Mark Feiler / Arusha Gallery
The Cultural explosion of Manchester and the North
Buy Art Fair, where culture and consumers collide
Manchester has always sat at the centre of the Northern powerhouse, with a farreaching catchment offering the largest concentration of affluent consumers and business HQs outside London. Long recognised for industry, sport and music the city has recently seen an explosion of interest in arts and culture, with new buildings such as the Whitworth Gallery and HOME leading the New York Times to name Manchester as the UK’s must visit cultural destination in its list of the globe’s best cities.
At the centre of Manchester’s cultural renaissance is Buy Art Fair, the largest and most prestigious art fair in the North of England. Since its launch eight years ago it has attracted more than 35,000 visitors who have spent over £2.5 million pounds on contemporary art. With Greater Manchester, Cheshire, Liverpool, Leeds and York all within a 1-2 hour drive time Buy Art Fair continues to attract a stylish, affluent and cultured audience ranging from urban hipsters buying original art for the first time to established collectors looking for the next big thing or investment piece.
Be at
The Heart of the Art
Sponsorship of Buy Art Fair connects you to an event that is aspirational, inspirational and stimulates thought and conversation. It is the perfect opportunity not only to raise profile, but to directly connect your brand to thousands of affluent and high net worth customers or to offer corporate hospitality to existing clients. It’s iconic city centre location and experiential nature makes it perfect for special events, launches or brand activations, and of course Buy Art Fair is a non-profit making enterprise. Sponsorship helps nurture and support the region’s gallerists and artists.
Audience Reach &
Demographics
The marketing campaign for Buy Art Fair generates millions of OTS, and we exclusively hold the largest database of engaged art buyers within the region. We carefully balance high profile above the line opportunities with granular targeted marketing based on our unique network of partners and supporters across the North of England. These include the Whitworth, Manchester International Festival and Manchester City Council, as well as leading corporate and consumer organisations ranging from Pro:Manchester to the Contemporary Art Society.
Our extensive marketing campaign includes: 125,000 leaflets printed and distributed across Manchester, Cheshire, Lancashire, Merseyside, Yorkshire High profile banner advertising including digital signage on motorways and main arterial routes into Manchester City Centre Advertising, editorials and competitions in national and regional media including Guardian Extra, Sunday Telegraph, BBC Radio 4, Cheshire Life, Manchester Evening News and BBC Radio Manchester Regular emails to over 25,000 Northern art-lovers. 42,327 website unique users in last 12 months 14,467 Twitter followers 4,851 Facebook followers
Each partner will retain exclusivity within their sector will be woven through every element of the fair and the VIP collector programme of events
Website and Online
Your logo on relevant on site signage and rotated on Buy Art Fair home page
Your logo on all promotional leaflets (120k) and Buy Art Fair catalogue (8k?)
Entry on official partners page of the Buy Art Fair website and link to your web page
Half page colour ad in Buy Art Fair catalogue (Value £650+vat)
Social media support twitter/facebook/pinterest/ flickr/instagram
Your brand credited in press releases where applicable
Logo on sponsored email newsletter
At The Fair
Complimentary tour and drinks reception of The Manchester Contemporary Galleries at Buy Art Fair for your clients and staff (15 max – Value £750)
1 x banner or sponsored message email to full database (25k)
2 places for your staff to attend the VIP weekend programme of events including exclusive ‘collector’s lunch’ and art tours (invitation only events – Nominal value - £350) 100 tickets for the VIP launch evening for your key clients (Value £10 each) Post fair summary report with photographs and video for your use
Bespoke Sponsorship: POA Customised sponsorship packages can also be created to meet a specific objective or budget. This can include product placement, experiential opportunities and more. Please contact our creative thinking marketing team to discuss your ideas.
Official Partner: Cost: £2500
Past Sponsors
Buy Art Fair’s footfall, location and VIP audience provide the perfect high profile opportunity for market awareness, impactful and efficient brand activation, and unique and memorable corporate hospitality opportunities.
Get
In
Touch
Sophie Helm Fair Director T: 01457 866 720 sophie.helm@buyartfair.co.uk www.buyartfair.co.uk @BuyArtFair @BuyArtFair /BAFManchester
Copyright Buy Art Fair Ltd 2015