Creative Services

Creative Services offers a talented creative team for promotional projects. Experienced staff can take a sale book, directory, brochure, flyer or other project to the next level.

Projects on a bid basis include catalogs, directories, brochures, flyers, postcards, business cards and other projects (stickers, posters, etc.). All sale books developed through Creative Services are available on Hereford.org and Herefords On Demand for viewing.

Offering customized mailing and online services

Creative Services’ clients have access to radius search seven lists to customize a mailing list for their use. As a complimentary service, clients can utilize any combination of the lists:

Adult member list — adult members who registered at least one animal within two years or has a Hereford World subscription

Junior member list — junior members with current-year dues paid

Tabloid list — commercial producers who have subscribed to Hereford World tabloid issues for three years

Bull buyer list — member or non-member accounts with at least one bull transferred to them within the last three years

Female buyer list — member or non-member accounts with at least one female transferred to them within the last three years

Data integrity

Creative Services uses a direct link to the AHA database to retrieve pedigree and expected progeny difference (EPD) information, ensuring current and accurate information is provided.

Services

To receive a bid or to ask questions regarding the information needed to create a bid for a project, please call Joe Rickabaugh, Caryn Vaught or Bailey Lewis at 816-842-3757.

Online Advertising Opportunities

The American Hereford Association (AHA) website provides visitors the latest updates and announcements affecting the Hereford breed. It also provides Hereford breeders the opportunity to advertise via banner ads, e-newsletters, online sale catalogs and more.

AHA website banner ads

Hereford breeders can advertise their operations via two-frame banner ads to showcase logos, contact details, brief breeding philosophies, sale dates, etc. Banner ads serve as direct links to the breeders’ websites. Banner ads are also offered to corporate entities.

In an effort to offer affordable advertising rates, banner ads rotate from page to page. This rotational method allows for multiple banner ads to be shown in a specific place on a page for a set amount of time, giving the advertiser more exposure on more pages.

Pricing options:

1-month banner ad — $500 ad appears in Hereford Headlines and/or Sales Digest

2-month banner ad — $900 ad appears in Hereford Headlines and/or Sales Digest (a $1,000 value)

1-year banner ad — $1,500 ad appears in Hereford Headlines and/or Sales Digest (a $6,000 value)

E-newsletter banner ads

Sales Digest and Hereford Headlines provide affordable banner advertising opportunities. Contact Alison Marx at amarx@hereford.org or 816-842-3757 to reserve your ad.

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