. “Clients will find that their membership encompasses everything other than massage and personal training,” he said. “We want to make sure they get their full worth out of their membership.” There will also soon be a registered dietician available, as Mercy Fitness Center continues to grow. Mercy Fitness Center is open to the public, with a wide variety of membership options available for adults, couples, families, seniors, and businesses.
Operating hours are from 5 a.m. to 9 p.m. Monday through Thursday; from 5 a.m. to 8 p.m. Friday and from 7 a.m. to 5 p.m Saturday and Sunday. “Every month our membership numbers rise,” Edic said. “It has been very steady.” For more information, call 757-3300 or visit www.mercyfitness.net
February 2016 | The Business Times
11
Physical Therapy
and
EDMOND PUBLIC SCHOOLS
Work Together By Van Mitchell | Special to The Business Times
O
U Medical Center Edmond Physical Therapy, located at 305 S. Bryant Ave., provides outpatient physical therapy services designed to get people healthy as quickly as possible. In addition the clinic provides the athletic trainers for all three Edmond high schools and all the sports those schools offer. Ken Caldwell, physical therapist with Edmond Physical Therapy OU Medical Center Edmond said the clinic has been working with Edmond Public Schools for about the past 23 years. “It is a unique relationship between OU Edmond Physical Therapy and the Edmond Public Schools,” he said. “There is a reason why it exists and that is quite simply because our physical therapists and our athletic trainers are excellent at orthopedics and sports medicine. So this program allows us to go seamlessly from injury to rehab to back on the field as quickly as possible. It is a great relationship that we have.” Caldwell said the center takes referrals from non-OU physcians as well. “We take on everybody and provide this service,” Caldwell said. “We are set up to help the recreational athlete, the weekend warrior, collegiate and professional athletes. We have had them all in here.” Scott Delcamp serves as the head athletic trainer at Edmond North High School. He said each school has a group of student trainers or “Student Trainer Aides” who receive the necessary education to assist the athletic trainers. 12
February 2016 | The Business Times
Delcamp said they also teach a class for all new coaches that is 25 contact hours long. “We cover all the sports,” Delcamp said. “We are there every day covering athletics. We have a class of student trainers that we train that learn minor first aid and learn CPR. We attend as many varsity games as we can. Every home varsity game gets coverage and the playoffs. We travel some but it varies by the sport.”
Jarrett Austin serves as the head athletic trainer at Edmond Memorial High School. He said the goal is to keep every athlete as healthy as possible. He said that includes making decisions that aren’t always popular with head coaches. “The whole goal is get them back as quick as we can but make sure they are healed and it is safe for them to go back,” Austin said. “I have a great rapport with all our coaches. They respect what I do and the knowledge that I have. We have a pretty good understanding that they may not agree with something that I say but if I say someone is suffering from some condition and they need a little time off they will not question me on it.” Austin said the clinic has gotten great support from the Edmond Public Schools administration. “The administration from the Edmond Public Schools has given us a lot of backing and support,” Austin said. Brian Choate is the head athletic trainer at Edmond Santa Fe High School. He has worked in a variety of settings such as high schools, clinics and professional baseball. He is an athletic
trainer for the US Olympic Committee as is Delcamp. Choate said sports has become a year-round activity for both the athletes and athletic trainers. “Sports these days are year round,” Choate said. “They don’t really take time off. There is no off-season for us.” Austin said before a student can become a student trainer aide they must go through a screening process which includes a recommendation and interview. “We try to get the ones that are interested in the medical field and want to participate in sports but not be an athlete and want to be on the medical side,” Austin said. “It is (applying process) as comprehensive as we can get.” Choate said becoming a student trainer aide takes time and commitment but also proves a wealth of experience for those interested in pursuing a career in the health field. “They are serving and volunteering,” Choate said. “They aren’t getting paid but they are getting experience. It gives them a good look into the future.” For more information, call 340-2019 or visit www.edmondpt.com
February 2016 | The Business Times
13
By Van Mitchell | Special to The Business Times
L
ouis and Evelyn Kastens are both cancer survivors having conquered prostate and breast cancer respectively. But in 2014 after Evelyn Kastens had a second bout of breast cancer, the Edmond couple decided it was time to do something to help improve their health and joined the LIVESTRONG at the YMCA class held at the Mitch Park YMCA. The couple completed the 12-week class last December. Kastens said they learned about the program from a church friend. “She had a reoccurrence and that is what got us thinking about this program,” Louis Kastens said. “It has been good. It has been positive. We weren’t familiar with the Y’s programs and what was available.” He said being diagnosed with cancer reinforced their desire to get healthy. “I think it humbles you in a way,” he said. “When I got the call that I had cancer I asked why me. I thought about it for a while and I thought why not me. It is something you have so you deal with it.” LIVESTRONG at the YMCA is part of a multi-year collaboration between the YMCA of the USA, the national resource office of the YMCA, and the LIVESTRONG FOUNDATION. Launched in 2008, LIVESTRONG at the YMCA is designed to improve the health and day-to-day quality of life for the country’s growing population of cancer survivors and their families by bringing customized, research-based health and well-being programs into communities across the country. To date, over 7,000 cancer survivors have participated in the program nationwide. The LIVESTRONG at the YMCA program is offered at the E.L. Gaylord Downtown YMCA, Northside YMCA, the Mitch Park and Rankin YMCAs in Edmond, and will be expanding to other locations this year. As part of the LIVESTRONG at the YMCA program, the local YMCA engages cancer survivors through an approach that focuses on the whole person. Participants work with trained Y staff to build muscle mass and strength, increase flexibility and endurance and improve functional ability during the 12-week program. In addition to the physical benefits, the program is also focused on the emotional well-being of survivors and their families by providing a community support environment where 14
February 2016 | The Business Times
people affected by cancer can connect during treatment and beyond. The YMCA of Greater Oklahoma City is able to provide the free program to cancer survivors and a support person through private donation gifts and individual donations. To date the YMCA has hosted over 111 cancer survivors and 67 supporters. “Cancer is a life-changing disease that takes a tremendous toll on a person, both physically and emotionally,” said Angela Jones, director of health and wellness initiatives with the YMCA of Greater Oklahoma City. “At the Y, we stand with cancer survivors and their families to ease the transition to a new normal.” Lori Love, health and wellness director for the Edmond Ys along with Cheryl Woods and Molly Vickers led the Mitch Park sessions. “It is a 12-week program for cancer survivors and cancer patients or pre-treatment patients who just got diagnosed,” Love said. “There is a ton of research out there indicating that exercise
is so great for those who have not started chemotherapy yet. This is going to help with recovery.” Love said there were 14 participants who signed up for the program and met twice a week for 90 minutes a day. “The main goal is to get them in here and acclimated to the fitness center,” Love said. “We give them the tools they will need when the sessions are over for them to come back and continue their exercise journey.” Vickers finished her fourth LIVESTRONG class. She said the class participants have served as an inspiration to her. “I feel like I get as much as out of it as we are providing,” Vickers said. “You feel so great that you have something that you can share with others to help them feel better about themselves and their lives.” Woods, who now serves as the health and wellness director at Rockwell Plaza and Rockwell Crossings YMCA concurred. “Cancer is very scary and it took courage to come and try these classes,” Woods said. Evelyn Kastens said she and her husband took a variety of classes with the LIVESTRONG program including Zumba, water exercise and Tai Chi. “I think I gained a little strength,” Mrs. Kastens said. “I don’t tire as easily.” Love said the next LIVESTRONG class will be held at the Rankin YMCA starting Feb. 29 and will run 12 weeks. The LIVESTRONG AT THE YMCA class in Edmond concluded with a graduation celebration Jan. 13 at Acts II Church in Edmond. Love said she was proud of the participants and their commitment to the program and improving their health and wellness. “I don’t know if it could have gone any better,” Love said. “Everybody improved. I know that this group has been through
a lot. They have been through the ringer and fought their way back. They deserve this opportunity to better themselves.” For more information about the LIVESTRONG program visit www. ymcaokc.org/LIVESTRONG-AT-THE-YMCA
February 2016 | The Business Times
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By Van Mitchell | Special to The Business Times
J
ared Haley owns a personal training business and for a time several of his faithful clients weren’t losing weight as they had hoped. So Haley tried an experiment and convinced five of them to let him prepare their meals for a month and see if that made a difference. The experiment proved worthy enough that Haley was able to springboard on that success and created the Edmond-based X-Your Size Foods located at 17 E. Fifth Street. X-Your Size Foods provides a customized portion control meal system with home delivery in the Edmond and north Oklahoma City area. “I had faithful clients who never missed a workout but couldn’t lose any weight, and I knew it was because of their diet,” Haley said. “You cannot outwork a bad diet. It is portion controlled meals where people struggle the most when they are trying to make a change in their diet or size. What we do is we make normal meals weighed out to 300 or 500 calorie portions based on an individual’s needs.” Haley said what helps set X-Your Size Foods apart from other companies is that they meticulously keep the macronutrient ratio to an optimal level. “An optimal level is 30 percent protein, 40 percent carbs and 30 percent fat,” he said. “With those kinds of numbers you can eat less calories and still feel okay. With this diet you can keep eating this type of food the rest of your life and maintain which is the hardest part of weight loss.” Haley said X-Your-Size Foods is not just a weight loss plan. “It’s not a just a healthy eating plan,” he said. “It is also not just a smart foods plan. Plans fail, including weight loss and weight maintenance plans, because they are not executed to the length of achieving the desired results. The results being to lose weight and keep it off. To do that you need more than just a normal plan. You need an X-Your-Size Foods plan. The difference being, you no longer have to shop, prep, cook, weigh and clean up food for a couple hours a day to eat healthy, responsible food. We do all of that to give you fresh food so all you have to do is eat it.” 16
February 2016 | The Business Times
“You cannot outwork a bad diet. It is portion controlled meals where people struggle the most when they are trying to make a change in their diet or size.”
Haley said each customer undergoes an evaluation of their needs and goals and in turn a customized meal plan is created. Customers can order two, three or five meals a day and delivered three or five days a week. “We have over 50 menu items and it is an always changing rotation and always growing menu,” he said. Haley said customer feedback is important. “Overall our customers are happy with the meals because they have an impact on the types of meals we choose based on their feedback,” Haley said. X-Your Size Foods has four employees including a chef who makes the meals every week day. “Our food is always delivered fresh and not frozen,” he said. “It comes in a cooler to somebody’s front door by 7 a.m. We are like the milk man. We take the empty one and bring you a new one.” Haley has been promoting his business through in-home mailers and social media. The company is running a 20 percent discount for the first week of food on its homepage. He said the business has been steadily growing. “The initial growth has been really good,” he said. “My goal is to get to as many people as I can to let them know that we exist and understand what we do.” For more information call 812-4584 or visit www.xyoursizefoods.com or email support@xyoursizefoods.com
February 2016 | The Business Times
17
Home Sales Statistics August 2015
December 2015 Home Sales Statistics August 2015
Area Delimited by City Of Edmond - Area Delimited by City Of Edmond Residential Property Type Residential Property Type
Absorption: Last 12 months, an Average of 336 Sales/Month
AUGUST
T
Market Activity
Absorption: Last 12 months, an Average of 336 Sales/Month 2014 2015 +/-%
Active Inventory as of August 31, 2015 = 1,225
Closed Listings Active Inventory as Pending Listings New Listings Closed Listings Median List Price Pending Listings Median Sale Price Median Percent of List Price to Selling New Price Listings Median Days on Market to Sale Median List Price End of Month Inventory Median Sale Price Months Supply of Inventory
-
AUGUST
Market Activity
2014 2015 upward +/-%momentum with the he Edmond Board of REALTORS (EBR) home sales Our market experienced some 398 393 -1.26% statistics for December 2015 are now available online increase of median price this month. Prices went up 3.81percent 370 399 7.84% Closed (17.82%) to $228,900 versus the previous year at $220,500. at http://www.edmondrealtors.com/stats . The in December 523 538 2.87% Pending (18.10%) 229,900 255,000 10.92% to 58 in December statistics provided are published monthly by EBR based on The median days on market has increased Other OffMarket (8.53%) Active (55.56%) 228,700 249,000 8.88% Closed (17.82%) MLSOK multiple listing service data. The statistics are based on compared to last year’s 26.50. Median Percent of List Price to Selling Price 98.99% 99.62% 0.64% Pending (18.10%) residential properties in theMedian City of Edmond. ForProduced comments the statistics, Bo Days on Market to Sale Report on: Sep 14, on 2015 20.50 20.00 contact -2.44%EBR President Other OffMarket (8.53%) End of Month Inventory 1,225 0.66% Overall, median prices increased and days on the market Martin at 348-3032.1,217 Active (55.56%) Months Supply of Inventory 3.79 3.65 -3.59% increased. listed versus closed ratio finished strong this The Edmond Board of REALTORS was established in 1947 and Data from theThe Oklahoma City Metropolitan Association of REALTORS® Produced on: Sep 14, 2015 month. currently represents over 650 REALTOR membersReport and 115 Affiliate The total housing inventory Analysis Wrap-Up at the end of December 2015What's inmembers this Issue serving the Edmond area. increased 3.53 percent to 1,231 existing homes available for sale. Closed Listings 1 Months Supply of Inventory (MSI) Increases 398 393 of August 31, 2015 370 399 523 538 229,900 255,000 228,700 249,000 98.99% 99.62% 20.50 20.00 1,217 1,225 3.79 3.65
1,225 =-1.26% 7.84% 2.87% 10.92% 8.88% 0.64% -2.44% 0.66% -3.59%
Monthly Inventory Analysis
Monthly Inventory Analysis Data from the Oklahoma City Metropolitan Association of REALTORS® Pending Listings 2
The total housing inventory at the end of August 2015 rose 0.66% to 1,225 existing homes available for sale. Over the last 12 months this area has had an average of 336 closed sales per month. This represents an unsold inventory index of 3.65 MSI for this period.
New Listings Inventory Months Supply of Inventory Analysis Wrap-Up Median Days on Market to Sale February 2016 | The Business Times 18Median Sale Prices Going Up Months Supply of Inventory Increases Median List(MSI) Price at Closing According to the preliminary trends, this market area has Median Sale Price at Closing housingof inventory at the end of August 2015 rose experienced some upward momentumThe withtotal the increase Median Percent of List Price to Selling Price
3 4 5 What's 6 Closed Listings 7 8 Pending Listings 9
in this Issue
1 2
December 2015
Area Delimited by City Of Edmond Residential Property Type
DECEMBER
Absorption: Last 12 months, an Average of 330 Sales/Month Active Inventory as of December 31, 2015 = 1,231 Closed Listings Pending Listings New Listings Median List Price Median Sale Price Median Percent of List Price to Selling Price Median Days on Market to Sale End of Month Inventory Months Supply of Inventory
Market Activity
2014
2015
+/-%
298 231 321 225,850 220,500 99.29% 31.50 1,189 3.58
289 194 303 234,900 228,900 99.00% 58.00 1,231 3.73
-3.02% -16.02% -5.61% 4.01% 3.81% -0.29% 84.13% 3.53% 4.19%
Monthly Inventory Analysis
Closed (15.09%) Pending (10.13%) Other OffMarket (10.50%) Active (64.28%)
Report Produced on: Jan 07, 2016
Data from the Oklahoma City Metropolitan Association of REALTORS® Analysis Wrap-Up Months Supply of Inventory (MSI) Increases The total housing inventory at the end of December 2015 rose 3.53% to 1,231 existing homes available for sale. Over the last 12 months this area has had an average of 330 closed sales per month. This represents an unsold inventory index of 3.73 MSI for this period.
Median Sale Prices Going Up According to the preliminary trends, this market area has experienced some upward momentum with the increase of Median Price this month. Prices went up 3.81% in December 2015 to $228,900 versus the previous year at $220,500.
Median Days on Market Lengthens The median number of 58.00 days that homes spent on the market before selling increased by 26.50 days or 84.13% in December 2015 compared to last yearʼs same month at 31.50 DOM.
Sales Success for December 2015 is Positive Overall, with Median Prices going up and Days on Market increasing, the Listed versus Closed Ratio finished strong this month. There were 303 New Listings in December 2015, down 5.61% from last year at 321. Furthermore, there were 289 Closed Listings this month versus last year at 298, a -3.02% decrease. Closed versus Listed trends yielded a 95.4% ratio, up from last yearʼs December 2015 at 92.8%, a 2.74% upswing. This will certainly create pressure on an increasing Monthʼs Supply of Inventory (MSI) in the following months to come.
What's in this Issue Closed Listings Pending Listings New Listings Inventory Months Supply of Inventory Median Days on Market to Sale Median List Price at Closing Median Sale Price at Closing Median Percent of List Price to Selling Price Market Summary
1 2 3 4 5 6 7 8 9 10
Real Estate is Local Consumers Should Consult with a REALTOR® Buying or selling real estate, for a majority of consumers, is one of the most important decisions they will make. Choosing a real estate professional continues to be a vital part of this process.
Identify a Professional to Manage the Procedure REALTORS® are well-informed about critical factors that affect your specific market area - such as changes in market conditions, consumer attitudes and interest rates.
Are You Ready to Buy or Sell Real Estate? Contact an experienced REALTOR®
MLSOK Office: Phone: 405-840-1493 Email: bgaither@okcmar.org
Reports produced and compiled by RE STATS Inc. Information is deemed reliable but not guaranteed. Does not reflect all market activity.
February 2016 | The Business Times
19
BUSINESS MATTERS
TIM PRIEBE WEBIFIABLE
Social media marketing requires a plan H ave you ever been frustrated because you believe social media can be beneficial, but you aren’t seeing results? Maybe you’ve started using it and feel like you’re spinning your wheels. Or perhaps you haven’t done anything at all, because you don’t know the best way to get started. Typically, people I speak with about social media marketing fall into one of three groups. Those in the first group are having success using social media. The actual platform they’re having success on varies. Maybe they’re using Facebook, maybe it’s Twitter, or perhaps it’s LinkedIn. Regardless, they know it can succeed because they’re already seeing success. If you’re in this group, congratulations! Those in the second group don’t believe social media can be successful. Sometimes they’ve used it themselves and failed, sometimes they haven’t even tried. Regardless, they don’t believe it can help. If you’re in that group, feel free to stop reading now. There are hundreds of success stories out there you could read if you really wanted proof. I won’t waste your time trying to convince you in this article. Those in the third group believe they could be successful with social media, but they aren’t currently seeing results.
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February 2016 | The Business Times
Do you belong in that third group? If so, it’s highly likely the first step toward success is simply creating a plan. So how do you create a plan for your social media marketing? Personally, I tend to be a ready, fire, aim kind of guy, so planning doesn’t come naturally to me. As a result, I created the Non-Planner’s Guide to Planning Online Marketing. It can apply to anything from blogging to email newsletters, but we’ll look at the three steps in the context of planning your social media marketing. Step 1. Set a Business Goal It’s a challenge to know if you’re really successful with social media unless you were trying to accomplish a specific business goal. Do you want more leads? Do you want to cut down on customer service phone calls? What do you want social media to do for your business? And don’t forget to write your goal down. Step 2. Track Online Milestones Track your progress toward that business goal. For example, while getting a certain number of followers on Twitter by a certain date should NOT be a business goal, it CAN be an online milestone. Of course, be sure your online milestones are relevant to your business goal.
Step 3. Block Out Time Maybe you’ve told yourself, “I’ll do my social media marketing when I get around to it.” If so, then it probably won’t happen consistently. If you play multiple roles in your organization, online marketing is probably one of the first things you ignore when your schedule gets hectic. Actually block time out on your calendar on a regular basis. Allow yourself the time to succeed. So if you believe social media can be successful for your organization, be sure to set yourself up for that success. Follow these steps to create your plan, and you’ll be far more likely to succeed than you were before. TIM PRIEBE is a public speaker, the author of the books “102 Tweets” and “Blog a Week” and the owner of T&S Online Marketing in Edmond. He can be reached by email at tim@tandsgo.com, by phone at 285-0348 ext. 5 or 509-9090, or online at www.tandsgo.com.
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BUSINESS MATTERS
NICK MASSEY ASTUTE INVESTOR
Dumb Investment Rules
I
n the financial planning world, there are a number of so-called “rule of thumb” ideas that don’t make sense and should just be ignored. In fact, I would argue they’re downright harmful, and following them might very well cost you your retirement. Let’s start with perhaps the worst idea of all: the rule that says your allocation to stocks should equal 100 minus your age. And you should put the rest in cash and bonds. Forget it. It’s a terrible rule that completely ignores the fundamentals of investing. This rule doesn’t consider how relatively cheap or expensive stocks and bonds are at a given time. That’s just basic common sense! And never mind the fact that there is a broad world of investment options completely outside the stock and bond markets. There are many alternatives. The people that manage the Harvard and Yale endowment funds make extensive use of alternative investments in their portfolios. Why wouldn’t we at least consider them also? Then there’s the infamous 4 percent rule. The idea here is that 4 percent a year is the highest “safe” withdrawal rate that will survive a 30-year retirement without depleting your portfolio. Under this rule, which became standard planning practice
22
February 2016 | The Business Times
in the 1990s, you can take a 4 percent withdrawal in the first year of retirement and adjust the figure up by the rate of inflation in subsequent years. (Many years ago it was the 5 percent rule, but that went out the window with two major bear markets.) There’s one major problem though. The rule assumed a 50/50 or 60/40 mix of stocks and bonds, and bond yields were a lot higher in the 1990s. At current interest rates, bonds aren’t going to generate enough income to meet the 4 percent rule. (Maybe it should now be the 3 percent rule.) And since stocks are very expensive right now, that’s a risky move to rely on as well.
“When it comes to paying your bills in retirement, it doesn’t really matter where the dollars come from. It can be an “income” dollar paid via dividends or interest, or “capital gains” generated from trading or growth strategies.”
So, what’s an investor to do? For starters, you should have an open mind when it comes to choosing asset classes and investment options. If traditional assets classes like stocks and bonds are not attractive, you have to look elsewhere. It also pays to be flexible with respect to income. When it comes to paying your bills in retirement, it doesn’t really matter where the dollars come from. It can be an “income” dollar paid via dividends or interest, or “capital gains” generated from trading or growth strategies. Your decision here will have a lot to do with what the market is offering. This doesn’t mean you should buy overpriced income securities just for the income either. In the end, you should invest where you believe you can earn the best return within your tolerance for risk. Thanks for reading. NICK MASSEY is a financial advisor and president of Householder Group Financial Advisors in Edmond. Nick can be reached at www.nickmassey.com. Investment advice offered through Householder Group Estate and Retirement Specialists, a registered investment advisor.
BUSINESS BRIEFS Wealth management firm opens in Greater Oklahoma City Castleview Wealth Advisors provides investment and wealth management advice to individuals and families Castleview Wealth Advisors, an independent Registered Investment Advisory firm that provides investment and wealth management advice, recently opened its doors to primarily serve individuals and families in Central Oklahoma, Eastern Oklahoma and North Texas. Castleview Wealth Advisors offers a wide range of financial services, including wealth management, investment consulting, advanced planning, relationship management and retirement plan consulting. Founder and President Kendall King has 14 years of experience advising clients on a wide range of investment, estate, tax and other wealth management topics. King provides strategic direction and vision for the company and serves as a lead advisor to a diverse group of clients with special focus on advising oil and gas professionals. “Our focus at Castleview Wealth Advisors is to increase our clients’ wealth through customized financial strategies and free them up to focus on what really matters to them – their family, their hobbies and their business,” King said. “We purposefully structured ourselves in an independent manner, absent any broker-dealer, to maximize our ability to provide our clients peace of mind, with objective and unbiased oversight of their assets.” King has specialized knowledge regarding individual retirement account (IRA) and retirement planning issues. He began his financial services career at UBS Paine Webber as a financial advisor, where he was responsible for providing both investment and wealth management services to private investors. In 2003 King joined The Legacy Financial Group, where he became a partner and helped Legacy grow into one of the largest independent RIA firms in Oklahoma. He earned a degree in finance from The University of Oklahoma and attained the Certified Financial Planner designation in 2005. Currently, he is studying for the Accredited Estate Planner designation. Castleview Wealth Advisors is a premier independent RIA firm based in Oklahoma that provides investment and wealth management advice to individuals and families. Castleview believes that aligning their values alongside those of clients is essential for achieving clients’ financial and life objectives. Clients of Castleview Wealth Advisors receive conflict-free advice from qualified and caring advisors that is aligned with clients’ goals and needs. For more information, visit www.castleviewadvisors.com.
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February 2016 | The Business Times
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BUSINESS MATTERS
CYNDY HOENIG S OCIAL STRATEGIES
Monitoring Your Brand - The 6 Be’s Social Strategies
T
he concept of brand monitoring has changed dramatically in the past 10 years. Simply put, we are better connected than ever and news — whether good or bad — travels fast. Moreover, in our world of real time search, Wiki’s local search and social media, our brand and brand reputation can be easily influenced positively with a strong review or social media following, or negatively by a jaded blogger, unhappy customer or unsavory competitive tactics. Consider this: 87 percent of online shoppers use reviews and ratings when purchasing, 99.5 percent of adults said they regularly research products online before buying them in a store, and 89.8 percent said they would trust user reviews over a critic. What do these statistics mean for your business? Consumers are not only taking to the web for information about your product, service and brand, but relying on the feedback of others…even complete strangers, to influence their buying decisions. Brand monitoring—no matter how large or small your business is - – is critical. So, what can you do? Remember 5 key points: 1. ‘Be’ Listening. Schedule alerts for your brand, your key players, your competition and your 24
February 2016 | The Business Times
products. At a minimum, use free tools like Social Mention and Google alerts to know when conversations are happening about your brand. By actively listening, you have the opportunity to address negativity the moment it happens and leverage positive customer sentiment. 2. ‘Be’ Planning. Determine who in your organization will be listening, who will be the public face, how you plan to deal with negative reviews and how to take advantage of positive feedback. 3. ‘Be’ Public. Should any negativity occur, acknowledge in public, resolve in private. Public acknowledgment shows you are listening and engaged, but a private resolution can often isolate the situation. 4. ‘Be’ Quick. Having a solid plan in place means you can act quickly. If you wait days to run your processes through your PR team and legal, you lose valuable time in turning customer sentiment. 5. ‘Be’ Communicating. Have a strong communication plan in place so those monitoring your reputation are communicating with those on the front line of your business. 6. ‘Be’ Honest. Be the most honest person in the room, and business will beat a path to your door.
Each of these points can be used to leverage positive customer sentiment, as well as limit negativity. Have your doubts? Do a search on Twitter for customer service. You’ll find the good and the bad. Be attentive to your customers, provide great service and they will share the good more than they will the bad. Oh, and one more thing: 7. ‘Be’ kind. Always. CYNDY HOENIG is a PR strategist who owns Pure PR in Oklahoma City. She is the author of “600 PR, Marketing and Social Media Tips,” which is available as a free download at http://pureprokc.com/600diy-pr-tips. She also is the author of “PR Rock Star.” Email Cyndy at cyndyhoenig@ymail.com or call 245-4668 for more information.
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QUAILCREEK BANK February 2016 | The Business Times
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BUSINESS MATTERS
JIM DENTON L EDGER LINES
Contagious Culture
M
y word for 2016 is “intentional.” This year, my desire is to be intentional in things in my life so that my end results will be better. From what I can tell, being intentional will require significant organization and discipline of my brain. To me, being intentional requires being present, setting a positive tone and contributing in the best way possible. In her book Contagious Culture, Anese Cavanaugh provides a leadership manual that everyone (especially those in management) in the organization should read. Cavanaugh initially states that the key to any company’s success lies in its culture. Her opening treatise states that company culture starts with you. She coins a term called your Intentional Energetic Presence (or IEP) and explains how this presence can be developed or enhanced. Simply put, “You simply must show up.” You make it happen — or not. You set the culture. Whether you are the CEO, a supervisor, the janitor or a parent — the current state of your culture is a result of how you have “shown up.” Regardless of your position the culture is you. The good news is that you control it.
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February 2016 | The Business Times
Second, Cavanaugh states that you have the power and the absolute right to create a life and an organization that thrives. You get to create an amazing impact and you get to feel wonderful doing it. Third, leadership starts with you. There are things that you can do to lead well or terribly, if you choose. The book is loaded with suggestions and examples. Fourth, you are always having an impact. Positive, negative or completely ineffectual, you are either a rock star or just someone people follow because you provide them
“Simply put, ‘You simply must show up.’ You make it happen — or not. You set the culture. Whether you are the CEO, a supervisor, the janitor or a parent — the current state of your culture is a result of how you have ‘shown up.’ ”
with a paycheck. How you do this as a team will be the reason between people wanting to work for your company because your culture rocks and people feel amazing, or because they couldn’t find anything better when they were looking for a job. Showing up is about you being present with intent and energy. Cavanaugh explains that it’s like dropping food coloring in water. It blends in and you can’t separate it out. Such is life, like food coloring you can’t take how you show up. This is a great thing. As you can tell, I love this book. I want all of our people to read it so we can bring these principles of showing up to our lives and business. Maybe I should have two words for the year: “Showing Up.” JIM DENTON is a CPA and a managing partner with Arledge & Associates P.C. in Edmond. He may be reached via email at jim@jmacpas.com.
LOCAL
EATS ZARATE’S By Van Mitchell | Special to The Business Times
J
orge Zarate learned at an early age that he had a passion for cooking and years later he turned that passion into his own restaurant with Zarate’s Latin Mexican Grill, located at 706 S. Broadway Ave. in Edmond. “I started cooking when I was about seven or eight years old,” said Zarate, a native of Peru. “When I moved to the United States I still had that yearn for the kitchen.” Zarate worked for several restaurants in various positions learning the business before branching off into the mortgage business. He soon found that sitting behind a desk all day wasn’t for him. “I learned the business while working at the restaurants and then I got into the mortgage business,” Zarate said. “It was very different. I figured out it wasn’t for me. I did real estate for a while. I happened to stop by here (formally Toro Loco restaurant) to eat a couple of times, and the last time we stopped here I learned they were going out of business.” Zarate said although he never operated a restaurant before he knew if he was going to make the leap it was now or never. “There were several before me and didn’t make it in this location,” he said. “We brought in something different that people didn’t have here before. I wanted to give it a try. I ventured to do it and it has been eight years now.” Zarate said there have been various challenges through the past eight years but says the restaurant has continued to gain a loyal following of customers from across the state. He said recently a group from Lawton called and wanted to know if they were open because they wanted to eat Latin food. “The community has supported us a lot,” he said. “I am very thankful and blessed.” On the restaurant’s Facebook page various patrons have left comments about their experience at Zarate’s. Tim Priebe of Edmond wrote he was very happy with his visit. “This is the best Latin food place ever,” he wrote. “The spicy salsa is great, and their fajitas are awesome.” Zarate said he tries to change up the menu every so often in order to offer new dishes. He said although he is busy running the restaurant he still finds time to head into the kitchen on occasion. “It is a lot of fun for me,” Zarate said. “I have the cooking passion in me.” Zarate said he won’t get rich running the restaurant but he is getting to live out his dream. “You won’t become a millionaire,” he said. “But this isn’t just my job. It is my playground.” Zarate’s hours of operation are 11 a.m. to 9 p.m. Sunday through Thursday and from 11 a.m. to 10 p.m. Friday and Saturday. For more information call 330-6400 28
February 2016 | The Business Times
LOCAL
EATS
Pickles
By Van Mitchell | Special to The Business Times
S
tefan Duncan says when the owner of Pickles: America’s Grill was looking for his next location to place a restaurant he looked no further than his own backyard of Edmond. “He (owner) lives in Edmond and thought about adding a restaurant here because it is a growing community,” Duncan said, who serves as manager of Pickles located at 921 E. Danforth Road. He chose this site because it is a family neighborhood and it is a good fit for our food style. Duncan said the restaurant is located in a former Pizza Hut which previously was damaged in a fire. “This place was burnt,” he said. “We had to go in and gut everything and rebuild from there.” After renovating Pickle’s opened for business last July. Hours of operation are 6 a.m. to 9 p.m. Monday through Friday and 6 a.m. to 10 p.m. on Saturday and Sundays. It serves a wide-ranging breakfast, lunch and dinner menu. The lunch menu includes all types of salads, sandwiches, burgers and Paninis and the dinner menu features everything from steaks
and ribeye’s to chicken, chicken fried steak, meat loaf to chicken alfredo and more. “We have a wide variety of food,” Duncan said. “We have home cooking style. We make everything from scratch.” Pickles also has a location in Moore and a Pickles Express in Oklahoma City. Duncan said the response from the Edmond community for Pickles has been positive. “We had a super grand opening,” Duncan said. “We are doing really well and we think we will be going upwards from here on out.” Celinda Hunsaker Stone who lives in Kansas visited Pickles while she was in town. She responded on the restaurant’s Facebook page about her experience. “I live in Kansas, but get to eat here when I visit friends in Oklahoma ... great food, great prices and great service,” she wrote. For more information call 285-4342 February 2016 | The Business Times
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BUSINESS BOOK REVIEW
BY TERRI SCHLICHENMEYER | THE BOOKWORM SEZ
“How to Think Like Einstein” by Scott Thorpe
c.2015, Sourcebooks $16.99 / $22.99 Canada 272 pages Scott Thorpe
R
ight in front of your nose. That’s where you usually find the solution to sticky problems: always right there, where you weren’t necessarily looking. This time, though, there’s no easy answer, no matter how much you ponder and pick, but if you read the new book “How to Think Like Einstein” by Scott Thorpe, you could become a genius at things like this. Ever since revealing his Theory of Relativity in 1905, Albert Einstein’s held a special place in science, history and culture. E = mc2 and Einstein = genius. That was true in the early years of Einstein’s career: fresh out of university, he was alight with “truly revolutionary thinking” but, alas, the fire waned as he got older. “He was still brilliant,” says Thorpe, but Einstein didn’t do the kind of work he did when he was a lad. Thorpe blames Einstein’s growing knowledge and his decreasing willingness to “break the rules.” And that, Thorpe says, is what made Einstein so darn smart: he was happy to ignore conventional wisdom and get out of “rule ruts.” Though we are trained to heed rules in life and in work, breaking them, he claims, is the “universal principle” for thinking like a genius. Wrestling with the unsolvable starts with writing the problem as a statement that “focuses your mind.” Identify why you want the problem solved and what you’ve already tried to do. What are the “rules” that might govern this issue? Once you’ve identified the problem, “create a better one” by “resizing” the conundrum, making it simpler, and changing your attitude towards it. Try to look at it differently, then write it down again. 30
February 2016 | The Business Times
Journal your ideas, and remember that there are no “bad ideas” when problem-solving. Learn methods to escape those irksome rule ruts. Know how to bust rules and “ignore inconvenient facts.” Finally, keep in mind that “Mistakes are essential to growing ideas.” Don’t make them on purpose but don’t discount them, either. Sometimes, it’s too easy to get too close to a problem, which makes it impossible to get past the issue. “How to Think Like Einstein” might help. And then again, it might not. I thought it odd that Thorpe puts the gist of his entire book on the bottom of the very first page: “… you’ve got to break the rules.” You know everything you need to know right there; what follows is just enhancement for those six words. It also struck me that problem-solving often doesn’t have the luxury of time, of which Thorpe’s process demands a fair amount. Readers do receive a nicely-varied, well-researched wealth of interesting illustrative anecdotes, but they were more entertaining than helpful in the immediate raison d’être of this book. I think there’s goodness here — in particular, an entire chapter of group exercises for breaking out of the “rule ruts” — but past that, help is going to take some serious digging. Indeed, the solutions you’ll find in “How to Think Like Einstein” are not as plain as the nose on your face. TERRI SCHLICHENMEYER is a book reviewer in Wisconsin. She may be reached via email at bookwormsez@yahoo.com.
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