Influencer Marketing on the internet has become a buzz these days. Businesses have shifted from traditional marketing to using influencers to promote their products. An influencer has been a popular term for a long, and mainstream outlets often use it. Influencer promotion incorporates the concept of celebrity endorsement with a content-based marketing strategy. What sets influencer marketing apart is that its result is a joint venture between businesses and influential individuals. An influencer is a person who, due to their status, expertise, or personal connection with their target audience, can sway the opinions of others and so affect sales.
This edition of Business Touch Magazine, one of the world’s most influential business magazines, brings the story of Deepti Chandak. Deepti, a top social media maven, created Luxpresso, an allinclusive guide to the most incredible luxury offerings, experiences, and locations throughout the globe. Besides fashion, celebrities, interior design, vehicles, and even weddings, the magazine also delves into travel, the arts, and honeymoons.
Flip through the pages of Business Touch, and you will find out the story of another influential female who has fought against all odds to create a significant presence in the fashion industry. Read about Sophia Amoruso, who created Nasty Gal, one of the most potent fashion platforms. You will also find a column on Web3 and tips about how the most successful and wealthy entrepreneurs spend their free time. At Business Touch, we care for all your needs to keep you updated with the latest happenings in the world. I hope our effort will add value to your life.
Thank you!
Editor: Sahil Bhutani
“insteaD
Deepti Chandak, paved the way with Fashion as her religion and Entrepreneurship as her spirit
Content Creator at JiveWithDeepti & Founder, Luxpresso Magazine
Cloudnine Hospitals: Combining Innovation and Serve Mothers and Infants
Page No. 20
DemandUp
Page No. 16 Page No. 24 Page No. 28
Sophia Amoruso | The Success Story Of The Founder Of Nasty GalGreenTree Immigration, CEO- Rupan Raj: Steadily Progressing, Upholding Values and Principles Page No. 30 Page No. 38 Page No. 40
Page No. 34
JIVEWITHDEEPTI
Deepti, a student who had never given much thought to fashion and spent most of her life donning casuals, decided to join the glamorous fashion world, altering the course of her life.
In the year 2013, Deepti launched her Instagram account “JiveWithDeepti” (JWD) while working as a Media Manager in Dubai. She has since then moved up by leaps and bounds in the entertainment, travel and fashion industry.
She caters to her avid followers through her blogs and social media posts. Her simplicity and timely posts have hooked fans across the globe, showering their love and warmth for her. Presently “JWD”, having over seven hundred thousand followers, provides a new and enriching perspective on life.
Today, across Asia and particularly the Middle East, Deepti is acknowledged as one of the most significant social influencers. Deepti has been awarded numerous awards, which include the following:
Won: Best Asian Blogger 2013 Masala Awards (Nominated for the same category in 2014 & 2015) UAE
Nominated: “Best Female Personality” at Ahlan People’s Choice Awards UAE 2014
Nominated: “Best Blog” at the Ahlan People’s Choice Awards UAE 2015 & 2016
Nominated: “Lifestyle Social Media Star of the Year”, for the Stylist Magazine UAE Social Media Awards 2016 & 2017
“I feel obligated to share my experiences with the younger generation because of my excitement and love for fashion and travel”, adds Deepti when talking about her passion for blogging.
She started her journey working in the media management department of a premium fashion company in Dubai. She went on to say, “I’ve worked with some of the most prestigious brands and stores in the world, such as Dior, Gucci, Dolce & Gabbana, Bvlgari, Jimmy Choo, Bloomingdale’s, Harvey Nichols and many others. It has been an incredibly rewarding experience.
Apart from the blogging journey, Deepti has also worked with a diverse range of businesses and brands, some of which include Samsung, Amazon India, The Dubai Mall, Emaar, Dubai Tourism (DTCM), Dubai Food Festival, Address Hotels, Spain Tourism, Mauritius Tourism, Zurich Tourism, Tanishq, Al Jaber Opticals, Malabar Gold & Diamonds, and a significant number of other organizations.
She was featured in the Emaar ad campaign, shown at Reel Cinemas, The Dubai Mall Screens, and Emirates In-flight Entertainment.
The rise of Covid in 2020 was a dampener for travellers, bloggers and content creators. When people are cramped together within their houses, working hard to make ends meet, caring about their appearance simply cannot be a top priority.
“Over the course of the last two years, I’ve focused on taking care of my body. I finished the Yoga Teacher Training course offered in Rishikesh, India. Nowadays, when I produce content, JWD focuses on people’s health and general well-being,” added Deepti.
When it comes to social media, Deepti considers consistency to be the real king. “Since I began using social media in 2013, I have maintained consistency. I have been open with my followers about my experience, and they appreciate my work. Social media has inspired her to go on regardless of the circumstances and the appreciation coming in makes her tasks more enjoyable.
During the pandemic, Deepti launched her online magazine “Luxpresso”. Deepti visualized presenting a peek into the luxurious life of the Elites that cater to the aspirations of individuals of all different socioeconomic levels.
“During the lockdown, I was looking for ways to spend my time effectively and came up with the concept of working on Luxpresso.
Luxpresso provides a complete directory of the world’s finest high-end services, products, and travel destinations. The magazine covers a wide range of lifestyle issues, from fashion and celebrities to interior design and cars, as well as travel, the arts, and weddings.
“This experience has been fantastic thus far, and I’ve learned a lot. I am incredibly grateful to have this opportunity,” Deepti says.
Deepti continues by saying with the caveat that “Every endeavour has its share of hurdles to overcome,” while outlining the challenges they faced in bringing the magazine Luxpresso to fruition. According to Deepti, the most challenging obstacle to overcome was Luxpresso’s lack of market acceptance due to the saturated nature of the sector. Since the initiative is still in its infancy, it is too soon to declare victory.
On whatever platform she uses, whether it is JiveWithDeepti or Luxpresso, Deepti believes that it is her obligation to offer exciting content for her audience. “I have a lot of faith that people would agree with my interpretation of the business world & acknowledge the amount of work that goes into making both my social media and my magazine effective,” she adds.
For her social media channel and Luxpresso Magazine, Deepti has had the opportunity to conduct interviews with esteemed guests. “The experience has been incredible, and my interactions with the many companies have given me a great degree of confidence in myself and the choices I make. Being in close proximity to renowned people not only helps me to get insight into how these people work under pressure, but it also infuses my own life with a feeling of excitement.”
“In the modern world, there is no such thing as free lunch. In addition, a great amount of effort must be put in for any endeavour, product, or piece of work to be successful. Therefore, you should prepare to exert a significant amount of work. You may find yourself feeling disheartened and lacking inspiration at a number of different moments along this route; despite this, you must not give up.
According to the travel and trends connoisseur, maintaining as much sagacity, constancy, and relevance as one can is the key to making dreams into reality. People must find out what it is that their audience wants and then develop content that is explicitly geared toward satiating those desires. If you can retain your composure, you will attain your objectives. Furthermore, she recommends having trust in who you are, and the rest will be given by the universe. Thus, believing in oneself and working hard for your dreams are the critical ingredients for success that help one achieve great heights in life.
Sophia Amoruso has been at the forefront of brand-building in the digital age from the time she opened an eBay store called Nasty Gal Vintage, which eventually became the booming fashion retailer Nasty Gal, to the time she wrote the New York Times bestseller #GIRLBOSS and founded the digital media brand and community Girlboss.
Her company’s origin story is well recognized at this point. Sophia Amoruso, who dropped out of community college to become a successful eBay seller of vintage items, previously worked as a Subway sandwich artist and as a shoplifter.
Amoruso, then just 22 years old, capitalised on the nascent e-commerce industry by using her keen sense of style and dogged determination to launch her company, Nasty Gal, in 2006.
Fast forward to when she was leading the online fashion behemoth Nasty Gal, which at its height had over a hundred workers and was generating about $100 million in yearly sales. The New York Times even dubbed her “the Cinderella of IT” for her meteoric rise to fame in the startup scene.
As an American businesswoman and entrepreneur, Sophia Amoruso is a force to be reckoned with. In the realm of women’s youth apparel, she might be credited as the creator of Nasty Gal. INC. recognised Nasty Gal as one of the “fastest-growing businesses” in 2012. Forbes also recognised Amoruso as one of 2016’s wealthiest selfmade women. Sophia, who opted out of further education, supported herself via several temporary jobs. Amoruso’s journey from garbage diving and shoplifting to becoming one of the world’s wealthiest businesswomen is really remarkable. This is the tale of her achievements.
Nasty Gal was once an eBay business operated out of her room; now, it is a billion-dollar empire. Amoruso’s life is an inspiration because of her tenacity and perseverance; she has shown that everything is achievable with the right attitude.
Amoruso, born in Oakland, California, had an attitude issue as a youngster. While she may not have completed high school, it didn’t stop her from succeeding in life. Today, Sophia has a net worth of over $250 million, which is extraordinary for someone who did not complete high school.
When asked how she accomplished it, Sophia would say, “hard work.” Okay, so it wasn’t a picnic. She left high school, began doing odd jobs, and finally created a vintage clothing and accessories eBay company called Nasty Gal Vintage. The shop was an immediate success because to Amoruso’s exceptional taste in fashion. Nasty Gal, founded by Amoruso, rose to prominence as a result of her rapid popularity among trendconscious consumers.
Amoruso expanded her company in 2012 by releasing a clothing line named Nasty Gal. The product line was an instant hit, and it quickly began contributing significantly to the company’s bottom line. Her hard work has paid off, and Nasty Gal is now worth more than $100 million thanks to her efforts.
Amoruso is widely regarded as one of the world’s most successful women, despite the fact that she does not like to boast about her success or the amount of money she earns. She has appeared on the covers of several magazines and is highly sought after by fashion houses. She has also written a bestselling autobiography called “# Girlboss,” which has done well in the publishing world.
On April 20, 1984, in San Diego, California, Sophia Amoruso entered this world. She was diagnosed with major depressive illness and attention deficit hyperactivity disorder as a teen. Since then, Amoruso has been homeschooling after leaving high school. She began her career in the food industry as a teenager, working at a Subway. The position she held now was her very first one. As a result, Amoruso began taking on a variety of odd jobs, including stints at a bookshop and a record store. She wanted a more independent existence, so once her parents split up, she uprooted and headed west to California.
She became a wanderer when she left home. This includes shoplifting, dumpster diving, and travelling across the West Coast. Things were challenging for Amoruso at the time. While a resident of Portland, she was arrested for shoplifting in 2003. This was the turning point in her life that she finally
gave up the habit. She eventually relocated to San Francisco, where she was diagnosed with a hernia. Amoruso began checking student IDs at the Academy of Art University in order to get medical insurance for upcoming surgery. At the time, she was 22 years old.
Amoruso launched her eBay boutique Nasty Gal Vintage while still an employee at the Academy of Art University. Her shop specialised on selling pre-owned vintage clothing and accessories. Amoruso’s first sale was a copy of a book she had stolen when she was quite little and then sold on. She handled packaging, labelling, labelling, and shipping all by herself. She handled everything from her own quarters. Amoruso was caught completely off guard in 2006 when her business caught fire. For the first six years, she made a million dollars annually from her company’s sales. Amoruso eventually went online with her own domain and rebranded under the moniker Nasty Gal. Soon, young ladies all over the world became Nasty Gal’s social media fans.
From 2008 to 2011, annual income jumped from $233,000 to $23 million. When Nasty Gal was at its most successful, company had over 200 workers and annual revenues over $100 million. Amoruso has been termed “a Cinderella of tech” by the New York Times. She was included on the 30 under 30 list by INC. Magazine in 2013. She also rose to prominence as a self-made millionaire. Amoruso, however, resigned from her position as CEO of Nasty Gal in 2015. She understood that she was unable to take the organisation to new heights. Because to a leadership shift, a terrible work environment, and inadequate internal communication, Nasty Gal declared bankruptcy in 2016. Nasty Gal was acquired by the Boohoo Group in February 2017 for $20 million and is still operating as a clothing, shoe, and accessory retailer.
Lessons we can learn Sophia’s story inspires to explore several options to zero in on what really interests you and where your skills lie. When you’re young, it’s very important to succeed. You are welcome to experiment and attempt new things without restriction. Seek out the advice of those around you who are both knowledgeable and experienced. Seek out wise counsel and maintain your sense of wonder. Take use of everything at your disposal to get the answers you need. This includes books, the Internet, and even YouTube videos. Locate a source from which you may learn the necessary skills and information. Connecting with individuals who have gone before you and learning from their experiences will help you skip ahead.
Sophia Amoruso’s narrative is motivating, despite the fact that she is no longer the CEO of Nasty Gal. Amoruso’s story, from petty theft to one of the world’s wealthiest self-made businesswomen, is a testament to the idea that everything is possible. We should constantly be enthusiastic about the things we wish to achieve and work hard. The road to achievement is paved with hard labour. Finally, never give up and constantly attempt to learn from your errors.
The fourth and fifth Millenium Developmental Goals (MDGs), which aim to enhance maternal and child survival and health, rely on ensuring that all women and newborns have access to high-quality health care. Efforts in this direction need to be made on various fronts, including expanding available services, training service providers, better coordination of birthing care, and implementing societal initiatives to encourage healthier pregnancies and childbirth.
The quality of care provided significantly impacts maternal outcomes, including the likelihood that mothers would seek treatment, the length of time it will take to get adequate care, and the success of that care. More than two decades of focused, safe motherhood training have contributed to India’s long history of maternal health efforts. Patient outcomes have been improved due to the government of India’s health policies and programmes and the emergence of several medical facilities across the country, allowing India to rise above the ashes of British India with a lower infant mortality rate (IMR) and improved healthcare.
Business Touch Magazine brings you one of the most influential medical firms with cutting-edge technology and highly trained medical staff that aims to provide maternal and neonatal care. Cloudnine Group of Hospitals, a Kids Clinic India Private Limited division, offers obstetric and paediatric treatment, a firm that caters to Indian clients in need of obstetrics and newborn care. Continue reading to learn more about the inception, the founder, the challenges and the leading values of Cloudnine hospital that made them a big success.
Founder Chairman & Executive Director, Senior Neonatologist As there were no specialisations in India at the time with the passion for saving smaller and premature babies, Dr R. Kishore Kumar left India shortly after earning his MD in Paediatrics in 1989 to pursue further training in Neonatology (a subspecialty of Paediatrics dealing with extremely premature and small infants for less than a year). After spending almost two decades abroad (four years in the United Kingdom, eleven years in Australia, and one year in the United States), Dr Kishore returned to India to recreate the triumphs he had seen elsewhere, and Cloudnine was born.
Dr. R. Kishore Kumar
Founder Chairman & Executive Director, Senior
“After spending 16 years abroad receiving my education and training from some of the world’s top institutions, and after being honoured by Bill Clinton in 2006 as the youngest and most highly qualified paediatrician in the world at the time, my wife and I came back to India to found Cloudnine to enhance maternal and newborn health care in the country,” adds Dr Kishore.
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Medical attention for mothers and newborns is a speciality of Kids Clinic India Private Limited. Aside from newborn care, the company also provides gynaecological & fertility services. Cloudnine Group of Hospitals is an Indian hospital network specialising in obstetrics and neonatology; it is a Kids Clinic India Pvt Ltd division based in Bengaluru.
Access to approved prenatal and well-child care, baby and maternal mortality prevention, maternal and child mental health, newborn screening, child vaccines, child nutrition, and other services are part of what is known as mother and child health (MCH) initiatives. The term “neonatal” describes a baby during the first 28 days of life. Specialised nurseries or intensive care units for newborns (also known as neonatal care) have been established since the 1960s. In 2007, Cloudnine was formed by Dr R. Kishore Kumar and his three co-founders to provide care to infants and their mothers.
Quality maternal care was our first emphasis; we knew that almost 180 moms per 1000 died during labour and delivery. Many more were becoming infected, experiencing pelvic floor injury, and having trouble nursing. Hospital birthing mothers received NO attention from anybody other than medical professionals. We aimed to alter this pattern by providing comprehensive treatment, beginning with prenatal classes and continuing through postpartum services, including physiotherapy and breastfeeding help for mothers and infants to decrease maternal and infant morbidity and pelvic floor injury, respectively,” says Dr Kishore, speaking about their motivation for starting the Cloudnine.
• Comprehensive Care for mothers and babies
• Celebration of the birthing
• Clinical Excellence – with a focus on saving smaller and smaller babies and babies with complicated problems too.
• “We maintained uniformly high levels of medical treatment 24/7.
• Our facilities were much better than those already in place; they did not look, feel, or smell like a hospital but rather like a five-star hotel, and they had everything a new mother and her infant might need to have a pleasant and safe experience.
• We were honest about our prices and responded quickly and effectively to comments and suggestions for improving our services.
• From day one, our medical practices were up to par with those of other developed countries.
• Cloudnine ensured that each location adhered to the same high standards. The leaders put a premium on upholding the company’s established values. They have an “induction” course, emphasising it from the ground up and ensuring everyone at the firm knows it.”
• Most outstanding achievements by Cloudnine Hospitals
• At six weeks postnatal, Cloudnine’s breastfeeding success rate is 95% (compared to 46% nationally), thanks to the 24/7 lactation care the units provide for new moms.
• All newborns are breastfed within the first half an hour of life.
• Despite having 24 locations throughout India, Cloudnine has maintained a maternal mortality rate of less than 10 per cent over the last ten years.
• India has the world’s best record for saving premature infants.
• Cloudnine’s results are on par with the developed world, and it is the only hospital group in Asia to be a member of VON (Vermont Oxford Network) for the last three years.
• Infection rates are much lower than 0.3 per cent (even though 2 per cent is considered tolerable by WHO).
• Since its inception 16 years ago, Cloudnine has been the first hospital system to mandate newborn screening for hearing and metabolic abnormalities.
• Cloudnine received Best Maternity and Newborn Care Hospital by Brands Academy and NDTV for five years in a row, beginning in 2010 through to 2015 and many others.
• Awarded Australian Service Excellence Award in 2010 for wonderful services.
• Listed in Forbes Magazine - as one of the “12 businesses” to watch out for growth in 2011.
• Awarded Leaders award by Economic Times in 2012 for our leadership in Women & Child care in India.
• Won “Dr S.S. Manchanda Neonatology Research Award Paper” in Pedicon 2012 for presenting: “A comparison of alternative risk assessment strategies for predicting significant neonatal hyperbilirubinaemia in late preterm, term & post-term infants. Is predischarge bilirubin required for all?” on the EVE of Cloudnine’s 5th anniversary (Jan 20, 2012).
• Mother Theresa Excellence Award received from Integrated Council for Socio-Economic Progress in recognition of praiseworthy services, excellent performance and memorable contribution to the overall progress of the society – received in Bangalore on Nov 25 2012.
• Issued by Fast Company as one of India’s ten most innovative companies in Jan 2012.
• Talent and Leadership Award issued by ET Now in Jan 2013.
• Pride of Karnataka Award in June 2015, Bangalore, India
• Cloudnine was selected as a case study for management success to the trainees in IIM-B, Bangalore, India and Cleveland University, Cleveland, Ohio, USA, in 2018.
• Received Times of India – Legends Award in Paediatrics in Dec 2018
• Great Place to Work Award 2020 – Cloudnine. GPTW in March 2021.
Cloudnine faced several challenges on its path to success. Some of the biggest challenges are as follows:
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Due to the unique difficulties faced by the healthcare and hospitality industries, educating all employees on the company’s core principles and mission took time.
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It was difficult initially because no one believed that a hospital dedicated only to caring for mothers and newborns would be financially successful. However, Cloudnine eventually persuaded private equity investors, and today many hospitals have followed in their footsteps.
In 2006 when Cloudnine began, India lacked the sophisticated maternity and newborn care equipment needed, so the group had to acquire numerous tools from other countries at great expense.
The leaders’ vision to create Cloudnine facilities that do not look, feel and smell like a hospital be converted into reality took a lot of effort & supervision.
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Even though Covid impacted Cloudnine like everyone else, the group managed to keep morale up via team motivation, rewards, patriotism, and other factors. Briefly:
• Unlike many other hospitals, Cloudnine kept everyone on full pay throughout the epidemic.
• Cloudnine guaranteed and supplied all safety and precautionary measures - such as N95 masks, Gowns, and protective clothing - at the hospital’s expense as needed.
• In the event of illness, Cloudnine treated everyone, regardless of whether or not they had health insurance, at no cost to them. The family would not have to pay anything out of pocket if they were ill.
• Since several Cloudnine workers were ill, the group urged them to come in and reimbursed those who did so for their additional hours.
• Furthermore, Cloudnine maintained spirits by offering awards and prizes to motivate the team.
Dr R. Kishore Kumar’s approach to leadership is flexible; they take cues mostly from Lord Rama, who famously led his army of vanaraas by example.
Unlike most other hospitals, which only provide medical treatment, we provide a whole spectrum of services for mothers and newborns. We go the additional mile to guarantee “that our idea that pregnancy is a wellness and not a disease” holds true and that mothers can bounce back quickly and easily after giving birth. With this, the company can differentiate itself from its rivals.
“Simply put, I like my work because I do not see it as work at all. I have no trouble with it since it is my calling, and I take pleasure in the joy I provide to the parents of even the sickest or most preterm infants. When we save a woman from a challenging pregnancy and delivery, I get a kick out of witnessing the relief on her family’s face. Ultimately, it is all worth it for your sense of accomplishment,” adds Dr Kishore while sharing why he loves to do what he does.
“We place a premium on new ideas inside the firm. We have always contributed to the creative process in two ways: through our use of new technologies and our efforts to develop better business methods. For this, we rely heavily on technology,” says Dr Kishore while talking about the innovation focus of Cloudnine. The following are a few examples of this:
When Cloudnine was three years old as a company, traditional phototherapy had already been replaced by LED in most developed countries in a few months. Despite being a relatively new hospital chain, the group made the necessary adjustments, which reduced the average length of stay (ALOS) for a newborn from three days to one, which saved money, increased revenue, and freed up beds for everyone involved.
Cloudnine was the first to apply “techno-tracking” to monitor patients’ progress from registration to consultation, shortening the length of each step to less than 10 minutes and cutting lab investigations to under 15 minutes.
The group is a pioneer in Tele-NICU, having successfully launched trial projects. “We have now incorporated the technology into our portfolio to provide much-needed services to India’s rural and underserved regions via a network of 15 command centres. Compared to the competitors, we have a superior infrastructure by a long shot. We want to grow into many more areas over the next 12 to 18 months. We are increasing our Tele-NICU efforts to minister to the unreachable in India. More and more areas of medical practice are starting to include AI,” added Dr Kishore about the innovative measures at Cloudnine.
Those who have accomplished a great deal in life tend to be open about the role their habits have played in their achievement. Therefore, the greatest method to “stand on the shoulders of giants” is to study the routines of already established businesspeople, thinkers, executives, and other achievers. Success or failure is ultimately determined by one’s habits, which in turn are built upon by their actions.
To really emulate someone, you must examine every aspect of their life and model your own after their every move. There have been many studies, books, and articles written on the methods used by successful business owners, but far less attention has been paid to the ways in which they spend their downtime. The affluent and the successful have habits outside of work that are worth exploring.
Those that regularly achieve their goals don’t waste their weekends sleeping in. That’s because much of research shows that keeping to a regular sleep-wake schedule is helpful for mental stability. An unstable sleep schedule may ruin the remainder of our week and throw off our internal clock. Successful individuals enable their bodies to keep a constant rhythm by waking up at the same hour on the weekends. Apple CEO Tim Cook gets up at 3:45 a.m., and Ellevest CEO and co-founder Sallie Krawcheck gets going at 8:00 a.m., so it’s no surprise that both of them are among the early birds. People like Oprah Winfrey, Michelle Obama, Mark Zuckerberg, and many more all make the most of their mornings.
One of the biggest mistakes individuals make after graduating from college is to believe that they have finished their time of learning. Learning is a lifelong pursuit and neverending process. There is always more to learn and develop within ourselves. It’s a fact that successful business owners have a knack for incorporating that kind of planning into their schedules.
Bill Gates, the great entrepreneur and philanthropist, is known to immerse himself in books during his “think weeks,” during which he takes a break from running his multibillion dollar businesses. Reading, taking online courses, and listening to podcasts on the weekends, during breaks, or while settling down before bed are all great ways to maintain learning and developing new skills, which is why they are essential for anybody who wants to keep progressing professionally and personally.
Good health is a major aspect in the achievement of business and professional goals. There is a lot of research showing a connection between physical and mental wellness. Even when they’re very busy, some of the world’s most successful businesspeople still make time to work out regularly.
The benefits of a healthy lifestyle extend well beyond the body. Moreover, it strengthens one’s mental and emotional health, which is often overlooked by business owners. The idea that one’s body and mind are intrinsically linked dates back thousands of years. If we take care of our bodies, we may expect to have more joy in life. Having a regular exercise routine and eating a balanced diet not only gives us more energy to
focused on our daily tasks, but also helps us establish more integrity in our lives. There’s no hiding the fact that healthy workers provide better results. Their concentration, stamina, motivation, and originality all skyrocket. These are only some of the numerous advantages of maintaining good health. So, if you want to bulk up, you should go the gym first thing in the morning, last thing at night, and every weekend.
Gary Vaynerchuk, a well-known authority on social media and business, is noted for putting in a full day’s work every weekday. On the weekends, though, he says, he goes “all-in on the kids” and spends as much time as possible with his loved ones. Success at business and at home do not have to be in a perpetual tug of war, despite common thinking to the contrary. People who have achieved a high level of material success nonetheless value interpersonal relationships highly and acknowledge their importance to their continued success and happiness.
Sacrificing our relationships for the sake of money prosperity is the most tragic thing that may happen to us in this life. The constant demands of work and social life, as well as the demands of our own personal pursuits, may make life seem like a juggling act at times. Finding that equilibrium, however inadequate it may seem at the moment, is a huge step forward.
People are more healthy and productive when they have something they like doing. These side ventures are often unrelated to their regular jobs and have little to do with producing money. Among the numerous possible hobbies include playing an instrument, hiking, taking photographs, penning a book, and so on. Activities like this provide mental space and prime the brain for high-stakes decision-making and strategic planning when the working day really heats up.
A successful business may benefit from numerous additional techniques and guidelines. Don’t beat yourself up if you feel discouraged by how far you still need to go after reading through all of those suggestions. Each of us is a work in progress. Sometimes it’s not as important to reflect on your past accomplishments as it is to anticipate your future successes. Therefore, remember to have pleasure in the trip. In the end, achievement is a journey, not a final objective. As an added bonus, it’s a humorous one.
Ever wondered how people construct their impressions of your business and the services you offer? How do organisations adjust their strategies in response to changing conditions in the market? Where does the government acquire its information on the challenges that corporations are facing? The answer is media. The media industry is one of the most crucial sectors in today’s world and has a critical significance to the processes of discovery, promotion, education, and the dissemination of knowledge. It is not enough for companies to rely on their own efforts to uphold themselves in the highly competitive work environment. Companies need effective marketing strategies that would help them create a strong brand image and project their services to the world. This is where media firms play a significant role by guiding businesses on how to best promote themselves to the public via advertising. Business Touch Magazine brings you DemandUp Media, the best-in-class media agency you can rely on for your business’s Advertising, automation, and other media management offerings and help raise your business’s demand by 4X.
Demanup Media is a media firm that operates out of Telangana, Hyderabad. The firm caters to a wide range of services in marketing, digital marketing, creative design, graphic design, email marketing, site development, and content production, that a business in today’s scenario requires to spread its core competence to the world and boost it needs to soar new heights.
DemanUp Media helps businesses with an exceptional knowledge of the ins and outs of personal branding to set the stage for a great brand image. The firm believes that even when the quality of the services provided by a business is unquestionably leagues beyond that of their competition, businesses are still leaving money on the table if they fail to present at the proper time at a suitable place. With the help of assistance from DemandUp Media, your business will be able to effortlessly cut through the noise of the internet and attract the consumers you deserve.
“The media is the most powerful entity on the earth. Because it controls the minds of the masses. The media has enormous power to bring change and influence people.”NEERAJ GOEL Managing Partner DemandUp Media
DemandUp
DemandUp Media provides facilities for getting a customised website developed just for your business. Additionally, the company will also provide you with one year of hosting, maintenance, and other services so that you do not have to worry about your online presence.
Social Media is a significant aspect that helps businesses create a strong presence in the market. In order to get your social media back into gear, you are going to need some new creatives, videos, and other social stuff. DemandUp helps you spread the word about them around the internet.
Do not let dealing with the company’s online reputation distract you from other productive things that need to be done. DemandUp will be in charge of managing all of your postings, answers, and other correspondence.
Investing in specific high-tech intelligent automation systems is necessary if you want to see a factor-of-four growth in the demand for your products or services. DemandUp media takes care of all the requirements and provides your business with the automation tools that would help raise the demand of your business by 4 times.
DemandUp Media is a creative firm dedicated solely to the creative aspects of marketing to present your businesses in the best possible way. Creative processes have the potential to either create or break your brand. Therefore, DemandUp Media approaches the creative aspects with the utmost seriousness. The company is well-versed in ensuring that your word is carried through the air where it should be.
A corporation’s most important stakeholder group is the media industry, which is included in the non-market environment. Both market and non-market stakeholders have something to gain or lose from the success of a corporation. Companies that focus on print, web, television, radio, or podcasting, as well as direct mail, are all included in the media industry, which is an important stakeholder. In addition, the Media plays a part in shaping the consumers’ perceptions of the businesses they patronise.
A Media company like DemanUp Media plays a variety of functions for your business, each of which allows you to exert influence on various aspects of your business like its online presence, its brand image, and the facilities that your business provides. No matter how great a business is, you will not achieve your peak potential if people do not know you or trust you. Information dissemination is one of the most critical responsibilities of a media company. To make informed choices, customers rely on the information provided to them by the media. So if you have professionals working day in and out to provide your business the spotlight it deserves, your business is highly likely to succeed.
The ability of customers to make informed choices about a business’s operations is one of the primary benefits that a business may derive from media. Media firms not only help businesses in reaching out to customers but also help them schedule their future endeavours by providing critical information about market trends and assisting them in making decisions on whether or not they should reduce pricing or construct new parks or make any other necessary changes in the business operations.
The media has an effect on consumers since it sways their attitudes towards companies, voting, and other political and social issues, as well as their purchasing choices. The government also receives information about significant events through the Media as well. Businesses with a solid commitment to social responsibility take preventative measures in reaction to potential problems, with the goal of avoiding the need for activists to intervene. Thus, every business owner on the planet needs to get in touch with a media firm to give wings to their business.
Nowadays, eco-friendly hotels are in high demand amongst vacationers. They are more and more prepared to shell out cash for eco-friendly and environmentally responsible vacations. Over eightyseven percent of those in a survey expressed an interest in ecotourism.
The first step on your green journey is here, and we can show you the way. In order to minimise your trip’s impact on the environment, consider these eight suggestions.
Let’s start by talking about some of the benefits of eco-friendly vacations. To start, it helps the planet, which is a very big deal. Global warming is exacerbated by CO2 emissions from transportation modes including aeroplanes, vehicles, and ships. It’s safe to say that global warming will have some very terrible effects. There are several reasons to try to stop this from happening, including the loss of biodiversity and the flooding of large cities.
Many respondents mentioned other motivations for seeking out eco-friendly modes of transportation. Over half of those who have travelled report feeling more motivated to protect the environment as a result of their time spent in natural settings (60%). The following are examples of such events:
Having seen the stunning natural wonders of the likes of rainforests and coral reefs (60%), 5.4% said they saw negative effects of tourism in the area they visited.
Having seen the benefits that ecotourism may bring to the local community (47%).
Having seen (42%), firsthand, the damage that non-sustainable tourism can do to a nation, There are several additional things you can do to lessen your trip’s environmental effect than just staying at an eco-friendly hotel. Here are eight simple suggestions for greener vacationing.
To minimise carbon dioxide release, it is advisable to forego air travel. However, if you really must take a flight, try to avoid booking back-to-back flights that cover very tiny distances. Compared to other modes of transportation, short-haul aircraft generates the highest level of pollution per unit distance travelled. One short flight is preferable than two lengthy ones, but taking the train is much more preferable.
So, skip the layovers. The more stops you make along the way, the more time you’ll spend in transit, which in turn increases your fuel consumption and your contribution to global warming pollution. You’ll be glad you spent the extra money on a direct flight instead of taking the cheaper option.
Use a flight search engine, like FlyGRN, that gives you the option to offset your flight’s CO2 emissions at no extra cost. FlyGRN receives a fee for each ticket sold, which is then invested in tree-planting and solar energy initiatives in India to compensate for your carbon footprint. How we do this is detailed in the following pages.
Perhaps this is something you’ve never considered, but flying economy is preferable than flying business. Airline passengers in the business class section produce much more greenhouse gas emissions than those in the economy section. To start, there is a huge difference in the amount of room required for business class and economy class.
Consider, second, all the resources needed to maintain the business-class airport lounges, spas, and other posh amenities. Both their water use and their trash output are far greater than those of economic class.
Do your best to minimise the weight of your belongings, too. Carrying a big baggage around on an aircraft uses more fuel than a lightweight backpack. You’ll be helping out your own back by doing this, too!
Sharing gas money, cutting down on pollutants, and meeting new people are all fantastic reasons to hitch a ride. And you don’t have to hold out a piece of cardboard and stand in the rain, hoping to get picked up. You may hitchhike without much hassle in the modern day by downloading an app like BlaBlaCar, iThumb, or Rideshare4less.
Another method to reduce your impact on the environment is to book your lodgings and transportation via eco-friendly travel companies. Although it is better for the environment to be close to home, there are instances when a longer trip is desired. If so, I recommend booking a room at an eco-friendly hotel like Loola Adventure Group. The best eco-hotel in Indonesia may be found here.
Choose a responsible tour operator, like Better Places Travel, to create your custom itinerary. They focus on eco-friendly luxury travel and exclusively use local guides. Keep in mind that although vacationing can increase your carbon footprint, it may also benefit your community.
The meat business, and specifically the production of beef, is the single largest source of pollution worldwide. Some experts claim that reducing one’s carbon footprint even more than giving up vehicles would be giving up beef and other animal products.
So, try to limit your consumption of meat, eggs, and dairy when on the road. You needn’t restrict this to the Christmas season, of course. The impact is dramatic if you also change your diet at home to include fewer or no animal products.
Do you know about the photographs of tourists cuddling tigers? The tigers are kept in substandard conditions and are only partially sedated. If the orphanage claims that the animals are being cared for, that they will be returned to the wild, or that they help preserve their species, it’s essential to verify these claims independently. Do not go on any elephant rides, either. Riding on the backs of elephants is one of the worst kind of tourist activities.
There’s a good reason why wild animals are still wild, and it’s not to draw in tourists. Only in their natural habitat can they really fulfil their role as a tourist attraction.
Don’t waste money on the hotel’s little shampoos and body creams; bring your own in reusable containers. This way, you won’t be adding to the garbage situation in your vacation spot. You may help reduce the use of disposable plastic by bringing your own reusable water bottles and bags.
Moving permanent residency from one country to another and getting a work, study, or visitor visa can be daunting and confusing. With many documentations and lots of legal information, the process can be a bit intimidating. Immigration Consultants come into play—having the proper knowledge can help you change your citizenship or inquire about other immigration services.
An immigration consulting service provider’s dedicated consultant is the chief contact point for people who emigrate from one country to another. The consultant provides the required legal information and assists with the documentation and immigration procedure to get the candidate into the country without any problem. They can also assist in setting up jobs, work studies, and travel visas for people probing to live in a new place for an extended time for academic and business purposes.
Immigration consultants are usually well-versed in the immigration rules and procedures required when entering and staying in a particular country. We, Business Touch Magazine, have with us one such company, which is relentlessly working for the immigration of people to various countries, GreenTree Immigration (GTI).
GreenTree Immigration is the finest and legit immigration service provider based out of India in major cities Chennai, Bangalore, Hyderabad, Coimbatore, and Kerela. GreenTree Immigration is ICCRC Registered & Authorized immigration consultant to provide immigration solutions. They evaluate candidates’ profiles to find shortcomings and customized immigration solutions under IRCC guidelines ensuring future rejections.
The whole team of GTI is committed to delivering top-notch, quality Immigration Services through well-trained, expert, knowledgeable, and experienced professionals backed by the latest technology. It will maintain its reputation for upholding the highest standards of decency and maintain its reputation for upholding the highest standards of decency and quality of service. GTI serves candidates who need immigration to countries like Canada, Australia, New Zealand, the United Kingdom, and Germany, to name a few. You may be planning to migrate to these countries or go for your higher studies; you may be planning to invest abroad or want to work there. GTI takes care of all your needs with years of experience and skilled professionals.
Since GTI focuses on immigration law, they can assist you with relocating to other countries permanently or temporarily as per your requirement. They can assist applicants with Permanent Residency applications, study, work, travel, or business applications. To be an Immigration Consultant, the Immigration Consultants of Canada means government agencies regulate it. GTI intends to protect clients’ interests and needs and ensure that everything is legal.
GreenTree Immigration provides excellent and complete solutions for hassle-free international immigration services. GreenTree was founded, fostered, and sustained by Rupan Raj, CEO, with a vision of providing honest and reliable immigration services to all who seek help for work, education, or travel purpose. Rupan Raj with tremendous experience in the immigration field. He started his
journey with an immigration company, where he worked as a best-performing employee and was determined to reach greater heights in this area with his expertise.
After getting rejected by many other firms, he returned with outstanding efficiency and zeal. Driven by a passion for serving clients better, GreenTree Immigration Consultants finally incepted. He is an immigration expert. He is an engineer and has significantly transformed GreenTree Immigration with all his skills into a successful organization.
Rupan quotes, “Be the change you want to see in the industry.”
Rupan has expressed his belief in running a business driven by values and principles. According to him, an entrepreneur should never do business for self-benefits or to make money. The company should focus on providing customer satisfaction.
He has advised young entrepreneurs to develop a burning desire to embrace change. He envisions a growing and challenging future. The company focuses on catering to its current clients to process their cases successfully. They have limited the intake of applications to enhance service quality. GreenTree management plans to increase its operations to other major cities in India without impacting its current reputation.
Fulfill your dream to make your new home in your dream country. Rewarding this dream, nevertheless, is a challenging task. You will have to show that you are knowledgeable enough to be able to enter a country like Canada, the UK, New Zealand, or Europe in a legal manner and be able to settle down comfortably. GTI is there with every step of the candidate to move towards fulfilling a long-cherished dream. Starting from the initial evaluation of your profile to preparing and submitting your file and finally assisting you in meeting all the mandatory requirements after you land in the country, you get a one-stop solution to all your immigration needs at GTI professionals.
At GTI, education is an indispensable aspect of forming a bright career for every student. Allowing the student to get exposure at the global level, which is considered vital in this globalization, no one can expect to get a degree from any college or university and get a satisfying job. The recruiters seek highly qualified candidates who are well acquainted with the global world. GTI promotes foreign education because a candidate gets the chance to interact on a worldwide level and understand global changes.
With a dependent visa, the dependents of a lawful migrant to a country, such as a spouse, dependent children, or parents, can arrive and stay in the country. Such dependents can apply for a visa to join the migrant in the country. To apply for the permit on behalf of the dependents, the applicant has to prove that he has enough funds to support the family members and will not rely on state or public funds. Dependents, on their part, will have to prove that they intend to live with the primary applicant during their stay and that their relationship is genuine.
There is a long, intricate process involved, and documents are required. The dependent visa allows professionals, students,
permanent residents, and others to bring their families from a different country to their new home country. GTI can help you understand the intricacies of the dependent visa process to reunite your family and build a happy life abroad.
GTI MAKES THE PROCESS OF IMMIGRATION SEAMLESS Submitting an immigration application can be long and complex, especially for those applying themselves. Ultimately, there is much information an applicant would need to understand before submitting a successful application. GTI assists you in speeding up immigration processing time and avoiding potential delays!
If you decide to process your immigration application independently, there is much room for error, as immigration can be a complex process. If you lack support within documents or have an error in your application, the process gets extended due to rejections. If you find yourself in a situation where expedited processing is vital, you can request consultants to expedite processing.
Immigration is not always straightforward, so GTI often provides a dedicated person to look after the process. Speaking and hiring an immigration professional with GTI assist you with your application processing. Not only do immigration professionals know the rules and regulations, which often change, and we also get frequent updates that could affect your specific case.
GTI specializes in immigration laws and has extensive experience in visa application. Remain updated with the changes in Immigration rules and often helps clients with a successful visa process. GTI offers customized services to meet visa requirements most cost-effectively.
Tailor-made service suits the candidate’s specific needs. A dedicated consultant will deal with an applicant from start to end and oversee the entire process.
GreenTree Immigration registered under a CICC representative (ICCRC recently changed to CICC), safeguards your Immigration dreams and case from unauthorized or Ghost Immigration consultants. Protecting inventions and avoiding rejections has earned us the title of Best Immigration consultant in Chennai, India. Under the CICC, members ensure that the consumers’ interests are protected by a strict code of professional conduct and rigorous section procedures and training. Under Canadian immigration law, only Canadian lawyers and Regulated Canadian Immigration Consultants (ICCRC members) now CICC can give immigration advice and represent you in your Canadian Immigration matters.
Being a customer-centric organization, GreenTree Immigration has harvested many loyal customers. All the company operations are prioritized based on customer requirements, earning them a reliable and trustworthy name in the immigration industry. Maintaining a solid foundation of values and principles, GreenTree Immigration represents itself for steady, controlled, and scalable growth.
Event management is one of the most significant business sectors on the planet. From 2021–2028, the worldwide events sector is projected to expand at a CAGR of 11.2%. People worldwide attend conferences, exhibitions, company meetings, weddings, and other social events. A stunning event management experience consists of various domains and dimensions, including logistics, entertainment, video, production, food, presentations, break-out sessions, social interaction, and pre-and post-event marketing are all essential skills for event planners. However, the technical aspects of an event are the most important. Successful execution requires the gathering to be uniquely planned to accommodate various backgrounds, lifestyles, and preferences of those attending. Therefore, in this edition of the Business Touch Magazine, we bring you one of the best in the industry, Hightech Office.
With a solid vision to ensure long-term customer satisfaction and loyalty by delivering personalised and unique experiences that exceed expectations and consistently providing quality tailored service Hitech Office was born in 2022 when the co-founders who were operating together in the event industry decided to combine their skills and experiences by creating Hitech Office: A dynamic event planning company providing exceptional service to businesses and individuals. Creative thoughts, innovative approach and attention to design detail sets Hitech Office apart from competitors. The company provides various services, from the creation of event websites, advertising on various platforms, media coverage, online ticketing, and others. In collaboration with the Palais Tazi, the leader in events in Morocco, the Hitech Office team has contributed to countless events, namely weddings, gala evenings, private parties, corporate events and film shoots.
The Founder
Fascinated by maths and puzzles, Mr Hicham Salim Lyoussi Started Hitech Office in 2022.
He is passionate about creating dynamic solutions that cater to the users’ requirements using analytical abilities and critical thinking.
“I get great satisfaction in working in the events industry, particularly in organising and executing events that far outshine the expectations of my patrons. When my customers are happy, I am motivated to keep improving,” adds Hicham Salim Lyoussi.
Hicham Salim Lyoussi
Founder & CEO of Hitech Office
Starting his professional journey in the hospitality industry as the IT manager for Abu Dhabi’s City Seasons Hotels. In late 2019, after two years of study, he began working as a full-stack developer to create digital solutions. With the help of a sales engineer, an infographic designer, an editor, a developer, and a digital marketer, Mr Hicham was able to put together a team that worked on several projects.
“After finishing college, I took over management of the ‘Palais Tazi’ communications and events department. I was a very active participant in a wide range of activities (weddings, corporate, galas, Hollywood movie shooting, diplomatic, fundraising, charity, and others) which led me to create Hightech Office.
Since innovation is essential in software engineering and event planning, the founder follows a more democratic form of leadership for the firm, inviting and encouraging everyone to share their thoughts and opinions to find the best solutions and boost morale.
“Since I like figuring out methods to apply technology to solve problems, I’ve always been interested in working in the IT sector. I attended one of the best colleges in Morocco and earned a computer science degree focusing on business intelligence and data science.
For as long as I can remember, I’ve actively participated in the many and varied activities held in our palace, Palais Tazi. Because of my extensive background in the industry and my enthusiasm for planning parties and other celebrations, I decided to strike out on my own and establish my own business,” says Mr Hicham while Talking about his involvement with the business world and the beginning of his business journey.
His approach to building a name for his business centres on having a solid digital footprint (particularly in social media) and strategic marketing to the target demographic. He firmly believes that the key to successfully expanding the brand is showcasing the appropriate goods to the relevant audience at the proper time.
“My French cousin working in commercials during Covid-19 suggested a project we could work on to help alleviate the healthcare crisis. The focus was on a telemedicine app that would enable people to consult with doctors without leaving their homes or standing in huge queues. I worked alone on the project from its inception until its completion and deployment,” says Mr Hicham.
For him, learning about the whole process of creation via this opportunity was quite beneficial. He learnt to handle digital projects (Decomposing a project into tasks, estimating and planning lessons and deadlines, choosing the right tech stack, budgeting, etc). His experience as an IT manager has equipped him with the management skills necessary to ensure that projects are completed on time and to the highest standards.
He has to lead many projects, lacking the workforce to fulfil them. As a result, he settled by expanding and by establishing a formal business and developing his staff.
“My father and I have been engaged in event planning for as long as I can remember, so I naturally picked up a great deal of knowledge and experience along the way. Further, I have amassed a sizable network of event service suppliers with whom I often interact. Until recently, our shows were in our own Palais Tazi event centre,” Adds Mr Hicham.
Mr Hichamhas created four mobile applications (A telemedicine app, an e-commerce app for grocery delivery, an ERP system and a wedding planner app). In addition, he has built websites for a wide range of businesses (pharmaceutical, real estate, renewable energy, commerce, education and others). He has been helping his customers by creating practical solutions and expanding his development team since day one, making him feel like achieving greatness.
As impressive as modern computing has become, the technical aspect of software development has never stopped throwing curveballs at developers in the form of rare and sophisticated defects. It took time and effort, but Mr Hicham and his team eventually got beyond those obstacles.
“Customers who are too picky and demanding were a constant source of frustration for me in both the IT and event planning industries. All the same, I am much better off now because I faced those obstacles and pushed myself to the edge of my abilities,” adds Mr Hicham.
“My whole event schedule fell apart because of COVID. It was strictly banned for event spaces to hold any events at all. On the other hand, I invested in expanding my internet following and boosting my profile. In this way, I was able to quickly get new clients after the conclusion of the COVID pandemic,” says Mr Hicham.
In terms of information technology, the team quickly adjusted by working remotely, which proved to be a more effective and efficient method of operation. Furthermore, Innovation served as a basis for the growth of Hitech Office. It takes a lot of ingenuity and originality for professionals working in IT and events to set themselves out of the pack. People can learn new things quickly and readily nowadays, so they regularly produce ground-breaking innovations and ideas. Continuing one’s education and professional growth is the best way to keep up with the latest breakthroughs in one’s field, per Mr Hicham. That’s why he provides his staff members access to a wide range of educational resources so that they can stay current.
“In the next 12 to 18 months, I will concentrate on expanding my business to accommodate the rising number of project requests and the high standards set by my customers.
Our mission is to become the go-to event planning firm in the country by exceeding our customers’ expectations with firstrate, cost-effective services tailored to their individual needs,” adds Mr Hicham while talking about the prospects of his company.
Aworld without the Internet is hard to fathom. It’s become a need in today’s society. It’s hard to imagine life before the Internet, particularly in light of a global pandemic that has undoubtedly increased the urgency with which most of us turn to the Internet for our professional, interpersonal, academic, economical, and recreational requirements. The Internet has undergone profound changes over the last three decades as our dependence on it has grown. In addition, Web 3.0 is already readily apparent as the next logical step in its evolution.
The relevance of these augmented updates may be better understood if we go through some historical timelines. When the World Wide Web first went live, it was a read-only experience. It was a huge step forward since it made published material available to people all over the world, even if only a select few could access it. Such websites would be readable and navigable, but wouldn’t allow for much interaction from the user’s end. Moreover, search engines were not as sophisticated in this incarnation (at least this iteration saved people from worrying about SEO and page rankings).
The advent of Web 2.0 made it possible for users to actively participate in the creation of digital content. It would allow users to establish unique online identities for themselves and their businesses, which would have far-reaching implications for business in general and e-commerce in particular by allowing startups to advertise their wares to a worldwide audience of potential customers at cheap cost. With the advent of cloud computing, data and infrastructure management underwent a sea change. By delivering data and linking it via data centres all over the world, cloud providers have reduced the need for extensive physical infrastructure. Companies may now affordably expand their operations because to the availability of outsourced data storage, processing power, and management systems.
What’s more, it meant that anybody with access to the Internet could submit information to a worldwide audience, spawning the globally pervasive habit of blogging and providing fuel for user-published sites like Wikipedia, which went on to achieve phenomenal success. It is also impossible to discount the role Web 2.0 played in facilitating the development of social media platforms like MySpace and, later, the even more explosive Facebook, Twitter, and YouTube as the user-generated content revolution reached a new level of intensity.
In other words, the third generation of the World Wide Web, also known as the decentralised web, is made possible by distributed ledger technology. As opposed to storing information in centralised databases, its primary focus is on establishing decentralised links between data using intelligent machines that can analyse data just as well as humans. This next version of the Internet will be more sophisticated and powerful in terms of information processing, allowing people and machines to connect with data more effectively. This is due in large part to the role artificial intelligence (AI) will play.
Ultimately, this will help computers to better understand the semantics of the data, allowing for far more nuanced interactions for end users.
The inadequacies of Web1.0 and Web2.0 informed the creation of Web3.0. User trust, privacy, and transparency are just some of the issues that its decentralised design hopes to address. In today’s fast-paced corporate world, this fluidity may signify a great deal because to the natural communication it facilitates between people and technology.
• Less Middleman:
By using blockchain networks of decentralised nodes that can validate cryptographically protected transactions, it is unnecessary to depend on a single centralised institution as the source of truth. Smart contracts, on the other hand, may execute themselves and do away with the necessity for a middleman.
• Data Ownership & Sharing: Many people expect a shift from Web 2.0, where large centralised entities provide services and access to their platforms in exchange for users’ personal data, to Web 3.0, where users can participate in the network through decentralised applications without their data being exploited for financial gain. Data is no longer privately held; rather, it is publicly accessible via a variety of applications and services that offer it in different ways. Most importantly, individuals will once again have complete authority over their own data.
• Wider Digital Transformation: Many believe that Web 3.0 will be a “spatial” web, in which digital information will exist in space and become more disassociated from the real world, and that 3D graphics will play a crucial role in this transition. With the help of cutting-edge technologies like augmented and virtual reality, 5G networking, the IoT, artificial intelligence (AI), and blockchain, the boundaries between the virtual and real worlds may be erased, paving the way for a truly seamless 3D Web. Successful 3D designs are already being used in a variety of online and mobile applications, including video games, museum guides, and virtual tours of homes.
• Connected Ecosystem: With Web 3.0, peer-to-peer communication and flexible governance will enable enterprises future-proof themselves and make a smoother push into the next digital age by facilitating the sharing of relationships between participants. Through these connections, a vibrant community has emerged, one whose members may pool their talents to address issues that have languished unsolved for far too long.
Live Examples of Web 3.0
Web 3.0 tools like Wolfram Alpha and Apple’s Siri are able to distil vast amounts of data into usable knowledge and relevant outcomes.
Wolfram’s search results stand out from those of competing engines because of the breadth of information they provide. To put it another way, the analytical and graphical representations it offers make the data it contains more trustworthy. It’s as if the outcomes are specifically designed for you.
In contrast, Siri uses artificial intelligence and voice recognition algorithms to provide information and carry out actions. Searches conducted using classic technologies (Web 1.0 and 2.0) do “word for word” matching of textual content posted to the Internet.
That is to say, it often adds information bias depending on what is most numerous, leading to the concealment of that which is now most important to the user.
The new Internet will provide a better tailored experience for each user, enhanced search engine functionality, and decentralised advantages that will help create a more democratic and cooperative online community. When users have complete control over their information, a multitude of new developments will become possible.
Web 3.0 will make the Internet an even more integral part of people’s lives, which is hard to fathom given the influence smart gadgets have already had on our routines. Almost all of today’s typical offline devices, such as household appliances and, transit will become part of the IoT economy. It will communicate with its self-driving servers and dApps, expanding into uncharted digital territories like blockchain and digital assets to fuel an avalanche of 21st-century technological “miracles.”
