Volume XLIII, Number 1 • September/October, 2021
Historical Attractions and Museums page 16
Shopping, Dining & Lodging page 21
Places for Summer 2022 page 8
Student and Senior Tours page 11
contents
SEPTEMBER/OCTOBER 2021 Volume XLIII, Number 1
STAFF
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Editor & Publisher . . . . . . . . Larry Plachno Business Manager . . Nancy Ann Plachno Typesetting/Page Layout . . Sherry Mekeel Web site . . . . . . . . . . . . . Jake Ron Plaras Advertising . . . . . . . . . . . . . . . Sara Morris Publishers Assistant . . . Katelyn McWethy
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Bus Tours Magazine 9698 W. Judson Road Polo, Illinois 61064-9015 Phone: (815) 946-2341 Fax: (815) 946-2347 Web site: bustoursmagazine.com Advertising
Central/International West
midwest@busmag.com – (815) 946-2341
21
16 Guides 8
11
16
PLACES FOR SUMMER 2022 Are you looking for places to bring bus tours in 2022? Here are several locations that will give you an idea of where to start. They include places in Iowa, Michigan and Vermont that are inviting bus tours.
STUDENT AND SENIOR TOURS Students and seniors make up a substantial amount of the people on bus tours. If you are looking for places to please your patrons on student and senior tours, check out these details on suitable locations in New York as well as a faith-based location in Ohio.
HISTORIAL ATTRACTIONS AND MUSEUMS Stops that offer a look into the past are both educational and interesting to bus tour passengers. Here are some ideas for locations that you can add to your next tour. These include the George Bush Library and Museum, Steubenville in Ohio, Martinsburg in West Virginia and Lamar County in Texas.
Guides 21
SHOPPING, DINING & LODGING Lodging and dining are major parts of any bus tour while shopping is a popular addition and often welcomed by many passengers. Here are a couple of examples in Pennsylvania, Missouri, Illinois and Ohio that are sure to please the people on your bus tour.
Features 4
BUZZ ON THE BUS News and items of interest for bus tour planners.
And More 28 29 30
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by Catherine Heeg
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Rocky Gap Casino Resort is located in Flintstone, Maryland in beautiful Rocky Gap State Park in the heart of Alleghany County. Rocky Gap offers a casino, hotel, comedy club, three restaurants and a deli, a spa, indoor pool, fitness center and several outdoor recreational activities. It is a popular location with bus tours. ROCkY GAP CASINO ReSORT. BUS TOURS MAGAZINE (ISSN 0199-6096) is published six times annually by National Bus Trader, Inc., 9698 W. Judson Road, Polo, Illinois 61064. Subscriptions, $15 (in US funds) annually, Canadian & International $20 (in US funds). Printed in U.S.A. Periodicals postage paid at Polo, Illinois 61064 and at additional mailing offices. POSTMASTER: Send address changes to BUS TOURS MAGAZINE, 9698 W. Judson Road, Polo, Illinois 61064. Change of Address: Please send old mailing label (or old address and computer number) as well as new address. Advertising: Display advertising rates sent on request. Advertising deadline is the last day of the second month preceding publication. Founded in 1979, BUS TOURS MAGAZINE is the oldest independent magazine in the bus and group tour market. Circulation includes bus and group tour planners in the United States and Canada regardless of affiliation or whether commercial, private or corporate or group leader. The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher. The name BUS TOURS MAGAZINE and the logo incorporating the passengers, bus and destinations are trade marks of National Bus Trader, Inc.
Bus Tours Magazine / September, 2021 • 3
Buzz on the Bus News and notes for bus tour planners Louisiana Purchase Historic State Park Louisiana Purchase Historic State Park, located near Brinkley, reopened in April after renovations to preserve this National Historic Landmark. While smaller than most Arkansas state parks, the site is of major significance. The park protects the initial point of the Louisiana Purchase Survey of 1815, which is a vital, fixed coordinate for land surveying across the western United States. The initial point was later rediscovered by land surveyors in 1921. Then in 1926, the Daughters of the American Revolution placed a granite monument commemorating its significance. The nearly 40-acre plot that surrounds the granite monument was acquired by Arkansas State Parks in 1961. Water tupelos and cypress trees tower above the wetlands, transporting visitors back in time through land untouched by the surrounding agricultural industry. This headwater swamp environment is one of the few remaining; it was added to the Arkansas Natural Heritage Commission’s System of Natural Areas in 1977. In 1993, the site was designated a National Historic Landmark.
Louisiana Purchase Historic State Park
For nearly 100 years, the granite monument rested in the bed of the wetlands.
intendent Molly Elders said. “We’ve also
Arkansas Delta Byways Launches
Over time, the monument began to sink.
cleaned and repaired the boardwalk, installed
New Tourism Games
Today, you can walk a winding 800-foot,
a vault restroom facility and made walkway
elevated boardwalk through the wetlands
and parking lot improvements.”
area to reach the location of the granite
“The park is one of the most historic
Submitted by Delta Byways Arkansas Delta Byways, one of the 12 regional tourist associations recognized by
places in Arkansas. It is the roots of America’s
Arkansas Tourism, has introduced two new
“In the past, the monument was often
settlement west of the Mississippi River. I’m
interactive games – a trivia game and a
monument.
submerged in the wetlands. To protect this
delighted that it is once again open to the
Scenic Byways Challenge – aimed at
historic landmark, we have raised the mon-
public with great improvements to its
educating visitors and residents about the
ument from the waters and set a new base,”
access,” State Parks Recreation and Travel
historical region.
Louisiana Purchase Historic State Park Super
Commissioner John Gill said.
4 • Bus Tours Magazine / September, 2021
Buzz on the Bus The games were created in conjunction with Eksplor Gaming. The
will focus on the series Selfhood, Come to Selfhood, A Lynching's Long
company creates apps designed to create unique, competitive and
Shadow, After Selma, Evidence, Unrest in America, and finally, premier-
fun experiences for visitors to travel- and tourism- themed towns,
ing at the George Eastman Museum, the autobiographical series Love
attractions and historical sites.
Without Justice.
The trivia game features 14 questions with multiple choice answers
“McFadden considers the contemporary condition of Black life
that link to each of the attractions featured. There will be a quarterly
while referencing U.S. history as a means to rediscover and define
prize drawing for those who play, with extra entries for those who
the Black self,” said Dr. Bruce Barnes, the Ron and Donna Fielding
complete the trivia game.
Director of the George Eastman Museum. “The Eastman Museum is
The Scenic Byway Challenge features the interpretive centers for
committed to supporting artists who advance social justice, using
Crowley’s Ridge Parkway and Great River Road, located throughout
photography and moving images to provoke critical thinking, encour-
the 15-county Arkansas Delta Byways region. Players can choose
age dialogue, educate and effect lasting change.”
between Crowley’s Ridge or the Great River Road and then visit the specific interpretive centers for that scenic byway. Those players who visit each of the byway’s interpretive centers (15 for the Great River
Museum of Selfies The LINQ Promenade, the open-air dining, retail and entertainment
Road and nine for Crowley’s Ridge Parkway) will be sent a special
district in the heart of the Las Vegas Strip, welcomed the new, permanent
gift.
location of the Museum of Selfies on June 1. The interactive exhibition
Both games will run through May 1, 2022. To play, visit DeltaBy-
provides guests premium selfie opportunities featuring works by artists
ways.com/games. To learn more about the entire Arkansas Delta
from around the world. Museum of Selfies will be located on the Prom-
Byways region, visit DeltaByways.com.
enade next to the Welcome to Las Vegas gift store. “With the opening of Museum of Selfies, The LINQ Promenade
George Eastman Museum
continues to be the premier location for world-class attractions on
The George Eastman Museum will open the major new exhibition
the Las Vegas Strip,” said Tonia Chafetz, general manager of The
Joshua Rashaad McFadden: I Believe I’ll Run On in its main galleries
LINQ Promenade. “We look forward to welcoming this top-rated
on Friday, November 5, 2021. The exhibition is an early-career survey
museum to our impressive collection of attractions, such as the High
of the Rochester-based artist’s work, in which McFadden critically
Roller Observation Wheel, Fly LINQ Zipline, VR Adventures and I
examines the racism and anti-Black violence that Black Americans
LOVE SUGAR—one of the world’s largest candy stores.”
have experienced from slavery to the present. To this end, McFadden
A family-friendly attraction, Museum of Selfies will feature iconic
explores how racism, masculinity, sexuality and gender impact Black
photo opportunities made famous by celebrity visitors at its Hollywood
Americans, while at the same time he envisions Black life liberated
location, such as the mind-blowing Upside-Down room, the joyful
from these strictures. The exhibition will be on view through spring
Emoji Pool, the optical illusioned-filled Bathroom Selfie and many
2022.
more. New vignettes exclusive to the Las Vegas location will include
In his practice, McFadden works across genres, encompassing
the Private Jet Experience, an installation built to give all visitors the
social documentary, reportage, portraiture, book arts and fine arts to
chance to plunge themselves into the world of luxury. Visitors are
explore “being-ness.” Joshua Rashaad McFadden: I Believe I’ll Run On
encouraged to use their smartphones and selfie sticks to make the
Eastman Museum
most of the opportunity to capture hundreds of stunning photographs. Museum of Selfies will be open Sunday through Thursday, 10 a.m. to 10 p.m., and Friday and Saturday from 10 a.m. to midnight. Museum of Selfies will be located at The LINQ Promenade at 3545 S. Las Vegas Blvd., Ste. L-07B, Las Vegas, NV 89109. For more information about Museum of Selfies, visit SelfieVegas.com or follow on Instagram and Facebook.
Alcatraz East Crime Museum Crime fighting is not just for humans. There are furry friends throughout the country that also help to solve crimes. Alcatraz East Crime Museum is highlighting the importance of police service animals in a new display. The exhibit opened on July 23, 2021, and as part of the exhibit, they will have on-going guest appearances from varying Bus Tours Magazine / September, 2021 • 5
Buzz on the Bus
departments. The first of which will be the morning of the launch
According to the National Police Dog Foundation, the most
from 9:30 a.m. to 12:30 p.m., where guests can meet local K9s from
popular dogs used in police work are German Shepherds, Belgian
the Tennessee Bureau of Investigation (TBI).
Malinois and Dutch Shepherds. They report that the dogs typically
“Police animals do important work and we are happy to help put
start working when they are 12-15 months old, and they retire
a spotlight on them,” states Summer Blalock, sales and marketing
around age 10. The training for such a dog costs between $12,000
manager for Alcatraz East. “We are pleased to partner with TBI, so
to $15,000 per dog, depending on the length of each class they
our guests can learn about these spectacular K9s and what it takes
take. The dogs are trained in a variety of areas, including obedi-
to train them.”
ence, agility, tracking, evidence searches, open area and open
All the K9s from TBI are expected to be at the museum, barring
building searches.
they are not called to duty. The K9s expected include four arson dogs (Faith, Diesel, Honey and Millie), and Zeus, which is an electronic storage detection K9. Faith is the agency’s first accelerant detection canine and special-
Brandywine Unveils a New Bronze Sculpture Following its grand reopening to the public, the Brandywine River Museum of Art has unveiled a towering new sculpture at its front
izes in sniffing out evidence at fire scenes around the state. Honey
entrance by local artist Rikki Morley Saunders. Titled Tipping Point
was part of the “Puppies Behind Bars” program before becoming an
(2019), the sculpture is cast in bronze and features two majestic and
accelerant detection canine. Millie and Diesel are also both accelerant
fearsome peacocks intertwined in mid-air battle.The life-sized sculp-
detection canines, while Zeus is TBI’s only dog trained to detect odor
ture measures almost seven feet tall with a length of six feet and a
from chemicals consistent across all electronic storage devices.
width of more than five feet.
Some of the featured items in the new exhibit will include horse-
Inspired by nature, Saunders focuses exclusively on animals in
shoes from the New York City Mounted Police unit, a K9 vest used by
her sculptural practice, capturing the passion and spirit of various
a Pigeon Forge Police dog, and information that sheds light on the
creatures in intricate detail based off her direc study. In Tipping Point,
important work that animals do to help in law enforcement.
the artist’s largest work to date, Saunders explores the drama of pea-
6 • Bus Tours Magazine / September, 2021
Buzz on the Bus cocks, conveying the complexities of a bird that is prized for its serene beauty – yet is also remarkably strong and fiercely territorial. As portrayed in Tipping Point, peacocks fight by rising into the air on their massive wings and using their beaks and talons. Despite the weight of the bronze, Saunders created a buoyant, spiraling composition that reveals and obscures aspects of the two birds as you walk around it. The sculpture symbolizes defining moments – the tipping point referenced in the title is revealed here as the last moment in which an action can be stopped without repercussion. Based in Chester County, Pennsylvania, the artist has exhibited at the Hudson River Museum, Yonkers, New York; the National Sculpture Society; Brookgreen Gardens; Murrells Inlet, South Carolina; and The Philadelphia Show, presented by the Philadelphia Museum of Art, where her work was included in the collection curated by Martha Stewart. Saunders is also included in many prestigious private collections across the United States and Europe. A fellow of the Pennsylvania Academy of Fine Art, Saunders is an active member of the National Sculpture Society, the California Art Club, the Society of Animal Artists and the Audubon Society. In addition to Tipping Point, the Museum’s campus grounds are home to four other bronze sculptures: Boy with Hawk (1971), by Charles Parks (1922-2012); Miss Gratz (1984), by J. Clayton Bright (b. 1946); Helen (1989), by André Harvey (1941-2018); and R. B. (2004), by Dan Ostermiller (b. 1956). Formerly at the entrance to the Museum, Boy with Hawk was recently relocated to a new home on the Brandy-
Tipping Point
wine’s campus overlooking its Monarch Migration Station, which features plantings of milkweed and other native flowers enjoyed by local pollinators. The late artist Charles Parks originally intended for this sculpture to be viewed at ground level so that visitors could inter-
information about visiting the Brandywine can be found at
act spatially with the larger-than-life figure and could see the details
brandywine.org/now-open.
of the doves and hawk. The sculpture’s new location along the Brandy-
The Brandywine River Museum of Art features an outstanding col-
wine’s inner campus trail will offer visitors a fresh perspective of this
lection of American art housed in a 19th-century mill building with
beloved sculpture surrounded by nature.
a dramatic steel and glass addition overlooking the banks of the
Capacity limits and other safety measures, including timed ticketing, remain in place and will be adjusted as needed. Up-to-date
Brandywine. The Museum is located on Route 1 in Chadds Ford,
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Pennsylvania. .
NEWS RELEASES WANTED
Bus Tours Magazine actively solicits news releases on:
• Attractions • Casinos • Hotels & Resorts
• Railroads • Restaurants • Shopping
• Theaters • Museums
E-mail: editorial@busmag.com Phone (815) 946-2341 9698 W Judson Rd., Polo IL 61064
Bus Tours Magazine / September, 2021 • 7
Places for Summer 2022 Fort Madison
Courtesy of Jordan Reynolds
City of Fort Madison
receiving rations from Saint Louis and not
Road also acts as a gateway to Iowa’s Historic
Fort Madison is arguably one of the most
being able to forage outside of the fort walls,
Hills Scenic-by-Way that passes through The
historic communities in Iowa. Its namesake,
the decision was made to abandon the fort,
Villages of Van Buren and surrounding com-
Fort Madison, the first U.S. military establish-
burning it in their wake as they escaped
munities. With local flair such as rodeos, music
ment in the upper Mississippi River Valley,
under the cloak of darkness, earning the area
festivals, county fairs, strawberry, watermelon
means that it is the location of Iowa’s only
the nickname of “Potowonok” a Native
and sweet corn festivals, you should come and
military battlefield, as well as making its his-
American term for ring of fire.
toric downtown the location of the oldest
Becoming a territorial city in 1838, Fort
military cemetery in the state of Iowa.
Madison would become home to The Iowa
experience Fort Madison and all that the State of Iowa has to offer.
Jackson, Michigan
Twenty-two soldiers died there and are
Territorial Prison. This frontier prison would
buried in the vicinity of the ruins of the orig-
remain operational until 2015, when the state
Jackson’s perfect central location at the
inal fort.
would close the oldest continually used pen-
crossroads of Michigan’s Lower Peninsula
U.S. soldiers followed the Mississippi River
itentiary in the United States. This old prison,
makes it a motorcoach-friendly destination
to this location in 1808, honoring the 1804
along with Old Fort Madison, The Santa Fe
ready for visitors at any time of the year. Jack-
Treaty of Saint Louis. These soldiers would
Depot and 18 different districts and structures
son has been described as a smaller town
construct a Factory Outpost along the Mis-
are on The National Park Service’s list of His-
with a big city feel. Its colorful attractions are
sissippi that would stand at this location until
toric Places.
perfect for your next group excursion.
the fall of 1813, when the U.S. troops would
Fort Madison offers unique shops and din-
Learn Jackson's pivotal role in the Under-
burn the location as they retreated down-
ing venues, as well as small eclectic museums
ground Railroad as your tour downtown Jack-
stream. The War of 1812 had taken hold. Not
and art galleries. Its location on the Great River
son and visit the historical locations signifi-
8 • Bus Tours Magazine / September, 2021
Guide: Places for Summer 2022 as you walk or drive through Jackson’s Bright Walls murals and experience the creative beauty for yourself. Take the self-guided tour when you download the Experience Jackson Tours app. You can marvel at St. Demetrius Orthodox Church’s floor-to-ceiling frescoes or the prized artifacts and galleries inside the Ella Sharp Museum. More of an outdoorsy group? Get a breath of fresh air while on horseback, on a birdwatching tour or paddling one of Jackson’s waterways. Whether you are in town for a quick stop or a multi-day excursion, groups of any size can be accommodated.
Morse Farm Montpelier, Vermont “Let me explain something about farm people – we share a deep physical connection to the earth. We all work hard and are proud as can be about what we do,” says Burr Morse, the current owner of Morse Farm. This family-owned maple sugarworks began in 1814, when James Morse first settled in Vermont. Today, the maple syrup is made by Burr and his family, whose ancestors were taught cant in the journey to freedom. This tour is available as a self-guided walking tour or a guided tour with a step-on.
to tap maple trees by Native Americans. Morse Farm is open year-round, and each season offers a mem-
Is history your thing? Discover the prison mecca that blazed the
orable outing for bus tours passengers. Visitors can enjoy a live
way for the correctional system we have today. Explore Jackson’s
presentation or video about maple sugaring and the Morse family
storied prison history with a tour of Jackson’s “Old Prison” by Original
in the woodshed theater; examine the equipment used for maple
Jackson Historic Prison Tours. What about arts & culture? Be inspired
sugaring in the Sugar House; trek the Maple Tree Trail and witness
Bus Tours Magazine / September, 2021 • 9
Guide: Places for Summer 2022 how the sap is collected. Visitors can also sample a variety of maple syrups and
Morse Farm
maple- flavored treats, visit and outdoor museum that includes an antique replica of the Vermont State House and shop for authentic maple syrup and other specialty foods, as well as a full array of gift items. Selections can be mailed from the store or carried out. The two most popular seasons for tours are spring and fall. Tree-tapping (or sugarin’) takes place in the spring, has a short three- to five-week run, and begins anywhere from late February to mid-March and goes through early April, depending on weather conditions. During this harvesting, tour passengers can witness the maple sap being boiled down into syrup in the Sugar House and get a taste of “Sugar on Snow”- hot maple sugar that turns to
sengers can enjoy a maple creemee (soft
maple leaves. No on-site dining is avail-
taffy when it is drizzled over shaved ice
serve ice cream flavored with authentic
able, but maple creemees, Sugar on Snow
(served with a fresh donut).
Vermont maple) and stroll the nature trail
and other treats, such as milkshakes and
to take in the brilliant colors of the sugar
floats, are offered for sale (drivers and
Of course, fall is the prime tourist seaC son in Vermont. At Morse Farm, tour pas-
escorts get a free sample). Morse Farm welcomes bus tours anytime of year, with 20-minute guided tours available for a small fee (self-guided tours are free.). Because of the volume of visitors during autumn, reservations are required from mid-September to mid-October. Buses can drop off and pick up passengers at the main entrance and park in the adjacent *
lot. Tour planners should allot 7 77 77 7 77at least 7 one hour for the stop. For more details and reservations, e-mail Glee@MorseFarm.com.
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Lose Yourself Discover Yourself Dillon Montana Visit our website at: visitfortmadison.com
1-800-210-TOUR (8687)
10 • Bus Tours Magazine / September, 2021
Bus Tours Welcomed VisitDillonMT.com 406-683-5511
New York City
Student and Senior Tours The Five Boroughs
revival of Company. Shows returning this fall
ture into the spotlight, but there is more to
of New York City
include perennial powerhouses Chicago,
explore. El Museo del Barrio’s fine arts exhi-
Hamilton, The Lion King and Wicked.
bitions, educational programming and cul-
by Ali B Zagat New York City is always happening. Everywhere you look, there is something new
tural celebrations are a great entry point. Cultural Vibrancy
(or renewed) to see, do, taste and experi-
The cultural contributions of NYC’s
ence – and an opportunity that bus tours
diverse communities are undeniable. Just
In NYC, dining is an experience – not a pit
look to the cuisines of Queens; send buses
stop. The spacious Bronx Beer Hall is ideal
to Flushing for dumplings and Astoria for
for groups and sits amid the Bronx’s Little
should not pass by.
Live Theater
souvlaki.
An Unmatched Dining Scene
Italy: Arthur Avenue. Outdoor dining is
The reilluminated lights of Broadway will
Black culture shines citywide, and The
another great option for large parties – the
beckon buses to the Theatre District. All of
Museum of Contemporary African Diasporan
setups at Boucherie West Village and Scar-
this season’s new plays are by black play-
Art showcases groundbreaking exhibitions
petta are especially spectacular.
wrights; Thoughts of a Colored Man is the first
and workshops. The Apollo Theater and
play in Broadway history to feature a black
Black Spectrum Theatre host film screenings
Melba’s, a destination for comfort food. Pizza
writer, director and cast, as well as a pre-
and live productions featuring black creators.
connoisseurs will debate the merits of Philom-
dominantly black producing team. Sondheim
Now a major motion picture, In The
ena’s Pizza’s Neapolitan-style vs. Amorina
fans will not want to miss the West End
Heights brought the city’s vibrant Latino cul-
Cucina Rustica’s Roman-style thin-crust pies.
Clients can nourish body and soul at
Bus Tours Magazine / September 2021 • 11
Guide: Student & Senior Tours
Cycle to generate your own power using only your legs at the Hawkins Point Visitors Center in Massena
A guided tour group experiences the dramatic views of the Niagara River and a Canadian hydropower project across from the Power Vista on its outdoor deck in Lewiston. There is no time like the present to promote bus tours to the five boroughs. For more information and ideas, visit New York City’s official guide at NYCgo.com.
New York Power Authority
Power Authority, the largest state electric
famed cinematographer Douglas Trumbull.
utility in the nation
Test your skill as a drone pilot flying over
Journey through the past, present and
huge transmission towers. Tinker in an old-
future of electricity at the John S. Dyson New
fashioned electricity lab like inventor Thomas
York Energy Zone in Utica, adjacent to the
Edison. Learn the history of electricity.
Utica Zoo.
21st century power generation meets 19th
Enjoy hours of free “Powerful Fun” at the
At New York State’s first and only learning
century living will at the Blenheim-Gilboa
New York Power Authority’s Visitors Centers
center for everything electric you will be
Visitors Center and Historic Lansing Manor.
across the state. They are easy to get to with
immersed in the 3-D Movie Imagination by
features to make all bus tours welcome including ample free bus parking, driver rest area, guided tours, areas for brown bag dining and handicap-access. Niagara Power Vista, a USA Today “10 Best in Niagara” is just minutes from Niagara Falls at the Niagara Power Project in Lewiston. Discover more than 50 interactive energy and steam-focused exhibits plus stunning views from 350 feet above the Niagara River Gorge. See the producer of the largest amount
VISIT THE
Chautauqua Lake Erie Region
Plan Your Group Adventure
Play, Laugh, and Learn in the Chautauqua-Lake Erie Region, home to the Lucy-Desi Museum and the National Comedy Center. Enjoy a cruise aboard the Chautauqua Belle, learn the history of the Dunkirk Lighthouse and taste the flavors of local wine from Lake Erie Wine Country.
electricity in New York State – the Niagara Power Project – owned and operated by the "³¤{qUÙ1( U1s1 U1¤ ʵ 1Ï 1 U1s"1¤ ʵ q{ 1ɗ
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12 • Bus Tours Magazine / September 2021
866.908.4569 11:50 AM
Guide: Student & Senior Tours Housed in a 19th-century dairy barn, the visitors center features interactive exhibits demonstrating the unique way the BlenheimGilboa Pumped Storage Power Project makes power. Listed in the National Register of Historic Places, the manor is an early American country estate filled with authentic furnishings and is an example of Federal period architecture. Enjoy the power generation journey in a dramatic setting at the Frank S. McCullough, Jr. Hawkins Point Visitors Center and Boat Launch at the St. Lawrence-FDR Project. You will find panoramic views of the power project and St. Lawrence River. Interactive exhibits help you understand hydropower. See the magnificent walnut wood map portraying the travels of 16th century French Explorer Jacques Cartier in the St. Lawrence region. Get ready. An electrifying experience awaits at the New York Power Authority’s Visitors Centers.
14 • Bus Tours Magazine / September 2021
Guide: Student & Senior Tours
Our Lady of Consolation Basilica & National Shrine of Our Lady of Consolation Since 1875, pilgrims of many backgrounds and traditions have journeyed to the Basilica and National Shrine of Our Lady of Consolation, Carey, Ohio to experience the powerful intercession and the maternal comfort of Mary, Consoler of the Afflicted. This Shrine began as a parish church in the 1860s. Then, Father Joseph Gloden, a native of Luxembourg, inspired other immigrants from Luxembourg living in Carey, to acquire a statue of Our Lady of Consolation, the patroness of their native land honored in the cathedral of the capital city. From the time that statue arrived, countless people have experienced God’s presence and Our Lady’s intercession in a powerful way. For people of faith, life is a journey leading ultimately to perfect joy and happiness in God’s eternal presence. A pilgrimage is a journey to a sacred place; it is symbolic of life’s journey and offers an opportunity to reflect on where you have been and where you are going. Visitors may attend daily Mass in the Basilica or just enjoy some time for private prayer in the Original Shrine Church. The-30 acre
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Shrine Park with its shaded walkways and beautiful landscaping provides a natural setting for the Stations of the Cross. The Shrine Gift Shop offers religious books, rosaries and gifts for the shopper and is open seven days a week (closed holidays). Our Lady of Consolation offers a number of special events throughout the year. All are welcome at any time on their journey to faith, hope and healing.
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Bus Tours Magazine / September 2021 • 15
Bush Library and Museum
Historical Attractions and Museums Bush Library and Museum NOTE: Please verify the current operating
on the Web site, focusing on the environment,
artist and beachcomber Shelia Rogers from
chemistry and the Constitution.
beaches along the Texas Gulf Coast.
status of the George Bush Presidential Library
There are some exciting exhibits on display
A third exhibit, George Bush: An Environ-
and Museum by visiting bush41.org. When
through July 5, 2022. The first is called Texas
mental President, highlights the 27 environmen-
the museum is open, purchase your admis-
Sea Grant: 50 Years of Science & Stewardship,
tal laws enacted by President Bush, including
sion tickets in advance via the “Plan Your
and is located in the Ansary Gallery of Amer-
the 1990 Clean Air Act Amendment, largely
Visit” tab or by a special “Purchase Museum
ican History. A hallmark of Texas A&M Uni-
considered to be one of the most significant
Tickets” link on the homepage.
versity is its status as a land-, sea-, and space-
environmental acts in the 20th century.
Even if the museum is closed, you can
grant university. One of those programs – the
experience it from the comfort of your own
Texas Sea Grant College Program – is cele-
home with the virtual tour. Use the arrows to
brating 50 years of science and stewardship
explore a century of American and world his-
at the Bush Library and Museum.
Steubenville, Ohio Everyone loves a story and you can find your favorite one on a visit to Steubenville
tory as you travel through the life of George
The second temporary exhibit is called
and Jefferson County, Ohio. Stories of the
Bush. View family photos, the Camp David
Oceans of Plastic. Plastic pollution, particularly
past are uniquely presented in the City of
office, White House Situation Room, a portion
in the oceans, is one of the most pressing con-
Murals where 25 larger-than-life works of
of the Berlin Wall, the Oval Office and more.
sumer and environmental issues being faced
art reflect the area and America’s growth.
You can also check out the new storytelling
today. Oceans of Plastic is a strangely beautiful
Well-known figures such as Abraham Lincoln
programs for all ages under the education tab
collection of art made of plastics acquired by
and Steubenville native son Dean Martin
16 • Bus Tours Magazine / September, 2021
Guide: Historical Attractions & Museums share the fame with less familiar personalities
Advent Market. This event features more
Excellent lodging options and a variety of
such as “Sloopy” and Fleetwood Walker.
than 180 life-size nutcrackers depicting char-
dining experiences make an overnight stay
Knowledgeable and entertaining step-on
acters from children’s stories, literature,
a unique travel experience.
guides are available to tell the stories behind
movies, professions, legends and entertain-
each of the paintings.
ment under an array of colorful lights and
Martinsburg-Berkeley County CVB Martinsburg, West Virginia Shoppers and history enthusiasts find hours of entertainment in Berkeley County, West Virginia. The rich history of the area links to events from before the Revolutionary War through the Civil War. Surrounded by historic sites, Martinsburg provides the perfect picturesque downtown for hub-andspoke tours or good old-fashioned shopping sprees. It is time to park the bus and let tour passengers explore. The peaceful and delightful town of Martinsburg has great finds at every
Tales of the early American frontier come
music throughout the downtown. The Christ-
turn. With innumerable shopping opportu-
to life at Historic Fort Steuben, a completely
mas Gift Shop, Drosselmeyer’s Nutcracker
nities, the quaint downtown area is sure to
reconstructed fort built on the original site over-
Shoppe and other merchants offer additional
charm visitors. The store windows shine with
looking the Ohio River. Adjacent to the Fort is
holiday shopping and fun.
artisan décor, quality clothing, spa-worthy
the First Federal Land Office west of the Alleghenies – built in 1801 as an early American home office. Copies of genealogy records of early settlers are on file here. An on-going archaeology dig is on site with historical displays in the Fort Steuben Visitor Center. Find old-fashioned games and toys as well as historical books and souvenirs at the Museum Shop. Stories are depicted in the stained-glass windows and architecture of Steubenville’s Historic Downtown Churches. A visit to the Antique Warehouse with its huge selection of antiques and memorabilia will trigger memorable moments from your past. Just 20 minutes from the city is the Quaker village of Historic Mount Pleasant, an important site of the Underground Railroad in the 19th century. Stories of the brave souls that worked for abolition still inspire visitors today. After touring the village, enjoy locally produced wine at Black Sheep Vineyard or one of The Farm Restaurant’s specialty desserts. Both venues have their own stories to tell. The holiday season brings out the area’s magical Steubenville Nutcracker Village and Bus Tours Magazine / September, 2021 • 17
Guide: Historical Attractions & Museums luxuries and antiques only available in such a historic place. Word to the wise: pack an empty suitcase to carry all the new treasures one will find at the downtown shops. Are you feeling peckish after shopping? Groups find a selection of delicious food at Martinsburg’s many restaurants. Choose between world cuisines or go straight to dessert. Visits to DeFluri’s Fine Chocolates and Everything Cheesecake will satisfy anyone’s sweet tooth. For more eclectic shops and tasty eateries, groups head 15 minutes away to Shepherdstown, the oldest town in West Virginia. Groups visiting Shepherdstown find the only thing more alive than the local arts scene is hospitality. It is easy to make a group tour historical in Berkeley County. Historic sites like Morgan Cabin – the home of West Virginia’s first white settlers, the General Adam Stephen House and The George Washington Heritage Trail pull history from the past and into today. Groups can even see George Washington’s outdoor bathtub. There are ample amount of Civil War sites, as well. Groups can visit the Martinsburg B&O Roundhouse to see the place once destroyed by Stonewall Jackson’s troops in 1861. Men, of course, are not the only participants in the war. Check out the house of Confederate spy Belle Boyd at the aptly named Belle Boyd House. These opportunities and more wait for motorcoach tours in Berkeley County. For information on adding Martinsburg-Berkeley County to an itinerary, visit travelwv.com or phone (304) 264-8801.
GET TO THE HEART OF IT
travelwv.com
304.264.8801
18 • Bus Tours Magazine / September, 2021
Berkeley Downtown Square
Guide: Historical Attractions & Museums Lamar County, Texas You are always welcome in a “big Texas Way” as a special guest in Paris, Texas. The “Texanized Eiffel Tower” topped with a red cowboy hat is a perfect place to take that memorable picture that has been the center of photos from all over the world and even TV shows and commercials. The Red River Valley Veterans Memorial located next to the Eiffel Tower at the Love Civic Center Complex covers five counties honoring those who have served and those who are presently serving our great country. These main attractions are definitely worth a closer look. Evergreen Cemetery, dating back to the 1800s, is home to the famous statue, “Jesus in Cowboy Boots,” as well as many other decorative and interesting monuments of early settlers and prominent Paris figures who helped to establish a strong community. Paris and Lamar County are well represented by museums such as The Sam Bell Maxey House built in 1868 with more than 10,000 family artifacts on display, the Lamar County Historical Museum, and the Valley of the Caddo Museum and Cultural Center. The tours are worth the time.
Paris, T exas... t i ’s always a g d idea!
Historic Downtown Paris surrounds a plaza with a beautiful marble fountain. Find the perfect place to shop in several boutiques,
ParisTexas.com
EXPERIENCE
MASSACHUSET TS
TAKE A RIDE THROUGH HISTORY!
MAKE HISTORY IN LEXINGTON!
Sit back, relax, and allow our costumed step-on guides to transport your guests back in time to April 19, 1775. You’ll explore the notable sites and historic houses around Lexington Battle Green, Minuteman National Park and the Old North Bridge in Concord. Or, create your own custom itinerary! Tours available seven days per week. To book a step-on guide and custom tour contact: Casey Hagerty, Tourism Coordinator 781-698-4568 or email at chagerty@lexingtonma.gov.
Check Out Our NEW Visitors Center! All tours depart from our new Visitors Center, 1875 MASSACHUSETTS AVENUE, LEXINGTON Discover unique Gifts and Souvenirs in our renovated Gift Shop! Restrooms are available.
Bus Tours Magazine / September, 2021 • 19
Guide: Historical Attractions & Museums retail shops, specialty
stores
including
– art,
antiques – and dine at the local restaurants.
There is
something
for
everyone. A local tour guide is ready to step on your bus, and whisk you away Paris, Texas style. The hotels can accommodate groups and make you feel right at home so you will be refreshed and ready to start out on another fun journey. Visit the Web site paristexas.com and Facebook, Visit Paris, Texas or phone at (903) 784-2501.
q
PRESIDENTIAL LIBRARY & MUSEUM
One of California’s most beautiful and unique destinations! For information on WWII and other special exhibits, please visit ReaganLibrary.com
Tour Through Air Force One 27000
View a Full Scale Replica of the Oval Office
Touch an Authentic Piece of the Berlin Wall
The Reagan Library follows all CDC COVID health guidelines and cleaning procedures. 40 Presidential Drive • Simi Valley, CA 93065 • ReaganLibrary.com
20 • Bus Tours Magazine / September, 2021
Crawford County
Shopping, Dining & Lodging Crawford County, Pennsylvania Welcome to Crawford County, where history is weaved into every rolling hill and val-
tinations and live entertainment at every cor-
favorite foodie tradition. Pair your dinner with
ner, Crawford County is rich with possibilities
a show or take it to go and enjoy a beautiful
for large- or small-scale vacations.
beach sunset. The options are limitless.
ley. Immerge into the space and feel like a
Is it the fancy clothing boutique, award-
Crawford County is where memories and
regular in no time. Consider the dozens of
winning wine or the shop that seems off the
great vacations happen. Everyone needs a
quaint bed and breakfasts where you can
beaten path that you gravitate towards?
getaway, so get away to Crawford County.
enjoy your stay. Take a garden stroll or a his-
Crawford County is lucky enough to be home
Family trips, friends’ weekend and anything
toric walking tour, enjoy boutique shopping,
to many great unique shopping establish-
in between is waiting for you in Crawford
then stop for dinner at a great restaurant pos-
ments. “A diamond in the rough,” some
County. For more information or to make
sibly even featuring live local entertainment.
might call these shopping locations; and by
your own itinerary, visit the Web site at
visiting Crawford County, you are that much
visitcrawford.org.
Stay at a lake front hotel, cabin or cottage or enjoy Conneaut Lake Park, an historic amusement park. Bring the kids and stay at
closer to finding these diamonds. Visit as many breweries, wineries, distil-
Branson’s Best Restaurants Branson, Missouri
one of our hotels featuring an indoor pool.
leries, cideries, bakeries and restaurants as
There are so many fun things to do in Craw-
your stay allows. Each stop has a personality
Since 1993 Branson’s Best Restaurants
ford County with great places to eat, stay and
of its own from family owned, to true Italian
has been providing exceptional food and
shop. With more than 54 overnight accom-
cuisine, to the local’s favorite summer tradition
amazing venues to bus tour groups. With
modations, B&Bs, hotels, cabins, campsites,
of Eddies Footlong Hot Dog and Hanks’ Frozen
several different restaurants to choose from,
and cottages, restaurants, great “foodie” des-
Custard. Visit Crawford and make your own
Branson’s Best can serve any group’s needs. Bus Tours Magazine / September, 2021 • 21
Guide: Shopping, Dining & Lodging Fall Creek Steak and Catfish House, and Pas-
downtown New York and San Francisco.
ghetti’s Restaurant & Attraction are the best
Beautiful string lights and faux shop fronts
options for larger tour groups. Each restau-
create a friendly and relaxed atmosphere.
rant has a completely different feel, which
Pasghetti’s also houses several other
can greatly compliment a tour’s theme. Fall Creek Steak and Catfish House has
themed dining rooms, to suit whatever a tour group might require.
been serving the Branson community for well
To match the wonderful decorations Pas-
over 20 years. Being the home of the original
ghetti’s serves many different Italian dishes
“tossed rolls” makes this restaurant a fun and
including their famous “Pasghetti and Meat-
exciting place to stop and eat. Full-service
ball.” The restaurant also houses a game
lunch and dinners feature hand-cut steaks,
room to entertain younger tour goers and an
hand-breaded catfish and so many more deli-
indoor Ferris wheel. Do not forget about the
cious items for guests to choose from.
giant fork and meatball that guests walk
If the food is not enough to attract one’s
through to enter the restaurant. It is a great
interest, the interior and entertainment at
place for a group photo op. Pasghetti’s is
Fall Creek Steak and Catfish House will. The
located at 3129 W Hwy 76 Country Blvd Bran-
interior of the restaurant is covered in local
son, MO 65616. For more information on Pas-
antiques ranging from business and street
ghetti’s or to book a visit phone (417)-335-
signs, to old children’s toys, and even some
0690 or visit pasghettis.com.
farm equipment. IFall Creek Steak and Catfish
Branson’s Best Restaurants has more
House is located at 997 W State 165 Branson,
to offer than just these two wonderful
MO 65616. For more information or to sched-
venues. If you are looking for something
ule a visit phone (417)-335-0690 or visit
smaller or just want to follow along with
fallcreeksteakhouse.com.
up-and-coming additions and changes,
Now a steak dinner might be for some,
visit bransonsbestrestaurants.com.
but who does not love a plate of some great pasta? At Pasghetti’s Restaurant & Attrac-
J.M. Smucker Co.
tion groups can indulge on some of the best
For more than 120 years the J.M. Smucker
Italian inspired meals around. When a
Co. has made quality products that, over time,
group steps into Pasghetti’s, they will be
have become staples in family pantries across
transported to 1940s inspired version of
North America. At the J.M. Smucker Co. Store
Fall Creek Steak and Catfish House
22- • Bus Tours Magazine / September, 2021
Branson’s Best Restaurants Where Bus Tours Stop to Eat
Fall Creek Steak & Catfish House
997 W State 165 Branson, MO 65616 417.335.0690 fallcreeksteakhouse.com
Pasghetti's Restaurant & Attraction
Guide: Shopping, Dining & Lodging and Café, visitors can experience the familyoperated company’s rich history, while browsing a full selection of products and merchandise where the company originated in Orrville, Ohio. Minutes from Amish Country and less than one hour from Cleveland, the store and café has something for everyone to enjoy. In addition to its iconic brands, the store also features unique gift items and souvenirs for the whole family, even your furry family members. Guests can even create a personalized jar of Smucker’s® or Jif® with their own picture on the label. The Café is currently open with a boxedlunch to-go only menu. Beverages, milk shakes, and brownies are also available to-
24- • Bus Tours Magazine / September, 2021
Guide: Shopping, Dining & Lodging go only. Outdoor seating is available.
finish. Large CNC routers, powerful lasers
For more information on The J.M.
and simple craftsmanship are all part of the
Smucker Co. Store and Café, visit at
artistry involved in the development of P. Gra-
jmsmucker.com/smucker-café-store or
ham Dunn products.
phone at (330) 684-6287.
Plan extra time in your trip to enjoy the beautiful outdoors surrounding our facility.
Lehman’s
This location features a park with a .22-mile
Kidron, Ohio
walking path around the pond. All guests are
What started as a small hardware store
invited to fish the fully-stocked, catch and
serving local Amish in Kidron, Ohio grew
release pond. Conclude your trip at Anna’s
into something much bigger than founder
Chapel, built in memory of Peter Dunn’s late
Jay Lehman ever dreamed. Lehman’s shop-
daughter Anna Dunn Knutson. The chapel
ping experience is like nothing else. Shop
is always open and filled with messages of
more than 35,000 practical and fun products
hope and prayer requests written by visitors.
from housewares and gardening to apparel
You can learn more about the humble
and toys. With a room for everyone to enjoy,
beginnings of P. Graham Dunn in the
it is truly family fun that is close to home.
recently published memoir, Unlikely Entre-
Phone ahead for a three-minute step-on
preneur- From China to NYC, by Peter Gra-
greeting or a “What in the world is it” pro-
ham Dunn. The company is the namesake
gram. No room on the bus? No worries.
of Peter Dunn, a China-born missionary
Lehman’s offers free shipping on orders more
child. In just more than 40 years, he turned
than $100. For more information phone
what initially started as a hobby in the
(800)-438-5346 or visit lehmans.com.
basement of a group home for young women in New York City into a multimil-
P. Graham Dunn Nestled in northeast Ohio in the beautiful Sonnenberg Valley and the heart of Amish Country, P. Graham Dunn not only creates and produces a wide selection of high-quality décor and gifts, but also offers guests a oneof-a-kind shopping experience. The campus includes a 20,000-square-foot retail store filled with inspirational décor and gifts. The product assortment ranges from large, beautifully carved wall décor to uplifting, tabletop signs and even housewares, such as cutting boards and towels. Complimentary lines include greeting cards, candles, soaps and lotions. Create a lasting keepsake with a personalized, laser-engraved gift. With more than 400 items to choose from, each can be customized on-the-spot, in minutes to craft a unique, heartfelt gift. While shopping the store, visitors will find a series of windows throughout, providing a bird’s eye view to the 200,000-square-foot manufacturing floor where the entire production process can be seen from start to Bus Tours Magazine / September, 2021 • 25
Guide: Shopping, Dining & Lodging that every guest who steps through the door has an experience to remember. The restaurant is also host to the Pines Dinner Theater, a live theater experience which has been providing musical and comedic entertainment for more than 30 years. Adjacent to the landmark restaurant is a charming and rustic gift shop filled with nostalgic flavors and precious mementos. Authentic, cozy log cabins provide overnight lodging just a stone’s throw from the lodge. Natural beauty abounds with miles of hiking trails that crisscross over bubbling streams and along moss-covered limestone bluffs. Check the Web site for the 2022 playhouse line-up. Be sure to visit at ChristIf you have never been to Mount Morris,
mastime, when you can take a horse-
you now have a new reason to plan a trip
drawn wagon ride, visit with Santa, buy a
there. Less than two hours from Chicago,
freshly cut Christmas tree and enjoy
White Pines Lodge Open Again
nestled in a clearing deep in the forest of
Scrooge the Comedy.
Mount Morris, Illinois
White Pines State Park is a massive log
To sum it up: the things people loved
White Pines Lodge is excited to be open and
lodge built in the 1930s. White Pines is
are still there. Phone (815) 655-2400 or go
providing the great meals, entertainment and
home to a restaurant known far and wide
to visitwhitepines.com for details.
cozy accommodations that it is well known for.
for its delicious home-style cuisine, gen-
lion-dollar enterprise and leading supplier of home décor and gifts nationwide.
Operating under the management of Starved
erous portions and friendly staff. Guests
Rock Hospitality, guests will be pleased that
can enjoy delicious homemade dishes on
many of the popular items and employees that
the all-you-can-eat buffet as well as for
made White Pines a special getaway are still
breakfast, lunch or dinner in this treasured
around. Motorcoach groups have a full line-up
landmark. The friendly staff of this well-
of dinner theater shows still booking in 2021.
known restaurant takes pride in ensuring
White Pines Lodge 26 • Bus Tours Magazine / September, 2021
q
Beautifully Unique One-Day Shopping Tour
For over 120 years The J.M.
Smucker Co. has made quality products that, over time, have become staples in family pantries across North America. At The J.M. Smucker Co. Store and Café, visitors can experience our Company’s rich history, while browsing our full selection of products, merchandise and unique gift items for the whole family, right here in Orrville, OH, where our Company originated. Guests can even create a personalized jar of Smucker’s® or Jif® with your own picture on the label!
3LHYU HIV\[ V\Y Company’s journey from [V [VKH` )\Z [V\Y N\LZ[Z YLJLP]L H VɈ JV\WVU \WVU arrival. Good for the day of your visit. )YV^ZL H M\SS ZLSLJ[PVU of our products for people and pets, including our namesake Smucker’s® fruit spreads.
14:4<*2,9 *64 :4<*2,9*(-i :;69,
What started as a small
*HSS HOLHK MVY H [OYLL TPU\[L Z[LW VU greeting or a “What in the world is it” program.
hardware store serving the local Amish in Kidron, Ohio, grew into something much 5V YVVT VU [OL I\Z& bigger than founder Jay Lehman 5V ^VYYPLZ >L VɈ LY ever dreamed. Lehman’s shopping experience is like -9,, ZOPWWPUN VU nothing else. Shop over 35,000 practical and fun products from housewares orders over $100. and gardening to apparel and toys. With a room for everyone to enjoy, it is truly family fun that is close to home. 3,/4(5: *64
Nestled in beautiful Sonnenberg
Valley and the heart of Amish Country, P. Graham Dunn not only creates and produces a wide selection of high quality KtJVY HUK NPM[Z I\[ HSZV VɈ LYZ N\LZ[Z H VUL VM H RPUK ZOVWWPUN L_WLYPLUJL =PZP[VYZ ^PSS Ä UK H ZLYPLZ VM windows, providing a bird’s eye view to the manufacturing where the entire WYVK\J[PVU WYVJLZZ JHU IL ZLLU MYVT Z[HY[ [V Ä UPZO 3HYNL *5* YV\[LYZ powerful lasers and simple craftsmanship are all part of the artistry involved in the development of P. Graham Dunn products. Plus, create a SHZ[PUN RLLWZHRL ^P[O H WLYZVUHSPaLK SHZLY LUNYH]LK NPM[ >P[O V]LY 400 items to choose from, each can be customized in minutes to craft a unique, heartfelt gift.
:[LW VU VY SVII` greetings to all bus tours. 5HYYH[LK NYV\W ^PUKV^ tours of our production process and factory. -YLL ZOPWWPUN VU VYKLYZ of $59 or more. +PZJV\U[ VɈ LYLK [V the bus driver and escort. ;HRL OVTL ZV\]LUPY goodie bags available for $5 each (driver and escort receive theirs for free).
7.9(/(4+<55 *64
From the Road Share a story from the road
Have you gone on some really fun trips recently? We would love to see them. Send in some great photos and they could be featured in our next segment of “From the Road.” Simply e-mail pictures (at least 1500 pixels wide) to editorial@busmag.com. Include a little information about your tour company to be considered for publication.
Happy Times Tours & Experiences was formed in July of 2020. Happy Times has more than 20 years of tour experience and knew once the COVID-19 pandemic was better, people would be looking for happy times again. Offered are tours that fit a wide variety of interests and budgets. From casino and daycations to extended vacations, Happy Times offers it all. Destination Drinking trips which feature craft breweries, wineries and distilleries along with sightseeing are also being offered. Happy Times is also home to Schlemiel, Schlimazel MKE – the must experience Laverne & Shirley themed trip of Milwaukee. Happy times are always found on any of the tours.
28 • Bus Tours Magazine / September, 2021
Social Marketing for Tourism by catherine Heeg
E-mail List Growth Two Proven Hacks Have you seen this this staggering, mind-blowing e-mail statistic: For every $1 spent on e-mail, you get $38 back. (Source: https://bit.ly/2UcCUMD ) Imagine the potential. Yet, for many marketers the biggest challenge to tapping into the awesome-ness of e-mail is getting enough people to subscribe to your list. It is totally a numbers game. If you only have 19 people on your list, that will not cut it. Growing your e-mail list with the right people can be tricky. Oh, sure, you could buy a list, and many people do. Yet it is hard to build a relationship from a stone-cold list. Imagine being able to grow your e-list with people who really want to get to know you and do business with you. Here is the secret. You can also use your e-mail list to grow your social fan base. More about that later.
what gets forgotten by many savvy pros when creating their lead magnet (https://youtu.be/OBlvsLLNgxE). The long and short of all this? Skip buying an e-mail list because it will not get you the right results. Events and lead magnet giveaways are tried and true methods that actually work. Go ahead, put this into play in your own marketing strategy by creq ating your lead magnet today. Which will you try first?
Catherine Heeg, international speaker and trainer, focuses on social media marketing strategies for the tourism and hospitality industry. Connect with her at cmsspeaking.com and socially.
Two Quick Ways to Grow Your E-mail List 1. Invite people to an event. Back in the day we travel and tourism pros hosted “wine & cheese” open houses or travel nights and invited people to attend a live session to learn about a destination or upcoming group tour. Remember how easy it was to collect contact info simply by giving away a prize at a live event? Now things have changed, but the strategy is still valuable. In addition to hosting an in-person event, host a live stream broadcast and invite people to sign-up in advance. Not only do you get their contact information – you get to be front and center hosting the live video. Many consumers perceive this as high-value and hightouch. An obvious way to do this is to invite a BDM to go live with you on your favorite social site. Check out the tools you will need (https://bit.ly/2ASz2Xw). Just like the in-person event, you can show video, have a give-away and answer questions from your guests. Here is the thing; you will need to ramp up your video session to stand out in this crowded space. How about doing a cooking demonstration or partnering with a charity to add some zing to your event? 2. Give Something Away. That is right, give people an irresistible freebie, called a lead magnet, that they just have to have. So irresistible that they will gladly give you their e-mail address in exchange for your freebie. Here is an indepth overview of types of popular travel and tourism lead magnets along with some top tools to build your lead magnet. Do not miss the marketing roadmap designed to walk through the steps to get maximum visibility. Download your free Lead Magnet Guide at https://bit.ly/3xl9HgK. Make sure you get the most bang for your time and effort when creating a lead magnet. When you tune in to this video, you will hear
Bus Tours Magazine / September, 2021 • 29
Advertiser’s Index Atlantic City . . . . . . . . . . . . . . . . . . . . .32
Heartland Travel Showcase . . . . . . . . .2
New York Power Authority . . . . . . . . .31
Beaverhead Chamber of
Historic Fort Steuben . . . . . . . . . . . . . .18
Our Lady of Consolation . . . . . . . . . . .15
Historic Richmond Town . . . . . . . . . . .20
Outlets of Mississippi . . . . . . . . . . . . .25
J.M. Smucker Company . . . . . . . . . . . .27
P. Graham Dunn . . . . . . . . . . . . . . . . .27
Jacksonville Area CVB . . . . . . . . . . . . .12
Ronald Reagan
Commerce & Ag . . . . . . . . . . . . . . . .10 Bradford House Historical Association . . . . . . . . . . . .14 Branson’s Best Restaurants . . . . . . . .23
Lamar County Chamber
Presidential Foundation . . . . . . . . . .20
Chautauqua County CVB . . . . . . . . . . .12
of Commerce . . . . . . . . . . . . . . . . . . .19
City of Ft. Madison . . . . . . . . . . . . . . . .10
Lehman’s . . . . . . . . . . . . . . . . . . . . . . .27
& Conference Center . . . . . . . . . . . .25
Columbia Gorge
Martinsburg-Berkeley County CVB . . .18
Texan Theater Greenville . . . . . . . . . .29
Interpretive Center . . . . . . . . . . . . . . .9
McKinney CVB . . . . . . . . . . . . . . . . . . .14
Town of Lexington,
Crawford County CVB . . . . . . . . . . . . .22
Morse Farm . . . . . . . . . . . . . . . . . . . . .10
Massachusetts . . . . . . . . . . . . . . . . .19
Experience Jackson, Michigan . . . . . . .9
NYC & Company . . . . . . . . . . . . . . . . .13
White Pines Lodge . . . . . . . . . . . . . . . .26
George Bush Library & Museum . . . . .17
National Comedy Center . . . . . . . . . . .14
30 • Bus Tours Magazine / September, 2021
Starved Rock Lodge
NEW YORK POWER AUTHORITY VISITORS CENTERS
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New York Energy Zone Niagara Power Vista Utica Minutes from Falls Blenheim-Gilboa Visitors Center & Historic Lansing Manor North Blenheim
NY Energy Zone
Blenheim-Gilboa
Hawkins Point
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Power Vista
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The Story Continues Excitement awaits in Atlantic City, including miles of sandy beaches, our world-famous Boardwalk and the thrilling Steel Pier. Enjoy tax-free shopping, award-winning dining, live entertainment and other great attractions. Here you can experience the ultimate getaway and create a lifetime of memories.
Atlantic City Expert Heather Colache is available at 609-318-6097 or hcolache@meetac.com to make sure you enjoy Atlantic City as it was meant to be experienced.
Meet AC received funding through a grant from the New Jersey Department of State, Division of Travel and Tourism.
TourAtlanticCity.com
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9698 W. Judson Road, Polo, Illinois 61064 September, 2021
• Branson’s Best Restaurant page 23 • Chautauqua County CVB page 12 • Columbia Gorge Interpretive Center page 9 • Crawford County CVB page 22 • Experience Jackson, Michigan page 9 • George Bush Library & Museum page 17 • J.M Smucker Company page 27
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