HPI Staff Produces Hereford World, Provides Marketing Services

Hereford Publications Inc. (HPI) staff coordinates publications and communication services to benefit American Hereford Association (AHA) members and customers.

Hereford World is the official voice of the AHA. Produced 11 times per year, seven glossy issues are mailed to 5,900 subscribers. A tabloid issue is produced in January, February, August and October and mailed to an additional 10,000 commercial cattlemen. The tabloid is aimed at commercial producers interested in Hereford genetics.

Timely articles and editorial columns provide readers with information to help them make sound management and marketing decisions. From basic how-to

AHA/HPI Field Representatives

Mountain Region: Colo., Mont., N.D., Wyo., and central and western Canada 406-853-4638 kmurnin@hereford.org

North Central Region: Kan., Minn., Neb., and S.D. 701-590-9597 afriedt@hereford.org articles to features about cutting-edge technologies to coverage of the breed’s shows and sales, Hereford World provides an array of information sought by Hereford breeders. Past issues of Hereford World can be viewed online at Hereford.org. The publication is also searchable for those seeking articles regarding specific topics.

Special advertising sections are printed several times per year, including the Hereford AI Book with the March issue and the Hereford Register in the July issue. Seven field representatives represent the AHA and Hereford World throughout the U.S. and Canada.

Central Region: Iowa, Mo., and eastern Canada 785-633-3188 jrick@hereford.org

Contact the AHA

Northeast Region: Conn., Del., D.C., Maine, Mass., N.H., N.J., N.Y., R.I., and Vt.

Contact the AHA

Western Region: Ariz., Calif., Idaho, Nev., Ore., Utah and Wash.

Upper Midwest Region: Ill., Ind., Ky., Md., Mich., Ohio, Pa., W.Va., and Wis. 217-372-8009 noahb@hereford.org

Eastern Region: Ala., Fla., Ga., Miss., N.C., S.C., Tenn., and Va. 815-988-7051 tcoley@hereford.org

Southwest Region: Ark., La., N.M., Okla., and Texas 830-456-3749 cweinheimer@hereford.org