Mark Feiler / Arusha Gallery
The Cultural explosion of Manchester and the North
Buy Art Fair, where culture and consumers collide
Manchester has always sat at the centre of the Northern powerhouse, with a farreaching catchment offering the largest concentration of affluent consumers and business HQs outside London. Long recognised for industry, sport and music the city has recently seen an explosion of interest in arts and culture, with new buildings such as the Whitworth Gallery and HOME leading the New York Times to name Manchester as the UK’s must visit cultural destination in its list of the globe’s best cities.
At the centre of Manchester’s cultural renaissance is Buy Art Fair, the largest and most prestigious art fair in the North of England. Since its launch 8 years ago it has attracted more than 35,000 visitors who have spent over £2.5 million pounds on contemporary art. With Greater Manchester, Cheshire, Liverpool, Leeds and York all within a 1-2 hour drive time Buy Art Fair continues to attract a stylish, affluent and cultured audience ranging from urban hipsters buying original art for the first time to established collectors looking for the next big thing or investment piece.
Audience
Reach
& Demographics The marketing campaign for Buy Art Fair generates millions of OTS (opportunity to see), and we exclusively hold the largest database of engaged art buyers within the region. We carefully balance high profile above the line opportunities with granular targeted marketing based on our unique network of partners and supporters across the North of England. These include the Whitworth, Manchester International Festival and Manchester City Council, as well as leading corporate and consumer organisations ranging from Pro:Manchester to the Contemporary Art Society. Our extensive marketing campaign includes:
Facts &
Figures
125,000 leaflets printed and distributed across Manchester, Cheshire, Lancashire, Merseyside, Yorkshire High profile banner advertising including digital signage on motorways and main arterial routes into Manchester City Centre Advertising, editorials and competitions in national and regional media including Guardian Extra, Sunday Telegraph, BBC Radio 4, Cheshire Life, Manchester Evening News and BBC Radio Manchester Regular emails to over 25,000 Northern art-lovers. 42,327 website unique users in last 12 months 14,467 Twitter followers 4,851 Facebook followers
£500,000+ sales at 2014 fair Sales up 20% year on year 7,404 visitors in 2014 25% of visitors from Cheshire and 44% from Greater Manchester 63% of visitors don’t visit other art fairs 9% of visitors already own 1-25 pieces 7 of original art 86% of visitors spend 1-3 hours at the fair
Entrance
Guest Installation VIP / Hospitality
164 163 2
120
2
177
3 2
2
2
2
2
2
25
26
131 133
27
3
2
2
2
2
4
2 2
3
4
4
2 4
2
152
2
150 148
3
2 2
2
140 141 142 143 144 146
6
154
2
2 2
156
3 2
184 183
3
2
158
2
3
181 182
180
12
4
2
5.5
1
173
4
4 1
2 4
176 175 174
2
130
2
160
3
170 171
2
2
2
161
3
Artist Studio 1 2 3 3
2.5
2
2
2.5
Floorplan
4
4
2
4
2
8
2
28
3 2
2
12
2
15
3
2
32
2.5
103 4
4
93
37
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4
53
301
1.5
4
59
3
61
302
65
303
2
304
305
4
4
4
4
4
2 5
2
4
3
6
6
314
3
3
3
45
43 6
6
2
309
5
6
12
315 12
2
2
313
2
2
316
3
16
311
310
12
4
6 5
5
Store
12
319 16
318 4
12
12
2
2
307
2
2
320
3
4
5
5
12
16
4
4
3
3
3
3
3
3
328
327
326
325
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323
4
322
12
6
6
16
2
6
6
308
4
317
5
5
4
16
16
6
2
4
4
312
Cafe / Bar
306 8
4
47
5
3
57
2
7
13
5
4
3 2
23
4
5
1
3
114
118
1.5
10
1.5
74 4
109
98
5
2.5
112
4
5
95
2.5
110
2 4
4
104
9 4
6
5
2.5
100
1.5
4
17
Gallery Studio 2
90
6
2
20
83 12
Gallery Studio 1
2
10
85
2
4
4
321
2
Stand Costs
Selection Criteria
Bespoke white wooden walled booth with back wall and side walls
There are no geographical restrictions for exhibitors
Name fascia board
All exhibitors must show original work and all work must be for sale
Use of free on-site art wrap service Secure on-site storage including 24 hour security Exhibitor passes Exhibitor listing on Buy Art Fair website, including gallery profile page and ability to upload examples of artists work Exhibitor listing in printed Buy Art Fair catalogue Complimentary VIP preview evening tickets and general admission tickets (printed and e-ticket) Massive marketing and PR campaign across the North of England £250 +vat per sqm
Work for sale must be a minimum price of £50 and there is a recommended max price of £5,000 Individual artists must not be represented at the Fair by a participating gallery unless by special prior arrangement Prints on sale must be authographic prints, involving the ‘hand of the artist’ in their production Artists & photographers working digitally can exhibit giclee prints but they must be of the highest quality using colourfast inks, high-quality paper and a limited edition (25). Mass produced digital or giclee reproductions are NOT admissible at Buy Art Fair The decision of the organisers is final and based upon the basic selection criteria and Fair objectives
What Galleries Say
“There’s just an energy about Buy Art Fair a real, raw energy and people are buying… this year we released a piece especially for the show… and all 25 sold out in the first five minutes”. Andrew Stott. Cloud Gallery, Chester
“It’s the only art fair we do north of London, so it’s really exciting for us to engage with a completely new market”. Jack Gibbon. Antlers Gallery, Bristol
“It’s great for a gallery like ours, which is based in London, to be able to get exposure to the Northern market”. Bella Gamsu. Degree Art, London
Get
In
Touch
Sophie Helm Fair Director T: 01457 866 720 sophie.helm@buyartfair.co.uk @BuyArtFair @BuyArtFair /BAFManchester www.buyartfair.co.uk
Past
Sponsors
Copyright Buy Art Fair Ltd 2015