Media Kit Mall Branding
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Mall Branding
Mallscape Advertising-directly at the point of sale! Allure consumers when they are already in the mood to buy. Mall Advertising can be regarded as Point of Sale Marketing. It involves advertising with in the premises of the Mall such as ads on entry arcs, standees, digital screens and banners, drop downs etc. Attracts diverse audience in a comfortable and receptive environment.
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Options
1. Entry Arch
2. Food Court Ads
3. LED Screens
4. Sampling
5. Standees & Cut Outs
6. Glass Lift Shaft
7. Elevators
8. Drop Down
+Innovations
Entry Arch
Advert are displayed at the entry gate of the mall. These adverts are not likely to be missed by any visitor Prime Location of Mall Branding
LED Screens
These screens are usually placed at the centre of the Mall premises or where it is most crowded Highly engaging digital played on the screens.
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Minimum 10 second duration Ad for 1 week is taken in most Screens
Standees and Cut outs
They are printed rectangular Adverts, standing on the floor. They can be placed anywhere in the Mall premises be it the compound, lobby or corridors.
Drop Down, Glass Lift Shaft & Elevator Wraps
Drop Down is another form of mall advertising. These are placed handing from the top. Glass Lift Shafts are placed on the Glass of lift shafts. They are highly attractive and omissible. Elevators Wraps are the elevators adorned with company logo and graphics.
Innovations
The innovative techniques that can be executed in Mall Branding is high in number. Companies can do Activations to engage with customers. Human Banners are another commonly found and appealing technique in Mall Branding.
ant to execute something out of the box! Let’s Discuss!
The Advantages Point of Sale Marketing: Mall Advertising is an End-Point Marketing, providing an opportunity to reach individuals when they are in their best mood to buy. Hyper Local: As Malls is location specific, brands can easily target the local audience, and mould the advertisement accordingly.
Impulse Buying: Consumers are already standing at a shopping place, exciting adverts will impulse, even the not so interested individuals into buying.
Experiential Marketing: Through the options like sampelling, kiosks etc Brands can build higher customer engagement.
Challenges
There is high competition to stand out and allure the consumers
Only a specific location can be targeted through Mall advertising.
Since there are numerous ad opportunities in Malls, it is possible that the ad gets missed by the consumer if not rightly placed.
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BuyMediaSpace is a PAN India Marketing and Advertising Agency for all offline advertising campaigns, with over 22 years of industry experience. We  understand the importance of Branding and Advertising very well & provide you with creative tailor made solutions on Auto Rickshaw Advertising in India, helping you present your best self to the potential customers and building an edge over your competitors. Mail us: support@buymediaspace.com Contact us: 63602 14181
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